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Case study
Publication date: 20 April 2021

Puran Singh and Suryani Sinha Ray

The case fosters discussions on basic concepts of entrepreneurship that include building a minimum viable product before launching a finished product, the importance of doing…

Abstract

Theoretical basis

The case fosters discussions on basic concepts of entrepreneurship that include building a minimum viable product before launching a finished product, the importance of doing market research for early-stage startups, challenges in understanding an unfamiliar domain or industry and understanding the dynamics of business to business market.

Research methodology

Team Arnetta’s founders were interviewed in relation to the case. After the initial round of interviews, a product demonstration was given by Arnetta. Follow up interviews were conducted to delve-deeper into the problem while secondary research was conducted to understand the market dynamics and competitive landscape at the point in time in the case.

Case overview/synopsis

The four founders of Arnetta Technologies debate go-to-market timing for Integrated Breeding and Research Management Software, a data handling software for the R&D process followed by seed enterprises in India. The founders had spent over US$75,000 on the product development on which they had been working for more than one year. Two of the founders had given up their full-time jobs to work dedicatedly on the venture. The product was being customized to the requirements of their only client. Product development was taking longer than anticipated. To add to the challenges, international competitors had started capturing the Indian market. The founders had two options. First, they could wait and finish the product development before reaching out to their prospective clients – leading to delays and losing out on the market. Second, they could reach out to prospective clients and convince them to use the work-in-progress version of the product – which could turn out to be a deal breaker. The founders had to come to a consensus soon.

Complexity academic Level

The case is intended for students in undergraduate or graduate-level courses related to entrepreneurship, new venture creation, innovation management and business management.

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Article
Publication date: 1 April 1976

The Report of the Royal College of Physicians (London) and the British Cardiac Society issued in April last was the product of a joint working party, whose aim was to formulate…

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Abstract

The Report of the Royal College of Physicians (London) and the British Cardiac Society issued in April last was the product of a joint working party, whose aim was to formulate the best possible advice which can at present be given to medical practitioners towards the prevention of coronary heart disease. It caused quite a stir, particularly its dietary recommendations, and the mass media made the most of it, more from inferences drawn from the measures recommended than from the report itself. Now that the sensation of it has gone and the dust has begun to settle, we can see the Report contains nothing that is new; it tells us what we have long known. Like the Horsemen of the Apocalypse, except that there are three of them, at least for the moment, the causative factors of the rising incidence of coronary heart disease, built into our affluent society, have been working their way at the heart of man for a good many years now.

Details

British Food Journal, vol. 78 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 4 August 2023

Aparna Bhatia and Amandeep Dhawan

This study aims to calculate the corporate social responsibility (CSR) expenditure made by companies as per the provisions of Section 135 of Companies Act 2013 and check the…

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Abstract

Purpose

This study aims to calculate the corporate social responsibility (CSR) expenditure made by companies as per the provisions of Section 135 of Companies Act 2013 and check the status of compliance/non-compliance of these provisions in the mandatory regime of CSR.

Design/methodology/approach

Based on a sample of top 500 Indian companies listed on Bombay Stock Exchange, the study compares the CSR expenditure required to be incurred by companies with the actual CSR expenditure made by them over a time span of seven years and calculates the extent of surplus or deficit attained by them starting from the year of inception of CSR provisions, 2014–2015, till the most recent year, 2020–2021.

Findings

The findings indicate that the average CSR expenditure made by Indian corporate sector is less than the mandatory requirement. More than half of the companies do not comply with the CSR regulations of the country. Even the “Most Profitable” companies fail to contribute the minimum required amount towards social activities akin to their counterparts in the “Less” and “Least” profitable categories.

Practical implications

The disobedience towards the statutory provisions implies that Indian companies are non-compliant towards CSR guidelines despite the regulative institutional pressure that makes CSR a mandatory practice to legitimise it.

Originality/value

The study contributes to the CSR literature in the light of the transformed regulative institutional environment in India. It includes a comprehensive analysis of compliance of companies with the revised statutes over all the years since the inception of new mandatory guidelines on CSR till the most recent time period on a representative sample, thus, making the findings robust and generic with respect to India.

Details

International Journal of Law and Management, vol. 65 no. 6
Type: Research Article
ISSN: 1754-243X

Keywords

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Article
Publication date: 22 August 2017

Parlad Kumar Garg, Rupinder Singh and IPS Ahuja

The purpose of this paper is to optimize the process parameters to obtain the best dimensional accuracy, surface finish and hardness of the castings produced by using fused…

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Abstract

Purpose

The purpose of this paper is to optimize the process parameters to obtain the best dimensional accuracy, surface finish and hardness of the castings produced by using fused deposition modeling (FDM)-based patterns in investment casting (IC).

