Pilar Abad, Concepción De la Fuente-Cabrero, Lydia González-Serrano and Pilar Talón-Ballestero
The aim of this paper is to define which characteristics of a hotel and staff organization determine successful revenue management (RM) implementation in urban hotels.
Abstract
Purpose
The aim of this paper is to define which characteristics of a hotel and staff organization determine successful revenue management (RM) implementation in urban hotels.
Design/methodology/approach
Multiple linear regression analysis was used to determine whether the characteristics of the hotel and the staff member in charge of RM are explanatory variables for the degree of RM implementation.
Findings
The findings show that hotel category, chain affiliation and the existence of qualified full-time staff are the determinants for successful RM implementation. The creation of the revenue manager position alone is not determinant in the degree of RM implementation, but his/her qualification and dedication are fundamental variables.
Research limitations/implications
Given that this survey was confined to the region of Madrid, it would be interesting to carry out similar research nationwide.
Practical implications
This study provides researchers and professionals guidance for the satisfactory implementation and use of RM, tailored to the characteristics of any given establishment. Therefore, this paper states that the creation of a qualified, on-site, full-time revenue manager position is crucial.
Originality/value
To the best of the authors’ knowledge, this is the first paper to conduct a formal statistical analysis of the relationship between hotel characteristics, staff organization and the degree of RM implementation. The greatest contribution of this research is the empirical demonstration that having a qualified full-time staff in charge of RM leads to better results in terms of RM implementation as opposed to not having one, having one part-time or having one at the corporate level. Therefore, this paper states that the creation of the professional revenue manager position within hotels is fundamental. Thus, the reported results provide a significant contribution to the literature related to the characteristics and organization of RM in hotels.
Details
Keywords
In this chapter we investigate the response of bond markets to macroeconomic news announcements in the euro area. Specifically, we analyze the impact of (un)expected changes in…
Abstract
In this chapter we investigate the response of bond markets to macroeconomic news announcements in the euro area. Specifically, we analyze the impact of (un)expected changes in the interest rate, unemployment rate, consumer confidence index and industrial production index on the returns, volatility and correlations of European government bond markets. Overall, our results suggest that, bond return volatility strongly reacts to news announcements and that the response is asymmetric. However, the influence of macroeconomic news announcements appears insignificant for bond returns. Finally, our results paint a complex picture of the effect of macroeconomic news releases on correlations.
Details
Keywords
Marc Llonch, Merce Bernardo and Pilar Presas
The purpose of this paper is to analyze the simultaneous implementation of an integrated management system (IMS) in a small and medium-sized enterprise (SME) and its impact on…
Abstract
Purpose
The purpose of this paper is to analyze the simultaneous implementation of an integrated management system (IMS) in a small and medium-sized enterprise (SME) and its impact on costs.
Design/methodology/approach
Based on a case study, the paper presents and analyzes the implementation of the ISO 9001 and ISO 14001 management system (MS) standards. The organization analyzed is an SME of the heating and air conditioning sector that had no MSs implemented (common in the sector) and decided to implement an IMS based on both function-specific MS standards (MSSs) and also achieving the separated certification. The analysis of expected and real costs is also presented.
Findings
The results show that a simultaneous integration is possible and the cost analysis evidences the improvement of the organization’s efficiency. The certificates for both MSSs were also achieved. These findings help in confirming theoretical statement posed in the literature of the integration of MSs: integration strategy, methodology and level. The organization values this integrated implementation as very positive internally and externally, as this is one of the first organizations of the sector implementing and integrating the ISO 9001 and ISO 14001.
Originality/value
Although studies analyzing empirically the integration of MSs have been widely published in recent years, to the best of the authors’ knowledge, this is one of the first papers analyzing the implementation of an IMS directly and analyzing its costs. In addition, this paper provides evidence that those organizations implementing integration later than others, can learn from the beginners’ experience.
Details
Keywords
Carmen Pilar Martí-Ballester and Alexandra Simon
The purpose of this paper is to fill a gap in the management systems (MSs) field by addressing whether the implementation of an integrated management system (IMS) and the…
Abstract
Purpose
The purpose of this paper is to fill a gap in the management systems (MSs) field by addressing whether the implementation of an integrated management system (IMS) and the integration level of its elements bring benefits and/or challenges to companies and whether these are related to corporate financial performance (CFP).
Design/methodology/approach
Drawing on a Spanish sample of 76 organizations with at least an environmental and a quality MS, the authors perform a partial least squares (PLS) analysis.
