Min Hou, Chunmei Gu, Jiakai Wang and Ping Hou
A large number of competitors springing up at the same time is a unique phenomenon to emerging markets. How to promote product sales and improve platform performance through…
Abstract
Purpose
A large number of competitors springing up at the same time is a unique phenomenon to emerging markets. How to promote product sales and improve platform performance through appropriate advertising communication strategies is not only an actual problem for the P2P platforms that are committed to long-term and stable operations but also an academic problem in marketing.
Design/methodology/approach
This study collected a total of 1960 pieces of panel data of the P2P platforms and constructed a panel data analysis model after filtering.
Findings
The empirical analysis reveals the following: the prevention-focus advertising has a greater impact on platform trading volume, compared with the promotion-focus advertising, and the impact is positively significant; the platform which has a third-party cooperation should use promotion-focus advertising, while prevention-focus advertising is a better choice for the platform without a third-party cooperation. Furthermore, the effects of prevention-focus advertising and promotion-focus advertising on the platforms using individual projects and platforms using organization projects differ.
Originality/value
The results of this study have some reference to the selection of advertising communication strategies for the high-risk financial products.
Details
Keywords
Hou Ping‐Li, Tao Wen‐Quan and Yu Mao‐Zheng
Based on the normalized variable diagram, the weakness of the Gaskell and Lau's convective boundedness criterion (GL‐CBC) is revealed by numerical example. By careful…
Abstract
Based on the normalized variable diagram, the weakness of the Gaskell and Lau's convective boundedness criterion (GL‐CBC) is revealed by numerical example. By careful consideration of the smoothness of the normalized variable variation pattern, more rigorous constraints on the interface value interpolation are found. A new CBC is thus proposed, whose feasibility and correctness are demonstrated by the inspection of ten existing bounded schemes and a numerical example.
Details
Keywords
Xiaozhong Tang and Naiming Xie
The purpose of this paper is to construct a grey clustering evaluation model based on center-point mixed possibility function and to evaluate the tourism development potential of…
Abstract
Purpose
The purpose of this paper is to construct a grey clustering evaluation model based on center-point mixed possibility function and to evaluate the tourism development potential of tea intangible cultural heritage. The research results provide a certain reference for the tourism development department and related researchers who are engaged in the tourism development of intangible cultural heritage.
Design/methodology/approach
The study uses literature research, questionnaire investigation, expert interviews and factor analysis to determine the evaluation index system of tourism development potential of tea intangible cultural heritage and applies analytic hierarchy process (AHP) to determine the weight of each criteria. Then, according to the grey clustering evaluation theory and two-stage decision model, a grey clustering evaluation model is constructed to assess the tourism development potential of tea intangible cultural heritage. Finally, a new model is employed to evaluate the tourism development potential of tea intangible cultural heritage in Huangshan city.
Findings
The results show that there is a big difference in the tourism development potential of different tea intangible cultural heritages in Huangshan City and it further illustrates the scientificity and rationality of the method proposed in this paper.
Practical implications
The model constructed in the paper can be effectively applied to the evaluation of tourism development potential of tea intangible cultural heritage scientifically and reasonably.
Originality/value
This manuscript not only constructs the evaluation index system of tourism development potential of tea intangible cultural heritage but also creatively applies the grey clustering theory to the evaluation of tourism development potential of tea intangible cultural heritage, which provides a new research idea for the evaluation of tourism development potential of tea intangible cultural heritage.
Details
Keywords
The recent recession provides us a good window to reveal fiscal problems and inadequate preparations of state and local governments. To address the fiscal crisis, and more…
Abstract
The recent recession provides us a good window to reveal fiscal problems and inadequate preparations of state and local governments. To address the fiscal crisis, and more importantly, to prepare for the potential economic downturns, this paper designs a framework of necessary tools to combat fiscal crisis. With matching policies of revenue diversification and counter-cyclical fiscal policy (CCFP), debt financing can be used as an effective tool to help state and local governments pull through fiscal crises. A brief example of local governments in Georgia proves the possibility and effectiveness of the counter-cyclical debt policy. It will be much better to institutionalize these policies to avoid the moral hazards of governments and politicians, which, in a great sense, requires engaging and educating the public and, finally, obtaining support from them.
Qiao Li, Chunfeng Liu, Jingrui Hou and Ping Wang
As an emerging tool for data discovery, data retrieval systems fail to effectively support users' cognitive processes during data search and access. To uncover the relationship…
Abstract
Purpose
As an emerging tool for data discovery, data retrieval systems fail to effectively support users' cognitive processes during data search and access. To uncover the relationship between data search and access and the cognitive mechanisms underlying this relationship, this paper examines the associations between affective memories, perceived value, search effort and the intention to access data during users' interactions with data retrieval systems.
