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The research fields of consumer behaviour and neurology are connected to the emerging subject of neuromarketing. The learning of how the human mind reacts to marketing stimulus is called neuromarketing, which integrates concepts from neuroscience and economics. It looks for the underlying brain mechanisms and affective states that shape the behaviour of consumers. Neuromarketers use methods like eye tracking, biometrics, brain imaging (fMRI and EEG) and eye tracking to try and understand how consumers make decisions, what grabs their attention and how they emotionally interact with companies, products and ads. Market grooming is the process of creating and manipulating the existing market towards a specific product, service or idea. It is the practice that helps the marketer to groom the product through various stages of marketing, be it market research, product development, advertising campaigns or creating favourable conditions for the product. All practices are performed to groom the market for a specific product, when they are combined with neuromarketing, it becomes a perfect blend for the success of product in the actual market. The study concludes that market grooming along with neuromarketing can present a significant potential for enhancing the understanding of consumer decision behaviour by increasing the validity and precision of assessing customer responses to marketing activities.

Purpose: FinTech is exploding all over the world. FinTech companies play a critical role in growing the banking industry. This chapter reviews existing literature on FinTech in banking, particularly its publication trend, journal productivity and impact, affiliated organisations and related themes.

Need for the Study: FinTech is reshaping the banking sector as banks move towards digitisation. FinTech has eliminated the need for paper, reduced the requirement for physical presence, and destroyed the necessity for cash. Several researchers have studied the features and benefits of FinTech technologies in the banking field. So, there is a need to analyse the available literature to identify the scope of further research in this field.

Methodology: For a comprehensive review, Bibliometric and content analysis of 77 open access green articles collected through the structured database of ‘Dimensions’ is done. These articles are published in the UGC Journal List Group II.

Findings: It is revealed that the execution of FinTech is continuously increasing in the banking sector, which has resulted in automation in various banking activities. The study revolves around technology and Banking, Financial Inclusion and Growth, and the Impact of the Financial Crisis on Banking and Peer-to-Peer (P2P) lending.

Practical Implications: The conclusions of this study can help academia and industry improve their understanding of FinTech in Banking, specifically its publication trend, geographical distribution, and creation of coherent themes. Careful analysis of collected articles will help to explore the scope of further research.

ISO 14001 standard is the environmental certification developed by the International Organization for Standardization to describe the requirements for a certifiable Environmental Management System (EMS). The standard is included in the ISO 14000 series, developed because of the need for improved environmental quality. The current version of the ISO 14001 is the ISO 14001:2015; the purpose of the revision was to structure all the ISO standard (e.g., ISO9001) similarly and facilitate management systems’ integration.

The literature highlights that many drivers encourage companies to obtain the certification (e.g., need for an improved image of the company, pressure from customers, and ethical reasons), but there are also some barriers to its implementation (e.g., risk of spreading confidential information, reduction in productivity, and cost of the certification). However, the certification is connected to better performances indicated by the increase in process productivity and control, the reduction in resources’ consumption and waste, and the improved quality of products/processes.

This paper aims to investigate the impact of geopolitical events of the Russia–Ukraine conflict on the stock market volatility of G20 countries. Furthermore, the paper also investigates the possible reasons for any similarities or differences in the results of the three sectors.

This paper measures the impact of the stock market sectoral index price (SIP) by using the daily closing price as a dependent variable. In addition, this study uses three independent variables: geopolitical risk (GPR), commodity price (CP) and foreign exchange rate (FER). Seventeen countries from the G20 are analyzed using a daily timeframe from September 2021 to August 2022 (before and during the Russian invasion).

The results revealed that FER, CP and GPR all affect SIP, but the level of significance and positive/negative signs vary in all three sectors. The positive FER affects SIP in all sectors, while the negative CP and GPR significantly impact SIP in the energy and transportation sectors.

This study’s research model is more suited for transportation and energy than consumer goods. Future researchers can enhance the research model for the consumer goods sector by incorporating additional variables to understand their relationship with SIP better.

This study explores the impact of the Russia–Ukraine conflict on the stock market in G20 countries, focusing on the top three most affected sectors.

This paper aims to explore the development of investment decision tools by understanding the rationality behind the disposition effect. We suspect that not all disposition decisions are irrational. The decisions should be evaluated based on the bounded rationality of the individuals’ target and tolerance level, which is not covered in previous literature. Adding the context of individual preference (target and tolerance) in their decision could improve the classic measurement of disposition effect.

The laboratory web experiment is prepared to collect the responses in holding and selling the stocks within 14 days. Two groups of Gen Z investors are observed. The control group makes a decision based on their judgment without any system recommendation. In contrast, the second group gets help inputting their target and tolerance. Furthermore, the framing effect is also applied as a reminder of their target and tolerance to induce more holding decisions on gain but selling on loss.

The framing effect is adequate to mitigate the disposition effect but only at the early day of observation. Bounded rationality explains the rationality of liquidating the gain because the participants have reached their goal. The framing effect is not moderated by days to affect the disposition effect; over time, the disposition effect tends to be higher. A new measurement of the disposition effect in the context of bounded rationality is better than the original disposition effect coefficient.

