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Celebrities communicating about environmental sustainability on social media have the power to inspire young adults to engage in pro-environmental behavior, such as reducing their consumption behavior or only buying local and organic food. However, at the same time, celebrities’ carbon-rich and luxurious lifestyles might generate skepticism when they preach about environmental action. Thus, this study aims to shed light on the effects of celebrity pro-environmental messages on young adults’ perceived authenticity and greenwashing and, subsequently, on young adults’ pro-environmental behavior. Moreover, this study examined the moderation effect of congruent (vs incongruent) messages in the celebrity’s social media profile depicting an environmentally friendly (vs unfriendly) lifestyle.

The authors conducted a 3 (celebrity pro-environmental messages: with concrete action claim vs without vs control group) x 2 (celebrity message-lifestyle congruence: congruent vs incongruent) between-subjects experimental study (N = 400) with young adults (16–26 years old).

Results showed a significant positive effect of celebrity pro-environmental messages with concrete green action claims on authenticity perceptions only when the social media profile depicted a congruent environmentally friendly lifestyle. Moreover, higher perceived authenticity of the celebrity by social media audiences led to a higher likelihood of young adults’ engagement in pro-environmental behavior.

To the best of the authors’ knowledge, this study is the first to consider celebrity message characteristics and young adults’ perceptions of authenticity and greenwashing when investigating the effects of celebrity pro-environmental messages on young adults’ pro-environmental behavior.

Global warming and climate change are significant barriers to food production due to rising temperatures and extreme weather events. Thus, some households have taken to producing organic food on their rooftop gardens to mitigate the aforementioned challenges, which could improve the green environment and reduce carbon dioxide emissions. Given the emergence of this trend, this study aims to predict organic food production intention and behaviour within urban rooftop home gardens using an integrated model of the value-belief-norm (VBN) theory and theory of planned behaviour (TPB).

Study data were collected from 352 households in two major Bangladeshi cities and analysed through SEM-PLS for model assessment and prediction.

Resultantly, biospheric and egoistic values led to an improved ecological worldview (EP). The EP, awareness of consequences (ACs) and social norms (SNs) predicted personal norms (PNs). In addition, PNs and SNs forecasted the intention to produce organic food in urban-area rooftop gardens. Strong intentions could promote and predict the adoption of organic food production in rooftop gardens. Based on the study outcomes, PN partially mediated the relationship between SN and the intention to produce organic food. Furthermore, the value–behaviour nexus performed serial mediation through beliefs, norms and intentions.

In this vein, the VBN framework provided a comprehensive guideline to encourage the intention and behaviour of organic food production in urban-area rooftops. Education and public policies potentially leveraged public beliefs and norms to engage in climate-friendly activities.

Cultivating organic herbs and vegetables on rooftop reduces dependency on industrially produced food and fertilised crops, making it a sustainable food choice and climate-mitigating activity. Thus, this study focuses on rooftop organic food production as a lens to examine pro-environmental intentions and behaviours. In addition, past studies have not emphasised the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus. Such paths could be interesting to observe and add value to the VBN model. This study investigated the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus and the role of PN between SN and pro-environmental behavioural intention with VBN farmwork.

As companies continue to engage in CSA, they continue to struggle with determining what issues they should speak out about and how they can create compelling messages that inspire action. Guided by arguments from issue ownership theory, this study examines CSA message content effects related to two different social-political issues on advocacy behavioral intentions, megaphoning, brand preference and purchase intention. Specifically, the level of advocacy in a CSA message is examined, as well as the manner in which the message is written (narrative vs informational). Furthermore, this study examines the role of perceived authenticity and its impact on an individual’s supportive intentions.

This study conducts a 2 (issue: abortion rights vs gun violence) × 2 (level of advocacy: call-to-action (CTA) vs no call-to-action) × 2 (message type: narrative vs informational) between-subjects online experiment using a Qualtrics panel (N = 529) to examine the impact of CSA message features on individuals’ supportive intentions toward the brand.

