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Article
Publication date: 20 March 2017

Lorena Carrete, Pilar Arroyo and Roberto Villaseñor

This study aims to contribute to the understanding of how elements of the socioecological system shape individual behaviors. The problem of childhood overweight and obesity is…

1035

Abstract

Purpose

This study aims to contribute to the understanding of how elements of the socioecological system shape individual behaviors. The problem of childhood overweight and obesity is analyzed as existing within a complex system of relationships at different levels by means of system dynamics (SD).

Design/methodology/approach

Secondary sources and primary information collected from an elementary school were used to analyze the influences of several social environmental factors on the dietary habits and physical activity of children. The major elements that influence these behaviors were identified via a socioecological framework (SEF), and the interrelationships among these elements were described using an SD model. Then, several scenarios corresponding to social marketing actions oriented toward modifying the influence of specific elements in the socioecological system were proposed to evaluate how effective they are at reducing the percentages of overweight and obesity among children.

Findings

The current research shows the existence of counteracting efforts at the micro (family) and macro (governmental policies) levels that need to be aligned to reduce rates of obesity and overweight.

Practical implications

The systems perspective supports decision makers in defining social marketing strategies to modify alimentary behaviors based on the understanding of what elements of the SEF influence behavior and how they interrelate. To the authors’ knowledge, a detailed analysis of the influences of the socioecological environment has not been performed based on Latin American countries to seek solutions to the public health problems of overweight and obesity.

Originality/value

The application of SD enhances the value of the SEF suggested by Collins et al. (2010) for modeling individual behaviors. Moreover, the use of the systems approach for framing and understanding how the interrelationships of socioecological elements derive in synergic or antagonistic effects helps to predict the long-term effect of governmental actions and school interventions.

Details

Journal of Consumer Marketing, vol. 34 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 12 October 2020

Pilar Ester Arroyo, Javier Liñan and Jorge Vera Martínez

When selecting manufactured foods, customers consider several product features. Given the contemporary trends of food consumption, the purpose of this paper is to determine the…

1209

Abstract

Purpose

When selecting manufactured foods, customers consider several product features. Given the contemporary trends of food consumption, the purpose of this paper is to determine the influence that some demographic and psychographic key variables have on the chances of a consumer belonging to a market segment characterised by health-related food preferences.

Design/methodology/approach

The food choice scale is revised to develop a multidimensional measure of the factors underlying consumer food choices. Data of 288 sampled consumers were used to validate the scale and to group consumers into four segments based on the value assigned to several food-product meta-attributes. Depending on these food choice values, the study identified four dissimilar clusters: utilitarian, protecting, toning and highly demanding.

Findings

Consumers use multiple attributes when choosing food products. However, emerging segments tend to prefer health-related attributes over utilitarian or conventional attributes, such as price, flavour or accessibility. The consumers of these segments tend to be older, more health conscious and more prone to psychological health risks.

Originality/value

Demographic and psychographic traits tend to drive trade-offs between health- and non-health-related attributes when considering food products. Several multivariate methodologies were innovatively coupled to characterize consumers based on their healthy food preferences and individual traits.

Details

British Food Journal, vol. 123 no. 2
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 11 January 2019

Pilar Arroyo and Lorena Carrete

The purpose of this paper is to propose and empirically test a model where different motivational drivers are used to stimulate the intention of individuals to purchase green…

2385

Abstract

Purpose

The purpose of this paper is to propose and empirically test a model where different motivational drivers are used to stimulate the intention of individuals to purchase green energy.

Design/methodology/approach

The goal-framing theory was used as the theoretical basis to design motivational statements that activate different self-goals driving the intention to adopt green energy. A field experiment was performed to investigate the influence of three different goal triggers on the intention of purchase green energy, specifically solar systems, among households living in a major city located in the central part of Mexico. The effect of demographics, environmental consciousness and perceived risk associated to the technology functionality was also considered in explaining the probability of purchase of a photovoltaic system in a short (one year) and medium (five years) terms.

