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Article
Publication date: 30 May 2018

Vikas Gupta, Kavita Khanna and Raj Kumar Gupta

This study aims to find out various dimensions of the risk and benefit perceptions of the consumers of street food vendors. It will identify the reasons which affect consumer’s…

3727

Abstract

Purpose

This study aims to find out various dimensions of the risk and benefit perceptions of the consumers of street food vendors. It will identify the reasons which affect consumer’s attitude and consumption patterns towards street foods, which bring about changes in their behavioural intentions (repurchase intention and word of mouth intention).

Design/methodology/approach

Five risk and two benefit factors were tested on a factor model by exploratory factor analysis using 26 constructs. Two-step approach was followed in which measurement model, having six constructs with 17 measurement items, were assessed, followed by the structural model. This study explained that the consumer attitude is affected by perceived risks and benefits. Further, the risk perception negatively affects the behavioural intentions. A conceptual model was framed to depict the relationships among variables and was empirically tested.

Findings

The results indicate that risk and benefit perception of consumers are not only inter-related but also responsible for their changes in attitudes towards the street foods. In the factorial analysis, it was found that perceived benefit factors, i.e. convenience and value, are responsible for positively influencing the attitude of consumers towards street food. The findings indicate that reducing risk perception and increasing benefit perception will positively change the patron’s attitude.

Originality/value

The data collection was done through a structured questionnaire specifically drafted to collect the relevant data for the study from the 658 street food consumers in Delhi. To examine the factorability of 26 items of risk/benefit perception, 586 observations were used.

Details

Tourism Review, vol. 73 no. 3
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 2 December 2019

Vikas Gupta, Manohar Sajnani and Raj Kumar Gupta

The study aims to assess and find out the preference of street-foods amongst the foreign tourists visiting India. It will also discuss in detail the important factors that lead to…

1166

Abstract

Purpose

The study aims to assess and find out the preference of street-foods amongst the foreign tourists visiting India. It will also discuss in detail the important factors that lead to the selection of street-foods outlining the relevance of food as a destination attraction.

Design/methodology/approach

The study applied the use of location intercept technique through one to one interview using a structured survey scale to take the responses from 586 outbound foreign tourists at the departure gates of International Airport at New Delhi. The street-food preference of foreign tourists was analysed using the analytical hierarchical process model and Chi-square statistics.

Findings

This study resulted in identification of 18 street-foods which were preferred mostly by the foreign tourist in India, with Tandoori Chicken tikka being the most favoured and Kathi Kebab being least preferred. This study also confirmed that amongst the all factors which were considered to have an influence on the street-food preference of foreign tourists only marital status was found to be insignificant.

Practical implications

This study suggested that street-food vending can be considered to be a strategic management instrument that can (re)create a destination image and sustain or rejuvenate tourist movements towards a gastronomically rich destination like India. It might help the shareholders in the street-food vending businesses across India to devise strategies to showcase India on a global gastronomic platform.

Originality/value

It is the first study which has tried to exploit the foreign tourists’ emotions through their street-food preference which can be used by the local street vendors to attract, reconnect and increase their repeat visits in India. It will also help sensitising the local street-food vendors including restaurants, catering joints and hotels to include the preferred delicacies in their operational menus for maximising the earnings from tourists.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 1
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 7 June 2019

Vikas Gupta, Kavita Khanna and Raj Kumar Gupta

The purpose of this paper is to evaluate and analyse the street food preferences of foreign tourists in Delhi. It will also try to find out the reasons for the selection of these…

1067

Abstract

Purpose

The purpose of this paper is to evaluate and analyse the street food preferences of foreign tourists in Delhi. It will also try to find out the reasons for the selection of these foods by the tourists.

Design/methodology/approach

The data collection was done from 670 foreign tourists at the departure gates of Indira Gandhi International Airport, New Delhi. This study involved location intercept technique through face-to-face interviews and filling of structured questionnaire for taking the responses. The street food preference of the tourists is analysed using analytical hierarchy process model.

Findings

This study identified 17 street foods which were amongst the most preferred by the foreign tourist, with chicken tikka being the most favoured and paddu being least preferred. It was also found that tourists usually prefer street foods which are mild in taste and are hygienically prepared.

Practical implications

This study suggests that Indian street food presents a huge market for the foreign tourists that needs to be nurtured. It will help the stakeholders in the street food businesses in Delhi to devise strategies to promote food tourism, modify and align tourism products, enhance farming techniques and ultimately improve the destination image and branding of the place.

Originality/value

This is the first attempt to try to explore tourists’ street food preference and will help in maximising the influx of foreign tourists, as the concept of culinary tourism is on rise in India.

