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Article
Publication date: 23 July 2024

Rohit Raj, Vimal Kumar, Nagendra Kumar Sharma and Pratima Verma

The purpose of this study is to examine how Industry 4.0 (I4.0) implementation might improve marketing performance (MP). Early adopters now have the chance to capitalize on the…

190

Abstract

Purpose

The purpose of this study is to examine how Industry 4.0 (I4.0) implementation might improve marketing performance (MP). Early adopters now have the chance to capitalize on the advantages of this successful implementation owing to the transition to I4.0. To improve MP, businesses must be able to identify and manage their effective implementation of I4.0 technologies, which are essential to improve industrial performance.

Design/methodology/approach

A survey was created and sent to 311 samples of manufacturing companies. To investigate the hypothesis created in this context, the study includes a survey-based analysis. To present the study’s findings, partial least squares-structural equation modeling has been used.

Findings

According to the findings, it can be concluded that an efficient implementation of Industry 4.0 (EII) can improve MP by positively impacting consumer loyalty and increasing customer loyalty (CL) positively enhancing by product customization (PC). The study’s key results, however, are how both PC and CL affect MP.

Research limitations/implications

The intensive production technologies that are at the center of I4.0 will be better understood by professionals thanks to this study. The Internet of Things, artificial intelligence, additive manufacturing, sophisticated robots and many more are examples of these technologies. I4.0’s application strengthens efficiency and high-quality production. The I4.0 concept is gaining popularity in both developed and emerging countries due to its higher performance. Additionally, business people are actively working to implement I4.0 and make it a big success.

Originality/value

The study identifies the successful adoption of I4.0 that has a substantial impact on businesses’ MP. However, there is a lack of noteworthy studies that can concentrate on the marketing reach with I4.0 deployment. As a result, the goal of the current research is to comprehend how I4.0 will affect MP.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 10
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 19 May 2021

Anshul Sharma, Pardeep Kumar, Hemant Kumar Vinayak, Raj Kumar Patel and Suresh Kumar Walia

This study aims to perform the experimental work on a laboratory-constructed steel truss bridge model on which hammer blows are applied for excitation. The vibration response…

178

Abstract

Purpose

This study aims to perform the experimental work on a laboratory-constructed steel truss bridge model on which hammer blows are applied for excitation. The vibration response signals of the bridge structure are collected using sensors placed at different nodes. The different damaged states such as no damage, single damage, double damage and triple damage are introduced by cutting members of the bridge. The masked noise with recorded vibration responses generates challenge to properly analyze the health of bridge structure.

Design/methodology/approach

The analytical modal properties are obtained from finite element model (FEM) developed using SAP2000 software. The response signals are analyzed in frequency domain by power spectrum and in time-frequency domain using spectrogram and Stockwell transform. Various low pass signal-filtering techniques such as variational filter, lowpass sparse banded (AB) filter and Savitzky–Golay (SG) differentiator filter are also applied to refine vibration signals. The proposed methodology further comprises application of Hilbert transform in combination with MUSIC and ESPRIT techniques.

Findings

The outcomes of SG filter provided the denoised signals using appropriate polynomial degree with proper selected window length. However, certain unwanted frequency peaks still appeared in the outcomes of SG filter. The SG-filtered signals are further analyzed using fused methodology of Hilbert transform-ESPRIT, which shows high accuracy in identifying modal frequencies at different states of the steel truss bridge.

Originality/value

The sequence of proposed methodology for denoising vibration response signals using SG filter with Hilbert transform-ESPRIT is a novel approach. The outcomes of proposed methodology are much refined and take less computational time.

Details

Journal of Engineering, Design and Technology , vol. 20 no. 5
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 30 December 2024

Rohit Raj, Vimal Kumar, Arpit Singh and Pratima Verma

This study aims to investigate the relationship between patient satisfaction (PS) and the parameters in healthcare and supply chain management (HLSCM).

36

Abstract

Purpose

This study aims to investigate the relationship between patient satisfaction (PS) and the parameters in healthcare and supply chain management (HLSCM).

Design/methodology/approach

The structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) method have been employed to identify correlation and possible configuration of causal factors that influence PS, including lack of resilience (LS), lack of visibility (LV), cost management (CM) and integration and interoperability (II).

