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Book part
Publication date: 28 January 2003

Alan C. Spector

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Progress in Psychobiology and Physiological Psychology
Type: Book
ISBN: 978-0-12-542118-8

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Book part
Publication date: 1 July 2014

Gerald R. Ferris, John N. Harris, Zachary A. Russell, B. Parker Ellen, Arthur D. Martinez and F. Randy Blass

Scholarship on reputation in and of organizations has been going on for decades, and it always has separated along level of analysis issues, whereby the separate literatures on…

Abstract

Scholarship on reputation in and of organizations has been going on for decades, and it always has separated along level of analysis issues, whereby the separate literatures on individual, group/team/unit, and organization reputation fail to acknowledge each other. This sends the implicit message that reputation is a fundamentally different phenomenon at the three different levels of analysis. We tested the validity of this implicit assumption by conducting a multilevel review of the reputation literature, and drawing conclusions about the “level-specific” or “level-generic” nature of the reputation construct. The review results permitted the conclusion that reputation phenomena are essentially the same at all levels of analysis. Based on this, we frame a future agenda for theory and research on reputation.

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Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-78350-824-2

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Book part
Publication date: 26 September 2013

Jill Blackmore

This chapter will explore how different feminist theories and theorists have informed what counts as research, what is defined as a research issue, and methodological approaches…

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This chapter will explore how different feminist theories and theorists have informed what counts as research, what is defined as a research issue, and methodological approaches to research in higher education. It will consider the theoretical and methodological tools feminist academics have mobilized in order to develop more powerful explanations of how gender and other forms of difference work in the relation to the positioning of the individual, higher education and the nation state within globalized economies. It pays particular regard to the feminist political project of social justice.

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Theory and Method in Higher Education Research
Type: Book
ISBN: 978-1-78190-682-8

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Book part
Publication date: 18 November 2013

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Intellectual Capital and Public Sector Performance
Type: Book
ISBN: 978-1-78350-169-4

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Book part
Publication date: 18 November 2013

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Intellectual Capital and Public Sector Performance
Type: Book
ISBN: 978-1-78350-169-4

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Article
Publication date: 1 December 1973

R.S. ROPER

A SPRING is defined as a device for storing and retaining energy. This definition is very much a simplification and every designer should have some idea of what is involved in…

93

Abstract

A SPRING is defined as a device for storing and retaining energy. This definition is very much a simplification and every designer should have some idea of what is involved in selection of springs and the design of them where necessary. This article only covers springs made from metallic materials, although mention must be made of the fact that springs may be devised from such materials as glass fibre reinforced plastics, rubber, air and other fluids.

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Aircraft Engineering and Aerospace Technology, vol. 45 no. 12
Type: Research Article
ISSN: 0002-2667

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Book part
Publication date: 25 January 2022

Arup Kumar Baksi

Luxury branding, in the context of tangible luxury consumables, has received academic attention. But the notion remained inconclusive in the context of consumption of luxury…

Abstract

Luxury branding, in the context of tangible luxury consumables, has received academic attention. But the notion remained inconclusive in the context of consumption of luxury intangibles. The travel setting provides an excellent backdrop to explore the complex cognitive process of assigning meaning to the relationship between travellers and luxury travel brands. The shifting image of luxury consumption from elitism to mass aspirational, too, needs to be studied for its transformative implications. The chapter focused on developing a brand relationship scale, namely, TraveLux, in the context of luxury travel consumption and tested its robustness to explain the shared sentiments and emotions of travellers, engaged in luxury travel, across social media. The chapter identifies a four construct instruments capturing the essence of immersive experience, ethnocultural acculturation, passion and excitement and self-congruence as a seedbed of luxury brand affinity for travellers. TraveLux was also found to capture the shared experience of travellers consuming luxury travel brands, thereby establishing a synch between the instrument constructs and manifested human cognition in real-life situations. The study expanded on the volume of literature pertaining to luxury branding in the context of product-oriented industry and addresses the existing void in understanding traveller–brand relationships in luxury travel contexts. The study implicates a theoretical change in branding concept in perceiving luxury brands as price-based exclusivity to a transformative cultural experience. Further extrapolations of the study could be made by incorporating subtle behavioural patterns of travellers in perceiving luxury and subsequent evocation and predisposition towards decision-making.

