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There has recently been much interest in analysing the creation of personalised tourism services and studying their effect on organisations. However, there still needs to be more work in analysing their effect on happiness and the role that emotions play in these processes. This paper aims to analyse, in the context of personalised and innovative tourism services, which factors can encourage and improve managers' happiness.

A model of analysis is presented with five variables: tourism managers' happiness (TMH), innovative personalised tourism services, internal factors: emotions (IFE), organisational factors (OF) and personal factors (PF). Eight hypotheses are proposed and tested with a structural equation model.

The results allow the authors to affirm that personalised technological advances applied to tourism services not only contribute to improving the happiness of hotel managers but also in generating emotions that contribute to improving their attitude towards the company.

This scientific work has some limitations. Firstly, this study was carried out exclusively in Spain due to the relevance of this country in the international tourism sector, according to the World Tourism Organisation. The results achieved in this research should be contrasted with other studies in other territories. Secondly, the interviews and surveys were carried out at specific time intervals. It has not led to problems of significant bias in the variance of the standard method. Therefore, it is desirable to undertake longitudinal or cross-sectional studies for future research. Thirdly, it is interesting to develop theoretical models that include other psycho-directive or leadership style constructs to determine whether they holistically enhance the subjective well-being of hospitality managers. Moreover, other types of factors of a social or strategic nature can be considered, which can positively or negatively impact the analysed variables. Finally, future research can deepen the empirical analysis of the relationship between managerial competencies and digital innovation from the perspective of happiness management. These findings would contribute to a greater cognitive understanding of the implications of personalised and innovative tourism services on hotel establishments' happiness and economic benefits.

This paper shows the fundamental role of a happy leadership style in creating responsible, green and innovative environments in today's digital society. Furthermore, the happiness of tourism managers can contribute to the generation of high quality and excellent services that are in line with the principles of sustainable development.

Personalised technological advances applied to tourism services not only contribute to improving the happiness of hotel managers but also to generating emotions that contribute to improving their attitude towards the company. On the other hand, it has been observed that personalised and innovative tourism services generate positive effects at organisational, internal and personal levels. The following reflections are advanced: The development of internal factors such as the emotions of awe and gratitude or the generation of trust can enhance the happiness of tourism managers. The happiness of tourism business managers can be enhanced by developing OF such as smart-personalised tourism services and data protection. The happiness of tourism managers can be enhanced by the development of PF such as travellers' desires, expectations and needs, or other factors such as disposable income, health status or family situation.

This is the first empirical study that focuses on investigating how personalised and innovative tourism services affect managing happiness.

A model is proposed to develop happiness in the banking sector based on an improvement in the spirituality of employees.

Following the Schwartz’s model for behavioural transformation, a new path has been proposed based on the development of the transcendent vision of work. The data obtained were analysed using the partial least squares-structural equation modeling (SEM) method.

Contrary to the widespread idea that happiness is orientated towards the enjoyment of goods, bank employees prefer to develop spiritual values and resources that allow them to respond adequately to massive layoffs and pressures at work.

The bank employees’ schedules made it difficult to organise group sessions. Multiple sessions prevented us all from interacting.

It is established a training strategy for the pursuit of happiness, to propose an engine for actions orientated towards happiness and to introduce transcendence and spirituality as requirements for finding happiness during daily work.

There is a need to return to traditional values and principles in daily work. This will have a positive effect on communities and society.

A new concept has been coined: spiritual resources. This new variable can help to combat adversity by exploring the meaning of transcendence at work.

The heritage and tourist attractiveness of Heritage Cities have aroused interest in establishing mechanisms to enhance their value based on the development of sustainability policies. The socioeconomic and socioenvironmental valuation of these heritage sites has become a necessary tool for decision-making.

Following the recommendations of International Council on Monuments and Sites – ICOMOS, this paper proposes a series of indicators and an exploratory model to define the factors that contribute to their valuation. Following the partial least squares structural equation modelling methodology, information was obtained from 363 intramural residents in the three Heritage Cities that currently have management plans in Spain.

The results show the importance of specifying indicators of sustainable mobility and socioeconomic and socioenvironmental sustainability for an adequate valorisation of heritage sites.

To this end, it is necessary to follow the guidelines of international bodies such as ICOMOS in relation to the management plans.

