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This paper aims to conduct work to obtain high-quality brazed joint of YAG ceramic and kovar alloy.

Wetting and spreading behavior of AgCuTi filler alloy on YAG ceramic and kovar alloy under vacuum (2∼3 × 10–4 Pa) and argon conditions was investigated and compared. Then, YAG ceramic was brazed to kovar alloy under a high vacuum of 2∼3 × 10–4 Pa; the influence of holding time on the interface structure of the joint was investigated.

The wettability of AgCuTi on YAG is poor in the argon atmosphere, the high oxygen content in the reaction layer hinders the formation of the TiY2O5 reaction layer, thereby impeding the wetting of AgCuTi on YAG; in the vacuum, a contact angle (?=16.6°) is obtained by wetting AgCuTi filler alloy on the YAG substrate; the microstructure of the YAG/AgCuTi/kovar brazed joint is characterized to be YAG/Y2O3/(Fe, Ni)Ti/Ag(s, s) + Cu(s, s)/Fe2Ti + Ni3Ti/Fe2Ti/kovar; at 870 °C for the holding time of 10 min, a (Fe, Ni) Ti layer of approximately 1.8 µm is formed on the YAG side.

Wetting and spreading behavior of the brazing filler alloy under different conditions and the influence of the holding time on the interface microstructure of the joint were studied to provide references for obtaining high-quality brazed joints.

This paper focuses on the orientation of the economy expressed in the communication of the Central Economic Work Conference (CEWC) of China and its relation with the stock market. This study seeks to explore which orientation of the economy may have a stronger impact on the rise of the stock market. It proposes words connoting orientation of the economy (WOE) that is closely related to the stock market, and different WOE has different impacts on the stock market in terms of intensity. The study aims to provide investors with better investment strategies by identifying the stronger developmental WOE.

The paper opted for an exploratory study using the textual analysis approach, based on a corpus of 28 CEWC communications spanning from 1994 to 2021. The raw corpus amounted to 50,754 words in total that are treated with noise reduction method and record an effective corpus of 39,591.

The paper provides empirical insights into the close relationship of the WOE of the CEWC to the stock market, and different WOE has different impacts on the stock market in terms of intensity. It suggests that WOE connoting development may forecast a rising stock market if it is nearly 40% higher than the other two WOEs by impact index.

As WOE is only proven in the CEWC, this paper has its limitations in the scope of samples. It is necessary to apply WOE to more Central Bank communication (CBC) and countries. It is desirable to apply the Gunning–Fog index.

The paper includes implications for investors to read out the orientation of the economy and the degree of different WOEs. Investors are keener to know “what” degree of the CEWC leads to the rise/fall of the stock market. The impact index can be an indicator of a tendency of the stock market, which upgrades the rationality of investment decisions.

This paper fulfills words connoting the orientation of economy as an identified linguistic feature, which the impact of CEWC on stockmarket can be measured.

Previous academic research studies mostly focus on the impact on stock market from the language features of CBC, rather than that from the more influential body, CEWC communication. This study seeks to provide the relationship of CEWC communication and the time length of the impact on the stock prices.

Building on social media and destination brand-related literature, this study aims to explore World Heritage Sites’ (WHSs) brand diffusion and formation process from long-term and short-term perspectives, which includes brand diffusion, user-generated content (UGC), opinion leaders and brand events’ impact.

This study uses a mixed-method including text mining, keyword analysis and social network analysis to explore the brand formation process of four popular WHSs in Beijing, namely, the Palace Museum, Great Wall, Summer Palace and Temple of Heaven and more than 10,000,000 users’ data on Sina Weibo has been implemented to uncover the underlying social media branding mechanism.

The results show that the number of postings keeps in a stable range in most months, but, in general, there are no common rules for changing trends among the four WHSs; long-term high-frequency keywords related to history and culture account for a higher percentage; different kinds of accounts have varying impacts on information diffusion, in which media accounts lead to a bigger influence. However, more followers do not necessarily mean more interactions and most of the interaction ratio is much lower than 0.01000; brand events facilitate brand dissemination and have an impact on the creation of UGC.

This study is valuable for destination marketers to deeper understand brand diffusion and formation and provides valuable insights for developing effective destination marketing strategies.

Unlike previous studies that only concern a few parts of destination brand formation via social media (e.g. brand diffusion, brand events or opinion leaders’ impact), this study takes a more comprehensive perspective by systematically analyzing the brand formation process of WHSs on social media. By considering both long-term diffusion and short-term representative events, this study provides a more holistic understanding of the branding mechanism.