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The purpose of this paper is to summarize the existing point cloud target detection algorithms based on deep learning, and provide reference for researchers in related fields. In recent years, with its outstanding performance in target detection of 2D images, deep learning technology has been applied in light detection and ranging (LiDAR) point cloud data to improve the automation and intelligence level of target detection. However, there are still some difficulties and room for improvement in target detection from the 3D point cloud. In this paper, the vehicle LiDAR target detection method is chosen as the research subject.

Firstly, the challenges of applying deep learning to point cloud target detection are described; secondly, solutions in relevant research are combed in response to the above challenges. The currently popular target detection methods are classified, among which some are compared with illustrate advantages and disadvantages. Moreover, approaches to improve the accuracy of network target detection are introduced.

Finally, this paper also summarizes the shortcomings of existing methods and signals the prospective development trend.

This paper introduces some existing point cloud target detection methods based on deep learning, which can be applied to a driverless, digital map, traffic monitoring and other fields, and provides a reference for researchers in related fields.

This study seeks to investigate the relationship among attractiveness of female athlete endorsers, product/service match‐up, and consumers' purchase intention within the context of China.

A 3×2×2 between‐subject experimental design enabled a 12‐scenario study depicting a purchase experience manipulated by endorser attractiveness levels (high/middle/low), endorser‐product match‐up (high/low), and two different product types (to prevent single‐product bias). Differences between female and male samples are also compared.

In terms of the generation of purchase intent, there is no difference between a middle attractive female athlete endorser and a low‐attractive one when both are in a low match‐up condition. While the use of middle attractive female athlete endorsers works only in a high match‐up condition with female consumers, it is certain that high attractiveness always works better than low attractiveness. In total, the results suggest that female athlete endorsers' attractiveness affects Chinese consumers' purchase intention more than match‐up.

The results not only compare the relationships between attractiveness and match‐up, but also push traditional endorser theories one step farther by examining the concept of middle level attractiveness and by probing the effect of a middle‐attractive female endorser. The cultural influence of Chinese traditional philosophy, The Doctrine of the Mean, on Chinese consumers is discussed and considered. The influence of middle attractiveness endorsers on study subjects of different genders is also discussed.

The challenge of sustaining growth seems to be getting steeper and steeper. This Masterclass provides context for two recent books that have valuable insights to offer to company leaders and strategists on how to build resilience and sustain growth in increasingly dynamic and uncertain global competitive markets.

In The Founder’s Mentality: How to Overcome the Predictable Crises of Growth (2016), well-known Bain strategy consultants, Chris Zook and James Allen offer a strategy for consciously embedding “the founder’s mentality” into the culture of young firms as they scale or rediscovering it in mature firms that might be stalling and losing their way. For strategy and innovation guru, Vijay Govindarajan, sustaining growth increasingly requires being able to pursue simultaneously two very different types of activity and mindset – exploiting a legacy business while exploring new business opportunities. He offers a very practical framework for approaching this challenge in The Three Box Solution: A Strategy for Leading Innovation.

The “founder’s mentality” refers to “a collection of specific behaviors and attitudes best exemplified by the traits of great founders that if properly cultivated in the rest of the organization, can lead more reliably to sustainable growth.” Some young firms fail to establish a founder’s mentality from the outset, while many mature founder-led companies come to lose their sense of insurgency and other key founder’s mentality traits over time. “Just about every company, at any stage in its life, can benefit from the attitudes and behaviors that make up the founder’s mentality.”

Govindarajan argues that “asking what assumptions must be true for this idea to be highly profitable” and testing the most critical of these “as early and as inexpensively as possible” is ‘the best way to reveal an ill-conceived project.

The two books, taken together, provide a wealth of insight for leaders seeking to diagnose their firm’s growth problems and looking for potential solutions for reviving innovation and growth.

The purpose of this paper is to introduce a progressive strategy of the National Palace Museum (NPM) using new media art exhibitions as a creative marketing tool to interpret its collection, generate cultural value and navigate the greater global context.

A review of museum marketing literature and the challenges presented by Taiwan’s sociopolitical situation contextualize discussions on marketing activities and the emergence of museum-commissioned new media art at the NPM within the past two decades.

Democratic potency inherent in the digital medium has enabled the NPM to transcend the conflicting cultural perceptions surrounding its collection and fulfill the function of market expansion and cultural transmission.

Specialized heritage museums, such as the NPM, do not traditionally create or collect contemporary artworks that engage in ongoing cultural dialogues. This paper brings into view the novelty of using the digital medium to generate cultural value as exemplified in the new media art commissioned by the NPM.

The purpose of this paper is to present a theoretical framework of the factors that potentially influence dissatisfied customers to continue purchasing from their existing service provider in the business‐to‐business (B2B) services sector.

This review paper synthesises the findings from previous studies on switching barriers, and relationship variables, dependence, and calculative commitment.

Five major factors deter customers from switching to an alternative service provider: switching costs; interpersonal relationships; the attractiveness of alternatives; service recovery; and inertia. These factors are mediated by dependence and calculative commitment.