The purpose of the paper is to delve into innovation and happiness management linked to the definition of transcendence at work. The paper analyses in the context of innovation and happiness management the relation of the three dimensions taken from Khari and Sinha (2020: Sense of we-ness, self-connectedness and work as a service. The paper also proposed indicators to applied transcendence and moral competencies to the banking sector guiding behaviour toward successful experiences at work as an antecedent of both, transcendence and employees´ performance.

The article starts with a VOSviewer-based bibliometric analysis to examine the recent development of happiness management as an emergent topic of research. A co-word analysis served to identify that the main research theme related to the topic is transcendence at work. The theoretical framework serves for developing a conceptual model that is analysed by taking structural equations modelling (SEM) as the method and partial least squares (PLS) as the technique. To test the hypotheses, the authors employed a sample of 354 employees from the main banks in Spain in 2021 (Santander, Banco Bilbao Vizcaya Argentaria (BBVA), CaixaBank, Bankia and Sabadell).

The results confirm that Innovation and happiness management is related to moral competencies, which refer to the set of knowledge, skills and abilities that facilitate ethical behaviour in the banking sector. Innovation and happiness management include individual attributes for good performance in each job; this research is in line with the prominent call in the literature to consider moral competencies in human resources management.

Originality lies on the answer of the question: what is the role of employee transcendence in the turbulent banking sector today? This paper seeks to approach and measure the relation of innovation, happiness and transcendence at work, Transcendence at work often arises when individuals connect their work to a higher purpose or mission, that connection is based on the idea that any effort to improve any of these three attributes provides successful solutions for the complex banking sector's performance.

According to the theory of push and pull factors, the current work aims to present two objectives: (1) to detect what attributes drive senior tourists to travel to the Azores islands, the role played by lecturing activities (LA) as push factors and their influence on the island's offer (pull factors) are analysed; and (2) to understand the personal and contextual barriers of tourists to provide information to the agents who form part of the tourism supply process on the island.

The data has been processed using the statistical package SmartPLS version 26. Using an exploratory methodology based on structural equation modeling (SEM) structural equations applied to small sample sizes, a tentative model has been generated to define the drivers of tourism for elderly people who visit the islands.

The research study reveals that LA are the key factor in completing the offering of tourist destinations in the Azores. Educational packages should be made available to senior tourists. Likewise, several tourism barriers, such as flight times, cost of the trip, concern about the safety of destinations, type of accommodation, language difficulties and medical and health care should also be revised by tourism authorities and flight stakeholders with regard to the Azores Islands.

The reduced sample has made the results impossible to show greater predictive power.

The role played by push factors, such as lecturing or educational activities, and pull factors, such as the tourism offering by the island, allows us to envisage educational packages based on the preferences of senior tourists, such as attending lectures on the history of the Azores, gastronomy (traditional food), active ageing flora, and interesting facts and legends of the islands.

As a push factor, social interaction has become the main motivation among senior tourists. Such tourists have conveyed not only their desire to meet other tourists but also their interest in socialising in tourist activities, relaxing and visiting other new places.

Even though LA are relatively common among university students and those with bachelor's degrees, educational packages for senior tourism are now gaining in popularity. Better socio-economic conditions worldwide and easier access to education for mature people have allowed them to expand their knowledge by travelling to exotic destinations such as the Azores. This paper links that interest with barriers to travel as well as to the Azores' rich touristic offering.

This study aims to define the “smart tourism employee” and explore how combining technological and interpersonal skills helps tourism workers adapt to emerging technologies.

A qualitative-quantitative methodology was used, proposing 22 indicators related to defining the “smart tourism employee.”

Analysis of 883 responses from hotel employees across Spain using SmartPLS 4 revealed the crucial role of both technological and interpersonal skills and the importance of periodic evaluation aligned with hotels’ innovation orientation.

The study highlights that enhancing hotel competitiveness through technology requires employees who can effectively use the latest technological advances for customers.

Unlike prior research focusing solely on technological aspects in the tourism sector, this study emphasizes the need for comprehensive training of employees in technology use.

采用定性与定量结合的方法, 提出了定义”智慧旅游员工”的22项指标。

基于对西班牙883名酒店员工的调查数据, 利用SmartPLS 4分析得出, 技术与人际技能同样重要, 并强调了与酒店创新导向一致的定期评估的重要性。

研究指出, 通过技术提升酒店竞争力需要员工能够有效运用最新技术为客户服务。

与以往仅聚焦旅游业技术层面的研究不同, 本研究强调了对员工进行技术使用的综合培训的必要性。