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Article
Publication date: 1 January 1975

R.G. Wyckham, P.T. Fitzroy and G.D. Mandry

Examines the little attention given to services in the marketing literature, concluding that products versus services as a taxonomy, is difficult to sustain and likely to be…

2322

Abstract

Examines the little attention given to services in the marketing literature, concluding that products versus services as a taxonomy, is difficult to sustain and likely to be dysfunctional. Argues the need to develop multi‐dimensional taxonomies that include market characteristics, relating results to the firm's marketing strategy. Proposes to stir discussion of the applicability of this separation of products and services, with particular reference to the characteristics used to make this distinction. Contends that, in terms of marketing, services are not differing too much from products, and develops this contention. Concludes that the literature relating to the distinction between products and services is found wanting and more work needs to be done.

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European Journal of Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 May 1993

Shahrzad Amirani and Roger Gates

Store image has long been recognized as a determinant of businesssuccess and has been used as a positioning and differentiation tool.Over the years, the retail image research…

581

Abstract

Store image has long been recognized as a determinant of business success and has been used as a positioning and differentiation tool. Over the years, the retail image research stream has witnessed numerous conceptual and operational definitions, However, despite the long‐term fascination of researchers with this construct, substantial “noise” is evident in store image research. Provides an overview of the store image literature and illustrates the usefulness of an attribute‐anchored conjoint methodology for operationalizing this construct.

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International Journal of Retail & Distribution Management, vol. 21 no. 5
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 March 2002

Teresa V. Menzies and Joseph C. Paradi

This article examines entrepreneurship courses offered by engineering faculties in Canada. The venturing rate of engineering students, whether the venturing rate increases if…

3586

Abstract

This article examines entrepreneurship courses offered by engineering faculties in Canada. The venturing rate of engineering students, whether the venturing rate increases if students have taken a course in entrepreneurship, and the type of ventures created are also explored. A recent census and an empirical study of two groups of engineering graduates from a Canadian university were utilized. Findings have implications for educators and administrators and for policy-makers interested in encouraging economic growth.

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New England Journal of Entrepreneurship, vol. 5 no. 2
Type: Research Article
ISSN: 1550-333X

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Article
Publication date: 1 April 1997

Roger Bennett

Pre‐existing data on the personality characteristics of a sample of 392 people and how these individuals rated persons who communicated to them a fictitious comparative claim were…

3081

Abstract

Pre‐existing data on the personality characteristics of a sample of 392 people and how these individuals rated persons who communicated to them a fictitious comparative claim were related to changes in subjects’ evaluations of two businesses before and after the transmission of the false statement. Results suggest that personality factors and the esteem in which the message communicator is held may affect customer responsiveness to comparative advertising. However, asymmetric reactions were observed: respondents were more likely to increase their ratings of the business alleged to be superior in the comparative claim than they were to reduce their evaluations of the other enterprise. The results are consistent with earlier studies which concluded that comparative advertising exerts significant effects on consumer behaviour and that comparative claims can influence consumer evaluations of competing businesses or brands, even when there are no objective differences between them.

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Marketing Intelligence & Planning, vol. 15 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 January 1977

Philip Rosson

Presents the findings of a survey carried out in the UK but based on one in the USA, on whether academic development and teaching of a subject is inextricably tied to educators'…

80

Abstract

Presents the findings of a survey carried out in the UK but based on one in the USA, on whether academic development and teaching of a subject is inextricably tied to educators' conceptions of the field of study. Uses tables to show the results of the questionnaire and discusses them in depth. Concludes externally controlled marketing courses might well be pressurised to accommodate a broader conception of marketing.

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European Journal of Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 August 1978

Daniel J. Brown

Whatever happened to retail trade area analysis? Some may recall that through the late 1950s and middle 1960s, location scholars seemed to be organising and expanding an…

551

Abstract

Whatever happened to retail trade area analysis? Some may recall that through the late 1950s and middle 1960s, location scholars seemed to be organising and expanding an interesting body of literature. However in the recent past, the central thrust of economic analysis seems to have stalled, with research dispersing in numerous directions.