Results indicate a significant interaction effect of issue by advocacy level on advocating behavioral intentions, megaphoning, brand preference and purchase intention, highlighting that companies should advocate more explicitly about some issues than others. The interaction effects of issue type × level of advocacy were completely and significantly mediated by perceived authenticity. Mediation paths revealed that a CTA with the gun violence issue had a significant positive effect on perceived authenticity, whereas a CTA with the abortion rights issue produced a significant negative effect on perceived authenticity.

This study makes a contribution to a growing body of CSA literature through its examination of CSA message content, which has been understudied in this context. The study findings reveal new insights regarding the interplay between issue type and level of advocacy, highlighting the importance of companies selecting issues carefully and tailoring message content appropriately to have the most impact on message receivers.

Human resource analytics (HRA) is an HR activity that companies and academics increasingly pay attention to. Existing literature conceptualises HRA mostly from an objectivist perspective, which limits understanding of actual HRA activities in the complex organisational environment. This paper therefore draws on the practice-based approach, using a novel framework to conceptualise HRA-as-practice.

The authors conducted a systematic literature review of 100 academic and practitioner-oriented publications to analyse existing HRA literature in relation to practice theory, using the “HRA-as-practice” frame.

The authors identify the main practices involved in HRA, by whom and how these practices are enacted, and reveal three topics in nomological network of HRA-as-practice: HRA technology, HRA outcomes and HRA hindrances and facilitators, which the authors suggest might actualize enactment of HRA practices.

The authors offer HR function and HR professionals a basic ground to evaluate HRA as a highly contextual activity that can potentially generate business value and increase HR impact when seen as a complex interaction between HRA practices, HRA practitioners and HRA praxis. The findings also help HR practitioners understand multiple factors that influence the practice of HRA.

This systematic review differs from the previous reviews in two ways. First, it analyses both academic and practitioner-oriented publications. Second, it provides a novel theoretical contribution by conceptualising HRA-as-practice and comprehensively compiling scattered topics and themes related to HRA.

Entrepreneurial universities, through their intellectual capital (IC), can promote the development of a third mission, which involves collaborating with business and societal organizations to create value. Joint research projects are undertaken within entrepreneurial universities leveraging their IC. These generate value for both the academic community and the territory as they generate impact, in terms of regional IC. At the micro level, scientists in the principal investigator (PI) role are influential actors in generating impact and IC that is beneficial for all joint project stakeholders. The purpose of the paper is to address the existing gap in entrepreneurial university literature concerning the impact generation process.

The paper represents a theoretical contribution adopting a deductive approach.

This paper proposes a novel approach to support PIs in entrepreneurial universities in the process of managing innovative initiatives toward IC impact generation. First, we present the IC-based Research Impact Tool (ICRIT) to guide PIs acting as explorative entrepreneurs; then we propose an IC-based Research Impact Report (ICRIR) including some key performance indicators (KPIs) to evaluate impact and IC.

The theoretical approach proposed could be developed further. This could be furthered through more empirical studies using initially, for example, comparative cross-country case study research.

The paper sheds new light on the importance of the final impact generated by research initiatives, focusing on the crucial role played by PIs and promoting the adoption of an IC-based strategic approach, to maximize the final impact of projects, in terms of regional IC.

The aims of this study are to, first, articulate the drivers for predicting rights fees in television sports programming on National Sports Networks (NSNs) and, second, to further investigate the interrelationships of the identified drivers.

The entire annual (24-h days over 12 months) schedule of a NSN is assessed using a series of regression models to determine the drivers, magnitude (Study 1) and interrelationships (Study 2) of those drivers, on the rights fees paid (or received in some cases) by the network to (from) those sports properties.

