Thanh-Thu Vo, Quynh Hoa Le and Linh N.K. Duong
This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the…
Abstract
Purpose
This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role of a university's reputation in strengthening the effects on student response and co-creation behaviors.
Design/methodology/approach
The authors conducted this research by using the dual processes of the heuristic–systematic model to understand the effects of brand post‐characteristics on student’s responses and behaviors. A dataset obtained from a survey of 755 students was employed to estimate the proposed research model.
Findings
The results illustrated two key characteristics of brand posts, namely argument quality (systematic processing) and quantity of posts (heuristic processing), positively affect cognitive and affective responses, thus encouraging students to co-create value for a university brand. Moreover, our study also found that university reputation plays a significant moderating role in strengthening the relationship between recipients’ responses and co-creation behavior.
Originality/value
Online brand posts not only enable institutions to exchange brand information but also allow students to contribute their own resources to co-create brand value. Thus, the study findings can help brand managers successfully implement co-branding efforts and foster students in the co-creation process.
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Quynh Hoa Le, Luc Phan Tan and Thu Hang Hoang
This study aims to map existing literature on customer brand co-creation (CBC) in the context of social media and highlight multiple avenues for future research.
Abstract
Purpose
This study aims to map existing literature on customer brand co-creation (CBC) in the context of social media and highlight multiple avenues for future research.
Design/methodology/approach
A systematic literature review (SLR) was used to identify relevant articles in Scopus and ISI Web of Science (WoS) databases to get access to the articles. The final sample of 59 articles on CBC on social media published from 2009 to 2021 was selected for review.
Findings
The findings clarified the conceptualization of CBC and revealed three groups of theories, seven groups of antecedents and two groups of consequences. Then, these components were synthesized into an integrative framework as a basis for further developing this research area.
Originality/value
The findings contribute to the implementation of branding strategies aimed at involving customers in co-creating value for the brand.
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Chinh Luu, Quynh Duy Bui and Jason von Meding
In October 2020, Vietnam was repeatedly hit by large storms, including Linfa, Nangka, Saudel and Molave, causing heavy rains and whirlwinds in the Central provinces of Vietnam…
Abstract
Purpose
In October 2020, Vietnam was repeatedly hit by large storms, including Linfa, Nangka, Saudel and Molave, causing heavy rains and whirlwinds in the Central provinces of Vietnam. The heavy rain led to severe flooding in many localities. The water levels on major rivers broke records of historical flood events in 1950, 1979, 1999, 2007, 2010 and 2016. In response, this paper aims to quantify the impacts of 2020 flooding to support flood risk management activities and the relief agencies that can use the analysis.
Design/methodology/approach
This study demonstrates an approach to quickly map flood impacts on population, schools, health-care facilities, agriculture, transportation and business facilities and assess flood risks using available data and spatial analysis techniques.
Findings
The results show that all districts of Quang Binh were affected by the event, in which 1,014 residential areas, 70 schools, 13 health-care facilities, 32,558 ha of agriculture lands, 402 km road length, 29 km railway, 35 bridges on roads and 239 business facilities were exposed within flooded areas.
Research limitations/implications
This study is limited to direct or tangible impacts, including flooded residential areas, schools, health-care facilities, agriculture land categories, road networks and business facilities. Indirect or intangible impacts such as health, flood pollution and business disruption should be considered in further studies.
Practical implications
These detailed impact maps can support decision-makers and local authorities in implementing recovery activities, allocating relief and devoting human resources and developing flood risk management action plans and land-use planning in the future.
Social implications
This study investigates the context of flood impacts on population, schools, health-care facilities, agriculture, transportation and business facilities. Based on this research, decision-makers can better understand how to support affected communities and target the most at risk people with interventions.
Originality/value
This paper presents a framework to quantify the impacts of the 2020 extreme flood event using available data and spatial analysis techniques in support of flood risk management activities.