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International Journal of Physical Distribution & Materials Management, vol. 9 no. 3
Type: Research Article
ISSN: 0269-8218

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Article
Publication date: 1 June 1977

Donald Cowell and Ian Henry

Undertakes a pilot study, the results of which are reported here, into the degree to which marketing techniques are being applied in the local authority sports/leisure centre…

509

Abstract

Undertakes a pilot study, the results of which are reported here, into the degree to which marketing techniques are being applied in the local authority sports/leisure centre situations in the UK. Details the use of a questionnaire which focused attention on both marketing tools and major aspects of marketing philosophy. Finds evidence of marketing thinking having penetrated various organisational areas. Concludes that the study may have been of a pilot nature but there is evidence so far at least of marketing thinking being applied under one or more of the topic areas included in the questionnaire.

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European Journal of Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 April 2005

Colette Henry, Frances Hill and Claire Leitch

Despite a growing body of literature in the field, there is still considerable uncertainty as to whether entrepreneurs are born are made, which has led to an ongoing debate in the…

13177

Abstract

Purpose

Despite a growing body of literature in the field, there is still considerable uncertainty as to whether entrepreneurs are born are made, which has led to an ongoing debate in the entrepreneurship academy about whether we can actually teach individuals to be entrepreneurs. With this in mind, this two‐part paper aims to address the question of whether or not entrepreneurship can be taught.

Design/methodology/approach

Part I of the paper dealt with the importance of entrepreneurship in a modern and constantly changing environment; the various ways in which entrepreneurship programmes and courses can be categorised, and the objectives, content and delivery of programmes. The second part of the paper, which is presented in this issue, deals with the topic of determining and measuring programme effectiveness.

Findings

Despite the growth in entrepreneurship education and training programmes, the paper reports that little uniformity can be found. Attention is drawn to the art and the science of entrepreneurship, with the consensus that at least some aspects of entrepreneurship can successfully be taught.

Originality/value

The authors highlight the need for evaluating programmes, and for educators and trainers to have a fuller understanding of what they wish to achieve from their programme from the outset, in order to ensure a more accurate assessment of the outcomes.

Details

Education + Training, vol. 47 no. 3
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 March 1994

Stephen W. Brown, Raymond P. Fisk and Mary Jo Bitner

Offers the personal interpretations of authors as participant‐observerstogether with a data‐based analysis of the evolution of the servicesmarketing literature. Bibliographic…

11938

Abstract

Offers the personal interpretations of authors as participant‐observers together with a data‐based analysis of the evolution of the services marketing literature. Bibliographic analysis of more than 1,000 English language, general services marketing publications, spanning four decades, provides an additional resource. Using an evolutionary metaphor as the framework, traces the literature through three stages: Crawling Out (1953‐79): Scurrying About (1980‐85); and Walking Erect (1986‐present). Shows how the literature has evolved from the early services‐marketing‐is‐different debate to the maturation of specific topics (e.g. service quality, service encounters) and the legitimization of the services marketing literature by major journals. Presents a classification and summary of publications and authors. Closes with discussion and speculation on the future of the services marketing literature.

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International Journal of Service Industry Management, vol. 5 no. 1
Type: Research Article
ISSN: 0956-4233

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Article
Publication date: 1 May 1979

E. Gummesson

Investigates the role of the professional in a firm offering professional services aiming to answer the questions of: what marketing activities the professional might use; what…

1151

Abstract

Investigates the role of the professional in a firm offering professional services aiming to answer the questions of: what marketing activities the professional might use; what proportion of his/her time should be divided into what areas; and how marketing sales and costs might be calculated. Looks at current practices in this area, and attempts to find conceptual frameworks to guide professional service firms in the marketplace.

Details

European Journal of Marketing, vol. 13 no. 5
Type: Research Article
ISSN: 0309-0566

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