Findings
The results showed evidence of a positive relationship of the integration benefits with respect to the integration level of MS documentation and the integration level of MS procedures that overweights the negative significant effect of difficulties of integration in relation to the integration level of MS documentation and the integration level of MS procedures. The authors also found new evidence on this topic, related to a positive significant relationship between the integration level of MS procedures and CFP that overweights the negative significant effect of integration level of MS documentation on CFP.
Research limitations/implications
This study used cross-sectional data from interviewees who are Catalan managers. Furthermore, the mail survey was answered in 2010 at the beginning of the economic crisis from which results should be taken with caution given that the situation might have changed due to the continuation of the Spanish economic crisis.
Practical implications
The findings could allow companies’ managers to understand the extent to which the integration of quality management practices and environmental management practices influences some of the most relevant firms’ financial performance dimensions.
Originality/value
As far as the authors know, there are not empirical studies that address the relationship of IMS with a measure of performance such as CFP.
Details
Keywords
Pilar Talón-Ballestero, Lydia González-Serrano, M. Dolores Flecha-Barrio and Alicia Orea-Giner
This research aims to answer two major research questions related to the COVID-19 crisis from a longitudinal approach: What is the revenue management (RM) role during the…
Abstract
Purpose
This research aims to answer two major research questions related to the COVID-19 crisis from a longitudinal approach: What is the revenue management (RM) role during the different periods subject to analysis? What are the RM strategies and measures implemented during this crisis in contrast with a non-crisis context? It also aims to propose an RM implementation model that provides a contingency plan to face future crises.
Design/methodology/approach
This qualitative study, following a longitudinal approach, analyses three round-table discussions with 11 internationally renowned experts during three key scenarios of the COVID-19 crisis: the lockdown period (from March to June 2020) and the following two summer seasons (the post-lockdown period): Post-lockdown I (the summer campaign, 2020) and Post-lockdown II (the summer campaign, 2021). Based on a deductive approach, thematic analysis is conducted using NVivo.
Findings
Further professionalisation of revenue managers, which has enabled the correct application of strategies and measures, highlighting the importance of not lowering prices, the flexibility of booking conditions, the development of other sources of income and the increase in the value of services, amongst others, are key factors in managing this crisis. The longitudinal analysis carried out in three different periods of this crisis shows how these measures have evolved and the contrast with RM application in a non-crisis context. The revenue manager's leadership and proactivity, the holistic organisation of RM marketing, commercial and sales departments and the quick adaptation of RM systems (RMSs) by modifying their algorithms are essential to reducing the impact of COVID-19 on the hospitality industry. This crisis has led the industry to rethink processes and strategies and to increase digitalisation. The proposed model, which considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context, is the cornerstone for developing a graded contingency plan to face future crises. This research sheds light on the widely discussed role of RM during this crisis.
Research limitations/implications
This study has various limitations. First, the three round-table discussions were held online due to the health crisis, and the chosen webinar format may have biased the participants' answers due to its public nature. Second, the survey was carried out in Spanish. Despite the strong international profiles of the participants, cultural distortion may appear, suggesting that the research should possibly be extended to other cultural contexts in the future. Third, some of the participants were unable to attend all the round-table discussions due to their professional duties, so people with similar profiles were invited to the rest of the sessions.
Practical implications
The revenue manager's leadership and proactivity, the holistic organisation of RM marketing, commercial and sales departments and the quick adaptation of RMSs by modifying their algorithms are essential to reducing the impact of COVID-19 on the hospitality industry. This crisis has led the industry to rethink processes and strategies and to increase digitalisation. The proposed model, which considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context, is the cornerstone for developing a graded contingency plan to face future crises. This research sheds light on the widely discussed role of RM during this crisis.
Originality/value
This work contributes to the literature by providing a model that considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context. The novelty of this research is mainly found in the conducting of a deductive and longitudinal study considering previous research focussed on RM strategies applied during the COVID-19 crisis and supplementing it with new measures by applying qualitative techniques.
Details
Keywords
Todd Drennan, Emilia Rovira Nordman and Aswo Safari
This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many…
Abstract
This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many previous studies about the importance of sustainability considerations for national consumers’ brand commitments and purchase intentions, there is a lack of empirical studies focussing on this relationship from a global consumer perspective. A pre-study (consisting of focus group discussions) and a widely distributed international survey with responses from 74 countries show mixed results. Whereas the results from the focus groups imply that a sustainable orientation influences both global consumers’ purchase intentions and brand commitments towards online brands, the survey results imply that global consumers’ sustainable orientations do not affect purchase intentions directly, even though they influence brand commitments. An implication of these results is that an international online brand’s possibility to portray a sustainable orientation plays an important role in strengthening the relationship with global consumers, especially regarding brand commitment.