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Huu Minh Nguyen, Thi Hong Tran and Thi Thanh Loan Tran
“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s…
Abstract
“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s participation and achievements in scientific research is considered a great and important resource for industrialization and modernization. Even so, are there gender differences in scientific achievement in the social science research institutes in Vietnam? What factors influence the scientific achievement of female social researchers? The answers will be based on data from a 2017 survey with a sample of 756 researchers, of which 77.6% were female. The survey was conducted by the Vietnam Academy of Social Sciences, a leading, ministry-level national center for the social sciences in Vietnam. This chapter analyzed the scientific achievements of researchers through their position as principal investigators of research projects and their publications, and factors that may impact this. Bivariate and multivariate analyses of factors that may affect the scientific achievement of researchers found that gender differences in academic achievement in the social sciences in Vietnam was still prevalent. Female researchers’ scientific achievements were lower than those of their male counterparts. The contribution to science of Vietnamese female researchers was limited by many different factors; the most important were the academic rank of the researchers and gender stereotype that considered housework the responsibility of women.
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Linh Ha Nguyen, Tam Thanh Le, Hoa Quynh Ha, Hung Viet Nguyen, Minh Tue Bui, Anh Tran Xuan Pham, Anh Quang Bui and Huong Nguyet Trieu
This research examines how bank competition and corporate social responsibility (CSR) affect the stability of Vietnamese commercial banks.
Abstract
Purpose
This research examines how bank competition and corporate social responsibility (CSR) affect the stability of Vietnamese commercial banks.
Design/methodology/approach
Utilizing data collected from 24 commercial banks spanning the period from 2015 to 2022, the paper employs the two-step system generalized method of moments (SGMM) regression method to find the impact of competition and CSR on commercial banks’ stability in Vietnam.
Findings
The key findings are (1) increased competition boosts commercial bank stability; (2) economic and environmental CSR initiatives adversely affect bank stability, while social CSR has a positive impact; (3) seven other factors are also identified to enhance bank stability, including bank size, cost management efficiency, independent management, inflation, gross domestic product (GDP) growth, monetary policy and volatility time.
Originality/value
Prior studies have not concurrently incorporated both CSR and bank competition in their investigations of bank financial stability. Specifically, the comprehensive components of CSR remain underexplored, with a predominant focus on its environmental dimension. This research stands out as one of the few endeavors scrutinizing the influence of competition and CSR on commercial bank financial stability in Vietnam, with a detailed investigation of all three components of CSR.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-04-2024-0316
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Le Thanh Ha, Thanh Trung To, Nguyen Thi Thanh Huyen, Ha Quynh Hoa and Tran Anh Ngoc
This study aims to analyze the effects of e-government on corruption prevalence by using a sample of 29 European countries over the period 2012–2019.
Abstract
Purpose
This study aims to analyze the effects of e-government on corruption prevalence by using a sample of 29 European countries over the period 2012–2019.
Design/methodology/approach
This paper uses the panel corrected standard errors (PCSE) model to mitigate the problems of cross-sectional dependence. The PCSE model is also considered to reexamine the findings when the presence of heteroscedasticity, fixed effects and endogeneity issues are taken into account. The theoretical model incorporates one-year-lagged explanatory variables to deal with endogeneity. The autoregressive distributed lag method using the dynamic fixed effects estimator is chosen to deal with the time and country-fixed effects in the effort to measure the short- and long-run effects of e-government more precisely.
Findings
The results indicate that e-government plays a critical role in improving the population’s perception of corruption. Furthermore, e-government appears to have an effect in the short run. Notably, the estimation results show that there is a nonlinear relationship between e-government, especially user centricity and key enablers and the corruption perception index in the U-shaped curve.
Practical implications
The short-run and nonlinear effects of e-government on corruption prevalence suggest that the fight against corruption requires countries to pursue a consistent and continuous improvement and development of the e-government system.
Originality/value
The authors contribute to the literature by providing a consistent and precise answer to this relationship in the case of European countries. Another contribution of the work is to use diverse indicators to reflect e-government in a typical country, which helps us confirm the reliability and robustness of the findings.
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Hieu Thanh Nguyen, Thinh Gia Hoang, Loan Quynh Thi Nguyen, Hoa Phan Le and Hoanh Xuan Vu Mai
This paper aims to explore green technology (GT) transfer through the perceptions of both business managers and technology specialists, who have been identified as the foremost…
Abstract
Purpose
This paper aims to explore green technology (GT) transfer through the perceptions of both business managers and technology specialists, who have been identified as the foremost practitioners of this practice.
