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Article
Publication date: 31 October 2008

Tong Rong Chen and Que King Wei

The purpose of this paper is to investigate isoflavone aglycone concentrations in commercial soybean and soybean products in Taiwan.

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Abstract

Purpose

The purpose of this paper is to investigate isoflavone aglycone concentrations in commercial soybean and soybean products in Taiwan.

Design/methodology/approach

Isoflavone concentration was determined by high performance liquid chromatography method. The samples included soybeans, non‐fermented (tofu, soymilk, soybean meal) and fermented (natto, miso and sufu) soybean products.

Findings

The total isoflavone concentration in soybean and soybean products was approximately 109‐508 mg/100 g. Isoflavone aglycones had the concentration of 2‐19 per cent of total isoflavones in soybeans and non‐fermented soybean products. There was a broad diversity of isoflavone aglycones at 4‐94 per cent of total isoflavones in fermented soybeans.

Originality/value

The study provides new information about distribution of bioactive isoflavone aglycones in soybean and soybean products. Isoflavone glucosides were the major components in all soybean and non‐fermented products, while isoflavone aglycones were abundant in sufu and partially in miso of soybean fermented products. The information should be used to establish that positive consumption of bioactive aglycones isoflavones may be more efficient for improving the physiological functions for human health.

Details

Nutrition & Food Science, vol. 38 no. 6
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 February 2000

Yaw A. Debrah and Ian G. Smith

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on…

11599

Abstract

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

Details

Management Research News, vol. 23 no. 2/3/4
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 9 November 2023

Thowayeb Hassan and Mahmoud Ibraheam Saleh

This study aims to highlight the importance of using attribution theory in metaverse tourism research. The study addresses the lack of clarity regarding the attribution theory’s…

746

Abstract

Purpose

This study aims to highlight the importance of using attribution theory in metaverse tourism research. The study addresses the lack of clarity regarding the attribution theory’s dimensions (locus, stability, controllability) potential application in the metaverse tourism context.

Design/methodology/approach

This study uses a comprehensive exploration of the research gap by searching top-tier journals in Scopus and Web of Science databases about the relevant literature to analyze relevant data to provide a foundation for future transformative research. The study examines the relationship between attribution theory and metaverse tourism and explores how attribution theory can inform the understanding of tourists’ judgments and actions in the metaverse context.

Findings

The study shows that attribution theory has the potential to significantly improve the understanding of metaverse tourism by illuminating tourists’ decision-making processes and the factors contributing to those decisions. The study highlights the importance of applying attribution theory to generate more impactful and reliable implications for the tourism industry.

Originality/value

This study is transformative because it provides a foundational understanding of the application of attribution theory in metaverse tourism research. The study is significant because it sheds light on an underexplored area where the theoretical framework is necessary to inform and guide tourism technology research. The study’s originality lies in its contribution to tourism by identifying room for improvement in metaverse tourism research and highlighting the potential benefits of using attribution theory.

设计/方法论/方法

本研究通过在Scopus和Web of Science数据库中搜索相关文献的顶级期刊, 对研究空白进行了全面探索, 以分析相关数据, 为未来的变革性研究提供基础。本研究考察了归因理论与元宇宙旅游之间的关系, 并探讨了归因理论如何在元宇宙背景下为理解游客的判断和行为提供信息。

目的

本研究强调了归因理论在元宇宙旅游研究中的重要性。该研究解决了归因理论在元宇宙旅游背景下的潜在应用维度(轨迹、稳定性、可控性)缺乏明确性的问题。

研究结果

研究表明, 归因理论有可能通过阐明游客的决策过程和促成这些决策的因素, 显著提高对元宇宙旅游的理解。该研究强调了应用归因理论对旅游业产生更具影响力和可靠性的影响的重要性。

创意/价值

本研究具有变革性, 因为它为归因理论在元宇宙旅游研究中的应用提供了基础性的理解。这项研究意义重大, 因为它揭示了一个研究不足的领域。在此领域, 理论框架是为旅游技术研究提供信息和指导所必需的。本研究的独创性在于它对旅游业的贡献, 它确定了元宇宙旅游研究的改进空间, 并强调了利用归因理论的潜在好处。

Diseño/metodología/enfoque

Este estudio se basa en una exploración exhaustiva de la brecha de investigación mediante la búsqueda de revistas de primer nivel en las bases de datos Scopus y Web of Science sobre la literatura relevante para analizar los datos relevantes con el fin de proporcionar una base para futuras investigaciones transformadoras. El estudio examina la relación entre la teoría de la atribución y el metaverso turístico y explora cómo la teoría de la atribución puede facilitar la comprensión de las evaluaciones y acciones de los turistas en el contexto metaverso.