Findings

The goal trigger grounded on normative motivations is the most influential on the probability of adoption of a photovoltaic system. However, the socioeconomic level of the household moderates the effect this type of goal trigger has on the intention of purchase a photovoltaic system. Individuals with a high socioeconomic level significantly increase their intention of purchase this green technology if motivated by a normative goal. On the contrary, individuals with a medium socioeconomic level are mostly motivated by goal triggers grounded on economic benefits.

Research limitations/implications

This study was circumscribed to a particular city of Mexico. Replication of the experiment in cities of other developing countries with contrasting sociotechnical contexts and the consideration of other green behaviours and explanatory variables is relevant to confirm and complement the results of this research.

Practical implications

The cost of photovoltaic systems represents a major barrier to the growth of the Mexican market of this renewable energy. Therefore, the promotion strategy for solar energy must be accompanied by the design of appropriate motivational drivers depending on the socioeconomic level of the segment and the time for the investment. Additionally, public and private strategies to decrease the cost of the technology and financing programs for individual and community projects are recommended.

Social implications

The willingness to use green energy and contribute to the protection of the environment should spring from within consumers. To upscale the solar energy market, it is relevant to understand the dominant goals of individuals when taking the decision to purchase green energy.

Originality/value

This study contributes to the extant research in green marketing by proposing and testing a new interpretative framework to examine how the benefits of green energy activate the self-goals of consumers, thus influencing their intentions of adoption of green energy. A theoretical model is proposed by constructing “goal-triggers” grounded on the goal-framing theory and empirically testing in the specific case of explaining the intention of purchasing photovoltaic systems in Mexico.

Details

Management Research Review, vol. 42 no. 5
Type: Research Article
ISSN: 2040-8269

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Article
Publication date: 24 September 2018

Pilar Ester Arroyo, Elsebeth Holmen and Luitzen De Boer

This paper aims to deliberate about the problem of tight and seamless integration in a supply chain by conceptualising and understanding how looseness and its creation represent…

427

Abstract

Purpose

This paper aims to deliberate about the problem of tight and seamless integration in a supply chain by conceptualising and understanding how looseness and its creation represent an effective supply chain design.

Design/methodology/approach

This research is grounded in system theory and industrial network research, while the case study of a textile and garment supply network coordinated by a third party in Mexico empirically illustrates how looseness in the supply chain may be created. The information gathered through in-depth interviews with critical informants at Aztex and three of their suppliers, visits in situ and secondary information, was organised with the template analysis technique and interpreted from three different but complementary perspectives, system theory, supply chain coordination modes and industrial networks, to establish the particularities of the triad model.

Findings

The study shows that supply chain integration may take place in a variety of forms, and that new theoretical perspectives are required to understand how the looseness in the connections among actors contributes to the flexibility and efficiency of the chain. Additionally, the analysis of the case puts forward the trader’s crucial role as linking pin between suppliers and customers in the specific context of the garment sector.

Research limitations/implications

Additional cases and triangulation of information from traders, suppliers and customers would contribute to explore in more detail how integration takes place not only in the textile and garment industry sector but also in other industries.

Practical implications

A rational explanation of why establish full integration across several tiers of suppliers and customers is too difficult to attain is given to managers. They may recognise that tight couplings will be necessary and possible only with strategic counterparts; meanwhile, others are more suitable to be delegated to a third party.

Social implications

The economic and industrial stability and progress of low-cost sourcing countries depends on the selection of international purchasers. The advancement of triangle manufacturing facilitated by a trader may become another criterion to drive the selection towards a region. In the case of Mexico, this adds to the near sourcing advantages of the country.

Originality/value

The research confirms that there is no unique global mode of supplier integration and suggests that different approaches are viable as long as the objectives of operational efficiency, good customer service and flexibility are satisfied.

