Brenda Joly, Kimberly Pukstas Bernard, Martha Elbaum Williamson and Prashant Mittal
The purpose of this paper is to determine the effectiveness of community outreach efforts in promoting public education on the early warning signs of psychosis and in generating…
Abstract
Purpose
The purpose of this paper is to determine the effectiveness of community outreach efforts in promoting public education on the early warning signs of psychosis and in generating referrals for treatment during the prodromal stage of illness.
Design/methodology/approach
Five mental health centres across the United States implemented a community outreach model known as the Early Detection and Intervention for the Prevention of Psychosis Program (EDIPPP). A multi‐site evaluation was conducted to assess whether the model's outreach objectives could be achieved among replication sites in geographically and demographically diverse locations. The assessment included the analysis of data from three main sources: administrative data, structured qualitative interviews, and participant self‐report surveys.
Findings
Results demonstrated that the outreach activities in all five sites resulted in increased awareness of participants about the early warning signs of psychosis, the availability of local treatment options and increased knowledge of the referral process. There were benefits of outreach participation regardless of whether the participant was a professional or non‐professional in the community. Additionally, outreach participants showed a significant increase in their likelihood to refer a young adult for a mental health evaluation.
Originality/value
Community outreach can be an effective tool for mental health centres in developing a local network that can generate timely referrals for early intervention programmes and clinical research. Results also show that relatively brief community engagement efforts can significantly increase the knowledge and awareness of the public on complex mental health conditions where early detection may be integral to effective treatment.
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Arjun J. Nair, Sridhar Manohar, Amit Mittal and Rishi Chaudhry
This chapter adopts a historiographical methodology, meticulously retracing the lineage of Augmented Reality (AR) from the 16th century and scrutinizing the conceptual genesis of…
Abstract
This chapter adopts a historiographical methodology, meticulously retracing the lineage of Augmented Reality (AR) from the 16th century and scrutinizing the conceptual genesis of Virtual Reality (VR) in the mid-20th century. It rigorously scrutinizes the fundamental principles and applications of AR and VR, extending the discourse to encompass the foundational tenets and ramifications of the burgeoning Metaverse. Thoroughly examining ethical considerations and challenges, there is an emphasis on perpetuating research, judicious implementation, and establishing ethical frameworks. Elucidating the profound ramifications of AR on sundry industries, the transformative potential of VR in crafting immersive environments, and the emergent interconnected virtual realm of the Metaverse, key principles such as spatial mapping, interaction modalities, and cross-platform interoperability are accentuated. Ethical challenges inherent in Metaverse development, notably digital identity, and privacy are identified. The narrative steadfastly underscores the significance of perpetuated research and ethical considerations in steering the evolutionary trajectory of avant-garde technologies. The findings hold far-reaching implications for diverse sectors, encompassing navigation, marketing, healthcare, architecture, education, and entertainment. The Metaverse’s potential to reconfigure digital experiences ubiquitously and its consequential impact on privacy and content moderation accentuate the exigency for circumspect consideration in development and implementation. This chapter fervently advocates for responsible usage and the facilitation of equitable access. This chapter contributes to the scholarly corpus by synthesizing historical perspectives, core principles, and ethical considerations across the domains of AR, VR, and the Metaverse. The unique emphasis on sustained research endeavors and the establishment of ethical frameworks adds distinctive insights, thereby guiding the sagacious evolution of these paradigm-shifting technologies.
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Vijay Pundalik Bhangale and Maithili Prashant Dhuri
Marketing.
Abstract
Subject area
Marketing.
Study level/applicability
MBA Marketing Class.
Case overview
The case describes the transition of a “Galvanized Wires Business of Tata Steel” into a unique identity, the'Tata Wiron' brand. It focuses on key stages in this journey, including “Understanding the Customers in Galvanized Wires Business”, “Value Chain”, “Challenges Faced”, “Need for Branding”, “Market Segmentation”, “Competition”, “Process of Branding”, “Differentiation”, “Distribution & Sales” and “Promotion”. Tata Steel Wires Business is a major player in the steel wire industry, servicing the discerning needs of its customers across global markets and the leading producer of steel wires in India. A wealth of experience and expertise in the wire industry coupled with latest technology incorporations has enabled Tata Steel Wires Division to constantly meet the most exacting specifications and requirements of its customers. It manufactures a wide range of wires catering to the needs of various industry segments, such as automobile, infrastructure, power and general engineering. The products are well established across the markets of Europe, the USA, Middle East Asia, Australasia, South Asia and Asia and the Far East.
