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Article
Publication date: 1 October 1973

R.D. Gee

Of all the speakers today, I think I have the easiest task, since I have to set the stage for justifying information services faced with the widespread problems with which you…

56

Abstract

Of all the speakers today, I think I have the easiest task, since I have to set the stage for justifying information services faced with the widespread problems with which you must be familiar—otherwise you would not be here. It is not for me to conjure up the ideal system, the short or long‐term solution, or the methods which will overcome the sometimes intangible problems. It is merely for me to state some typical problems as a framework for the thoughts of the day. I cannot even promise to mention them all, and hope your discussion will correct my omissions.

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Aslib Proceedings, vol. 25 no. 10
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 October 1981

Blaise Cronin

As you may well have guessed from the title of this paper I intend to concentrate today on the thinking or rationale behind library promotion. I make no apologies for the fact…

172

Abstract

As you may well have guessed from the title of this paper I intend to concentrate today on the thinking or rationale behind library promotion. I make no apologies for the fact that my approach will be in the main theoretical because it seems to me that there is little point in discussing the mechanics of library promotion unless we first have a clear idea of why libraries should be concerned with developing what Ralph Gee referred to as a ‘promotional creed’. Despite a healthy and growing awareness of the need to, for want of a better word, sell the library and its services more effectively, there are, still, pockets of scepticism, resistance and suspicion within the profession; for some of our colleagues the principles and practice of marketing have no place in the canon of librarianship, and it's for this reason that I feel a good spring‐cleaning of our ideas and assumptions about library promotion in general will not go amiss. For that reason I'm deliberately going to sidestep the question ‘What does library promotion involve?’ and concentrate instead on the logically antecedent question ‘Why should libraries be concerned with promotion?’; that is to say, I'm going to focus on the function rather than the tools of promotion. As Patricia Berger put it recently, ‘the financial stability of public libraries depends on a continuous and total public relations program rather than isolated incidents; long range preventive methods rather than a remedial or crisis orientated approach will help public libraries persuade communities of their indispensability’.

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Aslib Proceedings, vol. 33 no. 10
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 September 1982

Blaise Cronin

Though I have had little contact with the medical library profession, I do know that your group (Medical, Health and Welfare Libraries) is highly active and highly thought of…

171

Abstract

Though I have had little contact with the medical library profession, I do know that your group (Medical, Health and Welfare Libraries) is highly active and highly thought of throughout the profession. From my point of view, however, the grouping of three really quite different professional sub‐groups under one banner presents a number of problems. If I'm to talk about marketing then I've got to take some note of the markets served by these three groups. Since the markets served by these groups are quite different from one another I can either attempt to say something which applies equally to all three, thereby missing some of the key differences, or I can attempt to touch individually on the problems and peculiarities of each sector in turn, but without going into sufficient detail to avoid generalities. As a group you are serving three very distinct user populations: medical professionals with highly frequent, demanding and specific information needs, a captive, if floating, patient population whose needs are less specific, more diffuse and less clearly defined and a broad base of administrators and planners. (See Fig. 1 below). This trichotomy is, of course, a gross oversimplification on a number of levels, but I mention it merely to show what I mean when I say that as a group you are aiming to serve a number of distinct markets. Keith Morton has referred to the National Health Service as an information market and I should like to quote what he had to say, since it confirms my first impressions as an outsider looking in.

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Aslib Proceedings, vol. 34 no. 9
Type: Research Article
ISSN: 0001-253X

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Publication date: 12 December 2023

Ayodele Adetuyi, Heather Tarbert and Christian Harrison

There seems to be no controversy about Nigeria being an agricultural country with food sufficiency up till the late 1970s. However, in recent times the country is finding it very…

Abstract

There seems to be no controversy about Nigeria being an agricultural country with food sufficiency up till the late 1970s. However, in recent times the country is finding it very difficult to provide sufficient food for the teeming population which has resulted in the majority of the country’s citizens slipping into poverty. The ability of the country to provide sufficiently for the citizens was a result of a lack of reliable and effective developmental and transformational strategies in the agricultural sector of the country which is a major employer of labour in the rural community. To this end, this chapter mainly focuses on factors inhibiting the development of agricultural companies in Nigeria and how to overcome the developmental barriers in the agricultural sector in Nigeria. The findings from the review show that the bane of the agricultural sector in Nigeria is due to the lack of an agricultural regulatory framework and policy transmission mechanism and over-dependence on oil revenue amongst other things (Adams, 2016). It is therefore imperative for the country to embark on the development of a reliable agricultural framework and model that will aid food sufficiency in the country.

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Contextualising African Studies: Challenges and the Way Forward
Type: Book
ISBN: 978-1-80455-339-8

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Article
Publication date: 1 December 1974

P.O'N. Hoey and P. Harris

The need to communicate information effectively to a diverse, technically based audience is discussed. The fange of media available is surveyed, extending from formal verbal…

155

Abstract

The need to communicate information effectively to a diverse, technically based audience is discussed. The fange of media available is surveyed, extending from formal verbal exchanges, through memos, computer printouts and films, to research reports. The importance of weighing required impact against costs is stressed. It is necessary to assess new office systems and communications methods as they become available, to identify relationships with existing proven operations and to consider the desirability of changing the latter. The influence of customers' changing needs and the problems in commissioning new systems while phasing out old ones are included. No one mode of communication is best for all users. Therefore a complete repertoire of systems should be developed in an information department and then the optimum medium sought for each user. This will ensure that vital information always reaches its target. Selective reference is made to the past and present methods used at J. Lyons, where it is possible to trace the evolution of the present Group Scientific Information Service from a small laboratory library over a 7‐year period.