TV ratings are found to be a driver for identifying rights fees for television sports programs. However, there are other drivers to consider, including the very strong influence of off-the-field engagement. Another finding is the negative influence that deal length has on rights fees, with longer deals providing security but lower fees. The geography of the sports property also influences rights fees. The inclusion of female sports content resulted in lower fantasy sports participation (H1). Active fantasy sports participation has a positive relationship with television ratings (H2), rights fees (H3) and increased viewership of actual matches or games (H4).

Active fantasy sports participation contributed positively to rights fees, and women’s sports content had an inverse effect on active fantasy sports participation. The association between the inclusion of female sports on broadcasts and fantasy sports participation requires intervention and further investigation into why this relationship is negative. The knowledge that participation in fantasy sports results in increased ratings and rights fees, that television ratings mediate the fantasy sports/rights fees relationship and that it supports the importance of fantasy sports for sports properties and media organizations.

This study explores in-store retail sales practices for alternative protein products in Italy, with a focus on plant-based meat alternatives (PBMAs) compared to conventional meat products. It also investigates PBMA across different brand and business protein orientations to uncover disparities in retail practices, with attention to conventional and discount retailing.

Data are collected in Bologna, a mid-size metropolitan area in Italy, during autumn 2023. The methodology involved conducting in-person store audits across ten supermarkets and hypermarkets. The data collected encompasses variables such as protein type, product format, price, promotions, product shelf placement and protein orientation. Data elaboration includes Analysis of variance (ANOVA) testing and multivariate linear regression.

Results support that retail management practices price PBMA higher, offer fewer promotions and place them in the “ready-to-eat” department versus the meat department, if compared to conventional meat products. This suggests that Italian retailers do not consider PBMA as a direct alternative to the meat, but rather as a distinct food product category with its own retail management practices. The study also reveals that PBMA brand and business protein-orientation management practices influence pricing and sales. Retailers’ managerial approach shapes PBMA sales and consumer purchasing behavior.

The study is pioneering research on retailers and PBMA, a rapidly expanding food category. It focuses on Italy, a country where interest in alternative protein products remains limited but shows significant potential for growth. Finally, it provides a detailed analysis of in-store retail food management practices balancing PBMA with conventional meat products.

Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as well as its high-performance achievements. However, below the professional level, local rugby clubs face a large disparity compared to their professional counterparts, often relying on volunteers or part-time employees to manage the organizations. Therefore, the purpose of this study is to investigate how non-professional rugby clubs use social media as a MC tool.

The study was exploratory, and a cross-sectional sample of twelve organizations was selected and employed a multiple case study approach. Club managers responsible for MC or social media participated in semi-structured interviews. The qualitative data analysis software, ATLAS.ti, facilitated the researchers’ use of an inductive approach to develop codes and themes for further analysis.

The findings revealed a high level of adoption of social media by the multiple cases (i.e. rugby sports club respondents), with only slight variations in the usage of specific social media applications (viz., Facebook, Instagram, Twitter, and WhatsApp). The sports clubs perceived that employing social media added substantial value to their MC. There were six emergent themes related to the organization’s perceived benefits from adopting social media MC, namely: brand awareness, relationship-building, player recruitment, attracting sponsors, storytelling, and information sharing.

The study makes a novel contribution in terms of how rugby clubs use social media as an MC tool. The paper advances scant knowledge and awareness of the relationship between South Africa’s sports marketing and social media. The conclusions will aid non-professional sports organizations in enhancing the effectiveness of their social media marketing by ensuring that their objectives and target audiences are well-defined.

This study aims to address the challenge of encouraging customers to join hotels’ green loyalty programmes (LPs) by examining the impact on customers’ decisions of their trait reactance, anticipated guilt and the physical attractiveness of service employees.

The authors conducted three preliminary studies and one main study using scenario-based online surveys targeting Chinese hotel customers. The first two preliminary studies (N1A = 100, N1B = 158) explored the negative emotions (guilt vs. shame) linked to non-participation in green LPs, while the third study (N1C = 110) examined gender’s role in perceived physical attractiveness. The main study (n = 836) tested the three-way interaction effect.

