Lei Wang, Philip Pong Weng Wong and Elangkovan Narayanan Alagas
Prior studies mostly investigated the relationship between the cognitive characteristics of individuals and their pro-environmentalism, addressing the need for green hotel…
Abstract
Purpose
Prior studies mostly investigated the relationship between the cognitive characteristics of individuals and their pro-environmentalism, addressing the need for green hotel operators to understand the different green purchase patterns of consumers. The problem is that, although consumers claim they are concerned about environmental issues, their purchasing behaviour does not translate, in practical terms, into actually booking green hotels. In other words, the connection between altruism, environmental knowledge and consumer visiting green hotel is fairly unexplored in the literature. This study aims to analyze the relationships of three types of altruism and two types of environmental knowledge with attitude and intention.
Design/methodology/approach
An integrated theoretical research model was used, based on the value–belief–norm theory of environmentalism. The collection of 248 questionnaires was followed by subsequent empirical testing of the proposed hypotheses, which was performed using SPSS and AMOS.
Findings
The resulting outcomes show a significant positive relationship between green purchase attitude and intention. Further, the biospheric, altruistic and collectivistic values, as well as subjective and objective knowledge were shown to positively influence attitude and intention towards green hotel selection, respectively.
Research limitations/implications
Because of the chosen online sampling method, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further.
Originality/value
This paper fulfils an identified need to study how visiting green hotel can be influenced by different types of altruism and environmental knowledge.
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Lei Wang, Philip Pong Weng Wong and Qi Zhang
Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions. This study aims to examine the…
Abstract
Purpose
Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions. This study aims to examine the relationships between animosity, ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC), destination overall image (DOI) and destination visit intention (DVI).
Design/methodology/approach
A quantitative approach was used using a survey methodology involving 402 student responses. The proposed hypotheses were empirically tested with SPSS and AMOS.
Findings
The results demonstrated that animosity and ethnocentrism negatively influenced DOI and DVI. A positive relationship was reported between attitude, DOI and DVI. Additionally, SN and PBC positively influenced DVI. Ethnocentrism, PBC and DOI were also identified with statistically significant differences through gender. Meanwhile, statistically significant differences in attitude, PBC, DOI and DVI were evident between postgraduate students and the counterparts.
Originality/value
This study extends the existing knowledge on how animosity and ethnocentrism influenced DOI and DVI in tourism literature and benefitted Western tourism and key stakeholders in tourism.
目的
以往的旅游文献忽视了影响个人旅游目的地决策的负面动机或态度因素。本研究考察了敌意、民族中心主义、态度、主观规范(SN)、感知行为控制(PBC)、目的地总体形象(DOI)和目的地访问意向(DVI)之间的关系。
设计/方法/方式
本文采用定量方法之中的调查问卷方法, 涉及402名学生的答复。用SPSS和MOS对提议的假设进行了经验测试。
发现
结果表明, 敌意和民族中心主义对多利和DVI产生了负面影响。态度、DOI和DVI之间有积极的关系。此外, SN 和 PBC 对 DVI 产生了积极影响。民族中心主义、PBC 和 DOI 也被确定为通过性别在统计学上显著差异。同时, 研究生与配对物的态度、PBC、DOI、DVI在态度上存在明显差异。
原创性/价值
本研究扩展了关于敌意和民族中心主义如何影响旅游文献中和DVI的现有知识, 并有利于西方旅游业和旅游业主的发展。
Elección de Destino de los Viajeros entre Estudiantes Universitarios en China en medio de COVID-19: Ampliar la Teoría del Comportamiento Planificado
Propósito
La literatura turística anterior descuidó los elementos motivacionales o actitudinales negativos que influyen en las decisiones de destino de viaje de las personas. Este estudio examinó las relaciones entre la animosidad, el etnocentrismo, la actitud, la norma subjetiva (SN), el control de comportamiento percibido (PBC), la imagen general de destino (DOI) y la intención de visita de destino (DVI).