Propósito

Este estudio pone de relieve la importancia de utilizar la teoría de la atribución en la investigación turística en metaverso. El estudio aborda la falta de claridad sobre las dimensiones de la teoría de la atribución (lugar de causalidad, estabilidad y, controlabilidad) y su posible aplicación en el contexto del turismo en metaverso.

Conclusiones

El estudio muestra que la teoría de la atribución tiene el potencial de mejorar de forma significativa la comprensión del metaverso turístico al esclarecer los procesos de toma de decisiones de los turistas y los factores que contribuyen a dichas decisiones. El estudio destaca la importancia de aplicar la teoría de la atribución para generar implicaciones más impactantes y fiables para la industria turística.

Originalidad/valor

Este estudio es transformador porque proporciona una comprensión fundacional de la aplicación de la teoría de la atribución en la investigación del metaverso turístico. El estudio es significativo porque arroja luz sobre un ámbito poco explorado cuyo marco teórico es necesario para informar y orientar la investigación sobre tecnología turística. La originalidad del estudio radica en su contribución al turismo al identificar las posibilidades de mejora en la investigación del metaverso turístico y destacar los beneficios potenciales de la utilización de la teoría de la atribución.

Available. Open Access. Open Access
Article
Publication date: 1 November 2023

Aijaz A. Shaikh, Francisco Liebana-Cabanillas, Majed Alharthi, Hawazen Alamoudi and Heikki Karjaluoto

Although the sharing economy improves comfort and convenience, it is yet unclear how it affects subjective well-being. This study aims to offer a conceptual model for…

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Abstract

Purpose

Although the sharing economy improves comfort and convenience, it is yet unclear how it affects subjective well-being. This study aims to offer a conceptual model for understanding the linkages between the antecedents and consequences of subjective well-being in ridehailing services.

Design/methodology/approach

Using a non-probabilistic sampling method and a pre-tested survey instrument, 450 responses were collected from January to March 2020. The data were analysed using structural equation modelling.

Findings

Experience quality and perceived convenience are correlated with subjective well-being. Perceived value and personal innovativeness were not correlated with subjective well-being, as the former does not contribute to the latter’s development. Continuous usage intention significantly correlated with subjective well-being, followed by customer relationship proneness and advocacy. Regarding gender and age differences, men place higher value on customer relationship proneness than women, while women place higher value on subjective well-being than men. Older users value perceived convenience and customer relationship proneness in ridehailing services more than younger users.

Practical implications

Understanding key factors contributing to user well-being in ridehailing would promote a more affordable mobility sector globally. This understanding would enable ridehailing businesses to create more effective business and marketing plans while prioritising user well-being, thus enhancing user happiness and reducing turnover rates.

Originality/value

This research demonstrates how crucial it is for users’ well-being to have a positive experience and find the service convenient. It also highlights the importance of building strong customer relationships and examines how gender and age influence people’s adoption and use of these services.

Propósito

Aunque la economía colaborativa mejora la comodidad y conveniencia, aún no está claro cómo afecta al bienestar subjetivo. Ofrecemos un modelo conceptual para comprender las conexiones entre los antecedentes y consecuencias del bienestar subjetivo en los servicios de transporte compartido.

Diseño/metodología/enfoque

Utilizando un método de muestreo no probabilístico y un instrumento de encuesta previamente probado, se recopilaron 450 respuestas entre enero y marzo de 2020. Los datos fueron analizados utilizando un modelo de ecuaciones estructurales.

Hallazgos

La calidad de la experiencia y la percepción de conveniencia están correlacionadas con el bienestar subjetivo. El valor percibido y la innovación personal no se correlacionaron con el bienestar subjetivo, ya que el primero no contribuye al desarrollo del último. La intención de uso continuo se correlacionó significativamente con el bienestar subjetivo, seguida por la propensión a las relaciones con los clientes y la defensa de estos servicios. En cuanto a las diferencias de género y edad, los hombres valoran más la propensión a las relaciones con los clientes que las mujeres, mientras que las mujeres valoran más el bienestar subjetivo que los hombres. Los usuarios mayores valoran más la percepción de conveniencia y la propensión a las relaciones con los clientes en los servicios de transporte compartido que los usuarios más jóvenes.

