Divesh Kumar, Praveen Goyal and Vinod Kumar
The purpose of this paper is to study corporate social responsibility (CSR) enablers, with special reference to Indian firms. Further, the CSR enablers have been identified and…
Abstract
Purpose
The purpose of this paper is to study corporate social responsibility (CSR) enablers, with special reference to Indian firms. Further, the CSR enablers have been identified and their ranking obtained, and interactions and interrelationships among the different enablers have also been studied.
Design/methodology/approach
The interpretive structural modeling (ISM) approach was used to evaluate the interactions among the various enablers of CSR implementation, from the perspective of Indian companies.
Findings
In the course of this paper, based on a detailed literature review, nine enablers were identified and after seeking expert opinion, eight CSR implementation enablers were shortlisted. The present study has identified that top management commitment, organizational culture and formal strategic planning are the main enablers of CSR implementation in Indian companies, whereas corporate reputation, better financial performance and customer satisfaction are the dependent enablers that have high dependence power but weak driving power.
Originality/value
The ISM-based model of CSR enablers presented in this paper will prove to be of interest to academicians and practitioners alike. While academicians will gain a better understanding of enablers of CSR implementation from the perspective of one of the fastest growing economies of the world, practitioners will gain a better understanding of CSR enablers, and their enhanced knowledge will help them to effectively implement CSR in their organizations.
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Sakshi Goyal, Venkat Narasimhan Ramaswamy, Praveen Goyal and Udayan Chanda
Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims…
Abstract
Purpose
Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades.
Design/methodology/approach
Using the SPAR-4-SLR technique, the current study identified the literature contributions of 133 articles published between 1993 and 2024 in the Scopus and Web of Science databases.
Findings
The study’s findings identified that certain theories, such as attribution theory and signalling theory have been used frequently in investigating the influence of GA on consumer behavior. The context analysis identified emerging themes like green trolling and green demarketing. This study also proposes substantial avenues with alternative theories for further advancement of GA research.
Research limitations/implications
By conducting a hybrid literature review, this study identifies the highly cited articles and sources and provides a comprehensive synthesis of GA research.
Practical implications
Analysis of 133 articles from eight subject areas identified various themes in GA, aiding future researchers in identifying potential research opportunities and for marketers to develop appropriate strategies for their GA campaigns.
Originality/value
This study is the initial attempt to perform a hybrid literature review on GA using citation analysis and TCM framework.
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Victor Saha, Praveen Goyal and Charles Jebarajakirthy
The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this…
Abstract
Purpose
The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain.
Design/methodology/approach
The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature.
Findings
The study analyses the literature on VCC and provides a clear distinction between VCC and its closely related constructs in the literature. The study also draws significant insights from the VCC literature based on some specific parameters. Some frequently used theoretical perspectives have been discussed in the study, thus pointing towards a few alternative theories that can be used for future research. Finally, specific trends emerging from the literature have been discussed that provide a comprehensive understanding of the research inclinations of this concept, along with future scopes of research in the VCC domain.
Research limitations/implications
The papers were selected for this study based on some delimiting criteria. Thus, the findings cannot be generalised for the entire research on VCC.
Originality/value
This paper fulfils the need for a systematic review of the extant literature on VCC. The study synthesises literature and bibliography on VCC from 2004 to 2019 to benefit both academics and practitioners and gives some directions to advance this domain of literature.
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Victor Saha, Linda D. Hollebeek, Mani Venkatesh, Praveen Goyal and Moira Clark
Value co-creation (VCC) represents actors’ joint, communal or shared value-creating processes. However, while existing research has advanced important VCC-based insight, the use…
Abstract
Purpose
Value co-creation (VCC) represents actors’ joint, communal or shared value-creating processes. However, while existing research has advanced important VCC-based insight, the use of differing metatheoretical lenses to study VCC incurs a risk of theoretical fragmentation, thus potentially hampering this research stream’s continued development. We, therefore, undertake an in-depth review of the corpus of VCC research that focuses on its common conceptual underpinnings as anchored in differing perspectives.
Design/methodology/approach
To explore this objective, we undertake an extensive review of extant VCC literature, based on which we develop an integrative conceptual framework of VCC.
Findings
We propose an integrative, metatheory-unifying definition and framework of VCC that reflect its core hallmarks and dynamics across its adopted theoretical perspectives. Based on the framework, we also derive a set of fundamental propositions (FPs) that synthesize VCC’s core tenets.
Research limitations/implications
VCC conceptualizations grounded in differing metatheoretical perspectives reveal the concept’s core interactive, value-creating nature across metatheoretical perspectives. Though VCC emanates from interactivity between any actor constellation, unifying different metatheories of VCC uncovers important insight.