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

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Available. Content available
Book part
Publication date: 2 December 2024

Abstract

Details

The Need for Sustainable Tourism in an Era of Global Climate Change: Pathway to a Greener Future
Type: Book
ISBN: 978-1-83608-669-7

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Article
Publication date: 13 September 2020

Jithendran Kokkranikal, Alastair M. Morrison and Vanessa Gowreesunkar

512

Abstract

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

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Book part
Publication date: 1 January 2008

V. Kumar and Anita Man Luo

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Article
Publication date: 2 February 2024

Vimal Kumar, Priyanka Verma, Ankesh Mittal, Pradeep Gupta, Rohit Raj and Mahender Singh Kaswan

The aim of this study is to investigate and clarify how the triple helix actors can effectively implement the concepts of Kaizen to navigate and overcome the complex obstacles…

190

Abstract

Purpose

The aim of this study is to investigate and clarify how the triple helix actors can effectively implement the concepts of Kaizen to navigate and overcome the complex obstacles brought on by the global COVID-19 pandemic.

Design/methodology/approach

Through broad literature reviews, nine common parameters under triple helix actor have been recognized. A regression analysis has been done to study how the triple helix actors’ common parameters impact Kaizen implementation in business operations.

Findings

The results of this study revealed insightful patterns in the relationships between the common parameters of triple helix actor and the dependent variables. Notably, the results also showed that leadership commitment (LC) emerges as a very significant component, having a big impact on employee engagement as well as organizational performance.

Research limitations/implications

In addition to offering valuable insights, this study has limitations including the potential for response bias in survey data and the focus on a specific set of common parameters, which may not encompass the entirety of factors influencing Kaizen implementation within the triple helix framework during the pandemic.

Originality/value

The originality of this study lies in its comprehensive exploration of the interplay between triple helix actors and Kaizen principles in addressing COVID-19 challenges. By identifying and analyzing nine specific common parameters, the study provides a novel framework for understanding how triple helix actors collaboratively enhance organizational performance and employee engagement during challenging times.

Details

The TQM Journal, vol. 36 no. 6
Type: Research Article
ISSN: 1754-2731

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Article
Publication date: 9 December 2024

Rajeev Ranjan Kumar and Alok Raj

This study aims to examine how big data adoption (BA) helps to improve innovation capability, supply chain integration, resilience and organizational performance through direct…

147

Abstract

Purpose

This study aims to examine how big data adoption (BA) helps to improve innovation capability, supply chain integration, resilience and organizational performance through direct and mediating mechanisms.

Design/methodology/approach

This study uses a combination of meta-analytic approaches (meta-structural equation modeling and meta-regression) using 205 effect sizes from 76 prior empirical studies. It leverages the organization information processing theory as a theoretical lens to analyze the proposed relationships. This study estimates heterogeneity in the relationship between BA and innovation capability based on the meta-regression by considering different types of moderators: digital competitiveness score (DCS), national culture, type of economies and gross domestic product (GDP) per capita.

Findings

The findings indicate that BA improves the innovation capability of the organization, supply chain integration and resilience, which consequently drives organizational performance. The results show that the innovation capability mediating effect is higher between BA and supply chain integration than between BA and supply chain resilience link. However, supply chain resilience and integration are equally effective in translating innovation capability influence to organizational performance. The authors find that developing countries reap more benefits from BA in driving innovation, and country culture plays a vital role in driving innovations.

Research limitations/implications

This study offers multiple theoretical implications. First, deriving from organization information processing theory, the authors recognized that BA and innovation capability complement each other, which improves the information processing capacity of the organizations, enabling supply chain integration, resilience and organizational performance (Bahrami et al., 2022; Gupta et al., 2020; Chatterjee et al., 2022). This study is one of few that analyzed how BA and innovation capability work together to drive supply chain integration, resilience and organizational performance, which was not collectively studied in existing studies, meta-analyses or reviews to ascertain the direct and mediating mechanisms (Aryal et al., 2020; Oesterreich et al., 2022; Ansari and Ghasemaghaei, 2023; Bag and Rahman, 2023; Alvarenga et al., 2023). Second, our study offers integrated and more definitive results regarding identified relationships. More precisely, the study provides statistically significant direct effects with the help of meta-analysis and meta-structural equation modeling to remove the ambiguity in the literature. Third, apart from the above definitive relationships, mediation analysis contributes to academia in identifying significant mediating mechanisms related to innovation capability, supply chain integration and resilience. Innovation capability partially and significantly mediates between BA and supply chain integration/resilience. Fourth, meta-regression provides valuable insights related to DCS, national culture and type of economies in the supply chain context. In fact, this study is the first one to examine the effects of DCS and all dimensions of national culture on the BA−INV relationship and overcome certain limitations that exist in the literature (Oesterreich et al., 2022; Ansari and Ghasemaghaei, 2023; Nakandala et al., 2023).

