Pimlapas Pongsakornrungsilp and Siwarit Pongsakornrungsilp
This research aims to demonstrate how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of mindful…
Abstract
Purpose
This research aims to demonstrate how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of mindful consumption and service-dominant logic (hereafter S-D logic).
Design/methodology/approach
A seven-year longitudinal study (2013–2020) was conducted through four studies from different perspectives, including macro, meso and micro levels of development in Krabi province.
Findings
Krabi tourism stakeholders have collaborated to co-create green culture and behavior whereby the value network among stakeholders plays an important role in driving the circular economy in practice.
Research limitations/implications
This study provides an understanding of how the circular economy society has been co-created. However, further research should be conducted in other tourism cities by focusing on the key success factors that drive the circular economy.
Originality/value
The longitudinal study with multi-perspective micro, macro and meso levels of development in this study has shed the light on how the circular economy (CE) policy can be turned into practice.
Details
Keywords
Chukiat Siriwong, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp and Vikas Kumar
This study aims to examine the role of mindful consumption in promoting rural sustainability, particularly in the context of tourism in Muang Kaen Community, Chiang Mai, Thailand…
Abstract
Purpose
This study aims to examine the role of mindful consumption in promoting rural sustainability, particularly in the context of tourism in Muang Kaen Community, Chiang Mai, Thailand, by establishing a robust circular economy.
Design/methodology/approach
The data were collected through in-depth interviews with 28 informants who are tourism stakeholders regarding sustainable development, i.e. government officers, business owners, community leaders and community members in Muang Kaen, to achieve the data triangulation. A thematic analysis of the interview data was employed in this data set.
Findings
The findings demonstrate three key themes for driving sustainable community development: a sense of community, leadership and embodiment. At an individual level, local community members co-create a sense of community through Thainess, which gradually forms the social commitment to caring for neighbors, the community, and the environment. Carefulness also relates to another theme, “leadership” – social capital, which drives mindful behavior among the community members. Both situational and official leaders are key persons in forming a culture of sustainability within the community. Finally, the community can achieve sustainable goals by driving from the individual to the collective level through the embodiment.
Research limitations/implications
This single-case study warrants further examination across different communities to generalize the findings to broader circumstances.
Originality/value
This study has shed light on how rural tourism can drive sustainable development through a circular economy and mindful consumption.
Details
Keywords
Nikolaos Liakos, Vikas Kumar, Siwarit Pongsakornrungsilp, Jose Arturo Garza-Reyes, Bhumika Gupta and Pimlapas Pongsakornrungsilp
Circular economy (CE) has evolved as a result of the growing environmental awareness, environmental legislation and the need for social responsibility. However, awareness levels…
Abstract
Purpose
Circular economy (CE) has evolved as a result of the growing environmental awareness, environmental legislation and the need for social responsibility. However, awareness levels of CE are not as high as expected and practices are further behind than they should be, with a significant lack of research around the subject in the literature. Therefore, the purpose of this paper is to examine the current state of awareness levels and the practices around CE in manufacturing firms. Moreover, the study aims to empirically validate one of the earlier proposed CE models.
Design/methodology/approach
The study adopts a quantitative survey questionnaire based approach. More than 500 people from various manufacturing organisations were contacted directly over a 40-day long sampling process through the FAME database, personal contacts and LinkedIn. The survey resulted in 103 completed responses. Given the exploratory nature of the study, the data were mainly analysed using descriptive statistics. To validate the CE model, a correlation analysis was also conducted.
Findings
The research findings show that with the growing emphasis on CE across the globe by governing bodies, firms are becoming more aware of CE practices. The analysis also shows some useful insights on the state of each of the pillars (economic benefits, environmental impact and resource scarcity) of CE. The findings also indicate that the environmental impact pillar of CE is at a more developed state than the other two pillars which are, mostly, in a research state.
Research limitations/implications
The study provides manufacturing firms with a thorough understanding of the state of CE practices and importance of its successful implementation. The findings of the study advocates consideration of all three pillars of CE by managers as a guide to plan for an efficient strategy around CE implementation. Moreover, our study adds to existing efforts by the academic community to raise the awareness towards CE practice among all relevant stakeholders. The findings of this study are based on the responses from a limited 103 survey responses from manufacturing firms.
Originality/value
This study adds to the very limited empirical literature on CE awareness and practices in manufacturing firms. This is also one of the first studies attempting to empirically validate an existing CE model.