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The purpose of this paper is to determine the key success factors (KSFs) of purchasing decision making of overseas importers of Taiwanese products and the Taiwanese exporters; and second, to translate these KSFs into critical problems and formulate strategies to solve them.

The authors use grey theory to identify the KSFs. In the end, 24 KSFs are obtained and changed into 22 critical problems. That is, the authors define what characteristics need to be improved for each critical problem and what characteristics could worsen (deteriorate) when the improved parameters are applied to solve the critical problems. Then, the authors use the TRIZ contradiction matrix to determine inventive principles they relate to and apply them to formulate the strategies for the hand‐tool industry.

The study offers short‐, medium‐ and long‐term improvement strategies for companies in the hand‐tool industry in the area of purchasing decision making.

The paper contributes in four ways. First, in understanding the overseas importers and the Taiwanese exporters' purchasing decision making with reference to the hand‐tool industry in Taiwan. Second, it determines B2B communication tools, which is a theoretical contribution of this paper to the literature. Third, companies in Taiwan and other countries can also apply strategies formulated in this research to solve similar problems. Finally, it simulates the critical problems and its solutions in the operations.

The paper aims to critically analyse the relevant literature on the international expansion of China's small- and medium-sized enterprises with the aim of highlighting the main topics analysed by scholars and identifying areas for future research.

The paper reviews the works on the international growth of China's SMEs published in selected peer-reviewed English-language journals vis-à-vis what has been published on Western SMEs. It does this by, first, studying the literature at both firm and industry levels and, second, by analysing the specific characteristics of small business from China along with the particularities of the Chinese business environment.

The paper shows that two main areas are in need of further research: the impact of the Chinese business environment on the international expansion of SMEs, and the need to understand different elements of the process to develop a strong firm-level body of literature.

The paper highlights the need to deepen the understanding of the process leading to SMEs' expansion beyond China's borders to conclude with the identification of areas for future research.