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Article
Publication date: 14 August 2017

Philipp Schramm

The paper aims to show how a Detroit-based company recovered from a fractured culture and staggering projected financial loss by igniting a cultural revolution fueled by listening…

924

Abstract

Purpose

The paper aims to show how a Detroit-based company recovered from a fractured culture and staggering projected financial loss by igniting a cultural revolution fueled by listening and employee engagement.

Design/methodology/approach

After setting the scene in post-recession Detroit, the case study walks the reader through how the company defined its turnaround goals, engaged its workforce to inspire widespread cultural change and how it is sustaining momentum.

Findings

The paper provides a detailed account of implementing a listening-focused culture and the positive impact it had on Webasto. It suggests that widespread organizational change is only possible when all employees are engaged and involved in the process.

Originality/value

This paper illustrates a real-world example of how an automotive supplier took a people-focused approach to engage its workforce with listening to drive culture change and ultimately impact an organization’s bottom line.

Details

Strategic HR Review, vol. 16 no. 4
Type: Research Article
ISSN: 1475-4398

Keywords

Available. Content available
Article
Publication date: 14 August 2017

Javier Bajer

335

Abstract

Details

Strategic HR Review, vol. 16 no. 4
Type: Research Article
ISSN: 1475-4398

Available. Open Access. Open Access
Article
Publication date: 14 June 2022

Thomas Dahl and Eirik J. Irgens

Is there a specific way of thinking about organisational learning in Nordic countries? Are concepts such as organisational learning and learning organisations imported, or do they…

2150

Abstract

Purpose

Is there a specific way of thinking about organisational learning in Nordic countries? Are concepts such as organisational learning and learning organisations imported, or do they emerge with specific meanings from more local discourses? Beyond that, are they supported by specific learning theories? The purpose of this paper is to trace the way that the concepts of organisational learning and learning organisations appear in research and policy documents in Norway and to identify what sort of learning theories pertain to those concepts. The authors discuss whether Norway’s case exemplifies a Nordic way of thinking about learning in organisations.

Design/methodology/approach

Through an archaeological investigation into the concepts of organisational learning and learning organisations, the authors explore the theoretical and cultural framing of the concepts in research and policy. The authors limit our work to large industrial field experiments conducted in the 1960s and to large education reform in the 2000s.

Findings

During the industrial field experiments in the 1960s, the concept of organisational learning evolved to form participatory learning processes in non-hierarchical organisations able to contribute to democracy at work. Education policy in the 2000s, by contrast, imported the concept of the learning organisation that primarily viewed learning as an instrumental process of knowledge production. That strategy is incommensurable to what we define as a Nordic way, one in which learning is also understood as a cultural and social process advanced by democratic participation.

Originality/value

The authors add to organisational learning theories by demonstrating the importance of cultural context for theories and showing that the understanding of learning is historically and culturally embedded.

Details

The Learning Organization, vol. 29 no. 3
Type: Research Article
ISSN: 0969-6474

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Article
Publication date: 7 September 2010

Philipp Broeckelmann

The purpose of this paper is to show how projective techniques – in particular cartoon tests – give useful insights when used as a tool for conducting marketing research into…

3012

Abstract

Purpose

The purpose of this paper is to show how projective techniques – in particular cartoon tests – give useful insights when used as a tool for conducting marketing research into innovative products and services. The paper presents results from four studies on mobile services that were conducted with cartoon tests.

Design/methodology/approach

Using specially developed cartoon tests on four topics in the realm of innovative mobile services, 669 participants (mostly students) were individually and personally interviewed. Each participant was presented with exactly one cartoon test. Each cartoon test had three to four variations. Thus, consumers' reactions to different results of the confrontation with mobile services could be explored. Using content analysis, participants' projections were examined.

Findings

Cartoon tests are a useful research method for researching products and services that the general population are not yet familiar with. Furthermore, specific findings from consumers' confrontation with cartoon tests on mobile advertising, usage of mobile price comparison services and mobile shopping are presented.

Originality/value

A well‐known, but – for the purposes of marketing research – rather seldom used method is applied to research on innovations. The paper shows that using projective techniques is fruitful to gain an understanding of consumers' latent attitudes and behavioral intentions towards mobile service innovations.

Details

Qualitative Market Research: An International Journal, vol. 13 no. 4
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 1 August 2001

Jaroslav Mackerle

Gives a bibliographical review of the error estimates and adaptive finite element methods from the theoretical as well as the application point of view. The bibliography at the…

1686

Abstract

Gives a bibliographical review of the error estimates and adaptive finite element methods from the theoretical as well as the application point of view. The bibliography at the end contains 2,177 references to papers, conference proceedings and theses/dissertations dealing with the subjects that were published in 1990‐2000.

Details

Engineering Computations, vol. 18 no. 5/6
Type: Research Article
ISSN: 0264-4401

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