Originalidad

Esta investigación demuestra lo crucial que es para el bienestar de los usuarios tener una experiencia positiva y encontrar el servicio conveniente. También resalta la importancia de construir relaciones sólidas con los clientes y examina cómo el género y la edad influyen en la adopción y uso de estos servicios.

Implicaciones prácticas

Comprender los factores clave que contribuyen al bienestar de los usuarios en los servicios de transporte compartido promovería un sector de movilidad más asequible a nivel global. Esta comprensión permitiría a las empresas de transporte compartido crear planes de negocios y marketing más efectivos, priorizando el bienestar de los usuarios y mejorando así su felicidad y reduciendo las tasas de rotación.

目的

尽管共享经济提高了舒适度和便利性, 但它如何影响主观幸福感尚不清楚。我们提供了一个概念模型, 用于理解乘车服务中主观幸福感的前因后果之间的联系。

设计/方法/途径

采用非概率抽样方法和预先测试的调查工具, 在 2020 年 1 月至 3 月期间收集了 450 份回复。数据采用结构方程模型进行分析。

研究结果

体验质量和感知便利性与主观幸福感相关。感知价值和个人创新性与主观幸福感不相关, 因为前者无助于后者的发展。持续使用意愿与主观幸福感密切相关, 其次是客户关系倾向和拥护。在性别和年龄差异方面, 男性比女性更重视客户关系倾向, 而女性比男性更重视主观幸福感。老年用户比年轻用户更重视乘车服务中的便利感和客户关系代言。

独创性

这项研究表明, 用户获得积极的体验和便捷的服务对他们的福祉至关重要。研究还强调了建立牢固的客户关系的重要性, 并探讨了性别和年龄如何影响人们采用和使用这些服务。

实际意义

了解有助于提高乘车旅行用户幸福感的关键因素, 将在全球范围内推动建立一个更加经济实惠的移动出行行业。这种理解将使打车企业能够制定更有效的业务和营销计划, 同时优先考虑用户福祉, 从而提高用户幸福感并降低流失率。

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Publication date: 26 August 2019

Georgia Earnest García and Christina Passos DeNicolo

Purpose – The purpose of this study is to share empirical research with educators and researchers to show how the gradual release of responsibility (GRR) model can support…

Abstract

Purpose – The purpose of this study is to share empirical research with educators and researchers to show how the gradual release of responsibility (GRR) model can support bilingual teachers’ implementation of dialogic reading comprehension instruction in student-led small groups and linguistically responsive literacy instruction with emergent bilingual students (Spanish–English) in grades one through four.

Design/Methodology/Approach – The authors provide brief literature reviews on the literacy instruction that bilingual students in low-resourced schools typically receive, on dialogic reading comprehension instruction, and on linguistically responsive literacy instruction. Then, the authors show how teacher educators utilized the GRR framework and process to support bilingual teachers’ movement from whole-class, teacher-directed instruction to dialogic reading comprehension instruction in student-led small groups. Next, the authors illustrate how a third-grade dual-language teacher employed the GRR to teach her students how to use Spanish–English cognates. Lastly, the authors share three vignettes from a first-grade bilingual teacher’s use of the GRR to facilitate her students’ comprehension of teacher read-alouds of narrative and informational texts and English writing.

Findings – When the teacher educators employed the GRR model in combination with socio-constructivist professional staff development, the teachers revealed their concerns about small-group instruction. The teacher educators adjusted their instruction and support to address the teachers’ concerns, helping them to implement small-group instruction. The third-grade bilingual teacher employed the GRR to teach her students how to use a translanguaging strategy, cognates, when writing, spelling, and reading. The first-grade bilingual teacher’s use of the GRR during teacher read-alouds in Spanish and English provided space for her and her students’ translanguaging, and facilitated the students’ comprehension of narrative and informational texts and completion of an English writing assignment.

Research Limitations/Implications – The findings were brief vignettes of effective instruction in bilingual settings that employed the GRR model. Although the authors discussed the limitations of scripted instruction, they did not test it. Additional research needs to investigate how other teacher educators and teachers use the GRR model to develop and implement instructional innovations that tap into the unique language practices of bilingual students.