Design/methodology/approach
This study conducted a user experiment for which 48 doctoral students from different disciplines were recruited. The authors collected search logs, screen recordings, questionnaires and eye movement data during the interactive data search. Multiple linear regression was used to test the hypotheses.
Findings
The results indicate that positive affective memories positively affect perceived value, while the effects of negative affective memories on perceived value are nonsignificant. Utility value positively affects search effort, while attainment value negatively affects search effort. Moreover, search effort partially positively affects the intention to access data, and it serves a full mediating role in the effects of utility value and attainment value on the intention to access data.
Originality/value
Through the comparison between the findings of this study and relevant findings in information search studies, this paper reveals the specificity of behaviour and cognitive processes during data search and access and the special characteristics of data discovery tasks. It sheds light on the inhibiting effect of attainment value and the motivating effect of utility value on data search and the intention to access data. Moreover, this paper provides new insights into the role of memory bias in the relationships between affective memories and data searchers' perceived value.
Details
Keywords
Pingping Hou, Zheng Qian, Meng Xin Hu, Ji Qi Liu, Jun Zhang, Wei Zhao, Xiao Li, Yong Wang, HongYan Huang and Qian Ping Ran
The purpose of this study is to explore the interfacial adhesion between superhydrophobic coatings FC-X (X = 1%, 2%, 3%, 4% and 5%) and the concrete substrate, along with the…
Abstract
Purpose
The purpose of this study is to explore the interfacial adhesion between superhydrophobic coatings FC-X (X = 1%, 2%, 3%, 4% and 5%) and the concrete substrate, along with the impact of FC-X on the water repellency characteristics of the concrete substrate.
Design/methodology/approach
One synthetic step was adopted to prepare novel F-SiO2 NP hybrid fluororesin coating. The impact of varying mass fractions of F-SiO2 NPs on the superhydrophobicity of FC-X was analyzed and subsequently confirmed through water contact angle (WCA) measurements. Superhydrophobic coatings were simply applied to the concrete substrate using a one-step spraying method. The interfacial adhesion between FC-X and the concrete substrate was analyzed using tape pasting tests and abrasion resistance measurements. The influence of FC-X on the water repellency of the concrete substrate was investigated through measurements of water absorption, impermeability and electric flux.
Findings
FC-4% exhibits excellent superhydrophobicity, with a WCA of 157.5° and a sliding angle of 2.3°. Compared to control sample, FC-X exhibits better properties, including chemical durability, wear resistance, adhesion strength, abrasion resistance, water resistance and impermeability.
Practical implications
This study offers a thorough investigation into the practical implications of enhancing the durability and water repellency of concrete substrates by using superhydrophobic coatings, particularly FC-4%, which demonstrates exceptional superhydrophobicity alongside remarkable chemical durability, wear resistance, adhesion strength, abrasion resistance, water resistance and impermeability.
Originality/value
Through the examination of the interfacial adhesion between FC-X and the concrete substrate, along with an assessment of FC-X’s impact on the water repellency of the concrete, this paper provides valuable insights into the practical application of superhydrophobic coatings in enhancing the durability and performance of concrete materials.
Details
Keywords
Jin-Feng Wu, Ya Ping Chang, Jun Yan and De-Lin Hou
The purpose of this paper is to understand how two online marketing orientations of land-based retailers in product category and price could change retail brand attitude when…
Abstract
Purpose
The purpose of this paper is to understand how two online marketing orientations of land-based retailers in product category and price could change retail brand attitude when retail brand familiarities differ.
Design/methodology/approach
This paper proposes a research model with two orientations in product category and price as antecedents of retail brand attitude change and retail brand familiarity as a moderator. Empirical data were collected from 684 shoppers across three land-based retailers to test the research hypotheses.
Findings
Both orientations in product category and price can improve customers’ retail brand attitudes. Retail brand familiarity plays a significant moderator in some of the situations. Online-offline product category congruence and online-prototypical price congruence have significantly positive effects on retail brand attitude change whether retail brand familiarity is high or low. The effect of online-offline price congruence is significant only among high-familiarity customers, while the effect of online-prototypical product category congruence is found to be significant only among low-familiarity customers.
Research limitations/implications
The study identifies the moderating effects of retail brand familiarity on the relationships between two online marketing orientations in product category and price and retail brand attitude change. Based on the moderating effects, this study will help researchers to better understand the effectiveness of two online marketing orientations subject to varying degrees of retail brand familiarity in a multichannel retailing context.
Practical implications
The findings of this study can guide land-based retailers to focus on the right orientations in product category and price to improve customers’ attitudes toward the retail brand when existing or new customers are targeted.
Originality/value
This study provides a first study to empirically assess the change in retail brand attitude prompted by homogenous and prototypical orientations in product category and price and subject to varying degrees of retail brand familiarity. Overall, the results offer insights of how land-based retailers could manage their overall performance by designing more effective online product category and pricing strategies for existing or new customers.
