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Article
Publication date: 31 December 2007

Pi‐Chuan Sun

This paper aims to provide suppliers with an important direction in customer relationship management to apply organizational resources to understanding patterns and rules…

436

Abstract

Purpose

This paper aims to provide suppliers with an important direction in customer relationship management to apply organizational resources to understanding patterns and rules particular to a specific context, since the expertise deployment leads to increasingly effective issue diagnosis and problem solving. And to provide suppliers with an important government mechanism that co‐development with buyers not only reduces transaction cost, but also enhances performance.

Design/methodology/approach

The conceptual model is empirically tested using cross‐sectional survey data, based on the administering of mail questionnaires to key informants within a sample of 133 Taiwanese contract manufacturers of information products. A preliminary examination of the validity of these measures is conducted with a view to examining the item‐to‐item correlations for the set of items corresponding to each of the theoretical constructs. The hypotheses were tested by ordinary least‐square regression analysis.

Findings

It is found that the joint new product development (JNPD) activities are positively related to the supplier's relationship performance (RP). Moreover, the supplier's domain knowledge specificity (DKS) positively influences the degree of JNPD and RP. Besides, it is also found that the effect of DKS on RP is partially mediated by JNPD.

Research limitations/implications

This research collected data from only one partner to deal with supplier‐buyer dyads. The causal arguments are made in this research and yet offer only a cross‐sectional test for these arguments. This study focused on limited variables only.

Practical implications

It is essential for suppliers to apply organizational resources to understanding patterns and rules particular to a specific context, since the expertise deployment leads to increasingly effective issue diagnosis and problem solving. Suppliers may conduct co‐development with buyers not only to reduce transaction cost, but also to enhance performance.

Originality/value

This paper fulfils an identified information/resources need and offers practical help to suppliers implementing governance strategy.

Details

International Journal of Commerce and Management, vol. 17 no. 1/2
Type: Research Article
ISSN: 1056-9219

Keywords

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Article
Publication date: 7 December 2015

Pi-Chuan Sun, Hsien-Long Huang and Fang-Yi Chu

The purpose of this paper is to examine how health consciousness and nutrition self-efficacy influence attitudes towards and use of nutrition labels, the moderating effect of…

927

Abstract

Purpose

The purpose of this paper is to examine how health consciousness and nutrition self-efficacy influence attitudes towards and use of nutrition labels, the moderating effect of nutrition knowledge between health consciousness and nutrition label attitude, and the impact of the consumer’s ethical evaluation of a business on nutrition label use.

Design/methodology/approach

This study proposes an integrative model that includes health consciousness, nutrition self-efficacy, nutrition knowledge, nutrition label attitude, ethical evaluation, and nutrition label use. Empirical data were collected from a famous website in Taiwan by a non-ordered questionnaire to decrease the priming effect, and 306 valid questionnaires were collected. The collected data were analysed using SPSS and AMOS software.

Findings

The results show that both health consciousness and nutrition self-efficacy have direct effects on nutrition label attitude, and this attitude will influence label use. There is a moderating effect of nutrition knowledge, in terms of both subjective and objective nutrition label knowledge, between health consciousness and nutrition label attitude. However, the moderating effect in the low nutrition label knowledge group is slightly greater than in the high nutrition label knowledge group. The consumer’s ethical evaluation of businesses affects nutrition label use.

Originality/value

This study is the first to indicate that nutrition label knowledge, both subjective and objective, will moderate the relationship between consumers’ health consciousness and their attitude towards nutrition labels. Furthermore, this study affirms the relationship between the consumer’s ethical evaluation of a firm and nutrition label use.

Details

British Food Journal, vol. 117 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 20 January 2012

Pi‐Chuan Sun, Hsu‐Ping Chen and Kuang‐cheng Wang

The purpose of this paper is to explore the impacts of product harm, consumers' product knowledge and firms' negative information disclosure on ethical evaluation of a firm…

1805

Abstract

Purpose

The purpose of this paper is to explore the impacts of product harm, consumers' product knowledge and firms' negative information disclosure on ethical evaluation of a firm, especially, the moderating effects of product knowledge and negative information disclosure.

Design/methodology/approach

A 3×2×2 between‐subject design with three levels of product harm, two levels of product knowledge, and two treatments of negative information was used in this study. The experimental product is diet food.

Findings

The findings reveal that the level of product harm affects consumers' ethical evaluation. Furthermore, the individual's ethical evaluation will influence his or her purchase intention. The main effect of subjective knowledge is significant while its moderating effect is not significant. It is also found that the negative information disclosure will lower consumer's ethical evaluation of a firm, and the effect of product harm on ethical evaluation will be stronger for harmful products than for harmless products when the negative information is disclosed.

Practical implications

Marketers might need to be especially responsive if their practices result in a diminished reputation for their firms and lost sales. Exploiting the vulnerability of consumers or worsening their situation by marketing harmful products might be evaluated as unethical under principles of justice. It is suggested that marketers include increased disclosures of actual product harm levels relative to industry norms.

Originality/value

Consumers' product knowledge and firms' negative information disclosure are integrated into the model, exploring the effect of product harm on consumer's ethical evaluation of a firm and their moderating effects are discussed.

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Article
Publication date: 16 November 2010

Pi‐Chuan Sun

This purpose of this study is to examine the impacts of trivial attribute and product involvement on product evaluation in different product‐line extensions.

4807

Abstract

Purpose

This purpose of this study is to examine the impacts of trivial attribute and product involvement on product evaluation in different product‐line extensions.

Design/methodology/approach

In this study, a 2×2×2 between‐subjects experiment was conducted.

Findings

It was found that the product with trivial attributes has a higher evaluation than those without trivial attributes in the upward extension situation. The highly involved product with trivial attributes is more positively evaluated than those without trivial attributes.

Research limitations/implications

During the experimental process, the subjects read only the product information described in words and photographs.

Practical implications

Firms can differentiate their products by trivial attributes to create implied benefits. However, a trivial attribute does not always function well for all products, and positive evaluation is associated with trivial attributes coupled with price.

Originality/value

The paper examines the interaction effect among trivial attributes, product involvement and product‐line extension strategy.

Details

European Journal of Marketing, vol. 44 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Content available
Article
Publication date: 31 December 2007

Kate Snowden

840

Abstract

Details

International Journal of Commerce and Management, vol. 17 no. 1/2
Type: Research Article
ISSN: 1056-9219

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