Practical Implications – The empirical examples should help other teacher educators and bilingual teachers to implement the GRR model to support the improved literacy instruction of bilingual students in grades one through four. The chapter defines linguistically responsive instruction, and shows how translanguaging can be used by bilingual teachers and students to improve the students’ literacy performance.

Originality/Value of Chapter – This chapter provides significant research-based examples of the use of the GRR model with bilingual teachers and students at the elementary level. It shows how employment of the model can provide bilingual teachers and students with the support needed to implement instructional literacy innovations and linguistically responsive instruction.

Details

The Gradual Release of Responsibility in Literacy Research and Practice
Type: Book
ISBN: 978-1-78769-447-7

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Article
Publication date: 1 March 1999

Hamid Hosseini

Outlines the ideas incorporated in “development economics” and criticizes the lack of distinction made by some writers between development and economic growth. Asks whether…

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Abstract

Outlines the ideas incorporated in “development economics” and criticizes the lack of distinction made by some writers between development and economic growth. Asks whether underdeveloped countries really need a different economic theory from Western Europe and suggests that growth (in gross national product) and development (i.e. structural change) are actually complementary processes. Reviews various theories on the causes of underdevelopment (e.g. market failure, government failure) and strategies to cure it (e.g. government intervention, private initiative, market mechanism); and cites some examples of successful positive intervention.

Details

Managerial Finance, vol. 25 no. 3/4
Type: Research Article
ISSN: 0307-4358

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Book part
Publication date: 21 November 2024

Valeria Vegh Weis

Building upon the working notion of Southern green victimology, the presentation explores the case of Andalgalá, Province of Catamarca, Argentina, where international corporations…

Abstract

Building upon the working notion of Southern green victimology, the presentation explores the case of Andalgalá, Province of Catamarca, Argentina, where international corporations have been trying to develop a mining project that would affect the environment and the health of the local population. Facing the lack of support from the state, the organised local community tried to prevent their actual environmental victimisation and they committed to stop this damaging undertaking. Following these intents, the Argentinean criminal justice system acted to the detriment of these local actors (over-criminalisation) and favour mining corporations that can cause irreparable damage to the local water and air resources (under-criminalisation). In short, the case study will shed light on the common features of Southern green victimisation: (1) attempts to consolidate corporate investments involving extensive environmental harms in forms already banned in the Global North, (2) a committed resistance by the local environmental groups, (3) the harsh selectivity of the criminal justice system, and (4). immunity of corporate environmental harms/crimes.

Details

Punishment in Latin America: Explorations from the Margins
Type: Book
ISBN: 978-1-83797-328-6

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Article
Publication date: 19 November 2024

Bianca Sousa and Pedro Ferreira

This study aims to examine the relationships between brand-specific transformational leadership (TFL), employer branding and employee-based brand equity (EBBE) in the…

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Abstract

Purpose

This study aims to examine the relationships between brand-specific transformational leadership (TFL), employer branding and employee-based brand equity (EBBE) in the business-to-business (B2B) context. Additionally, the study investigates the mediating role of employer branding in the relationship between brand-specific TFL and EBBE, shedding light on the mechanisms through which brand-specific leaders impact EBBE via employer branding initiatives.

Design/methodology/approach

The study takes a quantitative approach. Data collection was conducted using a questionnaire in B2B service sectors. The PLS method was applied in Smart PLS (V. 3.0) to test the established relationships between constructs.

Findings

The findings reveal significant positive associations between brand-specific TFL and employer branding, as well as between employer branding and EBBE. The relationship between brand-specific TFL and EBBE is partial mediated by employer branding.

Originality/value

This study contributes to theoretical understanding by advancing knowledge on the mechanisms driving EBBE within B2B firms. It offers practical insights for managers and researchers by highlighting the importance of leadership and employer branding strategies in enhancing EBBE in the B2B context.

Objetivo

Este estudo examina as relações entre a liderança transformacional específica de marca (TFL), employer branding e employee-based brand equity (EBBE) no contexto business-to-business (B2B). Além disso, o estudo investiga o papel mediador do employer branding na relação entre TFL específica de marca e EBBE, elucidando os mecanismos pelos quais os líderes impactam o EBBE por meio de iniciativas de employer branding.

Design/metodologia/abordagem

O estudo adota uma abordagem quantitativa. A coleta de dados foi realizada utilizando um questionário no setor de serviços B2B. O método PLS foi aplicado no Smart PLS (V. 3.0) para testar as relações estabelecidas entre os construtos.

