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1 – 10 of 24Vinaytosh Mishra and Rahul Pratap Singh Kaurav
The recent pandemic has witnessed increased digitalization. The supply chain disruptions have forced businesses to adopt innovative business strategies that were not prevalent in…
Abstract
The recent pandemic has witnessed increased digitalization. The supply chain disruptions have forced businesses to adopt innovative business strategies that were not prevalent in previous years. This chapter elaborates on how integrating disruptive technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT) into business strategies is essential for modern organizations. It emphasizes creating and capturing value through business model innovation, highlighting the significance of developing a value proposition differentiating an enterprise in the market. This involves rethinking and redesigning how organizations create customer value, leveraging these technologies to enhance efficiency, customer experience, and competitive advantage. This chapter advocates for a proactive approach to technology adoption, stressing the importance of agility, innovation, and a forward-thinking leadership mindset in capitalizing on the opportunities presented by technological advancements.
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Chhaya Mani Tripathi, Rahul Pratap Singh Kaurav and Tripti Singh
The purpose of this study is to examine the relationship between cultural intelligence (CQ) and cross-cultural adjustment (CCA) using meta-analytic methods. The paper serves a…
Abstract
Purpose
The purpose of this study is to examine the relationship between cultural intelligence (CQ) and cross-cultural adjustment (CCA) using meta-analytic methods. The paper serves a dual purpose as it critically examines the CQ-CCA literature and provides summary effects using meta-analysis to determine how CQ and its facets affect CCA and its three dimensions.
Design/methodology/approach
A meta-analysis of 77 studies involving 18,399 participants was conducted to obtain the summary effects. The studies reporting the relationship of CQ and/or its facets with CCA or any of its dimensions were included in the analysis.
Findings
Results revealed that CQ (overall) and all individual CQs were positively and significantly related to CCA and its three subdimensions. Although CQ (overall) had a strong effect on CCA and moderate to strong effects on all the subdimensions of CCA, the strongest effect size was measured for the relationship of motivational CQ with CCA. Not only this, when individual CQs' relationships were assessed with the individual adjustment dimensions, the motivational aspect of CQ happened to be the most influencing factor, having a close to strong effect on interaction adjustment.
Research limitations/implications
Since the study combines the results from numerous empirical research conducted over time, it avoids the limitations that an individual study has, which is carried out at a single point in time and on a limited sample.
Originality/value
This study adds to the academic research by critically reviewing the CQ-CCA literature. It also works as a guiding map for future research in the area. The study highlights the summary effects for each association between CQ and CCA and their dimensions, elucidating the mixed findings reported in previous research.
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Anjali Singh and Sumi Jha
This study explores the critical role of strategic leadership in driving organizational innovation amid rapid technological advancements. It delves into how strategic leaders…
Abstract
This study explores the critical role of strategic leadership in driving organizational innovation amid rapid technological advancements. It delves into how strategic leaders, including top management teams and CEOs, capitalize on technological changes to foster innovation and sustain competitiveness. By employing bibliometric analysis, the research identifies pivotal themes within strategic leadership literature, highlighting the importance of adaptable leadership styles, executive influence, and the emergent role of social capital. The study underscores the necessity for strategic leaders to dynamically adjust their strategies to navigate the evolving technological landscape effectively. Through an extensive review, it offers insights into how leadership practices can drive organizational success in an era of technological disruption. This research not only extends the theoretical framework of strategic leadership in the context of technological innovation but also offers practical implications for leaders aiming to cultivate a culture of innovation within their organizations.
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Shalini Sahni, Sushma Verma and Rahul Pratap Singh Kaurav
The widespread uptake of digital technology tools for online teaching and learning reached its peak during the nationwide lockdown triggered by the COVID-19 pandemic. It…
Abstract
Purpose
The widespread uptake of digital technology tools for online teaching and learning reached its peak during the nationwide lockdown triggered by the COVID-19 pandemic. It transformed the higher education institutions (HEIs) marketplace both in developed and developing countries. However, in this process of digital transformation, several HEIs, specifically from developing countries, faced major challenges. That threatened to affect their sustainability and performance. In this vein, this study conducts a bibliometric review to map the challenges during the COVID-19 pandemic and suggest strategies for HEIs to cope with post-pandemic situations in the future.
Design/methodology/approach
This comprehensive review encompasses 343 papers published between 2020 and 2023, employing a systematic approach that combines bibliometrics and content analysis to thoroughly evaluate the articles.
Findings
The investigation revealed a lack of published work addressing the specific challenges faced by the faculty members affecting their well-being. The study underscores the importance of e-learning technology adoption for higher education sustainability by compelling both students and teachers to rely heavily on social media platforms to maintain social presence and facilitate remote learning. The reduced interpersonal interaction during the pandemic has had negative consequences for academic engagement and professional advancement for both educators and students.
Practical implications
This has implications for policymakers and the management of HEIs, as it may prove useful in reenvisioning and redesigning future curricula. The paper concludes by developing a sustainable learning framework using a blended approach. Additionally, we also provide directions for future research to scholars.
Originality/value
This study has implications for policymakers and HEI management to rethink the delivery of future courses with a focus on education and institute sustainability. Finally, the research also proposes a hybrid learning framework for sustainability and forms a robust foundation for scholars in future research.