Practical implications
The study suggests that for effective value co-creation, managers need to establish agreed-upon institutional arrangements, facilitate positive actor relationships and experiences and address challenges like collaboration, transparency, empathy and skill development while ensuring that affective, cognitive, economic and social dimensions of success are met for all actors involved. Successful initiatives require seamless communication, mutual understanding, cost-benefit favorability and public recognition of contributions.
Originality/value
Given VCC’s rising strategic importance, a plethora of studies have investigated this concept from differing metatheoretical perspectives, yielding potential VCC-based fragmentation. Addressing this gap, we take stock of the VCC literature with a view to distilling the concept’s core, trans-metatheoretical hallmarks, as synthesized in the proposed framework and FPs of VCC.
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Victor Saha, Venkatesh Mani and Praveen Goyal
The purpose of this paper is to review the extant literature on value co-creation using bibliometric analysis in an attempt to gauge the evolving journey of this concept since its…
Abstract
Purpose
The purpose of this paper is to review the extant literature on value co-creation using bibliometric analysis in an attempt to gauge the evolving journey of this concept since its inception in the business and management domain.
Design/methodology/approach
Based on a bibliometric analysis of 458 research articles retrieved from the Thompson Reuters’ Web of Science Core Collection™ for the period of 2004–July 2018, this study carries out the following bibliometric techniques: citation analysis, co-citation analysis and co-occurrence of author keywords.
Findings
The study reveals the nature and direction of research that the field of value co-creation has taken over the past decade. Three significant areas emerge out as prominent themes in the literature of value co-creation: value co-creation in the context of customer service, value co-creation in the context of enhancing brand value and value co-creation for marketing of services through the adoption of service logic. Apart from these, the study also reveals the most influential authors, journals, institutions and countries pertaining to the research on value co-creation, along with the possible future directions of research in this area.
Research limitations/implications
This study has limitations in terms of usage of a single database and its inability to contextualize the citation structure of articles revealed from the review.
Practical implications
This study would enable practitioners gain a comprehensive understanding of the concept of value co-creation that they can eventually adopt as a strategy for enhancing their business growth, customer satisfaction and customer loyalty.
Originality/value
This study identifies the intellectual structure of the value co-creation literature and maps out the gradual advancement of the field over the years.
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Raghu Nandan Chawla and Praveen Goyal
Ubiquitous digital technologies are driving organisations to embrace non-traditional digitally transformed business models incessantly. Heterogeneous literature contributions have…
Abstract
Purpose
Ubiquitous digital technologies are driving organisations to embrace non-traditional digitally transformed business models incessantly. Heterogeneous literature contributions have resulted in a spur in the research related to business transformation driven by digital technologies in recent years; consequently, the research under the digital transformation (DT), even though becoming a hotspot, remains very fragmented. The authors endeavour to holistically present the literature's intellectual structure under DT as a concept, its evolving journey and the emerging research streams in the business and management domains using the techniques of bibliometric analysis.
Design/methodology/approach
By performing bibliometric analysis on 234 research articles published over the last 20 years in the DT domain, retrieved from Thompson Reuters Web of Science TM, this study culls out thorough insights from the citation, co-citation and keyword analysis. Further emerging research streams were evaluated using VOSviewer software.
Findings
The study depicts an overall incremental trend of year-on-year publications, authors' performance, publication journals, associated institutions and research driving countries, along with key insights from co-citation network analysis. Furthermore, the study evaluates four research areas – organisational impacts, applied applications and insights, operational processes and social aspects, comprising eighteen research streams that comprehensively cover-up research under the DT domain.
Research limitations/implications
The study contributes to the literature of DT by amalgamating the status of the present research, but more importantly, by deriving the research areas and research streams, which can be further expanded by researchers as future research streams.
Practical implications
For the practitioners, the study aims to act as a ready reckoner repository with practice-oriented literature references to facilitate them building knowledge and taking effective strategic decisions to harness the benefits of DT more proficiently.
Originality/value
This study illustrates the bibliometric structure of the DT literature and presents insights from the growth of the literature year-on-year.
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Praveen Goyal and Divesh Kumar
The purpose of this paper is to identify and rank the various barriers of the CSR implementation in Indian manufacturing companies. Further, this paper also studies interaction of…
Abstract
Purpose
The purpose of this paper is to identify and rank the various barriers of the CSR implementation in Indian manufacturing companies. Further, this paper also studies interaction of different barriers.
