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This article offered two meshfree algorithms, namely the local radial basis functions-finite difference (LRBF-FD) approximation and local radial basis functions-differential quadrature method (LRBF-DQM) to simulate the multidimensional hyperbolic wave models and work is an extension of Jiwari (2015).

In the evolvement of the first algorithm, the time derivative is discretized by the forward FD scheme and the Crank-Nicolson scheme is used for the rest of the terms. After that, the LRBF-FD approximation is used for spatial discretization and quasi-linearization process for linearization of the problem. Finally, the obtained linear system is solved by the LU decomposition method. In the development of the second algorithm, semi-discretization in space is done via LRBF-DQM and then an explicit RK4 is used for fully discretization in time.

For simulation purposes, some 1D and 2D wave models are pondered to instigate the chastity and competence of the developed algorithms.

The developed algorithms are novel for the multidimensional hyperbolic wave models. Also, the stability analysis of the second algorithm is a new work for these types of model.

The learning outcomes of this paper are as follows: to identify the pros and cons of waged employment and entrepreneurship, to identify the contextual factors influencing entrepreneurship, to set up a new venture, namely, steps, challenges involved and decision-making process, to scale up a small business; when, how and where? And to tradeoff required for scaling up a small business.

Pooja, a young management graduate from Varanasi, decided to overcome all challenges and barriers faced by a women entrepreneur and chase her lifelong dream of creating her own event management startup. After having achieved phenomenal success in a short period of time within the city, she began to receive interest from neighbouring cities as well. The decision to scale up operations was particularly difficult for Pooja, as she had funded the venture through her personal funds and personally nurtured the business and her team based on the values of quality and creativity. Like any small business, she had to decide what level of trade-off was required between scaling and dilution of control over the operations.

The case study is applicable for students of management. The learnings from the case can be applied by an individual who is looking to start a business or expand one.

Teaching Notes are available for educators only.

CSS 3: Entrepreneurship.

The impact of digitalisation on smaller firms remains sparsely studied across emerging economies. The paper aims to examine the relationship between digital adoption and multiple performance parameters of micro, small and medium enterprises (MSME) in a prominent emerging economy.

The study employs data from the World Bank Enterprise Survey (WBES) 2022, capturing 9,024 Indian MSME firms spread across the country. Performance indicators are derived from growth in sales, employment and labour productivity (LPROD). Multiple regression estimates are derived that also correct for sample selection bias using Heckman’s two-step process.

Digital proliferation is found to increase as firms mature up in terms of age, size and constitution. A significant difference could also be observed in business performance across digital and non-digital businesses, with sales growth (SG) and productivity higher for digital firms. Digital financial variables are found to have a significant impact on SG but not as much in the case of employment growth and LPROD. The results are robust to correction for sample selection bias in digital adoption using inverse mills ratio (IMR).

The study highlights digital adoption gaps across various strata of MSMEs, highlighting lower adoption when firms are younger, smaller and lacking formal constitutional setup. Digital variables indicating positive association with SG highlight the need for concerted efforts at the public policy level for building appropriate skills and infrastructure for micro and small enterprises to boost their digital adoption to promote growth.

There is a lack of micro-level empirical evidence measuring the impact of advanced digital technology usage on multiple aspects of enterprise performance amongst micro and small firms. The study deploys unique digital variables including TReDS and use of online credit applications to assess the impact on business performance. The findings provide insights for practice and public policy, besides making the case for a higher focus on launching digital initiatives for smaller enterprises.

The advent of mixed reality technologies in e-commerce presents marketers with numerous challenges in effectively harnessing these technologies to influence desired consumer behaviours. This paper explores the role of mixed reality in facilitating reality congruence, with the goal of enhancing e-service quality and fostering customer engagement. Through an exploration of the affordance actualization theory within the context of human–computer interaction frameworks, the study examines how mixed reality aligns virtual experiences with real-world perceptions, thereby improving service interactions and contributing to a more immersive and engaging customer experience.

A survey-based research methodology was utilized to examine the sample of 346 participants drawn from e-commerce users, focusing on the conceptual model delineating interrelations among various constructs. Data analysis was conducted employing both symmetric (structural equation model) and asymmetric analysis (fuzzy-set qualitative comparative analysis).

