To identify the relative effects of three features of response toward web interface (RWI) on their advertising promotion effectiveness as measured by the number of accesses to…
Abstract
Purpose
To identify the relative effects of three features of response toward web interface (RWI) on their advertising promotion effectiveness as measured by the number of accesses to various web pages.
Design/methodology/approach
A factorial design experiment was conducted on the internet to empirically test the hedonic stimulation web interface model developed by the authors.
Findings
The results reveal that there are three main effects and two two‐variable interactions which are found to be significant. In respect to our hedonic stimulation web interface design model (HSWIDM). No three variables of the hedonic salience interact simultaneously.
Research limitations/implications
Among the potential limitations of this research is the main effect of colour in the design of the experiment. The other potential limitation is related to the broad assumption of subjects selected.
Practical implications
In operational terms, the major finding regarding the key aim of this research is that all three hedonic salience variables have a main effect and lead to a hedonic valance.
Originality/value
The research adds to the body of literature and knowledge focusing on quantitative internet research and analysis of data using a practical factorial design and analysis method as exemplified in the use of Yates' forward analysis of factorial experiment.
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The purpose of this paper is to build on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly…
Abstract
Purpose
The purpose of this paper is to build on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors, and examining the data through mean difference testing and factor analysis, the comparability of the views was examined. Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives.
Design/methodology/approach
The study builds on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors and examining the data through mean difference testing and factor analysis, the comparability of the views was examined.
Findings
Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives.
Research limitations/implications
For the present work, it would be desirable to ascertain that the figures reported apply to other night markets in Hong Kong and China. Further, the generalizability of the results for different market types, those that offer food or cater to specific interests needs examination. The possibility exists that the general night market will fold as specific tailored options, such as craft, art, flower and homewares themed spaces replace the basic all-purpose format.
Practical implications
The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention.
Social implications
The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention.
Originality/value
The broad aim of the study can be identified as the desire to examine the compatibility of vendor and tourists’ views, and the more specific aims of this broad agenda will be articulated after reviewing the core conceptual ideas driving the work.
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Michael Lewis, Jane Ireland, Carol Ireland, Gail Derefaka, Kimberley McNeill and Philip Birch
This paper aims to assess whether the factor structure of the Psychopathic Processing and Personality Assessment (PAPA) could be confirmed in a large community sample (n = 1,850)…
Abstract
Purpose
This paper aims to assess whether the factor structure of the Psychopathic Processing and Personality Assessment (PAPA) could be confirmed in a large community sample (n = 1,850), comprising three subsamples of adult men (n = 189, 248 and 198) and women (n = 499, 469 and 247). It was predicted that the four-factor solution originally proposed in earlier studies (i.e. dissocial tendencies, emotional detachment, disregard for others, lack of sensitivity to emotion) would be replicated and produce a multi-dimensional structure consistent across sex.
Design/methodology/approach
This study explored the structure of the newly developed PAPA among a non-forensic sample.
Findings
Although exploratory analysis indicated a four-factor solution, the structure was different with “lack of sensitivity to emotion” being replaced by “responsiveness to perceived aggression.” Confirmatory analyses supported this structure among women, yet a three-factor structure was preferred for men that excluded emotional detachment.
Research limitations/implications
This study highlights the importance of attending to sex differences when assessing for psychopathy.
Originality/value
This is the first confirmatory factor analysis completed on the PAPA, with the findings conveying its value when assessing for psychopathic traits among a community sample.
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Rossella C. Gambetti, Robert Kozinets and Silvia Biraghi
Social media platforms have matured into significant arenas for moral conflict and often intense confrontation between brands and their consumers. This research aims to scrutinize…
Abstract
Purpose
Social media platforms have matured into significant arenas for moral conflict and often intense confrontation between brands and their consumers. This research aims to scrutinize the strategic development of a fresh brand entity deliberately detached from its morally compromised corporate parent, intended to reshape public perceptions and elude regulatory scrutiny.