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Aslib Proceedings, vol. 26 no. 12
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 December 1969

D.J. URQUHART

Dr Urquhart said that the work done by Aslib and the National Lending Library for Science and Technology within the field of translations was only the tip of the iceberg. He…

32

Abstract

Dr Urquhart said that the work done by Aslib and the National Lending Library for Science and Technology within the field of translations was only the tip of the iceberg. He, however, was looking at the whole of the iceberg of scientific and technical translations.

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Aslib Proceedings, vol. 21 no. 12
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 March 1975

David Scarfe

The origins of information and library services in British industry and commerce are not well documented, and are a difficult field of study for the historian: much early activity…

60

Abstract

The origins of information and library services in British industry and commerce are not well documented, and are a difficult field of study for the historian: much early activity was spontaneous and informal, and therefore unrecorded, and the consequent difficulties of research in this field are well defined in Margaret Marshall's ‘British industrial libraries before 1939’. A major problem in gaining an overall view of the development of these services is the fact that only success stories are published in the professional press; it would be invidious to single out particular examples for comment, but a number of highly successful services have been summarily dissolved by management decision in the past decade. I have been unable to trace any published study on the causation underlying these decisions, and a vital element is therefore lacking in our appreciation of the past development of information services, but an awareness of previous successes and failures is a necessary condition of any attempt to predict their future.

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Aslib Proceedings, vol. 27 no. 3
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 February 1984

Blaise Cronin

Outlines the rationale for a marketing approach to the management of public library services. Looks at the history of public library services and their social and technological…

325

Abstract

Outlines the rationale for a marketing approach to the management of public library services. Looks at the history of public library services and their social and technological changes. Concludes that, after more than a century, the public library movement in the UK still does not have a coherent sense of purpose, or a strong public image, and that marketing could provide a basis for their improvement.

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European Journal of Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 April 2005

Barbara L. Griffin, Nicky Hall and Nigel Watson

This paper aims to explore a health at work initiative (“Fair Chance at Work”) for small and medium sized enterprises (SMEs) and identify opportunities for improving engagement of…

5040

Abstract

Purpose

This paper aims to explore a health at work initiative (“Fair Chance at Work”) for small and medium sized enterprises (SMEs) and identify opportunities for improving engagement of businesses in such activities.

Design/methodology/approach

A case study approach is used

Findings

Two problems are identified ‐ engagement and participation. A model of engagement incorporating aspects of Prochaska and DiClemente's transtheoretical model of behaviour change is proposed based on findings from the case study and existing literature. It is concluded that improving the engagement of SMEs requires a greater understanding of their current needs, perceptions and attitudes towards health at work. Schemes such as the Teaching Companies Scheme could be useful in testing the model.

Research limitations/implications

The Teaching Companies Scheme could be useful in testing the model.

Practical implications

These findings may inform the development of health promotion projects to SMEs using an applied model behaviour change.

Originality/value

This paper is useful to health promotion workers when developing projects in SMEs.

Details

Health Education, vol. 105 no. 2
Type: Research Article
ISSN: 0965-4283

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Article
Publication date: 13 June 2008

Robert Gee, Graham Coates and Mike Nicholson

The purpose of the paper is to draw together the salient issues surrounding customer loyalty and customer relationship management (CRM) into a single coherent discussion. Various…

19933

Abstract

Purpose

The purpose of the paper is to draw together the salient issues surrounding customer loyalty and customer relationship management (CRM) into a single coherent discussion. Various schools of academic thought are examined. The paper concludes with practical implications for managers.

Design/methodology/approach

The literature surrounding customer loyalty, customer satisfaction, effective CRM and managing loyalty in a profitable manner are all reviewed. The paper allows managers to consider a wide range of material in the context of their business.

Findings

The need for businesses to retain customers is an important issue in today's global marketplace. To retain customers, a business must forge loyal and long‐term relationships with profitable customers. Reasons why customers leave a company are discussed, and preventative strategies are considered. Loyalty schemes are considered and their relative merits examined.

Practical implications

A key implication of this paper is the need to focus attention on managing customer loyalty in a profitable manner. Certain theories hold the view that generating customer loyalty will automatically drive profits. This paper suggests that this is probably not the case. Given this, the paper calls for data analysis and database segmentation to be considered as an integral part of profitably managing customer loyalty.

Originality/value

The paper provides both a broad and in‐depth discussion of all the salient issues surrounding customer loyalty. By drawing together these issues into a single discussion, the paper offers a unique perspective that is not available in the current literature. Holistically considering all of the practical elements of customer loyalty allows academic researchers and marketing managers to compare and contrast different theories and principles.

Details

Marketing Intelligence & Planning, vol. 26 no. 4
Type: Research Article
ISSN: 0263-4503

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