E-service quality assumes a central role in enhancing reality congruence, thereby facilitating the development of interconnected trait associations such as trust and commitment, which are conducive to customer engagement. Additionally, the findings confirm the validity of the conceptual model through fsQCA analysis, indicating that reality congruence and trust collectively serve as robust predictors of customer engagement. However, it is noteworthy that reality congruence alone does not offer significant predictive insights into customer engagement outcomes.

Based on the findings, reality congruence, supported by mixed reality (MR), is essential for e-commerce service providers to induce customer engagement. The practical implications of this study suggest the need for e-commerce service providers and integrative technology designers to engage customers in a digitally connected and intensively competitive era.

Examining the phenomenon of user experience in a mixed reality virtual shopping environment to enhance engagement in centennial consumers is an original approach.

Population ageing is a demographic transition and burdens every country’s health sector. A lack of social security combined with low government health-sector spending has made health-care utilisation difficult among elderly in many developing countries like India. This makes population ageing a global phenomenon for policymakers, researchers and stakeholders to discuss and debate in 21st century. The purpose of this paper is to examine the behavioural determinants of health-care utilisation among elderly population in Punjab.

This study examines health-care utilisation among the elderly population in Punjab. A structured questionnaire was used to collect the data in the state of Punjab, with a multi-stage stratified random sample of 385 respondents. Logit regression was used to analyse the association between several behavioural factors like age, gender, place of residence, source of livelihood, education and frequency of visits with health-care utilisation among elderly aged 60 and above.

This study revealed that gender, age, place of residence, source of livelihood, education and frequency of visits were significant determinants of health-care utilisation among elderly population.

This study directs the need to improve health-care utilisation in a country, reducing inequalities that exist among the elderly population with respect to socio-economic and demographic differences.

This research paper investigates the efficacy of artificial intelligence (AI)-powered Chatbot's in enhancing user engagement and satisfaction within various contexts. As organizations increasingly deploy Chatbot's to interact with users, understanding their impact on user experience becomes imperative. The study employs Smart partial least squares (PLS) as a robust analytical tool to assess the multifaceted dimensions of AI-powered Chatbot interactions. The research focuses on user engagement, examining the Chatbot's ability to captivate users and sustain their interest throughout interactions. Additionally, user satisfaction is explored to gauge the overall effectiveness of the Chatbot in meeting user expectations. The proposed model integrates key variables, including the Chatbot's responsiveness, conversational abilities, and problem-solving capabilities, to comprehensively evaluate its impact. The methodology involves collecting data from diverse user groups to ensure a representative sample. Smart PLS, a powerful structural equation modeling technique, is employed to analyze the relationships between the identified variables. The findings are expected to contribute valuable insights into the factors influencing user engagement and satisfaction in the context of AI-powered Chatbots. The implications of this research extend beyond theoretical understanding, offering practical recommendations for organizations seeking to optimize their Chatbot implementations. By leveraging Smart PLS, this study aims to provide a nuanced understanding of the intricate dynamics involved in AI-powered Chatbot interactions, ultimately guiding the development and deployment of more effective and user-centric conversational agents.

This paper aims to investigate the use of Industry 4.0 (I4.0) technology and its barriers in human resourcemanagement (HRM) for Smart HR 4.0 and its impact on HR performance.

The research has been conducted using the grounded theory approach. Semi-structured interviews were conducted with 122 senior HR officers of national and multi-national companies in India after the extensive literature review. NVivo 8.0 software was used for the analysis of the interview data.

I4.0 technology is used for HRM functions by HR professionals. It is revealed that Smart HR 4.0 that emerged from the I4.0 technology has leveraged the HR performance. It is also found that usage barriers, traditional barriers and risk barriers affect the use of I4.0 technology in HRM.

A model is developed using the grounded theory approach for HR managers to understand the impact of I4.0 on HRM. This study reveals the barriers affecting the use of I4.0 technology in HRM. It also provides the model for HR performance that emerged through the use of I4.0 technology in HR and Smart HR 4.0. The research delivered key insights for the HR professionals, marketers of HR technology and technology developers.