This is the first comprehensive study of the factors that potentially influence dissatisfied customers to remain behaviourally loyal to a service provider in the B2B services sector. This important study has significance for marketers in developing strategies for customer retention and service recovery.

To investigate the determinants of behavioural brand loyalty amongst dissatisfied customers in the business‐to‐business (B2B) services sector.

A qualitative study was conducted, with 28 personal interviews undertaken with managers who are involved in the choice of service providers. The respondents belonged to 24 organisations located in Australia. Template analysis and eyeballing were techniques used to analyse the data collected.

Assessment of the reasons why dissatisfied customers stayed with the service providers resulted in six categories. The categories were found to be, in order of decreasing frequency, impact of alternative providers, switching costs (18), others (17), inertia (14), investment in relationships (13), and service recovery (13). The results not only confirmed factors found in the literature, but also uncovered 11 other factors.

The sample size, whilst appropriate for qualitative research, should be considered adequate only for exploratory analysis and a further quantitative study is needed to validate the study.

This study is important for those firms who have many prospective switchers because it is important to understand why these customers stay, and to what extent such firms can discourage such customers from leaving in both positive and negative ways. For those service firms that are attempting to attract these prospective switchers, an understanding of why they do not switch is important, as it will enable them to develop strategies to overcome these switching barriers and gain market share.

This research is the first study to investigate in a single model a range of barriers to switching in a B2B services context. The results that confirmed categories found in the literature also discovered 11 other factors not evident in the extant literature.

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

This chapter bridges the gap between two distinct approaches to the concept of psychic distance – measuring it in terms of people’s perceptions of distance or in terms of exogenous national-level differences. The two approaches are reconciled in a “refined and integrative” definition of the concept, which is tested empirically using a mediating model.

Structural equation modeling is used on a bilateral sample of 25 countries to test whether perceptions of psychic distance mediate the relationships between national-level differences and bilateral trade and investment.

By testing for alternative direct paths, the chapter confirms that for the main forms of national-level differences, culture, socioeconomic development, language, and religion, psychic distance fully mediates their relationships with both trade flows and investment patterns. However, for geographic distance, while the relationship is fully mediated for investment, it is only partially mediated for exports. Two asymmetric “distance-bridging” factors are also found to be significant antecedents of psychic distance.

This chapter is the first to empirically demonstrate the mediating relationship between exogenous national-level differences and perceptions of psychic distance, and thus, provides new insights into the debate over which measurement approach is more appropriate. Perceptions of psychic distance, even if measured by expert panels rather than the actual decision-makers, fully capture the impact of national-level differences on trade and FDI flows; however, if such measures of perceptions are not available, a simple selection of four national-level differences will still capture 80% of the same effect.

This study aims to explore the roles of Zhongyong and political efficacy on citizens’ intention to use digital government platforms for e-participation (i.e. e-participation intention). Zhongyong is a dialectical way of thinking that influences Chinese behavioral intentions and approaches. Political efficacy is a predictor of traditional political participation. Both of them have not been adequately investigated in this digital era, particularly regarding e-participation in digital government platforms. Therefore, this study investigates their relationships.

A quantitative model is constructed to examine the relationship between Zhongyong and citizens’ e-participation intention (internal and external) political efficacy serves as a mediator. An online questionnaire gathered 345 responses from three representative provinces of China (i.e. Guangdong, Jiangxi and Shanxi). Partial least square structural equation modeling (PLS-SEM) was adopted and executed with Smart PLS 4.0 to analyze the data.

Zhongyong and (internal and external) political efficacy can positively influence citizens’ e-participation intention. Moreover, (internal and external) political efficacy mediates the relationship between Zhongyong and citizens’ e-participation intention.

This research focuses on Chinese culture Zhongyong and surveyed Chinese citizens, thus is limited to the Chinese context. Second, this study used cross-sectional data. Third, this study only investigated two factors’ effects on e-participation, i.e. Zhongyong and political efficacy.

The findings provide multifaceted strategies for improving citizens’ adoption of digital government platforms for e-participation. Incentive policies to boost citizens’ (internal and external) political efficacy can be launched. To achieve broader citizen participation, a participative culture can be cultivated based on Zhongyong.

This study constructs a novel model that innovatively links Zhongyong thinking, political efficacy and e-participation intention. The results underscore the importance of Zhongyong culture and political efficacy in increasing citizens’ e-participation intention.

Retail warehousing is a subject of great topicality and interest. The property and planning press regularly contains new superlatives describing the behaviour of this sector of the retail industry. ‘…furniture and DIY warehouse sales were £658 million in 1984 showing a growth of 25% per annum since 1981.’ ‘Since 1977 retail warehouse rents have increased by a staggering 16.5 per cent per annum…compared with 13.0 per cent per annum for prime town centre retail rents.’ In 1986 there were current planning applications for more than 1.75m sq. ft of retail warehousing in the outer south east alone and ‘there are now over 1,000 stores in the country, with an estimated 40 chains currently seeking sites for 1,900 out‐of‐centre stores.’ Such statements distract the attention and make more difficult an examination of the factors which have underlain the emergence and remarkable growth of retail warehouses. Retail warehouses are one particular type of retail outlet and should be considered within the context of those wider trends evident in the retail sector as a whole.