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The purpose of this research is to primarily understand how crypto traders can use the Bitcoin as a hedge or safe haven asset to reduce their losses from crypto trading. The study also aims to provide insights to crypto investors (portfolio managers) who wish to maintain a crypto portfolio for the medium term and can use the Bitcoin to minimize their losses. The findings of this research can also be used by policymakers and regulators for accommodating the Bitcoin as a medium of exchange, considering its safe haven nature.

This study applies the cross-quantilogram (CQ) approach introduced by Han et al. (2016) to examine the safe-haven property of the Bitcoin against the other selected crypto assets. This method is robust for estimating bivariate volatility spillover between two markets given unusual distributions and extreme observations. The CQ method is capable of calculating the magnitude of the shock from one market to another under different quantiles. Additionally, this method is suitable for fat-tailed distributions. Finally, the method allows anticipating long lags to evaluate the strength of the relationship between two variables in terms of durations and directions simultaneously.

The Bitcoin acts as a weak safe haven asset for a majority of new crypto assets for the entire study period. These results hold even during greed and fear sentiments in the crypto market. The Bitcoin has the ability to protect crypto assets from sharp downturns in the crypto market and hence gives crypto traders some respite when trading in a highly volatile asset class.

This study is the first attempt to show how the Bitcoin can act as a true matriarch/patriarch for crypto assets and protect them during market turmoil. This study presents a clear and concise representation of this relationship via heatmaps constructed from CQ analysis, depicting the quantile dependence association between the Bitcoin and other crypto assets. The uniqueness of this study also lies in the fact that it assesses the protective properties of the Bitcoin not only for the entire sample period but also specifically during periods of greed and fear in the crypto market.

Shows how workforce analytics can help human resource (HR) management specialists to be more effective in the digital era.

Draws on the author’s experience, plus a review of the literature.

Reveals how analytics have transformed ways of managing a diversified workforce and helped to put HR at the center of organizational decision-making.

Claims that the predictive power of analytics can help to make HR more effective.

Highlights how analytics can help to fit the right people to the right jobs, ensure they receive the right training and the right pay and stay loyal to the organization.

Reveals that the power of analytics can be used to make virtually all HR functions more effective.

This paper aims to understand the need for organizations to make a shift from traditional to cloud-based organizational learning management systems (LMSs).

In-depth interviews with people responsible for managing learning management systems.

This study identifies six reasons why organizations should select cloud-based learning systems as against traditional LMS.

The six identified reasons to move to the cloud can further be validated with empirical study.

LMSs adopted and managed properly provide actionable insights on a timely basis to better manage people – the critical assets of an organization – for HR personnel and business managers.

Adopting cloud-based organizational learning solutions can help in making the management of LMS very easy for administrators as well as managers.

The purpose of this paper is to explore the factors that drive the adoption of cloud-based services and further understand the impact of this adoption on the organizational flexibility. This study presents information technology executive’s perspective and discovers new constructs of organizational flexibility that can be achieved due to the adoption of cloud-based services, which is the main contribution of this paper.

This study uses in-depth interview approach. Total 21 Indian cases were studied by interacting with respondents having similar profiles (i.e. CIOs, CTOs, technology heads, and systems managers). Based on the literature review a semi-structured questionnaire was prepared and administered through in-depth interviews.

Analysis of data reveals that cloud-based services provide relative advantage in terms of scalability, accessibility, and on-demand deployment of services within no time. Easy to use interface, experience, and expertise of the cloud service provider as well as support from top management plays important role in the cloud adoption decision. Further the study also identifies that no matter which model of cloud-based services (software-as-a-service (SaaS), platform-as-a-service (PaaS), or infrastructure-as-a-service (IaaS)) is used; cloud-based services’ adoption impacts organizational flexibility, which can be divided into four categories, namely, economic flexibility, process flexibility, performance flexibility, and market flexibility.

