Television in General The viewing of television has changed, and is continuing to change our lives. When television first arrived on the scene less than 50 years ago, few people…
Abstract
Television in General The viewing of television has changed, and is continuing to change our lives. When television first arrived on the scene less than 50 years ago, few people could have foreseen the drastic effects that it would have on the public during their waking hours. As of September 1, 1981, 158.3 million television sets have penetrated 98 percent of American households and hardly anyone can legitimately claim never to have seen a TV set or viewed a TV program.
Kathleen de la Peña McCook and Tosca O. Gonsalves
If ethical or legal mandates have failed to compel organizations to manage diversity in meaningful ways, competition has emerged as the new impetus to do so. A recent cover story…
Abstract
If ethical or legal mandates have failed to compel organizations to manage diversity in meaningful ways, competition has emerged as the new impetus to do so. A recent cover story in Nation's Business by Sharon Nelton, “Winning with Diversity,” outlines successful business experiences with a diverse workforce that responds more effectively to developments in the marketplace. Nelton reports that a 1992 survey of 578 companies indicated that over one‐third of the organizations polled felt that employees with multicultural communication skills were necessary for doing business in other nations and communicating with a diverse workforce.
This index accompanies the index that appeared in Reference Services Review 16:4 (1988). As noted in the introduction to that index, the articles in RSR that deal with specific…
Abstract
This index accompanies the index that appeared in Reference Services Review 16:4 (1988). As noted in the introduction to that index, the articles in RSR that deal with specific reference titles can be grouped into two categories: those that review specific titles (to a maximum of three) and those that review titles pertinent to a specific subject or discipline. The index in RSR 16:4 covered the first category; it indexed, by title, all titles that had been reviewed in the “Reference Serials” and the “Landmarks of Reference” columns, as well as selected titles from the “Indexes and Indexers,” “Government Publications,” and “Special Feature” columns of the journal.
In this time of severe national budget deficit, all programs are reviewed for trimming/downsizing and effectiveness. Just as educational systems are evaluated for trimming, so are…
Abstract
In this time of severe national budget deficit, all programs are reviewed for trimming/downsizing and effectiveness. Just as educational systems are evaluated for trimming, so are school and academic library services. This article will address why it is crucial to have close linkages between school and academic libraries through articulation programs to avoid duplication and waste of human resources, and explain how articulation can be initiated through precollege programs offered by colleges and universities. It will focus on why academic libraries participate in precollege access programs, highlight how collaboration between school and academic libraries helps the “town and gown” community relationship, and point out how precollege programs help minority students and university recruitment and retention efforts. As an example, it will describe the outreach program of the College Library at the University of Wisconsin‐Madi‐son. The article concludes by discussing the future goals of strengthening and broadening the participation of academic libraries in precollege access programs.
In her introduction to the third edition to The American Heritage Dictionary of the English Language (AHD), executive editor Anne H. Soukhanov justly and temperately praises the…
Abstract
In her introduction to the third edition to The American Heritage Dictionary of the English Language (AHD), executive editor Anne H. Soukhanov justly and temperately praises the first edition, which appeared in 1969. That pioneering work, she asserts, “did four things and did them well.
In the past decade, increasing enrollment of international students at universities and colleges in North America has prompted the exploration and documentation of the issues…
Abstract
In the past decade, increasing enrollment of international students at universities and colleges in North America has prompted the exploration and documentation of the issues related to library use by this group. The characteristics and difficulties faced by these students have been studied by Liu and Allen.
Meena Rambocas, Vishnu M. Kirpalani and Errol Simms
The purpose of this paper is to examine the relationship between brand equity and customer behavioral intentions to repeat purchases, willingness to pay a price premium, switch…
Abstract
Purpose
The purpose of this paper is to examine the relationship between brand equity and customer behavioral intentions to repeat purchases, willingness to pay a price premium, switch and provide positive word of mouth. It further explores the mediating role of customer satisfaction and the moderating impact of customer age, education and gender on these relationships.
Design/methodology/approach
Data were collected from 283 banking customers and analyzed with structural equation modeling.
Findings
The results supported a strong relationship between brand equity and all four measures of behavioral intent with customer satisfaction partially mediating these relationships. In addition, the results supported the moderating effect of customer age and education on the customer satisfaction-switch relationship.
Practical implications
The study provides a useful perspective on the impact of brand building investments on consumers’ behavioral intentions, which bank managers can use to monitor and evaluate the outcome of branding initiatives and relationship management strategies.
Originality/value
The study provides a nuanced understanding of the effect of brand equity on consumer behavioral intentions. It also explains the mediating and moderating effects of customer satisfaction and demographical characteristics.
Details
Keywords
Portia Bowen‐Chang and Marsha Winter
This paper intends to provide an annotated bibliographic guide for scholars and researchers studying the critical works of Samuel Selvon, one of the founding fathers of the…
Abstract
Purpose
This paper intends to provide an annotated bibliographic guide for scholars and researchers studying the critical works of Samuel Selvon, one of the founding fathers of the Anglo‐Caribbean literary movement.
Design/methodology/approach
The authors identify and evaluate items from print bibliographies, online and card catalogues, electronic databases and the world wide web.
Findings
Numerous scholars have critically assessed the novels of Selvon and this is evident in the existence of published and unpublished works in English and other foreign languages.
Originality/value
The forte of the bibliography lies in the annotative aspect and the inclusion of unpublished works and non‐English speaking documents.
Details
Keywords
IT is seldom that I can bring myself to write anything for publication, and as I had a longish article on “The education of librarians in Great Britain” printed as recently as…
Abstract
IT is seldom that I can bring myself to write anything for publication, and as I had a longish article on “The education of librarians in Great Britain” printed as recently as 1964 in the Lucknow Librarian (which is edited by my friend Mr. R. P. Hingorani) I had not contemplated any further effort for some time to come. But as THE LIBRARY WORLD evidently wishes to cover all the British schools of librarianship it would be a pity for Brighton to be left out, even though, coming as it does towards the end of a gruelling series, I can see little prospect of this contribution being read. Perhaps, therefore, I need not apologise for the fact that, as my own life and fortunes have been (and still are) inextricably bound up with those of the Brighton school, any account which I write of the school is bound to be a very personal one.
International population mobility has increased dramatically in the last ten years due to immigration policies, globalisation and skilled individual’s quest for better prospects…
Abstract
International population mobility has increased dramatically in the last ten years due to immigration policies, globalisation and skilled individual’s quest for better prospects. New Zealand has consciously invited migrants onto its shores and it is now a land of tremendous diversity. The basis for this paper is a qualitative study on first generation Indian immigrant women seeking employment in the host country New Zealand. The research examines in‐depth what it means to seek entry into the world of work as a migrant, from the perspective of legitimate peripheral participation in learning to function in the host country. The results suggest a many layered experience, and a complex terrain, with a landscape of initial hope, followed by feelings of being devalued, a downward spiral of weeping, regret letters and lowered self esteem. The paper sketches emergent cameos of these women and draws out some of the significant variables in their learning trajectories. In sights for creating conditions for legitimate peripheral participation are offered emphasising a worldview that embraces both the internal and external realities as stepping stones in the topography of work experiences for migrants in New Zealand.