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Manoj Kumar Kamila, Sahil Singh Jasrotia and Shagun Chib
Operating ethically when developing and marketing a product or service is critical. An essential aspect of this process is ensuring that a company's guiding principles and values…
Abstract
Operating ethically when developing and marketing a product or service is critical. An essential aspect of this process is ensuring that a company's guiding principles and values are congruent with its overarching goals. Concerns span from the veracity of marketing to the preservation of individual privacy to the impact of design on the natural world and human civilization. It also entails taking precautions if a product or advertising campaign has unforeseen repercussions. In today's interdependent and globalized world, it is more important than ever for firms to employ morally acceptable design and marketing tactics to acquire consumer trust and generate beneficial social and environmental benefits. This chapter offers insights for future researchers by offering a conceptual framework in ethics in design and marketing, which can be empirically tested. This study highlights several factors like privacy, manipulation, representation and diversity, accessibility, sustainability, social responsibility, and truth in advertising as important factors leading to ethical concerns in design marketing.
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Kajal Srivastava, Masood H. Siddiqui, Rahul Pratap Singh Kaurav, Sumit Narula and Ruturaj Baber
Amidst the COVID-19 pandemic, education has shifted to online teaching and learning. Interactivity is a crucial tool used to make online education effective. This study…
Abstract
Purpose
Amidst the COVID-19 pandemic, education has shifted to online teaching and learning. Interactivity is a crucial tool used to make online education effective. This study empirically examines the role of interactivity in higher education and its influence on students' behavioral outcomes, specifically focusing on soft skills and personality upgradation.
Design/methodology/approach
A quasi-experimental research design was carried out for post-graduate students undergoing a business communication course from four major institutions. For analysis, t-test, confirmatory factor analysis (CFA) and partial least squares structural equation modeling (PLS-SEM) have been employed. Experimental research has established the causal relationship between interactivity, personality and soft skill upgradation (SSU).
Findings
It was found that the theoretical structural model has a rational model-fit validity. Resultantly, practitioners may use prior knowledge of virtual community (VC) members to enhance web interactivity, thereby increasing social identity and social bonds in a group for more meaningful and effective delivery of online courses.
Research limitations/implications
The major limitations lie in its context-dependent nature, predominantly influenced by the pandemic-induced mandatory online learning. The study's cross-sectional design also inhibits its ability to assess goal-directed behaviors over time, necessitating further longitudinal research.
Originality/value
The study is one of the pioneering pieces of research that examines the role of pre-defined grouping and enhanced web interactivity in VCs in the context of online learning, especially during the COVID-19 pandemic. Integrating theories of web interactivity, social bond theory (SBT) and social identity theory (SIT) provides a novel understanding of cognitive and social influences that drive meaningful online discussions and their impacts on knowledge enhancement and personality development. Its findings have implications for the design of effective online learning environments and e-learning pedagogy, contributing to the growing domain of information and communication technology (ICT)-enabled education.
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Anoop Kumar, Anil Singh Parihar and Pooja Jain
With the technological advancements in the sphere of hospitality and tourism, the significant development has been pragmatic in the industry structures, processes and practices…
Abstract
With the technological advancements in the sphere of hospitality and tourism, the significant development has been pragmatic in the industry structures, processes and practices. The worth of innovation in the tourism industry is multifaceted which not only resulted in costs reduction, enhance operational efficiency and service quality upgrade but also enhanced customer experience. This chapter aims to review the articles, papers and books chapters published in various journals in the hospitality and tourism industry area through the lens of technological developments and disruptive innovations. Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) protocol, VOSviewer and word cloud are the tools applied for papers selection, analysis and the visual representation of the most researched themes. The findings reveal that the many researches being conducted post 2016 in this sphere. The information and communications technology (ICT) devices usage, robotics, artificial intelligence (AI), Radio Frequency Identification (RFID), Blockchain technology (BCT), and digital payments are considered as the crucial factors. The study emphasizes to put on better understanding of innovative disruptions in this sphere, layout plan for future research, and enable the decision-makers and authorities to make futuristic policies to stay competitive.
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Yonghao Liu and Yu Mu
In recent years, there has been an impressive increase in the use of artificial intelligence (AI) in medical treatment. Studies have explored many topics in the field of medical…
Abstract
In recent years, there has been an impressive increase in the use of artificial intelligence (AI) in medical treatment. Studies have explored many topics in the field of medical AI; however, few of them have systematically reviewed the overall area. This chapter retrieves 532 papers on medical AI from Social Sciences Citation Index core database of the Web of Science from 2013 to 2022. Two bibliometric and network analysis tools, including CiteSpace and HistCite, are used to identify the time-and-space knowledge map, research hotspots, emerging trends and key studies of medical AI research. A co-word network of medical AI is constructed to reveal that the field focuses more on the topic of machine learning. The analysis of the burst literature on medical AI indicates the research trends in the sub-sections such as law and ethics. Furthermore, the analysis of the co-citation uncovers the key studies in the field of medical AI. The results of bibliometric analysis illustrate the current situation, past evolution, and future trends in medical AI research, and identify hotspots and future research directions.
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Piyush Gupta, Vivek Mishra, Anshuman Adarsh Sahu and Priya Jindal
Metaverse is going to change the landscape in every field, sector, and business. This chapter aims to explore the role of marketing in the metaverse focusing on each sector and…
Abstract
Metaverse is going to change the landscape in every field, sector, and business. This chapter aims to explore the role of marketing in the metaverse focusing on each sector and business. This chapter has adopted bibliometrics analysis to explore the importance of metaverse marketing. The results suggest that the publication and citation of articles have seen a huge jump from 2022 onwards. Keyword co-occurrence analysis shows that metaverse with blockchain, marketing, education, and virtual reality (VR) are hot words in the upcoming time. Metaverse marketing shows that innovation, mixed reality, and extended reality will change the landscape of marketing. Analysis suggests that China, the United States, South Korea, and India are the top contributing countries in the research of metaverse. By understanding the implications of the metaverse on purchaser conduct and promoting systems, organizations can draw in the main interest group and gain esteem in this new advanced scene.
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