Details

Journal of Global Operations and Strategic Sourcing, vol. 11 no. 3
Type: Research Article
ISSN: 2398-5364

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Article
Publication date: 1 June 2006

Pilar Arroyo, Juan Gaytan and Luitzen de Boer

To investigate the status of third party logistics (3PL) in Mexico and the feasibility of 3PL as a global, uniform strategy.

4644

Abstract

Purpose

To investigate the status of third party logistics (3PL) in Mexico and the feasibility of 3PL as a global, uniform strategy.

Design/methodology/approach

A survey among firms located in the central part of Mexico, followed by a comparison of the results with data from existing 3PL studies of Europe and the USA.

Findings

3PL seems a common but “low profile” practice among large Mexican firms. Only a third outsources more than three functions, which are mostly supportive and operational. Compared to Mexico, 3PL use is higher in Europe and USA. Firms in Europe and USA focus more on tactical, integrated functions and cost reduction when using 3PL while Mexican firms aim for improved customer service and concentration on core activities. The lack of competitive local providers makes 3PL expensive and may favour larger, international providers.

Research limitations/implications

The results warrant additional surveys of Mexico and other developing regions, preferably using a unique survey design and covering more SME's. Case studies are needed to further investigate how multinational firms manage the 3PL decision process on different organizational and regional levels.

Practical implications

Uniform, global 3PL strategies should be considered with care: what may work in Europe may not work in Mexico or the USA. Outsourcing should be seen as a means and not as an end. Mexican firms can use 3PL successfully yet achieve different ends than European firms. Mexico's large SME market offers opportunities for providers of 3PL services.

Originality/value

This is the first thorough study about outsourcing logistics practices in Mexico, which adds a Latin‐American perspective to the very few 3PL studies conducted in developing regions. In addition, the comparison of Mexican outsourcing practice with practices across the USA and Europe offers a cross‐cultural view on 3PL and identifies the need for further mapping of expectations and conditions related to effective outsourcing of logistics in other regions.

Details

International Journal of Operations & Production Management, vol. 26 no. 6
Type: Research Article
ISSN: 0144-3577

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Article
Publication date: 20 July 2012

Pilar Arroyo‐López, Elsebeth Holmen and Luitzen de Boer

The purpose of this paper is to evaluate the effects of supplier development programs on the short‐term performance of suppliers and the more long‐term development of their…

4625

Abstract

Purpose

The purpose of this paper is to evaluate the effects of supplier development programs on the short‐term performance of suppliers and the more long‐term development of their capabilities given the relational learning context of the dyad.

Design/methodology/approach

Data were collected through a survey of strategic suppliers from original equipment manufacturers of the automotive industry located in Mexico.

Findings

Results suggest that basic and widely used forms of supplier development hardly lead to improved operational and financial performance of suppliers. More demanding and less frequently used forms of supplier development may lead to improved supplier performance given the suppliers have sufficient absorptive capacity and the presence of an adequate collaborative and relational learning context.

Research limitations/implications

Only suppliers of firms in the automotive industry were surveyed; participant suppliers were referred by buying firms operating in Mexico.

Practical implications

When designing supplier development activities, buying firms need to take into consideration that high involvement and investment on supplier development activities is required when their goal is to improve the supplier base.

Social implications

Governments organizing supplier development programs should consider the importance of promoting knowledge transfer activities above evaluation and feedback to assure the success of their efforts to develop the national supply industry.

Originality/value

The value of supplier development programs is explored in this paper, taking into account the efforts of the buying firms to transfer knowledge and the moderating effect of the relational and learning context. Relevant recommendations for the design of such programs to buyers, suppliers and government are discussed.

