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Book part
Publication date: 27 November 2014

Debashis ‘Deb’ Aikat

Interactive media strategies and digital tools have enabled advertisers to target children with promotional offers and creative appeals.

Abstract

Purpose

Interactive media strategies and digital tools have enabled advertisers to target children with promotional offers and creative appeals.

Design

Based on theories related to metaphors in advertisements, cognitive comprehension by children, promotional appeals, and presentation techniques, the research for this study comprised a content analysis of 1,980 online banner advertisements with reference to use of metaphors, promotional appeals, creative content, and selling techniques.

Findings

The research study concludes that online advertising to children, in contrast to traditional advertising vehicles, is characterized by (a) a vibrant visual metaphor, (b) surfeit of animated content, (c) interactive features, (d) myriad product types, and (e) creative content for a mixed audience of adults and children.

Originality

This study argues that the impact and content of the Internet as a new advertising medium are distinctly different from traditional characteristics of television and print.

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Book part
Publication date: 9 October 2024

Anjali Singh and Sumi Jha

This study explores the critical role of strategic leadership in driving organizational innovation amid rapid technological advancements. It delves into how strategic leaders…

Abstract

This study explores the critical role of strategic leadership in driving organizational innovation amid rapid technological advancements. It delves into how strategic leaders, including top management teams and CEOs, capitalize on technological changes to foster innovation and sustain competitiveness. By employing bibliometric analysis, the research identifies pivotal themes within strategic leadership literature, highlighting the importance of adaptable leadership styles, executive influence, and the emergent role of social capital. The study underscores the necessity for strategic leaders to dynamically adjust their strategies to navigate the evolving technological landscape effectively. Through an extensive review, it offers insights into how leadership practices can drive organizational success in an era of technological disruption. This research not only extends the theoretical framework of strategic leadership in the context of technological innovation but also offers practical implications for leaders aiming to cultivate a culture of innovation within their organizations.

Details

Review of Technologies and Disruptive Business Strategies
Type: Book
ISBN: 978-1-83797-456-6

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Book part
Publication date: 18 December 2003

John Michael Montias

Abstract

Details

Economics of Art and Culture Invited Papers at the 12th International Conference of the Association of Cultural Economics International
Type: Book
ISBN: 978-0-44450-995-6

Abstract

The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens. Focusing on both more and less successful country-specific initiatives to fight the pandemic and its multitude of related consequences, this chapter explores implications for leadership and effective action at the individual, organizational, and societal levels. As international management scholars and consultants, the authors document actions taken and their wide-ranging consequences in a diverse set of countries, including countries that have been more or less successful in fighting the pandemic, are geographically larger and smaller, are located in each region of the world, are economically advanced and economically developing, and that chose unique strategies versus strategies more similar to those of their neighbors. Cultural influences on leadership, strategy, and outcomes are described for 19 countries. Informed by a cross-cultural lens, the authors explore such urgent questions as: What is most important for leaders, scholars, and organizations to learn from critical, life-threatening, society-encompassing crises and grand challenges? How do leaders build and maintain trust? What types of communication are most effective at various stages of a crisis? How can we accelerate learning processes globally? How does cultural resilience emerge within rapidly changing environments of fear, shifting cultural norms, and profound challenges to core identity and meaning? This chapter invites readers and authors alike to learn from each other and to begin to discover novel and more successful approaches to tackling grand challenges. It is not definitive; we are all still learning.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-80071-838-8

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Book part
Publication date: 12 November 2018

Melissa M. Yang

Guided by Bronfenbrenner’s Ecological System’s model, this study documented acculturation and parental involvement in low-income Chinese immigrant homes that serve as predictors…

Abstract

Guided by Bronfenbrenner’s Ecological System’s model, this study documented acculturation and parental involvement in low-income Chinese immigrant homes that serve as predictors of parental mediation. By surveying 165 parents of 3–13-year-old immigrant children, this study found that low-income Chinese parents enacted restrictive mediation the most and exhibited a slow acculturation process even after an average of seven years of emigration. Higher parental acculturation was related to a higher use of active and restrictive mediation. Additionally, different aspects of parental involvement also served as predictors of the three mediation strategies. Chinese cultural emphasis on academic excellence and success was used to help interpret the findings. Future research should consider implementing research-based adult media literacy programs for immigrant parents to help them practice their parental mediation skills in the host culture.

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Media and Power in International Contexts: Perspectives on Agency and Identity
Type: Book
ISBN: 978-1-78769-455-2

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Book part
Publication date: 15 February 2011

David Gaker and Joan L. Walker

Abstract

Details

Auto Motives
Type: Book
ISBN: 978-0-85-724234-1

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Book part
Publication date: 31 October 2005

Tsvi Vinig and Roel van der Voort

“If entrepreneurship remains as important to the economy as ever, then the continuing failure of mainstream economics to adequately account for entrepreneurship indicates that…

Abstract

“If entrepreneurship remains as important to the economy as ever, then the continuing failure of mainstream economics to adequately account for entrepreneurship indicates that fundamental principles require re-evaluation” (Shook, 2003).

Details

The Emergence of Entrepreneurial Economics
Type: Book
ISBN: 978-1-84950-366-2

Available. Content available
Book part
Publication date: 18 March 2021

Paul Crawford and Jamie Orion Crawford

Free Access. Free Access

Abstract

Details

Cabin Fever
Type: Book
ISBN: 978-1-80071-355-0

Available. Open Access. Open Access
Article
Publication date: 4 November 2022

Thijs Waardenburg, Niels van Huizen, Jelle van Dijk, Koen Dortmans, Maurice Magnée, Wouter Staal, Jan-Pieter Teunisse and Mascha van der Voort

This article describes the development and initial experiences of Design Your Life, a new design approach implementing user-initiated design of technological environments that…

2304

Abstract

Purpose

This article describes the development and initial experiences of Design Your Life, a new design approach implementing user-initiated design of technological environments that support autistic young adults to live independently.

Design/methodology/approach

This article makes use of a phenomenological Research-through-Design approach. Investigation of possible ways in which a set of four guiding principles could be applied into a design toolkit for autistic young adults and their caregivers by means of three design case studies was conducted. Promising methods from the design practice and literature were applied and contrasted with the lived experiences and practical contexts of autistic young adults and their caregivers.

Findings

This exploratory research yielded several important insights for the design direction of Design Your Life. Reflecting on how the guiding principles played out in practice it was noted that: the case studies showed that stakeholders appreciate the approach. The design principles applied cannot be used without the help of a sparring partner. This suggests that caregivers may be trained in design-thinking to fulfil this role. The Design Your Life method will be iteratively developed, refined and validated in practice.

Originality/value

The presented approach puts design tools in the hands of the people who will use the technology. Furthermore, the approach sees technologies as empowering interventions by which a person can strengthen their own living environment. According to this article, this approach is new for this application. It provides valuable perspectives and considerations for autistic people, caregivers, researchers and policy makers.

Details

Journal of Enabling Technologies, vol. 16 no. 3
Type: Research Article
ISSN: 2398-6263

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Book part
Publication date: 31 October 2005

Abstract

Details

The Emergence of Entrepreneurial Economics
Type: Book
ISBN: 978-1-84950-366-2

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