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This study aims to examine how religiosity influences brand loyalty toward religiously positioned brands (Chick-fil-A, Forever 21, etc.) when these brands engage in morally controversial actions.

Study 1 investigates how religiosity affects brand loyalty when religiously positioned brands engage in religiousness-related vs nonreligiousness-related morally controversial actions. Study 2 examines several psychological processes (reactance, forgiveness and moral decoupling) as mediators of the effects of intrinsic religiosity and extrinsic religiosity on brand loyalty for controversial religious brands.

Study 1 demonstrates that religiosity leads to positive brand loyalty for religiously positioned brands in the case of both religiousness-related and nonreligiousness-related controversies. Study 2 reveals that intrinsic religiosity (extrinsic religiosity) leads to brand loyalty through moral decoupling and forgiveness, but not through reactance, when religious brands engage in religiousness-related (nonreligiousness-related) controversies.

This research focuses on the effects of religiosity on brand loyalty for morally controversial religious brands but does not examine the effects of religious affiliation (Christianity, Islam, Hinduism, etc.). The samples include only US residents.

Religious positioning of brands can engender brand loyalty for consumers with high levels of intrinsic religiosity and/or extrinsic religiosity, even when these brands engage in morally controversial actions.

This research shows that religiosity affects brand loyalty for morally controversial religious brands and demonstrates that psychological processes used by consumers to justify support for morally controversial religious brands depend on type of religiosity (intrinsic vs extrinsic) and type of controversy (religiousness-related and nonreligiousness-related).

Nonprofit organizations face challenges recruiting volunteers for morally important activities that may generate fear, such as firefighting, aid work and delinquent counseling. The purpose of this study is to examine how voluntary organizations can instill the virtue of courage among potential volunteers and motivate them to participate in such activities.

Three experimental studies examined how fear, hope and courage relate to the likelihood of volunteering. Study 1 investigated how integral hope (hope related to the context, i.e. hope emanating from volunteering activities) and incidental hope (hope unrelated to the context, i.e. a general hopeful feeling) affect volunteering intentions when there is low vs high fear. Study 2 examined whether courage mediated the effects of hope on volunteering intentions when there is low vs high fear. Study 3 replicated the findings in a different volunteering context.

Integral hope (but not incidental hope) in the face of high fear generates courage leading to intentions to volunteer. Both integral hope and incidental hope motivate volunteering intentions through positive affect (but not through courage) in low fear contexts.

The hypothetical volunteering scenarios and the gender distribution in the samples restrict the external validity of the findings. Family background in volunteering was not controlled for. Moral courage, physical courage and psychological courage were not separately measured.

Nonprofit organizations recruiting volunteers for risky voluntary activities that induce high fear should use integral hope in their marketing communications to instill courage among potential volunteers. For voluntary activities that are not very risky and generate low levels of fear among potential volunteers, nonprofit organizations can recruit volunteers through communications that use either integral hope or incidental hope.

This research shows that hope and fear are critical emotions in relation to courage – an essential virtue for volunteers. Courage is manifested when there is high fear and integral hope. Findings contribute to the research literatures on the marketing of volunteering and the moral psychology of courage.

In a world teeming with concurrent processes and associated chaos, organizational working procedures have adapted to new trends; employees must keep up with everything while maintaining their mental health. Spirituality lends a person's life significance. Spirituality in the workplace can both physically and psychologically engage employees. Spirituality in the workplace is reflected in the organizational culture, which is founded on fundamental values such as trust, honesty, appreciation, innovation, care, respect, and loyalty. Workplace spirituality encompasses the pursuit of one's ultimate purpose in life, the development of a solid connection to colleagues and other people associated with work, and the consistency or alignment between one's fundamental beliefs and the organization's values. To have a competitive advantage and attract the best personnel, an organization's working environment must be based on strong ethical and spiritual values such as compassion, integrity, respect, harmony, trust, teamwork, and forgiveness, among others.

The purpose of this paper is to present the results of experimental testing of steel rebars at elevated temperatures. Three types of bars available in the local market in Pakistan were used. These data are not available in Pakistan.

Three types of bars were used, which included cold-twisted ribbed (CTR), hot-rolled deformed (HRD) and thermo-mechanically treated (TMT) bars. The diameter of the bar of each type was 16 mm. The bars were heated in an electrical furnace at temperatures which were varied from 100°C to 900°C in increment of 100°C. Bars of each type were also tested at ambient temperature as control specimens. The change of strength, strain and modulus of elasticity of the bars at high temperatures were determined.

