Leonid Anatolevich Olenev, Rafina Rafkatovna Zakieva, Nina Nikolaevna Smirnova, Rustem Adamovich Shichiyakh, Kirill Aleksandrovich Ershov and Nisith Geetha
This study aims to present a more accurate lifetime prediction model considering solder chemical composition.
Abstract
Purpose
This study aims to present a more accurate lifetime prediction model considering solder chemical composition.
Design/methodology/approach
Thermal cycling and standard creep tests as well as finite element simulation were used.
Findings
The study found lower error in the solder joint lifetime evaluation. The higher the Ag content is, the higher the lifetime is achieved.
Originality/value
It is confirmed.
Details
Keywords
Davood Ghorbanzadeh, Rafina Rafkatovna Zakieva, Mariya Kuznetsova, Aras Masood Ismael and Alim Al Ayub Ahmed
The role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels…
Abstract
Purpose
The role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels used by potential tourists and have become one of the main sources of online travel information. This study investigates the role of content cues of tourism information quality provided in Elie Gasht firm's Instagram page on enhancing awareness of the destination brand and forming users' destination image.
Design/methodology/approach
A quantitative research design was used to validate the hypotheses proposed in this research. A survey was deployed using the convenience method among 187 users of Elie Gesht's Instagram page to test the theoretical model. The structural relationships in the research were examined using the partial least squares structural equation modeling.
Findings
The findings of the present research indicated that the content cues of the quality of information provided by the firm have a positive effect on enhancing destination brand awareness and in turn improve affective image and cognitive image. Eventually, the content cues of the quality of information provided by the firm impact the formation of a conative image through the affective and cognitive image of the destination.
Practical implications
Pragmatically, the findings of this study urge policymakers of tourism companies, managers and destination marketers to take into account the special role of the firm's social media in enhancing destination brand awareness, which in turn promotes destination brand image. Therefore, providing empirical evidence on what leads to the promotion of destination brand awareness and different types of image formation of the destination due to information content quality provided by the firm on social media, provides managerial insights for corporate marketers and tourism destinations.
Originality/value
This study contributes to the body of knowledge on the role of quality of tourism information content presented in the firm's social media by providing empirical evidence on enhancing destination brand awareness and destination image formation. It also helps firm managers and planners build their marketing strategies to attract more customers through social media.