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Article
Publication date: 1 March 1967

RAY WILLSMER

“…The greatest contribution the marketing man can make to the long‐range plans of his company is the use of real creative marketing…”

38

Abstract

“…The greatest contribution the marketing man can make to the long‐range plans of his company is the use of real creative marketing…”

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Management Decision, vol. 1 no. 3
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 October 1996

Bert Cunnington

Suggests that changes in the environment have required changes in the marketing concept. Shows that these changes have been in fact evolutionary rather than revolutionary ‐ making…

925

Abstract

Suggests that changes in the environment have required changes in the marketing concept. Shows that these changes have been in fact evolutionary rather than revolutionary ‐ making explicit aspects of the concept which were previously implicit. Provides an outline of the most recent concept, the metastrategic concept, and shows its relationship to the learning organization and organizational identity. Sets out a series of injunctions for those who seek to implement the new concept and create a marketing learning identity for their own organization.

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Journal of Consumer Marketing, vol. 13 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 July 1973

P. Lombardini

Titanium dioxide has probably received more publicity in this last year than any other pigment used in the paint and allied industries. In a recent article, Antipov et al. in…

37

Abstract

Titanium dioxide has probably received more publicity in this last year than any other pigment used in the paint and allied industries. In a recent article, Antipov et al. in Lakokras. Mat. 1972, 4, pages 9–11, discuss a laboratory reactor that is suitable for the production of titanium dioxide by TiCl4 oxidation. The reactor has been used to investigate the temperature and residence time on the degree of dispersion and the crystalline structure of the pigment. The conditions prevailing were 700 to 1300°C, 0–20 sec. Experimental results are clearly presented using graphs.

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Pigment & Resin Technology, vol. 2 no. 7
Type: Research Article
ISSN: 0369-9420

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