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The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

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Article
Publication date: 1 June 2010

Stuart Roper and Gary Davies

The purpose of this paper is to consider whether the affective components of brand association influence the key stakeholders of business‐to‐business (B2B) brands. The aim is to…

7168

Abstract

Purpose

The purpose of this paper is to consider whether the affective components of brand association influence the key stakeholders of business‐to‐business (B2B) brands. The aim is to demonstrate the importance of branding to organisations involved only in B2B markets by testing three hypotheses: that the customer's affective brand associations predict satisfaction with the company; that customer and employee affective brand associations correlate, and; that the better the training employees believe they receive, the stronger their affective brand associations and the higher their satisfaction with the organisation.

Design/methodology/approach

The paper uses a survey of the customers (280) and employees (367) of two construction companies involved only in B2B markets using a multidimensional measure of corporate brand personality. Structural equation modelling and regression are used to test the hypotheses.

Findings

Customer satisfaction is predicted by corporate brand personality. The customer view correlates significantly with the employee view. The quality of training in turn helps predict the employee view and their satisfaction.

Practical implications

Building affective associations with a pure B2B brand is an effective way to increase customer satisfaction. This in turn appears to depend on the employee view which depends, inter alia, on their view of the quality of training they receive. Further work is required to identify other factors that may influence the employee view of a B2B brand and how the employee view influences the customer view.

Originality/value

Few studies in B2B marketing are of companies involved only in B2B markets, despite the large number of firms and the volume of business that is conducted in this sector. The study demonstrates both the influence of a strong brand image in B2B marketing but also how customers might acquire such an image.

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European Journal of Marketing, vol. 44 no. 5
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 12 September 2016

Beate Elizabeth Stiehler

The purpose of this paper is to explore consumer meaning-making and brand co-creation and the role of brand value and the consumption context of luxury goods in the emerging South…

3693

Abstract

Purpose

The purpose of this paper is to explore consumer meaning-making and brand co-creation and the role of brand value and the consumption context of luxury goods in the emerging South African market.

Design/methodology/approach

An extant segmentation approach that classifies luxury brand consumers into four different segments was used to guide the identification of a total of 16 luxury consumers with whom in-depth interviews were conducted.

Findings

The findings identify differences between four consumer segments’ levels of brand knowledge and indicate how these differing levels produce interesting meanings assigned to luxury brands which in turn co-create the brands. A framework is also proposed that maps each of the four luxury segments according to the value they derive from luxury brands and the context in which luxury consumption holds the most meaning for each segment.

Practical implications

Managerial recommendations concerning the implications of consumers assigning meaning and value to luxury brands and recommendations pertaining to the managing and positioning of luxury brands to each of the four luxury segments in this market are proposed.

Originality/value

The study provides interesting insights with regards to how consumers assign meaning and value to luxury brands in the emerging South African market. The proposed framework also uniquely demonstrates underlying behaviours within each of the four luxury segments and contributes to a better understanding of how and why these segments consume luxury brands.

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Qualitative Market Research: An International Journal, vol. 19 no. 4
Type: Research Article
ISSN: 1352-2752

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Book part
Publication date: 7 November 2017

Pamela G. Bourland-Davis and Beverly L. Graham

Tapping into an organization’s stories provides an opportunity to examine the organization’s culture and promotes understanding of ways an organization represents itself. Using a…

Abstract

Tapping into an organization’s stories provides an opportunity to examine the organization’s culture and promotes understanding of ways an organization represents itself. Using a communication audit research method to examine organizational culture at a healthcare facility in the southeastern United States during a major change, the study reported in this chapter examines interplay among public relations (PR), human resources (HR) management, and corporate social responsibility or sustainability programs. Use of this research method enabled identification of consistently recurring cultural themes. The results provide support for PR and HR playing an integral role in advocating for and supporting the culture of organizations, although that role may be more implicit than explicit. Findings suggest that corporate social responsibility can be an integral part of organizational culture, and may work best – serving as a source of employee pride – if efforts develop organically from within the organization with employee support.

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Corporate Social Responsibility, Sustainability, and Ethical Public Relations
Type: Book
ISBN: 978-1-78714-585-6

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