This is an exploratory study conducted through in-depth interviews hence the results can further be verified through a quantitative research. The study does not explore negative factors that may discourage adoption of cloud-based services. Though two factors vendor lock-in and security emerged as a concern very prominently in the in-depth interviews but this issue can further be explored in detail.

This study bridge the gap in the research by identifying the factors that drive the adoption of cloud-based services in different forms (SaaS, PaaS, and IaaS) as well exploring the impact of cloud adoption on the organizational flexibility in case of Indian organizations.

The research on financial satisfaction has risen substantially in recent years due to its importance in personal financial planning and individuals’ subjective well-being. Hence, this study aims to map the existing literature on financial satisfaction to present the current state of knowledge and identify substantial gaps.

The present review uses 109 articles published between 1985 and March 2024 and retrieved from the Scopus database. The study deploys a systematic literature review (SLR), bibliometric analysis and content analysis to attain the objectives. Through bibliometric analysis, the present study highlights the most influential authors, journals, countries and affiliations, augmenting the literature on financial satisfaction. Moreover, the study presents the detailed antecedents and consequences of financial satisfaction through content analysis.

The study outlines that most studies in the financial satisfaction area revolve around its antecedents and consequences. The review details multiple antecedents affecting financial satisfaction, such as socioeconomic, psychological, social, personality, religious, financial literacy, financial behavior and technological factors. The prominent consequences of financial satisfaction include subjective well-being, life satisfaction, happiness, emotional and financial well-being, relationship quality, work engagement and sustainable growth.

The present research is an inaugural SLR that comprehensively maps the existing intellectual structure on financial satisfaction. In addition, it offers future research directions for further developments on the subject.

This case study will help students of business management learn the dynamics of strategic decision-making frameworks in a competitive market. After working through the case and assignment questions, the students will be able to understand the 5C framework for strategic decision-making in the context of sports utility vehicles (SUV) segment of Indian automobile industry; identify the opportunities and challenges of the competitive SUV market for long-term survival and growth; and devise a suitable strategic plan incorporating the factors which drive the change in the dynamic automobile industry.

The case study talks about the dilemma faced by Mahindra and Mahindra (M&M), a subsidiary of Mahindra Group. M&M, one of the leading auto manufacturers and pioneers of SUVs in India, has been facing a storm across its business in the past few years. While M&M is making a concerted effort to go back on the road to success, its rivals are not standing idly either. Consumer behaviour towards the purchase of cars is changing at a fast pace, and sales of utility vehicles have surpassed the sales of passenger vehicles in the recent past. M&M, whose work culture is a blend of being friendly and performance-oriented to “Rise”, is prepared to take advantage of any opportunity presented by shifting market trends. Following the 10% increase in SUV registrations in 2023, the business is making many attempts to reclaim the ground it is losing in the Indian market. After dropping from its highest position of 53% in FY 2012 to 15% in FY 2021, M&M’s market share increased to 18% in FY 2023. M&M launched a new logo for its SUV portfolio in August 2021 and launched many SUVs back-to-back, such as Thar, Bolero, XUV700 and Scorpion-N, to face the competition. In 2023, M&M chartered the first position in SUVs by revenue, with a market share of 19.1% and ready for 2024 with six new SUVs. The way M&M performed in 2023 is evidence of its primary objective, which is to offer authentic SUVs to lead the SUV market in revenue share. However, there are still many obstacles in the way. When consumers have so many options from rivals such as Hyundai, KIA Motors and TATA Motors, would it be easy for M&M to bring back its SUVs to the market?

The case study is designed for use in a postgraduate-level course in the subjects – strategic management/marketing management. The case study provides an opportunity to discuss how a company can create a unique selling proposition for its product to sustain its growth in a competitive market, when consumers have so many options from rivals.

Teaching notes are available for educators only.

