Asif Ur Rehman, Burak Karakas, Muhammad Arif Mahmood, Berkan Başaran, Rashid Ur Rehman, Mertcan Kirac, Marwan Khraisheh, Metin Uymaz Salamci and Rahmi Ünal
For metal additive manufacturing, metallic powders are usually produced by vacuum induction gas atomization (VIGA) through the breakup of liquid metal into tiny droplets by gas…
Abstract
Purpose
For metal additive manufacturing, metallic powders are usually produced by vacuum induction gas atomization (VIGA) through the breakup of liquid metal into tiny droplets by gas jets. VIGA is considered a cost-effective technique to prepare feedstock. In VIGA, the quality and the morphology of the produced particles are mainly controlled by the gas pressure used during powder production, keeping the setup configuration constant.
Design/methodology/approach
In VIGA process for metallic additive manufacturing feedstock preparation, the quality and morphology of the powder particles are mainly controlled by the gas pressure used during powder production.
Findings
In this study, Inconel-625 feedstock was produced using a supersonic nozzle in a close-coupled gas atomization apparatus. Powder size distribution (PSD) was studied by varying the gas pressure.
Originality/value
The nonmonotonic but deterministic relationships were observed between gas pressure and PSD. It was found that the maximum 15–45 µm percentage PSD, equivalent to 84%, was achieved at 29 bar Argon gas pressure, which is suitable for the LPBF process. Following on, the produced powder particles were used to print tensile test specimens via LPBF along XY- and ZX-orientations by using laser power = 475 W, laser scanning speed = 800 mm/s, powder layer thickness = 50 µm and hatch distance = 100 µm. The yield and tensile strengths were 9.45% and 13% higher than the ZX direction, while the samples printed in ZX direction resulted in 26.79% more elongation compared to XY-orientation.
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Rodney Graeme Duffett and Jaydi Rejuan Charles
The substantial expansion of technology and the efficacy of digital platforms in reaching young audiences have led to enhanced targeting and customization of promotional…
Abstract
Purpose
The substantial expansion of technology and the efficacy of digital platforms in reaching young audiences have led to enhanced targeting and customization of promotional communications. Notwithstanding the expansion and efficacy of contemporary advertising platforms, scholarly attention has not kept pace with this domain of inquiry. This study aims to assess the antecedents of Google Shopping Ads (GSA) on intention to purchase behavior among the Generation Y and Z cohorts.
Design/methodology/approach
The current study used a quantitative approach and snowball sampling technique to gather primary data via a questionnaire and Google Forms, which resulted in the collection of 5,808 questionnaires among the cohort members. A principal component analysis and multigroup confirmatory multigroup structural equation modeling (between Generation Y and Z) were used to assess the research data and model.
Findings
The results show positive trust and perceived value associations with intention to purchase, particularly among Generation Y and Z consumers. The findings also show negative irritation, product risk and time risk associations with intention to purchase, especially among the Generation Y cohort, which indicates that young consumers generally do not observe perceived risk due to the usage of GSA.
Originality/value
GSA will continue to grow and become an increasingly important integrated marketing communications tool as the digital landscape develops. It can be concluded that young consumers show a high degree of perceived value and low levels of perceived risk due to the use of GSA. This study, therefore, promotes improved understanding among academics, marketers and businesses of search engine advertising among young cohorts of consumers (Generation Y and Z) in a developing country context.
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Jalal Rajeh Hanaysha and Taleb Bilal Eli
The objective of this research was to test the effect of information and communication technology (ICT) resources, library facilities, teacher lecturing skills and physical…
Abstract
Purpose
The objective of this research was to test the effect of information and communication technology (ICT) resources, library facilities, teacher lecturing skills and physical classroom environment on student satisfaction and university image. This paper also sought to contribute to the existing body of knowledge by confirming the role of student satisfaction as a mediator among the stated factors and university image.
Design/methodology/approach
Data were collected from 314 students at higher education institutions (HEIs) in the United Arab Emirates (UAE) using a survey instrument. Throughout the data analysis stage, the partial least squares structural equation modeling (PLS-SEM) was employed in order to validate the research instrument and test the hypotheses.
Findings
The findings verified that teacher lecturing skills and ICT resources have a positive effect on both student satisfaction and university image. Moreover, the study revealed that the library facilities and physical classroom environment positively affect both student satisfaction and university image. Lastly, the analysis showed that student satisfaction mediates the link between the stated factors and university image.
Originality/value
This paper adds to the published literature by investigating the direct and indirect effects of teacher lecturing skills, ICT resources, physical classroom environment and library facilities on university image via student satisfaction at HEIs in the UAE. This study is the first to integrate all of these factors into a single research model.
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Ahmet Aysan, Hasan Dincer, Ibrahim Musa Unal and Serhat Yüksel
The primary purpose is to empower financial institutions in AI integration decisions. By combining QSFS and the Golden Cut technique, the study establishes a robust foundation for…
Abstract
Purpose
The primary purpose is to empower financial institutions in AI integration decisions. By combining QSFS and the Golden Cut technique, the study establishes a robust foundation for assessing AI progress effects, aligning implementation with performance goals, and promoting technical innovation. Dimensions explored include AI-related workforce competency, technological adaption, and ethical AI practices, crucial components within the BSC framework for technological innovation.
Design/methodology/approach
This study employs a distinctive approach, integrating the Balanced Scorecard (BSC) framework with Quantum Spherical Fuzzy Sets (QSFS) and the Golden Cut approach to explore the dynamic landscape of AI deployment. The integration addresses uncertainties, enhancing impact assessment accuracy amid ambiguity associated with AI outcomes. QSFS and the Golden Cut technique together facilitate precise identification of thresholds and crucial values.
Findings
The research delves into the intricate relationship between enduring financial stability and AI progress, recognizing technology's crucial influence on financial decision-making. Findings underscore technology's significant impact on financial institutions' AI integration decisions. This novel approach provides a strong quantitative basis, offering insights into workforce competency, technological adaption, and ethical AI practices.
Research limitations/implications
Despite valuable contributions, the study acknowledges limitations, such as potential biases and generalizability concerns, emphasizing the need for cautious interpretation and suggesting future research directions. Recognizing the research's boundaries and complexities in studying AI deployment in financial institutions underscores the need for ongoing exploration.
Originality/value
The research's originality lies in presenting an innovative methodology, integrating BSC, QSFS, and the Golden Cut, providing a unique perspective for decision-making. Contributions extend beyond academia, offering practical insights to enhance AI strategic implementation in the financial industry. This novel approach enriches the technology and finance discourse, fostering theoretical and practical advancements.