Findings

The results from SEM confirmed that PS is highly correlated with lack of visibility, CM and II as critical parameters. Moreover, fsQCA findings state that the configuration of high levels of both resilience and lack of visibility, as well as high levels of II, are crucial for PS.

Research limitations/implications

The researchers also identified the configuration of factors that lead to low PS. The study’s results could assist healthcare providers in improving their supply chain operations, resulting in more effective and efficient healthcare service delivery and ultimately improving PS.

Originality/value

The fsQCA method used in the study provides a more nuanced understanding of the complex interplay between these factors. The inclusion of supply chain management characteristics as parameters in the evaluation of PS is a novel aspect of this research. Previous studies largely focused on more traditional factors such as physical care, waiting times and hospital amenities. By considering supply chain management factors, this study provides insights into an under-explored area of PS research, which has important implications for healthcare providers looking to improve their operations and PS.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 24 October 2024

Sumanjeet Singh, Rohit Raj, Bishnu Mohan Dash, Vimal Kumar, Minakshi Paliwal and Sonam Chauhan

The present study aims to investigate the factors of loan access that affect entrepreneurial self-efficacy (ESE) and operating efficiency of Indian Micro, Small and Medium…

93

Abstract

Purpose

The present study aims to investigate the factors of loan access that affect entrepreneurial self-efficacy (ESE) and operating efficiency of Indian Micro, Small and Medium Enterprises (MSMEs). Furthermore, the study intended to investigate the influence of ESE on the operating efficiency of Indian MSMEs and its mediating role.

Design/methodology/approach

In this study, exploratory research design is used. The study heavily relies on the primary data which has been collected by using the survey research method from a cross-section of 617 women-owned MSMEs, located in urban, rural, suburban and exurban areas of Haryana, Uttarakhand, Himachal Pradesh and NCR-Delhi. The partial least square structural equation modeling method version 3.3.3 has been used to evaluate.

Findings

In terms of the selected factors affecting access to finance, it has been established that the Loan Formalities, Banking Process, Loan Process, Staff Responsiveness and Incentive Scheme have a positive and significant influence in enhancing accessibility to finance and improving the self-efficacy and operating performance of firms. The findings also show that ESE mediates the relationship between various factors of loan access and the operating efficiency of MSMEs.

Research limitations/implications

The study’s findings show that entrepreneurial capacity is significantly and favorably impacted by attitudes toward entrepreneurship, ESE, perceived access to findings and business operations. It has also been demonstrated that entrepreneurial intentions are strongly and favorably influenced by entrepreneurial ability to access commercial bank financing for small businesses and the impact of the same on the women-owned MSMEs in India. It also revealed unfavorable loan terms, limited collateral, fear of repaying of loan and intricate loan application were among the many reasons for loan denial.

Originality/value

The study offers a comprehensive approach that simultaneously considers financial accessibility and ESE. This all-encompassing method offers a thorough grasp of the variables affecting MSMEs' operational efficiency (OE). In contrast to earlier research that might have concentrated only on direct relationships, this study explores the mediating mechanisms involved. This study examines how ESE modulates the influence of financing availability on OE, providing a comprehensive understanding of the underlying mechanisms. By taking into account particular MSME sector characteristics like size, industry or regional variations, the study may provide a unique contextual lens. Understanding how these contextual factors interact with entrepreneurial attributes and access to finance adds depth to the analysis.

Details

Journal of Small Business and Enterprise Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 23 January 2024

Rohit Raj, Vimal Kumar, Ankesh Mittal, Priyanka Verma, Kuei-Kuei Lai and Arpit Singh

This study aims to identify and prioritize the key practices and strategies for effective global sourcing and supply chain management (SCM).

495

Abstract

Purpose

This study aims to identify and prioritize the key practices and strategies for effective global sourcing and supply chain management (SCM).

Design/methodology/approach

The study uses a combination of Pareto analysis and multi-objective optimization based on ratio analysis research methodology to analyze and establish the relationships among the identified key practices and strategies. Pareto analysis enables organization to prioritize organizational efforts and resources by focusing on the most critical factors.

Findings

The study shows that the “eco-friendly sourcing strategy”, “lean manufacturing” and “tool cost analysis” are the top critical practices and strategy variables for global sourcing and SCM, whereas the “risk management”, “procurement strategy” and “leverage digital solutions” are the critical practices and strategy variables.