Details
Keywords
With the global spread of environmental education, environmental awareness is becoming increasingly important in daily life and economic activities. Sustainable development, as…
Abstract
Purpose
With the global spread of environmental education, environmental awareness is becoming increasingly important in daily life and economic activities. Sustainable development, as the most effective development approach to address global climate change, has gradually become a research hotspot in countries around the world. The authors combine sustainable development with supply chain management and incorporate into the study the objective issue of corporate fairness preferences in real society to explore the pricing and product greenness decision problem of a secondary sustainable supply chain consisting of a manufacturer producing green products and a retailer selling green products. In particular, the authors explore how supply chain decisions change when both the manufacturer and the retailer focus on fairness and how this fairness behavior affects pricing and product greenness decisions in sustainable supply chains.
Design/methodology/approach
The authors consider that the manufacturers' greening efforts lead to expanded demand at the retail end. Upstream and downstream firms in the supply chain have preferences for the fairness of transactions. The impact of the fairness behavior of upstream and downstream firms in the supply chain on supply chain decisions is explored by building a Stackelberg game model.
Findings
The results of this study show that the fairness concern behavior of manufacturers and retailers in the supply chain has an impact on product greenness, product pricing and corporate profits.
Originality/value
This study on the fairness concern behavior of supply chain firms integrates behavioral economics and supply chain management. First, the authors consider the equilibrium problem of supply chain members in the centralized channel when there are no fairness preferences. Second, the decision problem of firms in the decentralized channel when fairness is considered and when fairness preferences are not considered is explored. The authors compare these three cases to derive the corresponding propositions. Finally, the authors verify the previous conclusions and draw other conclusions using arithmetic analysis.
Details
Keywords
Aws Al-Okaily, Ai Ping Teoh, Manaf Al-Okaily, Mohammad Iranmanesh and Mohammed Azmi Al-Betar
There is a growing importance of business intelligence systems (BIS) adoption in today’s digital economy age which is characterized by uncertainty and ambiguity considering the…
Abstract
Purpose
There is a growing importance of business intelligence systems (BIS) adoption in today’s digital economy age which is characterized by uncertainty and ambiguity considering the magnitude and influence of data-related issues to be solved in contemporary businesses. This study aims to investigate critical success factors that affect business intelligence efficiency based on the DeLone and McLean model in Jordanian banking industry.
Design/methodology/approach
A quantitative research method through a questionnaire was used to collect data from actual users who depend on business intelligence tools to make operational and strategic decisions in Jordanian banks. The data obtained were tested using the partial least squares–structural equation modeling approach.
Findings
The survey findings attest that system quality, information quality, user quality, user satisfaction and user performance are important factors and contribute to business intelligence efficiency in the Jordanian banking industry.
Practical implications
The findings gained from this work can help policymakers in Jordanian banks to improve the business intelligence success and organizational performance.
Originality/value
To the best of the authors’ knowledge, this study is the first of its kind to propose a theoretical model to assess drivers of BIS efficiency from the Jordanian banks’ perspective.
Details
Keywords
The Li & Fung Group, a century-old, family-controlled multinational group of companies based in Hong Kong, seems to be an exception to the traditional perception of Chinese family…
Abstract
Purpose
The Li & Fung Group, a century-old, family-controlled multinational group of companies based in Hong Kong, seems to be an exception to the traditional perception of Chinese family business. The aim of this paper is to explore why this company can overcome the fatalism that “family business could not pass on over three generations”.
Design/methodology/approach
This paper will use in-depth case study as key methodology for exploring key research question of family business sustainability. Archival data, including company registration records, newspaper reports, biographical materials and company annual reports, etc., are major secondary data that will be used for qualitative analysis.
Findings
The important findings in this paper is that the authors can identify key ways for solving family conflict and business continuity. Through in-depth study, the authors argue that because Li & Fung can effectively adopt the “pruning the family tree” mechanism and “listing and de-listing” mechanism during critical stages of succession and development, it has flourished for over a century and is therefore a model for other Chinese family businesses to follow.
Research limitations/implications
Because the authors did not conduct personal interviews with the family members of the company, the authors do not have “insiders’ view” on the company development. Also, it is a century-old company, and many historical data cannot be obtained, so some of the developments would not be fully explained and understood.
Practical implications
It can let family business owners, staffs working in family business and professionals serving family business know better that although there are negative sides of family business, their positive sides should not be underestimated. If a proper mechanism can be rightly executed, its negative side could be large reduced, whereas its positive side could be better enhanced.
Social implications
This paper can offer insightful implication to the society that family business, in fact, is highly dynamic. It not only creates jobs by offering services and producing goods but stimulates economic development as family the fertile ground for breeding entrepreneurship.
Originality/value
There is no analysis in the academia in exploring the Li & Fung Group’s development from the perspective of leadership and ownership competition. So, the originality of this paper is very high.