Resultados

Os resultados revelam associações positivas significativas entre TFL específica de marca e employer branding, bem como entre employer branding e EBBE. A relação entre TFL específica de marca e EBBE é parcialmente mediada por employer branding.

Originalidade/valor

Este estudo contribui para a compreensão teórica ao avançar o conhecimento sobre os mecanismos que impulsionam o EBBE dentro das empresas B2B. Oferece insights práticos para gestores e académicos ao destacar a importância das estratégias de liderança e employer branding na melhoria do EBBE no contexto B2B.

Objetivo

Este estudio examina las relaciones entre el liderazgo transformacional específico de marca (TFL), employer branding y employee-based brand equity (EBBE) en el contexto business-to-business (B2B). Además, el estudio investiga el papel mediador del employer branding en la relación entre TFL específico de marca y EBBE, elucidando los mecanismos mediante los cuales los líderes impactan el EBBE a través de iniciativas de employer branding.

Diseño/metodología/enfoque

El estudio adopta un enfoque cuantitativo. La recolección de datos se realizó utilizando un cuestionario en los sectores de servicios B2B. Se aplicó el método PLS en Smart PLS (V. 3.0) para probar las relaciones establecidas entre los constructos.

Resultados

Los resultados revelan asociaciones positivas significativas entre TFL específico de marca y employer branding, así como entre employer branding y EBBE. La relación entre TFL específico de marca y EBBE es parcialmente mediada por employer branding.

Originalidad/valor

Este estudio contribuye a la comprensión teórica al avanzar en el conocimiento sobre los mecanismos que impulsan el EBBE dentro de las empresas B2B. Ofrece perspectivas prácticas para gestores y académicos al destacar la importancia de las estrategias de liderazgo y employer branding en la mejora del EBBE en el contexto B2B.

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Article
Publication date: 30 July 2018

Julia Nieves and Javier Osorio

The purpose of this paper is to assess the relationship between information technology (IT) use and management innovation through the mediator role of knowledge-based resources.

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Abstract

Purpose

The purpose of this paper is to assess the relationship between information technology (IT) use and management innovation through the mediator role of knowledge-based resources.

Design/methodology/approach

The paper presents empirical evidence from a survey of 109 companies that run hotel establishments in the Spanish territory. A model of relationships is proposed and tested through a system of structural equations.

Findings

The use of IT favors the development of organizational knowledge and the ability to integrate this knowledge. Moreover, a positive and direct relationship was found between IT use and management innovation, and indirectly through organizational knowledge and knowledge integration capability.

Research limitations/implications

The designed questionnaire did not include any questions related to specific IT tools that could contribute to better knowledge management practices in hospitality organizations, but rather generic questions about IT use. The large number of IT tools that can potentially support knowledge management practices in hospitality companies would make the questionnaire unwieldy for its target respondents.

Originality/value

This paper sheds light on a topic that has hardly been studied in the services literature. Specifically, it addresses the way organizations can facilitate management innovation through the use of IT, while considering the mediator role of knowledge-based resources.

Objetivo

El objetivo de este estudio es evaluar la relación entre el uso de las tecnologías de la información (TIC) y la innovación organizativa a través del papel mediador de los recursos basados en el conocimiento.

Metodología

El trabajo presenta evidencia empírica a partir de una encuesta realizada a 109 empresas que gestionan establecimientos hoteleros en todo el territorio español. Un modelo de relaciones se propone y testa mediante un sistema de ecuaciones estructurales.

Resultados

El uso de TIC favorece el desarrollo del conocimiento organizacional y la capacidad para integrar dicho conocimiento. Además, se encontró una relación directa y positiva entre el uso de TIC y la innovación organizativa, así como una relación mediada por el conocimiento organizacional y la capacidad de integración del conocimiento.

Implicaciones/limitaciones

El cuestionario diseñado no incluyó preguntas relacionadas con herramientas de TIC específicas que pudieran contribuir a mejores prácticas de gestión del conocimiento en empresas de alojamiento turístico, sino preguntas genéricas sobre el uso de TIC. El gran número de herramientas de TIC que potencialmente pueden apoyar las prácticas de gestión del conocimiento en las empresas de alojamiento, complicaría la cumplimentación del cuestionario por parte de los encuestados.