CSS 11: Strategy

This chapter explores the CSR conceptual framework, with a particular focus on the CSR policy diffusion and integration in the corporate banking in India. In a nutshell, the research has threefold objectives, it explores: the dynamics of the CSR conceptual development, sketching out the main contextual drivers leading to CSR policy importance in developed/developing countries; the CSR evolution in Indian scenario, pointing out India’s cultural and institutional contextual factors; and the context of banking sector regulations on CSR policy and guidelines. The analysis is supported by a comparative multiple case study analysis, on three leading public banks: State Bank of India (SBI), Bank of Baroda and Punjab National Bank. The rationale for case selection is based on the social and environmental implications of banking financial decisions on the matter. The banking sector is still at the initial stage of integrating CSR policies in their regulations. The findings reveal increasing attention among the banks towards the adoption of social banking regulations. There is a substantial body of empirical evidence showing that the newly CSR core values and guidelines at international level have often had little effect on CSR practice in the banking sector at the country level. The research shows that it is important to look at the CSR evolution through an integrated model of analysis, based on conceptual and empirical evidence. It pointed out an integrated model of analysis of the banking sector through the lens of comparative case studies.

The paper introduces a lesser-known cultural landscape along the sacred Bhagirathi-Hooghly river in the Indian city of Kolkata, with particular reference to its built and natural heritage. The narratives cover the cultural and ecological qualities of the unique “ghat-scape” (riverfront pavilions with steps descending into the river) and their contemporary urban challenges. It also explores the suitability of the Historic Cultural Landscape (HCL) tools, or their adapted versions, in managing this exceptional landscape.

The paper is structured under six discrete sections covering the inventory and assessment, interpretation and evaluation and possible roadmap for the ecological restoration of the riverfront cultural landscape. Primary and secondary studies were conducted to understand the related challenges and opportunities. The authors then examined the application of the HCL tools based on a conceptual framework and identified the alternative approaches suitable for its restoration. Finally, a successfully restored ghat environ is taken as a model and reviewed against the most potent approach in addressing the eco-cultural criticalities.

The paper argues in favour of a paradigm shift from riverfront “development” to riverfront “restoration” with particular emphasis on the ghat-architecture. Three eco-cultural restoration alternatives were derived out of the HCL principles. A practical case study found that a community-led approach positively influences restorative actions, cultural heritage management and long-term sustainability.

The HCL tools comprising planning, regulatory systems, financial designs and community engagement have been explored for the first time in the context of the unique riverfront “ghatscape” of Kolkata. An under-discussed topic, it has been brought to the centre stage to gain new insights into the Indian cultural landscape heritage. An HCL-based new approach in their management came forth through a review of a successful case study.

To overcome the need of seasonal fruit ber, consumers prefer to use fruits in such a form that can be prepared easily or consumed instantly. By transforming them into powders, they can be effortlessly attained as well as preserved, stored and processed.

To optimize the spray drying conditions for development of ber fruit powder, response surface methodology was used. The experimental design consisted of 13 runs. The levels of independent variables, i.e. inlet air temperature, varied from 153.79ºC to 196.21ºC and maltodextrin concentration, from 4.17 to 9.83 per cent. The responses were moisture content, bulk density, solubility, vitamin C, ΔE and L value.

The second-order polynomial model fitted for moisture content, bulk density, solubility, vitamin C, ΔE and L value was highly significant (p < 0.001) for each response. The inlet air temperature showed maximum influence on moisture content, bulk density, solubility and vitamin C, whereas the maltodextrin concentration showed maximum influence on bulk density, solubility, ΔE and L value. The predicted values were attained as moisture 4.90 per cent, bulk density 0.35g/ml, solubility 89.11 per cent, vitamin C 91.06mg/100g, ΔE 31.03 and L 87.78. The recommended optimum spray drying conditions were inlet air temperature and maltodextrin concentration of 166.64°C and 9.26 per cent, respectively.

Spray drying of the underused Indian fruit ber has enhanced its utility. Ber powder can further be used as an instant beverage, in sweets, as a flavoring agent and in soft drinks.