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This study addresses the empirical results of the spillover effect with export as the primary economic activity that enhances local businesses' total factor productivity (TFP). A learning mechanism is expected to be generated and used as the basis for the policy implication.

This study adopted the Cobb–Douglas function and multiple estimation approaches, including the generalized method of moments, the Olley–Pakes and the Levinsohn–Petrin estimation techniques. The findings were estimated based on the panel data of a Vietnamese local businesses survey conducted by the General Statistics Office of Vietnam (GSO) from 2010 to 2019.

The results showed that the highest TFP belongs to the businesses in the Southeast region, the Mekong Delta region, the mining industry and the foreign-invested enterprises. The lowest impacted TFP are businesses in the Northwest region and agricultural, forestry and fishery sectors. In addition, the estimated results also show that the positive spillover effect on TFP is shown through forward and backward linkage. The negative spillover effect is expressed through the backward and horizontal channels.

This study offers original empirical evidence on the learning mechanisms via which exports contribute to productivity improvement in a developing Asian economy, so making a valuable contribution to the existing academic literature in this domain. The findings of this research make a valuable contribution to the advancement of understanding on the many ways via which spillover effects manifest such as horizontal, forward, backward and supplied-backward linkage.

The study's findings indicate that it is advisable for governments to give priority to the development and improvement of forward and supply chain linkages between exporters and local suppliers. This approach is recommended in order to optimize the advantages derived from export spillovers. At the organizational level, it is imperative for enterprises to strengthen their technological and managerial skills in order to efficiently incorporate knowledge spillovers that originate from overseas partners and trade counterparts.

This study sheds new evidence on the export spillover effect on productivity in emerging economies, with Vietnam as the case study. The paper contributes to the research's originality by adopting novel methodological aspects to estimate local businesses' impact on total factor productivity.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2023-0373

The chapter focuses on brand image and its role in business relationship initiation. The chapter takes the perspective of personal brands, CEO branding in particular, and discusses how brand image of the CEO affects the establishment of new relationships. The corporate brand image provides a first insight into, for instance, perceived quality, while the CEO brand is a strategic combination of the CEO image and CEO reputation. An empirical case study exemplifies and illustrates how the corporate brand and the CEO brand interlink. The reader learns that a strong CEO brand may outperform the corporate brand in the initial stage of establishing new business relationships. Trust and commitment are highlighted through the case, inducing that business relationship performance is dependent on personal interaction and network bonds between the actors. The personal brand of the CEO is an important element in branding strategies and a strategic tool for organizations active in the B2B domain. This relates specially to partner selection and the stage of initiating business relationships. Furthermore, both rational and emotional factors are considered when business partners evaluate each other, in search for information and cues as regards the history of the partner. Eventually, trust is created between the partners, and the relationship is initiated.

From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event attendees' intentions in the celebrity endorsement process in the context of events.

Paper-based and online surveys were used to collect data from 759 Vietnamese respondents, aged 15 and above, who followed domestic or international celebrities and were interested in various events taking place in Vietnam. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.

The results confirmed the cognitive, affective and hybrid cognitive-affective pathways among antecedents, celebrity attachment and event participation intentions.

Future studies need to validate these findings across diverse cultural settings and larger participant pools to enhance their applicability. Exploring celebrity endorsement for events from an international follower perspective could offer valuable insights. Future research should consider these factors when interpreting results. It may benefit from conducting longitudinal or mixed-method studies to improve generalizability. Additional moderating variables are necessary, as research on the celebrity endorsement process for events evolves.

This study contributes to the literature on celebrity endorsement within event marketing, emphasizing the customer-brand relationship and attachment theory. It extends existing research that primarily examines how celebrity attachment influences event attendees' intentions in the celebrity endorsement process by validating a serial mediation model.

This paper examines how the degree of happiness affects corporate risk-taking and the moderating influence of family ownership of firms on this relationship.

The authors use an international sample of 17,654 firm-year observations from 24 countries around the world from 2008 to 2016.

Using the happiness index from the World Happiness Report developed by the United Nations Sustainable Development Solutions Network, the authors show that a country's overall happiness is negatively correlated with risk-taking behavior by firms. The findings are robust to an alternative measure of risk-taking by firms. Further analyses document that the negative influence of happiness on firm risk-taking is more pronounced for family-owned firms.

The paper is consistent with the notion that happier people are likely to be more risk-averse in making financial decisions, which, in turn, reduces corporate risk-taking.

This study contributes to the broad literature on the determinants of corporate risk-taking and the growing literature on the role of sentiment on investment decisions. The authors contribute to the current debate about family-owned firms by demonstrating that the presence of family trust strengthens the negative influence of happiness on corporate risk-taking, a topic that has been unexplored in previous studies.

This empirical study aims to investigate how employee responses to corporate social responsibility (CSR) (i.e. perception of and participation in CSR initiatives) can affect career adaptability in the Vietnamese service industry. Furthermore, the mediating mechanism of psychological capital (PsyCap) and the moderating role of moral identity are explored in this relationship.