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Book part
Publication date: 15 February 2021

Lorena del Carmen Álvarez-Castañón and Pilar Arroyo

The chapter aims to evaluate the effectiveness of the entrepreneurship training programmes implemented in public and private universities in the entity of Guanajuato, located in

Abstract

The chapter aims to evaluate the effectiveness of the entrepreneurship training programmes implemented in public and private universities in the entity of Guanajuato, located in the central part of Mexico. A simple random sample of 449 students who participated in these programmes was collected. The survey data were statistically analysed to determine if the participants’ capability of agency and the influence of their closest social groups – university, family and regional socioenvironmental – increase the entrepreneurial intentions of university students. Results showed that the capability of agency was directly improved after participation in the programme, while entrepreneurial intentions were indirectly influenced by the institutional and business environment.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

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Article
Publication date: 1 September 2006

Luitzen de Boer, Juan Gaytan and Pilar Arroyo

To develop a prescriptive model that provides effective guidance in the early stages of outsourcing processes, while taking into the decision‐makers' bounded rationality.

9802

Abstract

Purpose

To develop a prescriptive model that provides effective guidance in the early stages of outsourcing processes, while taking into the decision‐makers' bounded rationality.

Design/methodology/approach

Provides an overview of existing prescriptive decision models for outsourcing based on literature review. Contrasts these models with empirical accounts of outsourcing including two case‐studies of outsourcing of logistics activities. Discusses and explains discrepancies from the point of view of literature on bounded rationality and satisficing. Develops a conceptual decision model based on the principles of satisficing.

Findings

That there appear to be discrepancies between many of the prescriptive outsourcing models in the literature and the processes observed in practice. That satisficing concept provides a useful explanation of these discrepancies and useful design principles for developing more realistic prescriptive outsourcing decision models.

Research limitations/implications

The model developed in this paper constitutes a first step and its details must be worked out and investigated in more detail. In that respect, specific suggestions for further research are included in the paper, e.g. regarding the potential of methods and techniques from operations research in certain parts of the model.

Practical implications

Explains discrepancies between existing outsourcing decision models and outsourcing processes in practice – in particular regarding the practice of outsourcing (combinations of) logistics activities. Offers the basis for realistic decision guidance in outsourcing processes.

Originality/value of the paper

This paper is one of first which presents an outsourcing model that explicitly incorporates satisficing principles.

Details

Supply Chain Management: An International Journal, vol. 11 no. 5
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 3 June 2014

Lorena Carrete and Pilar Arroyo

The purpose of this research is to improve the understanding of drivers and inhibitors of healthy diet behaviors in the context of an emerging economy, such as Mexico, with a…

2076

Abstract

Purpose

The purpose of this research is to improve the understanding of drivers and inhibitors of healthy diet behaviors in the context of an emerging economy, such as Mexico, with a severe problem of overweight and obesity. The theory of planned behavior (TPB) and protection motivation theory (PMT) provided the theoretical background for this study.

Design/methodology/approach

A qualitative approach was used, given the limited amount of information available on consumers’ motivations to change behavior. In-depth interviews with experts in nutrition and four focus groups with consumers from two segments were performed to collect information. Thematic analysis was used to analyze information.

Findings

PMT provided a better explanation of current dietary behavior; the positive attitudes that, according to TPB, are the immediate antecedent of behavior offered a poor explanation for autoreported behaviors. Results indicate that perceived low self-efficacy and high costs prevent change of behavior. Meanwhile, low vulnerability and severity among younger consumers adds to the low intention to adopt a healthier diet. In general, sensorial attributes of products, such as texture, flavor, color, smell and appearance, prevail over nutritional attributes.

Practical implications

The outline of a social marketing program is suggested after the research findings. This program emphasizes prevention and is intended to complement governmental policies designed to modify the environment to facilitate access to healthy food.

Originality value

Social marketing principles have been developed and applied mainly in the context of developed countries. This work contributes to the extension of such principles to an emerging economy with a public health problem related to overweight. Results of the research provide the basis to mold an appropriate intervention.

Details

Qualitative Market Research: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Available. Content available
Book part
Publication date: 15 February 2021

Abstract

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

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