This analysis confirms that guilt, rather than shame, plays a significant role in the decision-making process for participating in green LPs. The results reveal that trait reactance strongly deters participation intention when customers anticipate low guilt and perceive service employees as less attractive. Notably, higher anticipated guilt renders trait reactance ineffective in influencing intentions, regardless of employees’ attractiveness.

The results reveal that a high level of anticipated guilt is the key to boosting customers’ intention to participate in a hotel’s green LP, which can mitigate the negative impact of customers’ trait reactance.

To the best of the authors’ knowledge, this is the first study to demonstrate how anticipated guilt can lessen the negative effects of customers’ trait reactance on their intention to participate in green LPs. In addition, the findings reveal that guilt not only narrows customers’ attentional focus but also influences how the attractiveness of service employees affects their decision-making processes. the work introduces a new angle on how emotional responses (anticipated guilt) interact with physical cues (employee attractiveness) in shaping customer decisions concerning the hotel’s green initiatives.

This study aims to examine the impact of autonomous vehicles adoption motivations (i.e. technological, ecological and intrinsic motivation) on tourists’ pro-environmental behavior and verify the mediating role of tourists’ green self-image between the relationship of eco-friendly attitudes and autonomous vehicles adoption motivations.

The data from 586 national and international tourists were analyzed using the partial least squares method.

The findings revealed that eco-friendly attitude is a significant predictor of tourists’ green self-image; tourists’ green self-image is a significant predictor of autonomous vehicles adoption motivations; and autonomous vehicles adoption motivations are significant predictors of tourists’ pro-environmental behavior. In addition, tourists’ green self-image mediated the relationship between eco-friendly attitudes and autonomous vehicles adoption motivations.

These outcomes provide valuable guidance for the future development of green destination tourism and allow interesting implications for the tourism industry and autonomous vehicles adoption.

本研究探讨自动驾驶汽车采纳动机（即技术、生态和内在动机）对游客环保行为的影响, 并验证游客绿色自我形象在环保态度和自动驾驶汽车采纳动机之间的中介作用。

收集586份来自中国国内外游客的数据, 采用偏最小二乘法进行分析。

研究结果表明, 环保态度显著影响游客绿色自我形象, 进而影响自动驾驶汽车采纳动机, 带来游客的环保行为。此外, 游客的绿色自我形象在环保态度与自动驾驶汽车采纳动机之间起到中介作用。

本研究提出了游客绿色自我形象的概念, 将游客与环保人士的日常行为进行区分。研究结果为绿色目的地旅游业的未来发展提供了方向, 对旅游业和自动驾驶汽车的采纳产生影响。

Este estudio tiene como objetivo examinar el impacto de las motivaciones para la adopción de vehículos autónomos (es decir, motivaciones tecnológicas, ecológicas e intrínsecas) en el comportamiento proambiental de los turistas y verificar el papel mediador de la autoimagen ecológica de los turistas en la relación entre las actitudes ecológicas. y las motivaciones para la adopción de vehículos autónomos.

Se analizaron los datos de 586 turistas nacionales e internacionales mediante el método de mínimos cuadrados parciales.

Los hallazgos revelaron que la actitud ecológica es un predictor importante de la autoimagen ecológica de los turistas; la autoimagen ecológica de los turistas es un predictor importante de las motivaciones para la adopción de vehículos autónomos; y las motivaciones para la adopción de vehículos autónomos son predictores importantes del comportamiento proambiental de los turistas. Además, la autoimagen ecológica de los turistas medió la relación entre las actitudes ecológicas y las motivaciones para la adopción de vehículos autónomos.

Estos resultados proporcionan una orientación valiosa para el desarrollo futuro del turismo de destino ecológico y permiten implicaciones interesantes para la industria turística y la adopción de vehículos autónomos.