Details
Keywords
Mª Pilar Alonso Lifante, Celia Chaín Navarro and Francisco José González González
– The purpose of this paper is to show that some important astronomical information is still not taken into account in the documental description of historical star catalogues.
Abstract
Purpose
The purpose of this paper is to show that some important astronomical information is still not taken into account in the documental description of historical star catalogues.
Design/methodology/approach
A sample of 28 historical star catalogues (eighteenth, nineteenth and twentieth centuries) from the Royal Institute and Observatory of the Spanish Navy was selected in order to analyse their structure and to identify information patterns.
Findings
The analysis shows that there are a number of technical parameters which are not present in the cataloguing standards and which should be taken into account in the bibliographic descriptions of these specialised documents since they are of great interest to astronomers and astrophysicists. On the other hand, star catalogues provide some cartographic information which can be described by these standards but whose corresponding fields are not widely used by cataloguers.
Originality/value
A proposal of new technical parameters is given in order to try to improve the bibliographic records of these astronomical resources. Some directions are also given in order to identify the sections of the catalogues where these parameters may be found, making the task of locating them easier.
Details
Keywords
Rocío Ortiz, Juan Manuel Macias-Bernal and Pilar Ortiz
The purpose of this paper is to present research on vulnerability and service life indexes applied to cultural heritage buildings. The construction and rehabilitation industry is…
Abstract
Purpose
The purpose of this paper is to present research on vulnerability and service life indexes applied to cultural heritage buildings. The construction and rehabilitation industry is concerned with the maintenance of monuments and reducing the economic costs of urgent interventions by taking preventive conservation action in historic cities. By applying a vulnerability index or analyzing the service life of buildings, it is possible to reduce risk and optimize the identification, evaluation and prioritization of urgent monument restoration tasks in a city or a region to establish preventive conservation policies.
Design/methodology/approach
This research sets out the concepts of vulnerability and service life, focusing on their methodologies in comparison with other techniques for building diagnosis, discussing the differences between indexes that measure the vulnerability and service life of buildings.
Findings
The vulnerability of three churches in Seville (Spain) was studied by means of their vulnerability index, based on Delphi analysis, and the service life of these buildings was also assessed, based on artificial intelligence tools. Delphi and artificial intelligence tools allow us to compare and dovetail different scenarios and expert opinions. The degree of each monument’s conservation is defined as its vulnerability index, which is an indirect function of deterioration levels. The service life of buildings, on the other hand, includes the assessment of vulnerability and hazards.
Practical implications
This study is useful for stakeholders, including small and medium enterprises (SMEs) and policymakers, as an important reference on diagnosis, including updated, inexpensive and sustainable methodologies to manage the conservation of monuments, which are easy to implement in developed and developing countries. The application of vulnerability and/or service life indicators is crucial to ensuring the sustainability and improvement of maintenance carried out on cultural heritage buildings.
Originality/value
This study details new approaches based on artificial intelligence and Delphi analysis to prioritize preventive conservation actions in a city or region.
Details
Keywords
Marcello Sansone, Fabio Musso, Annarita Colamatteo and Maria Anna Pagnanelli
This research paper aims to understand which factors influence the purchase of private label food products, by measuring the importance of 14 variables for purchasing frequency.
Abstract
Purpose
This research paper aims to understand which factors influence the purchase of private label food products, by measuring the importance of 14 variables for purchasing frequency.
Design/methodology/approach
Data were collected through questionnaires to a sample of consumers. They have been analysed according to the extra tree classifier methodology, which allows providing a more reliable classification – compared to previous studies – of factors affecting consumers' choices of private label products.
Findings
Results show that consumers' choices related to private label food products are influenced by groups of heterogeneous variables related to their perception on products, satisfaction of post-consumption, store's role and trust built over time by retailers.
Research limitations/implications
Data have been collected through an online survey, which could generate the bias of self-selection; the sampling method is non-probabilistic.
Practical implications
The study provides useful indications on the role of private labels in retailer management policies and on marketing competences and skills that are necessary for managing retailers' assortments.
Originality/value
The existing literature lacks clarity on the factors that influence the frequency of purchasing private label food products. By considering a higher number of variables than previous studies, it has been possible to classify and measure the importance of each variable included in the analysis framework adopted, also in case of correlation between variables.