Po-Yi Hsu, Edward C.S. Ku, Tzu-Ching Lai and Shih–Chieh Hsu
This study investigated how customer orientation and relationships influenced relational benefits via employees' attitudes toward travel agencies and partnership management.
Abstract
Purpose
This study investigated how customer orientation and relationships influenced relational benefits via employees' attitudes toward travel agencies and partnership management.
Design/methodology/approach
Survey questionnaires were mailed to experts of travel agencies in Taiwan. The hypothesis of this study was tested and used a research model characterized by the SEM-PLS approach.
Findings
The findings of this study indicate that the travel service involves a wide range of firms, regardless of internal or external partner management, and to develop the Muslim tourism market sustainability.
Research limitations/implications
From a theoretical perspective, it was found that customer orientation of travel agencies and relationship selling among travel agencies affects partnership management of travel agencies and their employees' attitudes, which were positively associated with the relational benefit of travel agencies.
Practical implications
Travel agencies must maintain continuous collaborative relationships to ensure the sustainable development of the Muslim tourism market.
Originality/value
This study provides a meaningful model for investigating the trend and tourism products of the Muslim tourism market regarding collaboration between travel agencies and partners.
Details
Keywords
Tangchung Kan, Po-Yi Hsu and Edward C.S. Ku
This study aims to analyze the challenges facing tourism marketing, specifically traditional local cuisines. These challenges include communication with tourists, tourists'…
Abstract
Purpose
This study aims to analyze the challenges facing tourism marketing, specifically traditional local cuisines. These challenges include communication with tourists, tourists' revisit behaviors mediated by place identity and perceived interactivity with service providers.
Design/methodology/approach
Data were collected via random sampling in Taiwan. The model and hypothesis were tested using a structural equation modeling approach. One thousand participants were invited to respond to a questionnaire. After removing those that declined to participate or returned incomplete questionnaires, 411 valid questionnaire responses were received.
Findings
The findings of this study provide exciting insights into how traditional local cuisine strategies affect tourists' behavior. Governments can foster a destination image with a nostalgic aesthetic to attract more tourists. Moreover, destination marketers should provide mechanisms for instant interactions for tourists, such as mobile travel apps.
Research limitations/implications
This research sample focuses on promoting emotional connections between tourists and the experience of traditional local cuisines at the destination. An understanding of nostalgic cuisine could provide a better understanding of why tourists are willing to engage in unique travel experiences.
Practical implications
Traditional local cuisine providers should consider aesthetics, including their decoration, style, and markers. Further, it is important that service staff make tourists feel comfortable and satisfied with the traditional local cuisine experience.
Originality/value
This study contributes to the destination marketing of traditional local cuisines from the perspective of nostalgia. The findings of this study provide interesting insights into how traditional local cuisine strategies affect tourists' behaviors.
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Tsung-Chi Liu, Jengchung Victor Chen and Po-Yi Hsu
The purpose of this paper is to theoretically and empirically demonstrate the channel relationship between franchisors and franchisees. It examines four essential constructs that…
Abstract
Purpose
The purpose of this paper is to theoretically and empirically demonstrate the channel relationship between franchisors and franchisees. It examines four essential constructs that may lead to successful long-term franchising relationships: the competitive advantage of franchisors, operational assistance, trust, and intention to continue. Moreover, this study attempts to investigate the multi-unit initiation of franchisees and their subsequent propensity to franchise moderated by entrepreneurial opportunity recognition and cooperation flexibility of franchisors.
Design/methodology/approach
The survey results of 234 franchisees’ responses were analyzed to test the proposed hypotheses and research model using partial least squares modeling. Data were collected in Taiwan.
Findings
It was found that operational assistance of franchisors significantly develops the trust of franchisees and their intention to continue; and cooperation flexibility of franchisors has the positive influence of trust on the entrepreneurial propensity decision of multi-unit franchisees.
Practical implications
Franchisors have the responsibility to develop a consistently aligned set of cues, guidelines, and processes that can define the flexibility-oriented supply culture, and then systematically monitor the achievement of the support mission. Franchisees collaborate with capable franchisors with trust, where both parties are willing to maintain flexibility in their relationship. They will require frequent changes of products and services to meet the unexpected local environment.
Originality/value
This study combines entrepreneurial perspective into traditional franchising relationship research for better understanding the multi-unit initiation and subsequent propensity of franchisees toward the franchise system.
Details
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Alba Yela Aránega, Alberto Ferraris, Gabriele Baima and Stefano Bresciani
There are some notable ethical problems about role obligations, including the three prominent issues of role relativism, role definition, and role identification. The first is the…
Abstract
There are some notable ethical problems about role obligations, including the three prominent issues of role relativism, role definition, and role identification. The first is the problem to what extent roles may create duties or rights at odds with other moral requirements, the second is where roles are unclear or conflicting in what they prescribe, and the third is about the extent to which people commit themselves to their roles, or dissociate themselves from those roles. The three problems are significant in business ethics. A Confucian approach to roles can assist in dealing with them. Classical texts suggest a nuanced approach to roles, which allows greater flexibility, paying attention to context and detailed circumstances, always relating role prescriptions to respect and concern for other people, and emphasizing the importance of sincerity and authenticity in role performance. Such an account is consistent with virtue ethics approaches to business ethics.