Originalidad/valor

Este estudio amplía el conocimiento sobre un tema escasamente estudiado en la literatura de servicios. En concreto, se aborda la forma en que las organizaciones pueden facilitar la innovación organizativa a través del uso de TIC considerando, simultáneamente, el papel mediador de los recursos basados en el conocimiento.

Available. Open Access. Open Access
Article
Publication date: 23 August 2021

Estefania Ballester, Carla Ruiz and Natalia Rubio

The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective…

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Abstract

Purpose

The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective customer engagement (CE). In addition, an examination is undertaken of affective CE as a driver of customer behaviour.

Design/methodology/approach

The paper takes a quantitative approach using a sample of 334 women followers of an eco-friendly restaurant Instagram account. After validation of the measurement scales, the hypotheses were tested through structural equation modelling. Drawing on the stimuli-organism-response framework the authors posit that consumers’ perceptions of the enjoyment and originality of Instagram posts generate affective CE, which, in turn, influences customer behaviour.

Findings

The results showed that the perceived enjoyment and perceived originality of Instagram posts generated by an eco-friendly restaurant have a positive influence on affective CE, which, in turn, affects consumers’ recommendation behaviours, intention to follow the restaurant’s advice on Instagram and intention to revisit the restaurant.

Originality/value

This research provides novel insights into how the perceived enjoyment and originality of FGC posted on Instagram increases women’s affective engagement and expands knowledge of how affective CE might increase positive electronic word-of-mouth, intention to follow the restaurant’s advice and repurchase intentions.

Propósito

El objetivo de este trabajo es analizar el impacto de las percepciones de los consumidores sobre el disfrute y la originalidad del contenido generado por la empresa (CGE) publicado en Instagram en el engagement afectivo del cliente. Además, se examina el engagement afectivo del cliente como impulsor de su comportamiento.

Diseño/metodología/enfoque

El artículo adopta un enfoque cuantitativo utilizando una muestra de 334 mujeres seguidoras de la cuenta de Instagram de un restaurante ecológico. Tras la validación de las escalas de medición, las hipótesis se testaron mediante un modelo de ecuaciones estructurales. Basándonos en el marco S-O-R, se postula que las percepciones de los consumidores sobre el disfrute y la originalidad de las publicaciones de Instagram generan un engagement afectivo del cliente que, a su vez, influye en su comportamiento.

Hallazgos

Los resultados mostraron que la percepción de disfrute y la percepción de originalidad de las publicaciones de Instagram generadas por un restaurante ecológico tienen una influencia positiva en el engagement afectivo del cliente, que, a su vez, afecta a los comportamientos de recomendación de los consumidores, la intención de seguir los consejos del restaurante en Instagram y la intención de volver a visitar el restaurante.

Originalidad/valor

Esta investigación proporciona una visión novedosa sobre cómo la percepción del disfrute y la originalidad de los CGE publicados en Instagram aumenta el engagement afectivo de las mujeres, y amplía el conocimiento sobre cómo el engagement afectivo de los clientes podría aumentar la comunicación boca-oído electrónica (eCBO) positiva, la intención de seguir los consejos del restaurante y las intenciones de recompra.

目的

本文旨在分析消费者对Instagram上发布的企业生成内容(FGC)的愉悦度和原创性的感知对情感性顾客契合的影响。此外, 本文还对作为顾客行为驱动因素之一的情感性顾客契合进行了研究。

设计/方法/途径

本文采用定量方法, 以一家生态友好餐厅的Instagram账户的334名女性粉丝为研究样本。在验证了测量量表有效性后, 通过结构方程模型对假设进行了检验。基于S-O-R框架, 我们认为消费者对Instagram帖子的愉悦度和原创性的感知会产生情感性的顾客契合, 进而影响顾客行为。

研究结果

研究结果显示, 消费者对生态友好餐厅在Instagram上所发帖子的愉悦度和原创性的感知对情感性顾客参与有正向影响, 而情感性顾客契合进而影响消费者在Instagram上的推荐行为、采纳餐厅建议的意愿和重访该餐厅的意愿。

原创性/价值

这项研究对Instagram上发布的FGC的愉悦度和原创性消费者感知如何增加女性的情感契合提供了新的见解, 并扩展了关于情感性顾客契合如何增加积极的电子口碑、采纳餐厅建议的意愿和再次购买意愿的知识。

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