The mechanical properties of the bars were nearly unaffected by the temperatures up to 200°C. CTR bars did not show yield plateau and strain hardening both at ambient and high temperatures. The high temperature yield strength and elastic modulus for all the three types of bars were similar at all temperatures. The yield plateau of both the HRD and TMT bars disappeared at temperatures greater than 300°C. The ultimate strength at high temperature of the HRD and TMT bars was also similar. The behaviours of the HRD and TMT bars changed to brittle beyond 400°C as compared to their behaviours at ambient temperature. The CTR bars exhibited ductile characteristics at failure at all the exposure temperatures relative to their behaviour at ambient temperature.

The parameters of the paper included the rebar type and heating temperature and the effects of temperature on strength and stiffness properties of the steel bars.

Building fire incidents have increased in Pakistan. As reinforced concrete (RC) buildings exist in the country in significant numbers, the data related to elevated temperature properties of steel is required. These data are not available in Pakistan presently. The presented paper aims at providing this information for the design engineers to enable them to assess and increase fire resistance of RC structural members.

The presented paper is unique in its nature in that there is no published contribution to date, to the best of authors’ knowledge, which has been carried out to assess the temperature-dependent mechanical properties of steel reinforcing bars available in Pakistan.

This paper aims to present the results of testing of low-strength concrete specimens exposed to elevated temperatures. These data are limited in the existing literature and do not exist in Pakistan.

An experimental testing programme has been employed. Cylindrical specimens of 100 × 200 mm were used in the testing programme. These were heated at temperatures which were varied from 100°C to 900°C in increment of 100°C. Similar specimens were tested at ambient temperature as control specimens. The compressive and tensile properties of heat treated specimens were determined.

The colour of concrete started to change at 300°C and hairline cracks appeared at 400°C. Explosive spalling was observed in few specimens in the temperature range of 400°C-650°C which could be attributed to the pore pressure generated by steam. Significant loss of concrete compressive strength occurred on heating temperatures larger than 600°C, and the residual compressive strength was found to be 15 per cent at 900°C. Residual tensile strength of concrete became less than 10 per cent at 900°C. The loss of concrete stiffness reached 85 per cent at 600°C. Residual Poisson’s ratio of concrete increased at high temperatures and became nearly six times larger at 900°C as compared to that at ambient temperature.

The parameters of the study included heating temperature and effects of temperature on strength and stiffness properties of the concrete specimens.

Building fire incidents have increased in Pakistan. As a large number of reinforced concrete (RC) buildings exist in the country, the data related to elevated temperature properties of concrete are required. These data are not available in Pakistan presently. The study aims at providing this information for the design engineers to enable them to assess and increase fire resistance of RC structural members.

The presented study is unique in its nature in that there is no published contribution to date, to the best of authors’ knowledge, which has been carried out to assess the temperature-dependent mechanical properties of concrete in Pakistan.

Drawing on signaling and social identity theories, the main objective of this paper is to suggest and validate a research framework to investigate the association of corporate social responsibility (CSR) perceptions with organizational attractiveness by uncovering the underlying mechanism of organizational trust.

By conducting regression analysis, the study hypotheses were tested with the data collected from a snowball convenient sample of 318 potential job seekers.

The study results revealed that prospective applicants' perceptions about a company's CSR undertakings are significantly associated with their trust in and attraction to the company. Noticeably, organizational trust partially mediated the direct relationship between CSR perceptions and organizational attractiveness.

Based on the study results, some specific theoretical advancements and helpful insights have been highlighted for human resources (HR) practitioners in today's competing organizations. The paper ends by outlining key research drawbacks and directions for possible work in the future.

Despite the plausible underlying role of organizational trust in the link between CSR and organizational attraction, empirical studies of this theoretical phenomenon are still lacking in the context of pre-hire recruitment literature. This may be the first study that identifies organizational trust as a salient psychological factor through which job seekers' CSR perceptions become more instrumental in influencing their attraction to a firm.

The present study investigates the customers' behavioural intention to use voice-based artificial intelligence (AI) to find the appropriate hotels and resorts in an emerging nation. This study determines the influences of information quality, system quality, privacy, and novelty value on attitude and behavioural intention to use voice-based artificial intelligence to obtain the appropriate information and find the location of the hotels and resorts.

This study used a purposive sampling method for collecting data from the respondents, who are customers of the hotels and resorts in Bangladesh. A self-administered survey questionnaire was used to obtain responses from 378 respondents. After collecting the data, the reliability and validity of the constructs and hypotheses were tested via partial least squares structural equation modelling (PLS-SEM).

The findings of the study indicate that information quality, system quality, privacy and novelty value have a positive and significant impact on attitude and behavioural intention to use voice-based AI assistant services in an emerging nation. However, system quality does not significantly influence behavioural intention to use voice-based AI assistant but it has an indirect significant influence on behavioural intention through the mediation effect of attitude.