Design/methodology/approach
A total of 22 semi-structured interviews were conducted with business leaders and technology scientists. The interviewees were asked to share their views on the motivations for importing GT; their familiarity with, knowledge of and understanding of GT transfer and the current GT performance in their organization; the key strengths of GT transfer and its limitations; the barriers to the use of GT; and their usefulness. The theoretical framework of actors’ resistance to institutional demands of Oliver (1991) is used as a theoretical lens to investigate the perceptions of the interviewees.
Findings
This study suggests that despite some benefits of the adoption of GT, such as increasing competitive advantage and improving green operations, there are huge concerns over the use and importation of GT. More specifically, almost all the technicians were concerned about the technical risks resulting from the lack of operational tests, the old technologies and the lack of knowledge transfer. Meanwhile, the paucity of specific regulations, guidance and environmental standards has been reported by business managers as one of the primary constraints for this movement.
Research limitations/implications
This research contributes to the emerging literature on GT transfers in the developing world. It proves that the lack of communication and the scarcity of a true champion for GT efforts have reduced the efficiency of GT transfer.
Practical implications
By shedding light on the intricate nature of the relationships arising from GT adoption in organizations, this paper aims to support business leaders and standard setters in making a decision regarding the implementation and promotion of GT transfer, especially in the context of developing countries.
Originality/value
To the best of the authors’ knowledge, this is one of the first studies to explore eco-friendly technology transfers in a developing country from the micro-level perspective of both business and technology practitioners of GT-recipient organizations.
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Thanh Cong Nguyen, Hang Dieu Nguyen, Hoa Thu Le and Shinji Kaneko
This purpose of this paper is to understand residents’ choice of preferred measures and their willingness-to-pay (WTP) for the measures to improve the air quality of Hanoi city.
Abstract
Purpose
This purpose of this paper is to understand residents’ choice of preferred measures and their willingness-to-pay (WTP) for the measures to improve the air quality of Hanoi city.
Design/methodology/approach
Questionnaire surveys were conducted to collect the opinions of 212 household representatives living in Hanoi City. The survey tools were tested and adjusted through an online survey with 191 responses. Multivariate probit and linear regression models were used to identify determinants of respondents’ choices of measures and their WTP.
Findings
Respondents expressed their strong preferences for three measures for air quality improvements, including: (1) increase of green spaces; (2) use of less polluting fuels; (3) expansion of public transportation. The mean WTP for the implementation of those measures was estimated at about 148,000–282,000 Vietnamese dong, equivalent to 0.09–0.16% of household income. The respondents’ choices appear to be consistent with their characteristics and needs, such as financial affordability, time on roads and their perceived impacts of air pollution. The WTP estimates increase with perception of air pollution impacts, time on roads, education and income; but are lower for older people.
Practical implication
Increase of green spaces can be the measure to which policy makers should pay more attention. The match-up of residents needs and well-informed plans will be an important key to success.
Originality/value
This appears to be the first attempt to test the validity of public opinions on choices of measures for improving urban air quality in Vietnam. Our WTP estimates also contribute to the database on the values of improved air quality in the developing world.
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This case examines the ethical issues raised when businesses contract for the military during time of war. Dow Chemical Company was a military contractor during the Vietnam War…
Abstract
This case examines the ethical issues raised when businesses contract for the military during time of war. Dow Chemical Company was a military contractor during the Vietnam War and the primary producer of Agent Orange - a defoliant used to clear vegetation. Agent Orange has been linked to a number of serious medical conditions in war veterans and Vietnamese civilians. In 2004, Vietnamese citizens filed suit against Dow for illnesses they believe were caused by exposure to Agent Orange. Dow thought the issue should have been addressed through political and social policy, while Vietnamese citizens and U.S. Vietnam war veterans believed Dow was ethically responsible. As the case moved through the U.S. judicial system, some of Dow's investors grew uncomfortable with how it was handled. Dow CEO Andrew Liveris was left to wonder what his company could have done differently and what they could learn from the Agent Orange episode that might prevent similar problems in the future. This incident appeared to be a relatively distinct case, but in July of 2007 it was reported that the number of private contract employees in Iraq exceeded that of U.S. military personnel. Consequently, it is likely that companies and their stakeholders will have to address similar issues.