To the Editor. DEAR SIR, I wish to make the following comments on the article entitled ‘The Open Tube’; AIRCRAFT ENGINEERING, Vol. XXVI, No. 302, April 1954, pp. 102–112, by Dr…
Abstract
To the Editor. DEAR SIR, I wish to make the following comments on the article entitled ‘The Open Tube’; AIRCRAFT ENGINEERING, Vol. XXVI, No. 302, April 1954, pp. 102–112, by Dr John Argyris.
THE St. Venant theory as applied to long beams of constant cross‐section could generally be used with sufficient accuracy for the solution of the structures encountered in…
Abstract
THE St. Venant theory as applied to long beams of constant cross‐section could generally be used with sufficient accuracy for the solution of the structures encountered in aircraft until the last few years. The wings of high‐speed aircraft, with smaller aspect ratios, large angles of sweep‐back, and small thickness/chord ratios, introduce a new problem. There is an extensive literature on the subject, and all the methods which have been proposed are necessarily studies of redundant systems, the degree of redundancy varying according to the accuracy required. As these solutions require that the scantlings of the structure be known in advance, it was thought interesting to establish a simple method which would determine to a good approximation the skin thicknesses required. This is based on the application of the theorem of least work, which gives exact solutions of elasticity problems so long as all the terms in the strain energy expression are taken into account.
Saalem Sadeque, Mohammad Shahidul Hasan Swapan, Sanjit K. Roy and MD Ashikuzzaman
This study aims to investigate how city dependence and city social bonding determine city brand love. In addition, the study examines whether there are different resident segments…
Abstract
Purpose
This study aims to investigate how city dependence and city social bonding determine city brand love. In addition, the study examines whether there are different resident segments that exhibit distinct behaviour in relation to city brand formation.
Design/methodology/approach
The study is based on primary responses collected from 595 residents from Khulna city in Bangladesh. The research model is tested using partial least square (PLS) structural equation modelling. The resident segments were identified using PLS prediction-oriented segmentation method.
Findings
Results show that city dependence (i.e. dependence on urban facilities and services provided by the city) and city social bonding (i.e. social interactions amongst residents in the city) lead to city brand love through city satisfaction and city identification. In addition, the study finds that city social bonding and city satisfaction are important for the relationship-reliant residents, whereas city dependence and city identification are important for the resource-reliant residents.
Research limitations/implications
Future research can investigate the relationship between the length of residence and native vs non-native residents’ influence on city brand love formation.
Practical implications
The city brand managers and planners should adopt a resident-inclusive approach that considers the different needs of the residents to engender city brand love.
Originality/value
The study contributes to city branding literature by empirically investigating the under-researched topic of city brand love by identifying the key constructs and their role in determining city brand love. Further, it shows that the route to city brand love formation is different based on residents’ needs.