The study’s findings provide essential guidelines for practitioners to understand the impacts of information quality, system quality, privacy, and novelty value on attitude and behavioural intention to use voice-based artificial intelligence to find the appropriate hotels and resorts to meet customers' needs and expectations.

This study contributes to the existing literature on technology adoption by highlighting the interconnectedness of various factors influencing users' behavioural intentions. The study’s focus on an emerging nation provides a valuable theoretical contribution. It highlights that user perceptions and attitudes towards technology adoption may differ from those in developed nations due to unique contextual factors.

The purpose of this study is to evaluate the library school’s curriculum in Nigeria with the aim of comparing it with international and national library and information science (LIS) guidelines regarding provision of “digital libraries” course.

This study covered 31 universities offering LIS approved by the National Universities Commission (NUC). The main instrument for data collection for the study was analysis of departmental documents containing the LIS curriculum. Second, some library and information science educators from universities that were yet to integrate the course digital libraries in their LIS curriculum were interviewed.

This study revealed that majority of the library schools offer the course “digital libraries” or related areas as core course in their curricula. However, only few library schools have computer laboratories for students to enhance digital library skills. Some LIS educators in the library schools identified challenges such as lack of qualified information and communication technology (ICT) staff to handle the course coupled with lack of computer laboratories equipped with modern computers with stable internet facilities in the LIS departments in Nigeria.

The findings from this study may inform curriculum revision and updating efforts to make it more relevant by incorporating a stand-alone course on “digital libraries” and provision of computer laboratories in the LIS departments to produce future ICT/digital librarians.

If university administrators, decision-making body in the departments and LIS educators understand the factors that are currently standing in the way of integrating a course on digital libraries, then those barriers can be removed or lowered. If the enabling factors are appreciated, then actions can be taken to stimulate the implementation of the Librarians’ Registration Council of Nigeria (LRCN)/NUC recommendations in all library schools in Nigerian universities.

Digital literacy has become a widely studied topic for connecting people, participation in government and public affairs. It encourages library professionals to train students and effectively acquire, preserve and disseminate knowledge. Academic libraries involve using digital technology improved the students’ level of digital literacy and technological skills. This paper aims to understand the students’ technological competence in using database resources and searching for online information. In addition, to evaluate the training contents and designated instructors on digital literacy education, the study also focuses on digitally exposed students’ learning behavior, the library management and students’ academic interaction on new technological trends.

This study uses a quantitative method for which primary data were collected from university students using a structured research questionnaire. Through targeted random sampling techniques, 1,500 printed questionnaires were distributed among students, and 1,266 (84.4%) responses were received. The authors applied descriptive statistics to analyze the demographic information of male and female students. The statistical technique Chi-square test (χ²) was applied using SPSS to determine the association between variables. Moreover, Bonferroni correction for the new a value [modified = 0.05/number of possible comparisons/analysis for each question shown in Tables (II-IX)] was also used to avoid a family-wise error.

The results inferred a strong association between students’ technological skill with using digital tools, utilization of database resources and browsing networked information on the Web. The association between universities in terms of recruiting designated instructors on digital literacy education, introducing ICT based curriculum and the association between library management in maintaining a regular training program on digital literacy demonstrated a negative association. Besides, the findings disclosed that student’s digital exposure is not the forcing factor in developing technological competence, but found to be a more encouraging factor. It was also concluded that library technological involvement significantly improves student technology-based learning skills.

The results obtained after the analyzed data may help library management in providing long-term strategy for improving digital literacy education and training for students in the effective utilization of technology for better academic performance and social integration.

The study was based on quantitative methods using a questionnaire. Extensive database coverage and digital literacy skills based on coach input can improve student performance and academic quality.

The purpose of this study is to explore the roles that should be practiced in university libraries of Bangladesh; the more specific objectives are to identify the present practicing roles of university libraries of Bangladesh, the tools and technologies which are needed for serving libraries in changing environment, the qualities of library professionals that are necessary for providing better service in changing roles of library and the problems of implementing changing roles in university libraries of Bangladesh and to explore the ways to overcome the existing problems.

Survey methods were used for gathering data using a well-structured questionnaire. The questionnaire was sent to the respondents of some selected public and private universities of different divisions of Bangladesh including Dhaka, Chittagong, Rajshahi, Khulna, Sylhet and Barisal. The respondents consisted of library and information professionals and IT professionals who are working in libraries. Descriptive analysis techniques of SPSS were used to analyze the quantitative data. Qualitative data has been analyzed using thematic analysis process.

The findings revealed that there are some hindrances to provide modern library service, lack of IT skills, funds and problems of intellectual property right act and provide some suitable suggestions for the advancement of modern university libraries of Bangladesh.

The insights and views of the respondents regarding tools and technologies obtained from this study are original and unique in nature.