Design/methodology/approach

In this paper, hip implants have been prepared by using plastic patterns in IC process. Taguchi design of experiments has been used to study the effect of six different input process parameters on the dimensional deviation, surface roughness and hardness of the implants. Analysis of variance has been used to find the effect of each input factor on the output. Multi-objective optimization has been done to find the combined best values of output.

Findings

The results proved that the FDM patterns can be used successfully in IC. A wax coating on the FDM patterns improves the surface finish and dimensional accuracy. The improved dimensional accuracy, surface finish and hardness have been achieved simultaneously through multi-objective optimization.

Research limitations/implications

A thin layer of wax is used on the plastic patterns. The effect of thickness of the layer has not been considered. Further research is needed to study the effect of the thickness of the wax layer.

Practical implications

The results obtained by the study would be helpful in making decisions regarding machining and/or coating on the parts produced by this process.

Originality/value

In this paper, multi-objective optimization of dimensional accuracy, surface roughness and hardness of hybrid investment cast components has been performed.

Details

Rapid Prototyping Journal, vol. 23 no. 5
Type: Research Article
ISSN: 1355-2546

Keywords

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Case study
Publication date: 4 January 2021

Rebecca J. Morris

Abstract

Details

The CASE Journal, vol. 17 no. 1
Type: Case Study
ISSN:

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Article
Publication date: 3 April 2018

Subhash Malik and Puran Chand Tewari

The purpose of this paper is to deal with the formation of performance modeling and maintenance priorities for the water flow system (WFS) of a coal-based thermal power plant.

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Abstract

Purpose

The purpose of this paper is to deal with the formation of performance modeling and maintenance priorities for the water flow system (WFS) of a coal-based thermal power plant.

Design/methodology/approach

The system consists of five subsystems, i.e. condenser, condensate extraction pump, Low Pressure Heater, deaerator and boiler feed pump. The Chapman-Kolmogorov equations are generated on the basis of transition diagram and further solved recursively to obtain the performance modeling with the help of normalizing condition using Markov approach.

Findings

Availability matrices are formed with the help of different combinations of failures and repair rates of all subsystems. The performance of all subsystems is evaluated in terms of availability level achieved in availability matrices and plots of failure rates and repair rates of various subsystems. The maintenance priorities of various subsystems of WFS are decided on the basis of repair rate.

Originality/value

The adoption of both performance modeling and maintenance priorities decision by the management of thermal power plant will result in the enhancement of system availability and reduction in maintenance cost.

Details

International Journal of Quality & Reliability Management, vol. 35 no. 4
Type: Research Article
ISSN: 0265-671X

Keywords

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Article
Publication date: 21 February 2019

Gaurav Sharma and Puran Chandra Tewari

The purpose of this paper is to deal with the performance modeling and assessment of maintenance priorities for steam generation unit of a sugar plant.

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Abstract

Purpose

The purpose of this paper is to deal with the performance modeling and assessment of maintenance priorities for steam generation unit of a sugar plant.

Design/methodology/approach

The unit comprises of four subsystems, i.e., Bagasse elevator, Bagasse carrier, boiler and feed pump. The Chapman–Kolmogorov equations are generated on the basis of transition diagram and further solved recursively to obtain the performance modeling with the help of normalizing condition using the Markov approach.

Findings

Decision matrices are formed with the help of different combinations of failure and repair rates of all subsystems. The performance of steam generation unit is evaluated in terms of availability levels depicted in decision matrices and plots of failure rates and repair rates of various subsystems. The maintenance priorities of various subsystems of steam generation unit are decided on the basis of effect of failure and repair rates of subsystems on the availability of steam generation unit. The key finding is that the boiler subsystem is the most critical subsystem and hence should be kept on top maintenance priority for performance enhancement of the steam generation unit.

Originality/value

The acceptance of both performance modeling and maintenance priorities decision by the management of sugar plant will result in the enhancement of unit availability and reduction of maintenance cost.