Research limitations/implications

The findings of this research can also assist organizations in making informed decisions to optimize their global sourcing and supply chain operations.

Originality/value

By using these methods, this research paper gives valuable insights into the critical practices and strategies that can enhance efficiency, mitigate risks and drive success in global sourcing and SCM. The subjects and elements this study identified will serve as a framework and suggestions for further theoretical investigation and real-world implementations.

Details

Journal of Global Operations and Strategic Sourcing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-5364

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Article
Publication date: 12 May 2022

Saurabh Agrawal, Dharmendra Kumar, Rajesh Kumar Singh and Raj Kumar Singh

Reverse supply chain (RSC) is one of the ways to handle product returns efficiently. Recovery of residual value from product returns also helps in achieving sustainability. Its…

649

Abstract

Purpose

Reverse supply chain (RSC) is one of the ways to handle product returns efficiently. Recovery of residual value from product returns also helps in achieving sustainability. Its successful implementation requires coordination among all the channel members involved in the activities, from the acquisition to collection to the disposition of returned products. This article aims to review the literature about coordination issues in the RSC.

Design/methodology/approach

A systematic literature review of 151 articles published during 2004–2021 is carried out. Theory, context and methodology (TCM) framework of the literature review is used to identify the research gaps for future research directions.

Findings

This study identifies the characteristics of RSC coordination. It includes channel structures; coordination mechanisms; performance measuring parameters; the methodology applied and explored industries. The review shows that game-theoretical modeling in RSC coordination is the most commonly used method to coordinate the channels. It was found that issues like disruption, fairness and corporate social responsibility are not explored in-depth and offer much potential for future research.

Originality/value

There are very limited studies on coordination issues in the RSC. The proposed articles add value by considering RSC issues from different strategic, government, consumers' behavior and functionality decision-making point of view.

Details

Benchmarking: An International Journal, vol. 30 no. 4
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 6 September 2018

Raj Kumar Mittal, Namita Garg and Sunil Kumar Yadav

This study aims to identify the key indicators for quality enhancement in an educational institute which affect student’s outcome in terms of employability and entrepreneurship…

405

Abstract

Purpose

This study aims to identify the key indicators for quality enhancement in an educational institute which affect student’s outcome in terms of employability and entrepreneurship. These indicators can be used for improving the quality of engineering institutions imparting technical education.

Design/methodology/approach

Review of conceptual and empirical literature has been done to establish a linkage between institutional factors and quality output. The paper further identifies existing quality gaps in engineering education that make their students misfit to the requirements of market.

Findings

The relevant literature reviewed suggests that quality of technical institutions can be viewed form two perspectives: first, students’ achievement in the form of placements, entrepreneurial output, enrollment in higher studies and university ranks. Second, faculty research output in the form of publication in refereed journals, consultancy projects and patents. The study concludes by stating that when these two important stakeholders are provided with the infrastructural support and environment to showcase their skill, the quality of technical institutions improves automatically.

Research limitations/implications

The study is conducted on technical institutions engaged in providing engineering education. This research can be extended to other disciplines.

Originality/value

The framework proposed in the study will help technical institutions in evaluating their service quality levels which will further help them in improving the same.

Details

On the Horizon, vol. 26 no. 3
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 24 June 2021

Anshul Sharma, Pardeep Kumar, Hemant Kumar Vinayak, Suresh Kumar Walia and Raj Kumar Patel

This study aims to include the diagnosis of an old concrete deck steel truss rural road bridge in the damaged and retrofitted state through vibration response signals.

120

Abstract

Purpose

This study aims to include the diagnosis of an old concrete deck steel truss rural road bridge in the damaged and retrofitted state through vibration response signals.

Design/methodology/approach

The analysis of the vibration response signals is performed in time and time-frequency domains using statistical features-root mean square, impulse factor, crest factor, kurtosis, peak2peak and Stockwell transform. The proposed methodology uses the Hilbert transform in combination with spectral kurtosis and bandpass filtering technique for obtaining robust outcomes of modal frequencies.