Diseño/metodología/enfoque
Se empleó un enfoque cuantitativo utilizando una metodología de encuesta que implicaba 402 respuestas de los estudiantes. Las hipótesis propuestas se probaron empíricamente con SPSS y AMOS.
Resultados
Los resultados demostraron que la animosidad y el etnocentrismo influyeron negativamente en doi y DVI. Se informó de una relación positiva entre la actitud, doi y DVI. Además, SN y PBC influyeron positivamente en el DVI. El etnocentrismo, el PBC y el DOI también se identificaron con diferencias estadísticamente significativas a través del género. Mientras tanto, las diferencias estadísticamente significativas de actitud, PBC, DOI y DVI eran evidentes entre los estudiantes de posgrado y las contrapartes.
Originalidad/valor
Este estudio amplía los conocimientos existentes sobre cómo la animosidad y el etnocentrismo influyeron en el DOI y la DVI en la literatura turística y beneficiaron al turismo occidental y a las principales partes interesadas en el turismo.
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Lei Wang and Philip Pong Weng Wong
The purpose of this study is to examine the relationship between religiosity, green purchase attitude (GPA), subjective norm (SN), perceived behavioural control (PBC) and green…
Abstract
Purpose
The purpose of this study is to examine the relationship between religiosity, green purchase attitude (GPA), subjective norm (SN), perceived behavioural control (PBC) and green purchase intention (GPI) towards the selection of environmentally friendly hotel. The current study argues that consumers’ incentive variable, namely, religiosity, can influence consumers’ environmentally friendly hotel selection.
Design/methodology/approach
This study had successfully gathered 404 completed questionnaire sets through online surveys. All survey data were subjected to descriptive analysis and analysis of variance using SPSS. Besides that, confirmatory factor analysis and structural equation modelling were performed for the testing of hypotheses.
Findings
The results suggest that religiosity significantly and positively influences GPA, SN, PBC and GPI. Furthermore, GPA and PBC positively and significantly influence GPI. The SN also displays significant positive influence on GPA, while GPA plays a full mediation role between SN and GPI. In addition, statistically significant differences in religiosity, SN and PBC were obtained between religious affiliations of consumers towards environmentally friendly hotel selection.
Originality/value
This study extended the existing knowledge based on the selection of environmentally friendly hotels among religious consumers in the tourism literature. Besides that, these empirical findings would greatly benefit hotel managers and other key stakeholders in the tourism industry.
Details
Keywords
Muhammad Ashraf Fauzi, Heesup Han, Sandra Maria Correia Loureiro, Antonio Ariza-Montes and Walton Wider
Service providers and tourism players have introduced the green hotels concept to mitigate detrimental environmental impact. This study aimed to review the literature on green…
Abstract
Purpose
Service providers and tourism players have introduced the green hotels concept to mitigate detrimental environmental impact. This study aimed to review the literature on green hotels based on bibliometric analysis.
Design/methodology/approach
In analyzing the potential and significant subject of the tourism industry and concern on environmental issues, this study evaluates the themes based on the past, present and future trends in green hotels from a bibliographic database retrieved from the Web of Science (WoS).
Findings
Several themes were identified from the role of the theory of planned behavior and predictors of consumers' intention to visit green hotels.
Practical implications
Implications were discussed mainly related to green hotels contribution towards sustainable tourism and its role in shaping the tourism sector's landscape. Among the practical implications include rewards by the authorities in the form of incentives or tax relief to green hotel operators, which will encourage conventional hotel transformation into green hotels. Furthermore, green hotels will be at the forefront of tourism and hospitality brands, requiring substantial green marketing initiatives. Sooner or later, opting for green hotels while traveling will be the norm among travelers.
Originality/value
The green hotels have emerged as a way to tackle the environmental issues related to tourism and hospitality while at the same time, allowing the industry to flourish. This research is one of the scant studies that provide a comprehensive overview about green hotel studies and offer future research agendas.