Design/methodology/approach
The study was carried out using an interpretive structural modeling (ISM) approach to analyze the interaction among different barriers for corporate social responsibility (CSR) implementation in manufacturing companies in the Indian context.
Findings
In the present study, ten CSR implementation barriers were identified through an extensive literature review followed by the expert’s opinion. The present study outlines that lack of money and consumer’s passive attitude towards CSR are the major barriers in CSR implementation in Indian manufacturing companies. On the other hand, top management commitment, lack of knowledge about CSR and lack of skills for CSR implementation are barriers which occur due to the investment required in term of time and consumer’s passive attitude.
Originality/value
The present study is helpful to both academicians and practitioners by providing a model of CSR barriers. This study is important in the context of India which is a developing economy and this development is exerting pressure on the corporations to adopt CSR in their practices. This ISM-based model of barriers of CSR implementation in the manufacturing sector will help practitioners and managers to have enhanced knowledge about these barriers and to concentrate on important barriers to implement CSR activities in their organizations in an efficient manner.
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Sachin Kumar, Praveen Goyal, Vinod Kumar and Vandana
The aim of the present study is to perform bibliometric analysis on available literature on the subject of cultural diversity in the tourism sector. The Scopus database is used to…
Abstract
The aim of the present study is to perform bibliometric analysis on available literature on the subject of cultural diversity in the tourism sector. The Scopus database is used to retrieve the research article data and 133 articles were fetched over a period of 33 years (1988–2021). The further analysis is performed using and Biblioshiny tool package of R programming language and VOSviewer. The findings for study not only reveal the trends of publications but also produced the information on most influential authors, journals, and universities which are actively contributing to the subject of cultural diversity in tourism. Various network graphs are also generated using software to draw meaningful conclusions. The present study will not only aid future investigators in understanding the past developments on the subject of cultural diversity in tourism but also help industry professionals in formulating better strategies and tactics keeping in mind the cultural dimension of tourism. The present study is a maiden attempt to perform the bibliometric analysis on the subject of cultural diversity in tourism.
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Praveen Goyal, Zillur Rahman and Absar Ahmad Kazmi
The purpose of this paper is to identify and prioritize the corporate sustainability practices to improve the corporate sustainability performance in the manufacturing sector…
Abstract
Purpose
The purpose of this paper is to identify and prioritize the corporate sustainability practices to improve the corporate sustainability performance in the manufacturing sector. Further, these practices are being prioritized to find out the essential practices to ensure logical allocation of limited resources.
Design/methodology/approach
It examines the corporate sustainability practices which have been shortlisted from both the literature review and experts judgment. Then, analytic hierarchy process has been used to assess the identified 12 practices of corporate sustainability and to find their priorities for improvement of the corporate sustainability performance.
Findings
Based on the hierarchical model developed in this study, the analysis reveals market value, environment management and strategy, research and development, pollution prevention, corporate governance and investor responsibility, which have been found to be the most important practices in improving the corporate sustainability performance.
Practical implications
The findings of the study would be useful to the practitioners in the proper allocation of scarce resources to optimize the corporate sustainability performance of firms, especially the manufacturing entities.
Originality/value
It is a fact that multi-faceted nature of corporate sustainability includes both subjective and objective dimensions. Therefore, prioritization of corporate sustainability at the factor level is one of the important contributions to the literature that has been addressed in the present study. The results of this paper may be generalized to the other sectors.
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Praveen Goyal, Zillur Rahman and A.A. Kazmi
The aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future…
Abstract
Purpose
The aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future research for this field of study.
Design/methodology/approach
Research papers were collected on sustainability performance assessment from various journals available at different online databases. The unit of evaluation was a full paper published in one of the relevant journals. Papers were classified in different categories and tabulated under various classes. A total of 101 research paper sources were studied and assessed in terms of nature of research, level of analysis, and application.
Findings
The review reveals that most of the research in the field of sustainability performance and firm performance association, analyzed this relationship in developed countries. The result differs in various cultural and economic contexts and there is no universally accepted direction of this relationship. Contribution of research has also revealed a pattern of growth in recent years. Financial performance is used in most of the research as a proxy to firm performance. As discussed, the different research gaps may be exploited for further research. It also argues that further empirical research in relation of corporate sustainability performance and firm performance is required in developing countries.
Research limitations/implications
The findings of this paper can be generalized only to the specific population of online databases selected for this research for a given period of time and not for the entire universe of the sustainability performance literature. There may be various unexploited areas for future research in terms of different variables.
Originality/value
This paper fulfils the need of a comprehensive review of corporate sustainability performance assessment literature. It provides a literature review and bibliography for the period between January 1992 and March 2011 for the use of both academicians and practitioners.