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This study aims to use the anger activism model as an audience segmentation tool in the context of the anti-vaccination movement.

A cross-sectional survey was conducted with a national purposive sample (N = 438).

The group with high anger, strong efficacy (i.e. “activists”) was found to be more likely to engage in information seeking and was more accurate and defense-motivated when examining information about anti-vaxxers compared to other groups. Importantly, activists were more likely to engage in both low and high commitment behaviors to change vaccine policy.

As anti-vaxxers have proven to be difficult to change attitudinally, future campaigns are more likely to succeed if they leverage pro-vaccine audiences to fight for change. However, the understanding of the various segments within the pro-vaccination audience is limited. The data are discussed regarding leveraging high anger, strong efficacy audiences as change agents in future persuasive campaigns.

Comparatively, men have poorer physical and mental health outcomes than women, with a significantly higher suicide rate. Contributory factors are thought to be social and biological, leading to reduced access to health-care services. The study aims to develop and implement community-based support to increase awareness of and access to men’s mental health support networks and groups.

The project involved three key work-packages discussed in this paper: raising awareness of men’s mental health needs in health care, educational and community settings; collaboration between National Health Services (NHS) and non-NHS health-care support organisations to build multi-sector partnership working; and developing a supported sports-based community intervention aimed at men living with mental health conditions. The acceptability and feasibility of these work-packages were pragmatically evaluated through mixed-methods surveys and qualitative content analysis.

Overall, both community events and sports groups successfully engaged men living with mental health problems. Organisations interested in men’s mental health are continuing to engage in a partnership initiative. Community events were well-attended and received positive feedback, particularly regarding the educative and real-life experiences approach promoted in the events. The sports intervention is feasible and well-accepted by participants, who described feeling supported with their physical and mental health needs, with increased mental well-being reported.

The main limitations of this project are that the authors only evaluated a football group rather than all work areas. The project collected outcomes relating to participants’ demographics and qualitative reflections of participating in the football group along with a retrospective survey of perceived benefits, but the project did not undertake a pre- and post-comparison of well-being outcomes owing to low completion of these measures. Future work could focus on collecting more pre- and post-measures related to well-being, recovery and inclusion and compare these with men not involved in the football groups or public events.

This paper discusses the development and feasibility of setting up community-based men’s mental health support networks, involving public events, partnership working and targeted-sports interventions. All initiatives were well-received and successfully attended by men living with mental health conditions. Evaluation of the programme revealed the value placed on education about mental health and the role that community sports interventions may play in men’s mental health care.

This project has demonstrated three different ways of supporting men’s mental health needs in the community. Community public events were held to raise awareness of men’s mental health needs and issues were well-attended and highlighted the need for health promotion and education in this area across all the communities. The men’s football group demonstrated the feasibility of moving mental health support out into a non-clinical and more community arena in a way that men engaged effectively. Finally, the creation of MensNet has bought together disparate multi-sector organisations successfully to lead public health mechanisms to support men’s mental health needs.

This paper describes a new multi-disciplined approach to supporting health-seeking challenges among men, in particular, how partnership working across NHS and non-NHS sectors can successfully support an identified public health need pragmatically using existing services and organisations.

This paper aims to understand what reflexivity means and explores which types of reflexivity could be applied within social marketing practice as a critical approach to overcoming failures.

This paper is a critical literature review.

The study proposes a typology for a reflexive approach to social marketing practice to overcome failures. The typology is built on self and critical reflexivity, simultaneously allowing social marketers to reflect on external and internal factors that may affect the individual's role and could negatively affect social marketing practice unless otherwise considered. The types of reflexivity discussed are not prescriptive; instead, the authors intend to provoke further discussion on an under-researched but vital area of social marketing.

The proposed typology is conceptual; an empirical investigation to gain social marketer's views would further enhance the effectiveness of the applications of the typology.

Social marketers could use the proposed typology for future practice.

This is the first study that conceptualises various types of reflexivity within social marketing practice to overcome failures.

This study aims to explore the implementation of artificial intelligence (AI) in archival practice by presenting the thoughts and opinions of working archival practitioners. It contributes to the extant literature with a fresh perspective, expanding the discussion on AI adoption by investigating how it influences the perceptions of digital archival expertise.

In this study a two-phase data collection consisting of four online focus groups was held to gather the opinions of international archives and digital preservation professionals (n = 16), that participated on a volunteer basis. The qualitative analysis of the transcripts was performed using template analysis, a style of thematic analysis.