Expected learning outcomes
The expected learning outcomes are as follows: understanding how in-depth analysis of the competition and value chain establishes the need for branding in a commodity market; understanding how consumer insights help in market segmentation and targeting; and building a brand in commodity market.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Prashant Salwan, Atul Patankar, Bhaskar Shandilya, Srinivasan Iyengar and Meghwant Singh Thakur
Project delivery organizations (PDO) have to develop competitive advantage against new entrants. This study aims to explore the knowledge conversion transactions proposed by…
Abstract
Purpose
Project delivery organizations (PDO) have to develop competitive advantage against new entrants. This study aims to explore the knowledge conversion transactions proposed by Nonaka and Takeuchi (1995) in project phases through the interplay of dynamic and operational capabilities. This study is based on a case study for a PDO in the engineering industry.
Design/methodology/approach
This study proposes a model of dynamics between the constructs, and its illustration with a case study of a PDO. The research extends the socialization, externalization, combination and internalization (SECI) model of knowledge management (KM).
Findings
This study provides an overview of existing research related to the constructs like applicability of operational and dynamic capabilities, knowledge configuration and knowledge management processes to individual projects delivered by a PDO for its clients. Further, this study provides an overview of the knowledge configuration adopted by an organization and how it helps to build the competitive advantage of an organization.
Research limitations/implications
This study proposes a model for applying the constructs to each of the phases of a project. It then illustrates the knowledge value chain in a PDO in the field of engineering projects with detailed insights into the steps of sensing, seizing and sharing knowledge across the project life cycle.
Practical implications
Project-based firms can use the learnings and create their own SECI model linking the conceptual model of KM and PDO and KM value chain.
Social implications
In social projects implementation, this conceptual model and process will be helpful in building efficiency and effectiveness.
Originality/value
This case study presents the knowledge value chain in a PDO in the field of engineering projects with detailed insights into the steps of sensing, seizing and sharing knowledge across the project life cycle.
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Sunil Sharma, Saral Mukherjee and Parvinder Gupta
The three cases (Case A: JSW Steel's Ispat Acquisition: The Opportunity; Case B: JSW Steel's Ispat Acqusition: The Setback & Case C: JSW Steel's Ispat Acquisition: The Turnaround…
Abstract
The three cases (Case A: JSW Steel's Ispat Acquisition: The Opportunity; Case B: JSW Steel's Ispat Acqusition: The Setback & Case C: JSW Steel's Ispat Acquisition: The Turnaround Strategy) describe the business situation leading to acquisition of Ispat by JSW, the acquirer company's failure to realize synergies post-acquisition, and the subsequent turnaround initiatives to salvage the situation. In 2010, JSW Steel, a 14 mtpa Indian steel company acquired Ispat Steel with annual production capacity of 3 mtpa. The acquisition was part of JSW's multipronged strategy to realize its aspiration of being a 40 mtpa firm. At the time of acquisition, Ispat had huge debts, a long pipeline of unfinished projects, high production costs and unpredictable cash flows. Its main plant, Dolvi was shutdown for 45 days. However, the plant also had numerous advantages. It was located near the seashore and was technologically very advanced. Case A describes the events leading to acquisition of Ispat by JSW. It captures the facts, opinions and inferences around the acquisition decision, which were used as inputs in the due diligence process to assess synergies between JSW and Ispat. The case describes the economic, competitive, and industry factors prevailing in 2010 when JSW was thinking of acquiring Ispat.
Details
![Indian Institute of Management Ahmedabad](/insight/static/img/indian-institute-of-management-ahmedabad-logo.png)
Keywords
The expected learning outcomes are to understand the complexities involved in the integration of two carriers with different business strategies and approaches, the merger of two…
Abstract
Learning outcomes
The expected learning outcomes are to understand the complexities involved in the integration of two carriers with different business strategies and approaches, the merger of two brands with distinct personas and identities and the confluence of two different cultures; figure out the strategic options in front of the Tata Group and how it can deal with various macro- and micro-level business challenges, defy the financial hiccups and manoeuvre the operational complexities to accomplish mission Vihaan.AI; and develop a pragmatic approach to macro and micro business environmental scanning for making strategic business decisions.