Findings

The absence or low amplitude of considered mode shape frequencies is observed both before and after retrofitting of bridge indicates the deficient nodes. The kurtosis feature among all statistical approaches is able to reflect significant variation in the amplitude of different nodes of the bridge. The Stockwell transform showed better resolution of present modal frequencies but due to the yield of additional frequency peaks in the vicinity of the first three analytical modal frequencies no decisive conclusions are achieved. The methodology shows promising outcomes in eliminating noise and visualizing distinct modal frequencies of a steel truss bridge.

Social implications

The findings of the present study help in analyzing noisy vibration signals obtained from various structures (civil or mechanical) and determine vulnerable locations of the structure using mode shape frequencies.

Originality/value

The literature review gave an insight into few experimental investigations related to the combined application of Hilbert transform with spectral kurtosis and bandpass filtering technique in determining mode frequencies of a steel truss bridge.

Details

World Journal of Engineering, vol. 19 no. 4
Type: Research Article
ISSN: 1708-5284

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Article
Publication date: 12 August 2024

Sumanjeet Singh, Dhani Shanker Chaubey, Rohit Raj, Vimal Kumar, Minakshi Paliwal and Seema Mahlawat

This study explores the intricate relationship between social media communication, consumer attitude and purchase intention within the context of lifestyle category products. With…

633

Abstract

Purpose

This study explores the intricate relationship between social media communication, consumer attitude and purchase intention within the context of lifestyle category products. With the rapid proliferation of social media platforms, businesses have turned to these platforms to connect with consumers and influence their purchasing decisions. This study aims to provide an in-depth analysis of how social media communication strategies impact consumer attitudes and, in turn, influence purchase intentions.

Design/methodology/approach

The study employs partial least squares structural equation modeling (PLS-SEM) to analyze the data collected from a sample of consumers.

Findings

The results of this study present that lack of visibility (LV), low-efficiency levels (LEL) and unpredictable elements (UE) are ranked as the top three major risk hurdles whereas real-time information on a package’s location (LV1), putting a GPS tracking system to track last-mile journey (OT3) and users wants on time location of their package (LV2) are ranked as top three most significant criteria affecting the practices of modern last-mile logistics in e-commerce businesses.

Research limitations/implications

The results of this study contribute to our understanding of how social media influences consumer behavior in the lifestyle product sector, shedding light on the underlying mechanisms that drive consumer purchasing decisions.

Originality/value

By constructing and testing experimentally a research model that reveals a thorough analysis of pertinent literature and identifies multiple important elements influencing consumer behavior in the lifestyle category, this paper adds to the body of knowledge on marketing. Practical ramifications for lifestyle firms are examined, along with suggestions for improving their social media tactics, in light of the findings.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 18 March 2024

Raj Kumar Bhardwaj, Ritesh Kumar and Mohammad Nazim

This paper evaluates the precision of four metasearch engines (MSEs) – DuckDuckGo, Dogpile, Metacrawler and Startpage, to determine which metasearch engine exhibits the highest…

263

Abstract

Purpose

This paper evaluates the precision of four metasearch engines (MSEs) – DuckDuckGo, Dogpile, Metacrawler and Startpage, to determine which metasearch engine exhibits the highest level of precision and to identify the metasearch engine that is most likely to return the most relevant search results.

Design/methodology/approach

The research is divided into two parts: the first phase involves four queries categorized into two segments (4-Q-2-S), while the second phase includes six queries divided into three segments (6-Q-3-S). These queries vary in complexity, falling into three types: simple, phrase and complex. The precision, average precision and the presence of duplicates across all the evaluated metasearch engines are determined.

Findings

The study clearly demonstrated that Startpage returned the most relevant results and achieved the highest precision (0.98) among the four MSEs. Conversely, DuckDuckGo exhibited consistent performance across both phases of the study.

Research limitations/implications

The study only evaluated four metasearch engines, which may not be representative of all available metasearch engines. Additionally, a limited number of queries were used, which may not be sufficient to generalize the findings to all types of queries.

Practical implications

The findings of this study can be valuable for accreditation agencies in managing duplicates, improving their search capabilities and obtaining more relevant and precise results. These findings can also assist users in selecting the best metasearch engine based on precision rather than interface.

Originality/value

The study is the first of its kind which evaluates the four metasearch engines. No similar study has been conducted in the past to measure the performance of metasearch engines.

Details

Performance Measurement and Metrics, vol. 25 no. 1
Type: Research Article
ISSN: 1467-8047

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