The target population for this study includes employees working for service enterprises in which CSR practices are conducted, such as tourism, hospitality, retail, education and others in Vietnam. The data from 685 responses were analyzed for measurement model analysis and structural model analysis using SPSS, AMOS and SmartPLS.

The findings of this study reveal that CSR perception and CSR participation have significant positive effects on career adaptability through PsyCap. This study also confirms that the positive association between CSR perception and PsyCap is more pronounced among employees with a higher level of internalized moral identity and symbolic moral identity.

The collection of data involving multiple dimensions at once did not allow the study to accurately assess the effect of variables over time. Further studies that want to look closely at the impact of perception of and participation in CSR should collect data longitudinally and follow up the target sample over a period of time. Besides, moral identity is a context-dependent construct associated with various social and cultural institutions. Meanwhile, Western moral identity emphasizes individual-oriented morality; Eastern cultures consider a socially oriented person to be highly moral; therefore, this study’s findings might not be appropriate for Western culture. To enrich the existing CSR framework, future studies may attempt to unveil the intervening mechanism of other psychological factors, such as psychological safety, or explore the predictions for other career-related outcomes, such as career satisfaction in the CSR context. Finally, both CB-SEM and PLS-SEM methods can be combined to analyze complex models, especially high-order models.

By leveraging influence processes within the model, service managers can foster human resource development in the workplace by raising the active involvement of employees in CSR activities.

This research enriches the literature on CSR and employee-related outcomes by formulating a conceptual model focusing on employee responses to CSR as key antecedents. This study also contributes to the existing understanding of the CSR context by empirically investigating micro-level CSR in an emerging economy like Vietnam.

This paper investigates the key determinants affecting household spending for university degree in Vietnam. This paper serves as empirical evidence for policymakers to select appropriate factors to estimate financial needs for university students in Vietnam.

We employ an innovative variable selection approach with adaptive LASSO for Tobit Regression Model.

The results suggest income, region and ethnicity play significant roles in determining higher education expenditure at Vietnamese households. Gender-related indicators (such as gender of household head, student’s gender), distance to school, occupations, etc. are empirically insignificant.

This study proposes a data-driven method by interfering regulation and Tobit regression to understand the divergence in higher education spending. Especially, adaptive LASSO was first introduced to identify key determinants of higher education expenditure at household level in Vietnam. It hopes to tackle over-fitting problems of traditional OLS regression in previous literature.

This study aims to evaluate the impact of several factors on the continuance participation intention of service providers in the sharing economy business model, i.e. food delivery application (FDA) service.

Based on primary data collected from 282 service providers, this study used partial least squares structural equation modeling (PLS-SEM) to validate measurement scales and the proposed model.

The SEM analysis revealed that service providers’ intention to continue participating was influenced by perceived social benefit, perceived economic benefit and the corporate image of the service enabler. Notably, the relationship between perceived social benefit and continuance participation intention is moderated by the service enabler’s corporate image. Furthermore, this study identified four antecedents that impact on perceived benefit of service providers, namely, market attractiveness, and marketing capabilities of service enabler, delivery quality and customers’ positive affective response. However, the effect of marketing capabilities of the service enabler on perceived economic benefit was found to be irrelevant.

This study enriches the authors’ understanding of the factors that promote service providers’ intention to continue participating in the sharing economy business model, particularly within the context of FDAs. Based on the findings, the study offers both theoretical and practical implications for service enablers, policymakers and technology providers to enhance stakeholder engagement in the sharing economy business model.

“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s participation and achievements in scientific research is considered a great and important resource for industrialization and modernization. Even so, are there gender differences in scientific achievement in the social science research institutes in Vietnam? What factors influence the scientific achievement of female social researchers? The answers will be based on data from a 2017 survey with a sample of 756 researchers, of which 77.6% were female. The survey was conducted by the Vietnam Academy of Social Sciences, a leading, ministry-level national center for the social sciences in Vietnam. This chapter analyzed the scientific achievements of researchers through their position as principal investigators of research projects and their publications, and factors that may impact this. Bivariate and multivariate analyses of factors that may affect the scientific achievement of researchers found that gender differences in academic achievement in the social sciences in Vietnam was still prevalent. Female researchers’ scientific achievements were lower than those of their male counterparts. The contribution to science of Vietnamese female researchers was limited by many different factors; the most important were the academic rank of the researchers and gender stereotype that considered housework the responsibility of women.

The purpose of this study is to investigate the impact of servant leadership on frugal innovation through the mediating role of corporate social responsibility to employees.

This study used a quantitative research method and structural equation modeling to test hypotheses in the proposed research model based on a sample of 325 Vietnamese firms.

The research findings indicated that five dimensions of servant leadership including empowerment, humility, standing back, stewardship and authenticity are positively related to frugal innovation. Moreover, corporate social responsibility to employees partially mediates the connections between five servant leadership’s dimensions and frugal innovation.

This study provides important insights and a novel approach for leaders of Vietnamese small and medium-sized firms to improve their firms’ frugal innovation capability through leadership practice and corporate social responsibility to employees.

This study significantly fills research gaps in the literature and advances the understanding of how servant leadership promotes corporate social responsibility to employees to improve frugal innovation.