Case overview/synopsis
In November 2022, Tata Group, the salt to software conglomerate, announced the merger of Air India (AI) and Vistara. This would lead to the formation of the full-service airline under the brand name “Air India”. The obvious reason behind this was the higher recognition, salience and recall of the brand AI as compared with Vistara in the global market. The Tata Group envisaged the brand AI to be a significant international aviation player with the heritage, persona and ethos of the brand Vistara in the renewed manifestation of AI. To realise these goals, Tata Group laid down an ambitious plan called “Vihaan.AI”, which was aimed at capturing a domestic market share of 30% by 2027.
Complexity academic level
This case study can be taught as part of undergraduate- and postgraduate-level management programmes.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.
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Udgam Mishra and Nirma Sadamali Jayawardena
It has become obvious to companies that the metaverse may help maximize profits. The purpose of this chapter is to describe the uses and possibilities of metaverse-based virtual…
Abstract
It has become obvious to companies that the metaverse may help maximize profits. The purpose of this chapter is to describe the uses and possibilities of metaverse-based virtual and augmented reality technologies in the future. Brands can now engage with customers at a completely new level of interaction through Metaverse, which cannot be achieved within current marketing channels. Immersive XR environments may require decision makers to reexamine customer journeys, demographic characteristics, and customer personas. The main purpose of this chapter is to present an overview of metaverse applications. Further this section reveals the ways in which the business and education industry can benefit through metaverse applications. Additionally, this section reveals the real-world applications of technology in metaverse for avatar, gaming, and prospects. Finally, this chapter sheds light on the academics and practitioners by showing how metaverse elements can contribute for business processes.
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Prasanta Kr. Chopdar and V.J. Sivakumar
The purpose of this research is to investigate the influence of psychological contract violation (PCV) on service quality and perceived value, and consequently on users positive…
Abstract
Purpose
The purpose of this research is to investigate the influence of psychological contract violation (PCV) on service quality and perceived value, and consequently on users positive word of mouth intention towards mobile shopping applications. The role of personalization as a moderator is further investigated.
Design/methodology/approach
A descriptive research approach was adopted, and responses were gathered from 252 mobile shopping application users in India, using an online survey. The variance-based partial least square structural equation modelling approach was opted for analysing the research model.
Findings
The results showed the deleterious effects of PCV on service quality and perceived value. The findings further confirm the significant positive impact of service quality and perceived value on the positive word of mouth intention of users. The role of personalization in mitigating the adverse effects of PCV on perceived value among users of mobile shopping application is highlighted in the study; however, its role in safeguarding service quality is found to be insignificant.
Research limitations/implications
A study with larger sample of respondents from varied nationalities will aid in generalizing the findings of this research.
Originality/value
This is the first time that PCV and its consequences have been studied in the context of mobile shopping applications.
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Poonam Kumar, Sumedha Chauhan, Satish Kumar and Prashant Gupta
In mobile banking (m-banking), understanding the factors contributing to customer satisfaction is crucial for bank managers to design effective strategies for enhancing the uptake…
Abstract
Purpose
In mobile banking (m-banking), understanding the factors contributing to customer satisfaction is crucial for bank managers to design effective strategies for enhancing the uptake of mobile banking services. This study assesses the relationships between quality, technology acceptance and credibility factors and behavioural outcomes (actual use, continuance intention and loyalty) and satisfaction with m-banking. It further investigates the moderating influence of economy type, innovation level, connectivity level and sample size on all these relationships.
Design/methodology/approach
The study employs a meta-analysis technique and reviews 54 published studies to investigate the antecedents and consequences of satisfaction with m-banking.
Findings
The study finds a significant relationship between satisfaction with m-banking and quality, technology acceptance and credibility factors and behavioural outcomes. It concludes that the moderating effect of economy type, innovation level, connectivity level and sample size partially moderate the majority of the hypothesized relationships.
Research limitations/implications
Drawing on a comprehensive literature review, this study presents a novel framework elucidating the antecedents and behavioural outcomes of satisfaction with mobile banking. It contributes to the literature by exploring the moderating effects of sample size and country context on the relationships between these factors, presenting important implications for future mobile banking research.
Practical implications
This study has practical implications for m-banking service providers, offering insights into the factors that drive user satisfaction with mobile banking and highlighting the need for tailored strategies in different country contexts.
Originality/value
This study examines the effects of factors leading to satisfaction and the subsequent outcomes within the context of m-banking. The findings offer fresh perspectives that can be valuable for managers and policymakers, enabling them to enhance customer satisfaction in the realm of m-banking.