Design/methodology/approach
Promoted as a center for transformative dialogue and innovation, Mission Winnow by Philip Morris is a novel example of a brand creating an entirely separate brand entity to provide sponsorship, and to associate itself with new brand values. This study employs a multisited netnography through which the posts and conversations on Mission Winnow’s platform and website hub are captured and interpreted, as well as the branded content and the free flows of consumers’ conversations generated around the brand on social media.
Findings
Findings reveal a broad interchange of moral controversy, acceptance and opposition discourses on social media. When consumers’ acceptance narratives gain traction, consumers extend their support toward the new brand entity, employing strategies that echo moral rationalization and decoupling. When resistance narratives dominate, consumers consciously draw connections between the decoupled brand and the parent brand’s immoral behavior.
Originality/value
This study expands upon prior research into brand activism and consumers’ moral reasoning toward controversial brands, linking the notion of brand decoupling to brand activism discourse and introducing key underexplored aspects like the power of imagery, linguistic creativity and nostalgia. Moreover, it presents significant implications for a more nuanced understanding of the important interrelationship of brand decoupling and recoupling on social media.
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Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects…
Abstract
Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.
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The purpose of this paper is to investigate the paradox that arises when firms simultaneously share and protect their knowledge in an alliance with other organizations. The goal…
Abstract
Purpose
The purpose of this paper is to investigate the paradox that arises when firms simultaneously share and protect their knowledge in an alliance with other organizations. The goal of this paper therefore is to explore this tension field in such a coupled open innovation process and to identify which strategies can be developed to cope with this tension.
Design/methodology/approach
The study was initially guided by a literature review and exploratory interviews, and it ultimately develops an inductive framework based on a multiple case study approach. The paper presents eight cases of a focal firm involved in a particular R&D collaboration. The case studies are based on a variety of data sources, including a number of semi‐structured interviews.
Findings
This paper unravels the tension field of knowledge sharing and protection in R&D collaborations, with the knowledge characteristics at the core and with the knowledge embodiment and relational dimension as mediating factors. These forces are in turn influenced by the collaboration characteristics and environment. Moreover, the case studies show different ways to cope with the tension between knowledge sharing and protection, such as an open knowledge exchange strategy and a layered collaboration scheme with inner and outer members. Licensing is moreover presented as a concrete way to implement such coping strategies.
Originality/value
This paper provides an holistic perspective on the knowledge paradox in R&D collaborations as a coupled process of open innovation. Moreover, it describes two concrete strategies to cope with the tension field as well as the role and implications of licensing as a particular mechanism to overcome the open innovation paradox.
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The Hong Kong government emphasizes very much the importance of achieving the “financial stability” objective, and has been very successful in controlling expenditure growth and…
Abstract
The Hong Kong government emphasizes very much the importance of achieving the “financial stability” objective, and has been very successful in controlling expenditure growth and in accumulating fiscal reserves. This remarkable performance is attributed to adhering consistently to budgetary guidelines. Managing the financial budgets through budgetary guidelines is a unique feature of the Hong Kong fiscal system. Discusses the role of budgetary guidelines in the Hong Kong fiscal system, and reviews the evolution of these budgetary guidelines since the early 1970s. It turns out that the guideline on expenditure growth is the most important budgetary guideline. Fiscal performance is assessed against these budgetary guidelines. With the financial stability objective having long been achieved, strict adherence to these budgetary guidelines would unduly constrain social and economic developments in Hong Kong. Recommends comprehensive review of the role and function of these budgetary guidelines.
