Alain d′Astous and Pierre Bitz
Presents the results of a study of consumer reactions to varioussponsorship programmes. The programmes differed in terms of fourfactors: the nature of the sponsorship…
Abstract
Presents the results of a study of consumer reactions to various sponsorship programmes. The programmes differed in terms of four factors: the nature of the sponsorship (philanthropic versus commercial), its origin (pre‐existing versus event created by the sponsor), its frequency (continuous versus one‐shot) and the strength of the link between the entity (or the event) and the sponsor (weak versus strong). The results show that philanthropic sponsorship has a more positive impact on corporate image than commercial sponsorship. Also, the link between the sponsor and the event has a non‐linear effect on corporate image. Consumer interest in the sponsored event has a positive impact on perceptions of the sponsor′s image. In addition, it was found that the factors have interactive effects on consumer evaluations. Strategic implications for sponsorship management are derived from these results.
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Keywords
The key aim of this narrative literature review, therefore, is to identify the key conceptual categories that inform the construction of positive person-centred culture within…
Abstract
Purpose
The key aim of this narrative literature review, therefore, is to identify the key conceptual categories that inform the construction of positive person-centred culture within hospitals, and how these frameworks are brought to bear upon organisational culture within healthcare systems in Australia.
Design/methodology/approach
This narrative review presents a thematic synthesis of literature identified through a systematic search protocol undertaken across 19 academic databases and Google Scholar as an additional search tool. Thematic qualitative analysis was performed on the research results to determine the common themes within the diverse literature presented within this study.
Findings
Culture change interventions in hospitals attempt to address the problem of widespread unprofessional behaviour within healthcare systems. However, diverse definitions and seemingly fragmented approaches to understanding and enacting organisational culture change present a significant hurdle in achieving cohesive and sustainable healthcare reform. This narrative literature review offers a comprehensive conceptual view of the key approaches that inform positive person-centred culture within hospital settings. In total, three primary dimensions, belonging, behaving and being, aligned against organisational goals, individual behaviours and worker as well as organisational identity were identified. Other individual and group interactional dynamics that give rise to negative organisational culture are further analysed to understand the fault lines along which existing culture change interventions are typically operationalised.
Research limitations/implications
This review is not exhaustive and is limited in its methodological scope. The central values and themes identified within the literature are integral to designing humanised healthcare systems. However, owing to the qualitative nature and contextual variability of these factors, these themes do not lend themselves to replicable quantification.
Social implications
This analysis contributes to foundational research efforts towards transforming healthcare practice to be more aligned with humanised and equitable values within increasingly complex healthcare organisational settings. Designing culture change interventions that align more suitably with the values-driven categories identified in this literature review may increase the effectiveness and sustainability of these interventions and reform efforts at organisational and systemic levels.
Originality/value
This article presents a comprehensive framework to approach healthcare organisational reform through shared and equitable models of operation, management and governance rather than continuing to promote narrowly defined outcomes derived from commodified models of healthcare practice.