Details

International Journal of Quality & Reliability Management, vol. 36 no. 2
Type: Research Article
ISSN: 0265-671X

Keywords

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Article
Publication date: 11 February 2019

Sheshadri Chatterjee

The purpose of this study is to identify how the privacy policy can be framed for protection of personal data and how the latest judgement of full bench of Supreme Court of India…

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Abstract

Purpose

The purpose of this study is to identify how the privacy policy can be framed for protection of personal data and how the latest judgement of full bench of Supreme Court of India has dealt with right to privacy in India.

Design/methodology/approach

The study uses the latest Supreme Court judgement on right to privacy and historical cases on right to privacy in India. This paper uses Indian Constitution as a source of Information for study along with case laws and judgements of different courts in India.

Findings

This paper tries to find if personal data privacy is a fundamental right in India. In addition, the paper provides recommendations to different concerned authorities on protecting personal information in online platform.

Research limitations/implications

This study deals with privacy issues so far as Indian citizens are concerns and does not focus on other countries. Moreover, the study tries to understand the issue of fundamental rights from Indian Constitution perspective. In addition, the recommendations provided to the policymakers and other authorities of India have wide implications for formulation of new policy and management of personal data, so that it should not go to wrong hands and the personal data and privacy is protected of the citizens.

Practical implications

Millions of people put their personal information in online platform. In addition, there are few government initiatives in India such as Aadhaar card where the biometric information is taken from the residents of India, and in many cases, the personal data are compromised under various circumstances. As the personal data of the citizens are in question, thus the study has direct practical implication mainly for all the citizens whose personal data are available in online platform.

Social implications

This study has social implication as it dealt with the “personal data” of the citizens of India. As the paper discusses the issue of protection of personal data in the context of right to privacy, thus this study has a direct social impact so far as online citizen of India is concerned.

Originality/value

This paper is timely, original and discusses the contemporary issue of online data privacy and fundamental right in India. This paper is a useful resource for the researchers, policymakers and online users who deal with personal data-, right to privacy and data privacy policy-related areas.

Details

International Journal of Law and Management, vol. 61 no. 1
Type: Research Article
ISSN: 1754-243X

Keywords

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Book part
Publication date: 24 July 2024

Nishi Malhotra

The indigenous and sustainable knowledge possessed by the tribal people and communities plays an extremely important role in the conservation of the climate. As per the United…

Abstract

The indigenous and sustainable knowledge possessed by the tribal people and communities plays an extremely important role in the conservation of the climate. As per the United Nations Sustainable Development Goals (UN SDGs), tribal communities play an important role in preserving traditional knowledge, culture, food practices and textiles. The remains of the Indus Valley civilisation highlight the importance of the culture and religion. Animism and the worship of nature to achieve success in routines and tasks have been practised by these tribes for centuries. India is a mosaic of more than 705 different colourful tribes, and each of these tribes has their own identity that differentiates it from the other tribes. With increasing ecological complexities, the knowledge owned by the tribes is extremely useful in the preservation of the climate. This chapter seeks to explore the various hues and colours that constitute the mosaic of Indian tribal culture.

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Case study
Publication date: 31 July 2017

Chandan Parsad, Sanjeev Prashar and Vinita Sahay

Strategic Marketing Management. This case is also relevant for discussion in other courses like brand management.

Abstract

Subject area

Strategic Marketing Management. This case is also relevant for discussion in other courses like brand management.

Study level/applicability

Postgraduate Management students.

Case overview

Just before the official launch of “no-negative” news edition by Dainik Bhaskar Corp. Ltd, there was widespread speculation that the group was risking too much by going against the set convention of the newspaper industry. The common belief in the industry was “If it bleeds, it leads” and “good news is no news”. While endeavoring to do away with this perception, the management needed answers to questions like “Would it really be an attractive proposition for the readers?”, “Was the group compromising the role and responsibilities of press in presenting the truth to the world?” and “How would it add value to the brand?” The entire debate was pivoted around the sustainability of positive marketing strategy and “Is it a good idea to go forward with No Negative?” For decades, Dainik Bhaskar was known for its strategy of capturing untapped markets or denting into monopolistic markets and become a leader. This case is an odyssey of moving away from the “me-too” to category (positive newspaper) positioning. The main objective of this case is to build the concept and rudiments of positive marketing in practical perspectives using the backdrop of the Hindi newspaper industry and its largest player breaking the myth “only negative news sell”. Besides this, the case also evolves the process of institutionalizing positive marketing in organizations.

Expected learning outcomes

The primary objective of teaching through this case is to make students aware and understand the emerging strategy of positive marketing and its ability to break through the present clutter in the market. It also elaborates on how companies can use this tool for differentiating themselves from others.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 7 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

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