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Matthias Jahn, Claudia Piesche and Stefan Jablonski
Today's requirements concerning successful learning support comprise a variety of application scenarios. Therefore, the development of supporting software preferably aims at…
Abstract
Purpose
Today's requirements concerning successful learning support comprise a variety of application scenarios. Therefore, the development of supporting software preferably aims at modular design. This article discusses requirements regarding flexibility of e‐learning systems and presents important principles, which should be met by successful systems. The purpose of this paper is to achieve a highly flexible system as follows: first of all, the system itself should be capable of easily being integrated into other systems. Second, the approach should allow easy integration of new components, respectively, existing resources without the need to adapt the whole system.
Design/methodology/approach
Guided by the results of previous projects and by various experiences in online education the importance of modular structures of an effective architecture as well as for the system usage were discovered. Accordingly, existing e‐learning systems were examined and some deficiency regarding support of synchronous learning activities were found.
Findings
The architecture of the Meeting Room Platform (MRP) is introduced as an example implementation of synchronous communication and collaboration systems. In addition to fulfilling explained flexibility requirements, it is configurable in a way so that the user can choose a set of services he wants to provide in online meetings.
Originality/value
With aforementioned aspects of flexibility in mind, the concept of the MRP system differs from existing systems and constitutes a new approach in designing synchronous e‐learning environments. Finally, various use cases as described in this article show the benefit of this approach more detailed.
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Jayantha P. Liyanage and Uday Kumar
Most of the North Sea oil companies have recognized the need to adjust their management processes, including those concerned with operations and maintenance, to the changed and…
Abstract
Most of the North Sea oil companies have recognized the need to adjust their management processes, including those concerned with operations and maintenance, to the changed and changing business conditions in industry at large, particularly due to the volatile oil price. This has been a rationale to review organizational operations and maintenance policies by many. This paper describes findings from a research study on operations and maintenance performance conducted in the emerging operating environment with close cooperation of leading oil and gas organizations in the Norwegian continental shelf. An attempt has been made to develop an architecture for effective management of operations and maintenance performance linking results to performance drivers. This has further been extended to apply the balanced scorecard concept. The papers emphasize on the value rather than the cost of operations and maintenance in the emerging business environment, and stresses that there is a need to move from a plant‐based policy to a more or less long‐term business‐oriented approach.
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Manal M. Yunis, Kai S. Koong, Lai C. Liu, Reggie Kwan and Philip Tsang
The purpose of this paper is to examine the role that information and communication technologies (ICT) maturity plays in the achievement of global competitiveness at the country…
Abstract
Purpose
The purpose of this paper is to examine the role that information and communication technologies (ICT) maturity plays in the achievement of global competitiveness at the country level. The paper investigates the socio‐economic and technological factors that are most likely to be associated with ICT maturity, and then assesses their role in driving the global competitiveness wheel forward.
Design/methodology/approach
Secondary data were used, based on data sets generated by the World Bank, World Economic Forum, and UNESCO for the years 2003‐2007. The countries common to all reports were included, yielding a study sample of 93 cases. Cluster analysis was used to categorize countries in terms of ICT usage, readiness, and environment. Structural equation modeling was used to test the fit of a model employing these factors.
Findings
First, it was found that ICT plays an important role in driving a country's global competitiveness forward, with a stronger relationship existing in high readiness countries than in low readiness countries. Second, ICT maturity was found to mediate the relationship between ICT quality and R&D spending on one hand and global competitiveness on the other. Finally, the relationship between R&D spending and global competitiveness was found to be stronger for low readiness countries than for high readiness countries.
Practical implications
The paper's findings provide insights to managers and government policy makers regarding the effects of economic, social and technological factors on ICT maturity, as well as the relationship between ICT maturity and global competitiveness. Such insights can influence the standards, programs, and strategies that governments implement in order to attain and maintain global competitiveness.
Originality/value
The paper presents a holistic model that depicts the ICT maturity factors and their dynamic contributions to global competitiveness. Despite the considerable contributions of existing research in this domain, there is a lack of substantive research that examines the relationship at the country level between ICT maturity and its indicators on one hand and global competitiveness on the other. The paper is an attempt to fill this gap.