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Article
Publication date: 1 April 2003

MORTON N. LANE and ROGER G. BECKWITH

The year 2002 was a record for insurance securitization. It's official. According to Marsh and McLennan $1.22 billion bonds were issued in 2002 versus $1.136 billion in 2000. Our…

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Abstract

The year 2002 was a record for insurance securitization. It's official. According to Marsh and McLennan $1.22 billion bonds were issued in 2002 versus $1.136 billion in 2000. Our own readings of history are slightly off calendar, usually measuring the 12 months in between first quarter ends. Nevertheless, like Marsh we believe that the most recent 12 months represent something of an uptick in activity. Like the margin by which the Marsh record was set, the magnitude of the uptick is small, tiny in fact, but potentially a significant harbinger of directional change. In truth, these are crumbs of comfort for those toiling in the vineyards of insurance securitization. The harvest from a great deal of intellectual and financial investment still eludes us. Notwithstanding, this article records the trends that have occurred during our last 12 months and the messages they contain for that brighter securitization future that surely lies ahead.

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The Journal of Risk Finance, vol. 5 no. 1
Type: Research Article
ISSN: 1526-5943

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Book part
Publication date: 21 October 2014

Robert H. Blank

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Politics and the Life Sciences: The State of the Discipline
Type: Book
ISBN: 978-1-78441-108-4

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Article
Publication date: 1 January 1984

Raymond G. McInnis and Michael Turner

Many people fear the approach of 1984. Why? Because in their minds too many of George Orwell's dark prophecies in his 1948 novel, 1984, appear to be coming true.

709

Abstract

Many people fear the approach of 1984. Why? Because in their minds too many of George Orwell's dark prophecies in his 1948 novel, 1984, appear to be coming true.

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Reference Services Review, vol. 12 no. 1
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 January 1981

Michael Levy

The power of a distribution channel member represents “(his) ability to control decision variables in the marketing strategy of another member operating at another level”. Bucklin…

185

Abstract

The power of a distribution channel member represents “(his) ability to control decision variables in the marketing strategy of another member operating at another level”. Bucklin and Alderson stress that power relationships are essential for strong marketing channels. The five bases of power which have been identified and discussed in the marketing channel literature include rewards, coercion, expertness, legitimacy and identification. These power bases are useful in understanding the nature and use of customer service in channels of distribution. For example, reward power is based on the belief by one channel member that another member has the ability to mediate rewards for him. The customer services, fill rate and lead time can be viewed as bases for reward power. Expert power is based on one channel member's belief that another member has some special knowledge or expertise. The ability of a manufacturer to provide market information and/or assistance in inventory management is a potential basis for expert power. Thus, a supplier's strategy for achieving power bases is by providing customers with packages of customer service which they find particulary important.

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International Journal of Physical Distribution & Materials Management, vol. 11 no. 1
Type: Research Article
ISSN: 0269-8218

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Book part
Publication date: 21 October 2014

Robert H. Blank

Abstract

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Politics and the Life Sciences: The State of the Discipline
Type: Book
ISBN: 978-1-78441-108-4

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Article
Publication date: 1 June 1999

Woon Bong Na, Roger Marshall and Kevin Lane Keller

Rather than taking the more traditional approach of measuring brand equity for accounting or strategic reasons, the approach taken here is concerned with optimizing brand equity…

14127

Abstract

Rather than taking the more traditional approach of measuring brand equity for accounting or strategic reasons, the approach taken here is concerned with optimizing brand equity through parsimonious manipulation of the marketing mix. To this end a macro‐model is first developed; this model is then operationalized and tested (in terms of predicted versus actual brand share) in three Korean markets. The contribution of the paper lies in the development of a methodology through which management can efficiently build brand power in their markets. The statistical methods (factor analysis and preference regression) are commonly used in commercial research and the research requirements to build such a model are quite modest – the proposed model makes a theoretical contribution but can also be used as a practical managerial tool.

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Journal of Product & Brand Management, vol. 8 no. 3
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 June 1923

THIS issue of The Library World marks the commencement of a new volume, and we take the opportunity of thanking our many readers for their continued good feeling and support. It…

19

Abstract

THIS issue of The Library World marks the commencement of a new volume, and we take the opportunity of thanking our many readers for their continued good feeling and support. It is a pleasure to us to record the fact that we are able to enlarge this initial number of the volume and that we feel the time has come when we shall make such enlargement a permanency, without any corresponding increase in the subscription price.

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New Library World, vol. 26 no. 1
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 January 2005

WoonBong Na and Roger Marshall

Cyber‐brands are regularly valued but, to date, there has been no reported research designed to understand the derivation of cyber brands’ equity, so that attempts can be made to…

5534

Abstract

Purpose

Cyber‐brands are regularly valued but, to date, there has been no reported research designed to understand the derivation of cyber brands’ equity, so that attempts can be made to increase their brands’ equity efficiently. This research aims to address the issue.

Design/methodology/approach

To measure the strength of cyber brands, prior off‐line research is replicated, taking a customer focus to identify determinate variables. These customer‐focused variables are tested against cyber consumers’ stated satisfaction and site‐visit intention behavior, using regression analysis.

Findings

The results satisfactorily justify the suggested model, which has a predictive power ranging from 62 to 72 per cent.

Practical implications

The study shows that practitioners intent on raising the power of their cyber brand can be guided by the same model as used off‐line.

Originality/value

The major theoretical contribution of the study is to show that there is little difference between measuring and increasing brand power on or off‐line.

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Journal of Product & Brand Management, vol. 14 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 June 1951

WE look before and after at the beginning of 1951. The three cardinal dates in the history of the public library movement—which is only the larger part of the national library…

39

Abstract

WE look before and after at the beginning of 1951. The three cardinal dates in the history of the public library movement—which is only the larger part of the national library service—were 1850 which saw the legal origin of the movement; 1919 when it was set free from the enforced poverty of sixty‐nine years, and 1950 when it reached what until today was its veritable apotheosis. General recognition, such as authority from the Crown to the humblest journal gave to public libraries, was something undreamed of not more than thirty years ago. Perhaps, now that some of the splendour of the commemoration has taken more sober colours, it is well to consider what was gained by it. First, the recognition is there and can scarcely be belittled by anyone hereafter; we stand on a somewhat different platform now. We have the extremely valued recognition of our colleagues from libraries overseas. From these advantages all libraries and not only public libraries will in their own way profit.

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New Library World, vol. 53 no. 6
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 May 1985

British Aerospace Aircraft Group announces two appointments in its Civil Division at Hatfield aimed at strengthening the company's marketing and product support interface with the…

22

Abstract

British Aerospace Aircraft Group announces two appointments in its Civil Division at Hatfield aimed at strengthening the company's marketing and product support interface with the world's airlines.

Details

Aircraft Engineering and Aerospace Technology, vol. 57 no. 5
Type: Research Article
ISSN: 0002-2667

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