Four main themes were identified: fitting AI into day to day practice; the responsible use of (AI) technology; managing expectations (about AI adoption) and bias associated with the use of AI. The analysis suggests that AI adoption combined with hindsight about digitisation as a disruptive technology might provide archival practitioners with a framework for re-defining, advocating and outlining digital archival expertise.

The volunteer basis of this study meant that the sample was not representative or generalisable.

Although the results of this research are not generalisable, they shed light on the challenges prospected by the implementation of AI in the archives and for the digital curation professionals dealing with this change. The evolution of the characterisation of digital archival expertise is a topic reserved for future research.

Universities are large, complex and highly hierarchical organisations with deeply engrained gendered values, norms and practices. This chapter reflects on the experiences of two universities in initiating structural change towards gender equality as supported by the TARGET project. A common aspect thereby is the lack of a national policy in higher education and research providing specific support for implementing gender equality policies. The process of audit, design, implementation, monitoring and evaluation of the first gender equality plan (GEP) in each of these universities was conceived as a first step in a long journey, providing a framework for engaging different institutional actors and fostering reflexive, evidence-based policy making. The analysis deals with reflexivity and resistance and seeks to draw lessons from bottom-up and top-down experiences of GEP implementation. It is the result of shared reflection between the GEP ‘implementers’ in the two universities and the team who provided support and acted as ‘critical friends’.

Interdisciplinary approaches to doctoral education have been identified as a route towards enhancing research capacity to address pressing technical and socio-technological challenges. Increasingly, technological supports for part-time, distance, and flexible access to doctoral programmes are bringing together international groups of supervisors and students. Doctoral programmes in the field of educational technology often include academic staff and doctoral candidates from a fairly wide range of originating undergraduate and graduate disciplines. While technologies provide these diverse, dispersed doctoral students and their supervisors with digital connectivity, theoretical continuity remains a challenge for both new and established contributors to the field. This chapter reports results of a grounded theory informed study of doctoral supervisors’ experiences in dealing with disciplinary issues in educational technology. Resultant supervisory challenges and practices are reported. We posit a conceptual framework for examining perspectives on disciplinarity within educational technology and present an argument that the field provides fertile trans-disciplinary ground for represented disciplines to influence and potentially be reoriented by others. Trans-disciplinary reorientation provides a promising avenue towards developing shared discourses and theoretical underpinnings for at least broadly uniting the field and could make a substantive contribution to resolving persistent concerns in educational technology doctoral supervision and perhaps beyond.

We wondered how long it would be before a call would go out to ban asbestos in paint coatings — not that we are aware of asbestos being used in any formulations over the past few years. Now, proposals have been made not only to ban retail sales of decorative paint finishes which contain asbestos but also sales through trade outlets, says Rachel Waterhouse, chairman of the Consumers' Association.

The purpose of this paper is to increase awareness of shared decision making, the initial aim of the study was to understand how psychiatrists-in-training defined themselves as unique among physicians with an eye on how professional identity might shape approach to care. The second aim was to use those definitions and descriptions related to professional identity and tailor a brief training module to promote awareness of the shared decision making model.

The authors do this by first conducting focus groups to ascertain how psychiatric residents characterize their professional identity and unique disciplinary characteristics. The authors then designed a brief training session that exploits the relationship between how they define themselves as physicians and how they approach clinical decision making with patients.

Three major themes that emerged from the focus group data: the central role of societal and treatment contexts in shaping their professional identity and approaches to care, a professional identity characterized by a great sense of pride, and a strong commitment to systematic decision-making processes in practice. While the assessment of the training module is preliminary and lacks rigor for any generalizability or statements of causality, responses likely affirm the training tailored around professional identity as a possible vehicle for effective exposure to the concept of shared decision making and served as a useful avenue for self-reflection about needed changes to more fully embrace the practice.

More inquiry may be needed into the association between trust, relationship longevity and power and paternalism, as a way to bring greater insight into the adoption of shared decision making. Future research will have to investigate whether or not including identity-related content is empirically connected to successful training on shared decision making. Likewise, future research should also look at the reciprocal impact of effectively using shared decision making on the affirmation of professional identity among psychiatrists, and indeed all who embrace patient-centered care.

This is the one of the first papers to investigate issues of professional identity among psychiatry residents, and also among the first papers to consider the relationship between professional identity and use of shared decision making.