Practical implications

Big data is captured through evolving digital technologies such as intelligent sensors, radio frequency identification tags, global positioning system (GPS) locations and social media, which generate large data sets. Thus, managers must extract value from such a large data set and transition from big data to BA. This transition encompasses retrieving unknown patterns and insights from big data, its interpretations and extracting meaningful actions (Gupta et al., 2020; Hallikas et al., 2021). This study confirms that organizational capabilities in terms of BA and innovation enable supply chain integration and resilience. Managers must concentrate on BA and innovation capability simultaneously rather than making a trade-off between capabilities (Morita and Machuca, 2018) to drive supply chain integration, resilience and performance. For example, Morita and Machuca (2018) study revealed that many companies are doing trade-offs between capabilities and innovation. Hence, the findings clarified confusion among practitioners and confirmed that BA improves innovation capability, consequently enabling higher supply chain integration and resilience. Thus, managers investing in innovation capability will be more confident about integration, resilience and performance outcomes.

Originality/value

This is one of the early studies that examine the underlying mechanisms of innovation capability, supply chain integration and resilience between BA and organizational performance. Moderation analysis with a DCS, national culture, type of economies and GDP per capita explains the heterogeneity between the BA and innovation capability relationship.

Details

Supply Chain Management: An International Journal, vol. 30 no. 1
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 23 July 2024

Rohit Raj, Vimal Kumar, Nagendra Kumar Sharma and Pratima Verma

The purpose of this study is to examine how Industry 4.0 (I4.0) implementation might improve marketing performance (MP). Early adopters now have the chance to capitalize on the…

190

Abstract

Purpose

The purpose of this study is to examine how Industry 4.0 (I4.0) implementation might improve marketing performance (MP). Early adopters now have the chance to capitalize on the advantages of this successful implementation owing to the transition to I4.0. To improve MP, businesses must be able to identify and manage their effective implementation of I4.0 technologies, which are essential to improve industrial performance.

Design/methodology/approach

A survey was created and sent to 311 samples of manufacturing companies. To investigate the hypothesis created in this context, the study includes a survey-based analysis. To present the study’s findings, partial least squares-structural equation modeling has been used.

Findings

According to the findings, it can be concluded that an efficient implementation of Industry 4.0 (EII) can improve MP by positively impacting consumer loyalty and increasing customer loyalty (CL) positively enhancing by product customization (PC). The study’s key results, however, are how both PC and CL affect MP.

Research limitations/implications

The intensive production technologies that are at the center of I4.0 will be better understood by professionals thanks to this study. The Internet of Things, artificial intelligence, additive manufacturing, sophisticated robots and many more are examples of these technologies. I4.0’s application strengthens efficiency and high-quality production. The I4.0 concept is gaining popularity in both developed and emerging countries due to its higher performance. Additionally, business people are actively working to implement I4.0 and make it a big success.

Originality/value

The study identifies the successful adoption of I4.0 that has a substantial impact on businesses’ MP. However, there is a lack of noteworthy studies that can concentrate on the marketing reach with I4.0 deployment. As a result, the goal of the current research is to comprehend how I4.0 will affect MP.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 10
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 6 September 2018

Raj Kumar Mittal, Namita Garg and Sunil Kumar Yadav

This study aims to identify the key indicators for quality enhancement in an educational institute which affect student’s outcome in terms of employability and entrepreneurship…

405

Abstract

Purpose

This study aims to identify the key indicators for quality enhancement in an educational institute which affect student’s outcome in terms of employability and entrepreneurship. These indicators can be used for improving the quality of engineering institutions imparting technical education.

Design/methodology/approach

Review of conceptual and empirical literature has been done to establish a linkage between institutional factors and quality output. The paper further identifies existing quality gaps in engineering education that make their students misfit to the requirements of market.

Findings

The relevant literature reviewed suggests that quality of technical institutions can be viewed form two perspectives: first, students’ achievement in the form of placements, entrepreneurial output, enrollment in higher studies and university ranks. Second, faculty research output in the form of publication in refereed journals, consultancy projects and patents. The study concludes by stating that when these two important stakeholders are provided with the infrastructural support and environment to showcase their skill, the quality of technical institutions improves automatically.

Research limitations/implications

The study is conducted on technical institutions engaged in providing engineering education. This research can be extended to other disciplines.

Originality/value

The framework proposed in the study will help technical institutions in evaluating their service quality levels which will further help them in improving the same.

Details

On the Horizon, vol. 26 no. 3
Type: Research Article
ISSN: 1074-8121

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