Gen Z investors need a system aid to help their investment decisions set their target and tolerance to mitigate the disposition effect. Investment firms can make a premium feature based on real-time market data for investors to manage their assets rationally in the long run. Bounded rationality theory offers more flexibility in understanding the gap between profit maximization and irrational decisions in behavioral finance. The government can use this finding to develop a suitable policy and ecosystem to help beginner investors understand investment risk and manage their assets based on subjective risk tolerance.

The classic Proportion Gain Realized (PGR) and Proportion Loss Realized (PLR) measurements cannot accommodate several contexts of users’ targets and tolerance in their choices, which we argue need to be re-evaluated with bounded rationality. Therefore, this article proposed new measurements that account for the users’ target and tolerance level to evaluate the rationality of their decision.

This chapter aims to examine the role of consumer demographics over the chosen parameters of online shopping. Online shopping had emerged as an important platform for the consumers during the phase of pandemic spread in India which even included several phases of lockdowns. The state of pandemic commenced at a severe note leading to restrictive movement, social distancing, observing least contact with objects, and several other limitations. Due to this, many businesses had moved to online selling in order to target greater sales. This study was conducted in order to provide insights to various businesses, experts, and academic researchers in this domain to find out the role of demographical and behavioral differences of different consumer segments. It could serve as a robust study providing information about the current consumer behavior at the time of pandemic spread toward online shopping. This would help marketing experts explore the different opportunities and challenges involved in this new scenario formed due to COVID-19. Apart from adding value to the existing literature, this study leads a way to future research.

Small and medium enterprises (SMEs) are expected to be more creative and innovative to survive in the business competition and to make their businesses environmentally friendly, to develop global supply chain strategies, and to make innovations in products and business processes to become indispensable. This study discusses the effect of green supply chain integration (GSCI) and environmental uncertainty on performance through the moderation of green innovation. Structural equation modeling and maximum likelihood estimation were used to analyze a sample of 130 SMEs in East Java, Indonesia. The result shows that GSCI and environmental uncertainty significantly affect performance, and green innovation significantly moderates the effect. This research found that SME’s performance is influenced by GSCI concept and green innovation application as well as SME’s understanding about recent and future environmental uncertainties; this fits the market demand.

Moving beyond the question of whether large corporations are truly addressing sustainability, some scholars have explored the degree to which CSR activities are purely symbolic or substantive in nature. Most of the studies have focused on external stakeholder pressures. The aim of this chapter is to extend this line of inquiry by theorizing that the dynamics among internal stakeholders also shapes CSR conduct.

This theoretical contribution borrows from research on socially responsible indices, behavioral corporate governance theory in CSR and from recent research that has leveraged attribution theory to better understand reactions to corporate social irresponsibility (CSiR).

Our chapter proposes that firms adhering to substantive CSR practice are less likely to be punished by external stakeholders than otherwise. From an internal stakeholder viewpoint, it suggests there is a positive relationship between the number of board ties to reputable universities/nonprofit organizations and substantive CSR practices; and a negative relationship between managerial discretion and substantive CSR practices.

This chapter can have social applicability as it deals with stakeholders’ role in pressuring the modern organization to engage in substantive CSR.

As aforementioned, most studies explore the relationship between CSR compliance and external stakeholder pressures. In contrast, the relationship between internal stakeholder dynamics and CSR compliances is still not well understood. Hence, the incorporating of these dynamics provides theoretical insights for the CSR, sustainability, and corporate governance arenas.

Outsourcing of business-logistics services is a well-established business practice that allows an outsourcer to obtain the services or products from a logistics-service provider (LSP). The outsourcer can order a range of logistics services, including but not limited to warehousing, transportation, and forwarding. The outsourcers had traditionally focused on service-provider selection criteria such as costs, quality, and responsiveness while having devoted considerably less attention to how sustainably the practices are carried out. Past research identified different external and internal motivators that facilitate consideration of sustainability in selection of the service providers, whereas the current study investigates the outsourcers’ perception of importance of environmental sustainability in adoption of green logistics practices and selection of LSPs. We use a vantage point of outsourcers (“buyers”) to conduct the quantitative research based on a survey conducted on large manufacturing companies. The findings reveal a (mis)match between the perception of importance and realized inclusion of environmental-sustainability criteria. Ultimately, this study finds a link between the levels of perception and rate of adoption, and provides recommendations for the future adoption of environmental-sustainability criteria in the selection of the LSPs.

This study aims to examine the relationship between bank capital and bank risk during COVID-19.

The study covers 20 countries during the period from Q4:2018 to Q4:2020, using different measurements of risk with consideration for the interrelationship between bank risk and bank capital and the impact of COVID-19.

The findings show that higher bank capital mitigates bank market risk and default risk; banks incur higher market risk during the COVID-19 period, and these risks are greater if banks have higher capital levels; and low-capitalized banks reduce risks more than well-capitalized banks, and moderately low-capitalized banks behave the most prudentially. These results are robust to different capital measures and model settings.

The research results are important in proving the motivation and practicality of capital regulation as well as the impact of COVID-19 as an exogenous shock to the bank’s operations.

To the best of the authors’ knowledge, this is the first study to investigate the influence of the COVID-19 pandemic on the relationship between bank capital and bank risk. In addition, while most of the studies on this nexus are based on the US data and the conclusions are inclusive; our results provide empirical cross-country evidences on the relationship between bank capital and bank risk.