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The purpose of this study is to question the undifferentiated treatment of individual traders as “dumb noise traders?”. We question this undifferentiated verdict by conducting an analysis of the cognitive competence of individual investors.

The authors let experts (both experienced researchers as well as practitioners) assess the mathematical and verbal reasoning demands of investment tasks investigated in previous studies.

Based on this assessment, this paper concludes that individual investors are able to perform a number of complex cognitive actions, especially those demanding higher-order verbal reasoning. However, they seem to reach cognitive limitations with tasks demanding greater mathematical reasoning ability. This is especially unfortunate, as tasks requiring higher mathematical reasoning are considered to be more relevant to performance. These findings have important implications for future regulatory measures.

This study has two non-trivial limitations. First, indirect measurement of mental requirements does not allow authors to make definite statements about the cognitive competence of individual investors. To do so, it would be necessary to conduct laboratory experiments which directly measure performance of investors on different investment and other cognitively demanding tasks. However, such data are not available for retail investors on this market to the best of the authors’s knowledge. We therefore think that our approach is a valuable first step toward understanding investors’ cognitive competence using data that are available at this moment. Second, the number of analyzed (and available) tasks is rather low (n = 10) which limits the power of tests and restricts the authors from using more profound (deductive) statistical analyses.

This paper proposes to illustrate information in key investor documents mostly verbally (e.g. as proposed by Rieger, 2009), compel exchanges and issuers of retail derivatives to create awareness for the results of the reviewed studies and our conclusion and to offer online math trainings especially designed for individual investors to better prepare them for different trading activities, as these have been shown to be as effective as face-to-face trainings (Frederickson et al., 2005; Karr et al., 2003).

This study can only be considered as a first step toward understanding the cognitive limitations of individual investors indirectly and could be transferred to other market areas as well.

This study is the first to combine the assessment of outstanding researchers in this field with the results of previous studies. In doing so, this paper provides an overarching framework of interpretation for these studies.

Political campaigns are a form of bloodless but serious marketing warfare, and the various state and national races offer a unique opportunity to study the effectiveness of the winning candidates' marketing strategies and tactics. Trial‐and‐error adjustments to marketing strategy are made at an accelerated pace in political campaigns. The results can be seen in days or weeks, rather than the months or years of most industry programs. Toward the end of a major campaign, polls are taken weekly or even continuously.

The purpose of this study is to investigate the factors affecting behaviour intention (BI) to use and actual usages of investment-related FinTech services among the zoomers (Gen Z) and millennials (Gen M) retail investors of India.

The study explores the predictive relevance of actual adoption behaviour among the two different age categories of Indian retail investors. It uses the Unified Theory of Acceptance and Use of Technology-2 and the prospect theory framework as guiding frameworks. Data has been collected from 294 retail investors, actively engaged in the investment-related FinTech services. The multi-group analysis using variance-based partial least square structured equation modelling has been used to compare the two groups. The invariance between the two groups was achieved through measurement invariance assessment.

The study reveals distinct factors significantly affecting BI to use investment-related FinTech services among Gen Z and Gen M retail investors are performance expectancy (PE) to BI, perceived risk (PR) to BI, price value (PV) to BI and PR to service trust (ST).

This study provides insights for financial providers and policymakers, emphasizing different factors influencing BI to use investment-related FinTech services in both age groups. Notably, habit emerges as a common factor influencing the actual usage of investment-related FinTech services across Gen M and Gen Z retail investors in India.

This study explores the heterogeneous behaviour of the heterogenous population in the domain of technological adoption of investment-related FinTech services in India.

Dear reader, lift your eyes momentarily from these words and look around you, to observe how this world is fraught with traces of the East, the yeast fermenting your very existence. Your clothes, your food, your Sony television, your Honda Accord, etc. Even the physical distance between you and the East is blurred as the shirt made in China rubs against and seeps into the atoms of your skin, as the Kimchi Ramen from Korea enters your entrails, as images displayed on your Sony television are reflected upside down at the back of your eyeballs, as the very thought of yEast now leavens in your mind – “leaven” as in “the Levant,” the rising of the sun, hence the East.

Electronic mail (e‐mail) and messaging systems are a powerful means of communication which are fast become a primary means of communication. This paper aims to describe the need for expression in e‐mail.

This paper describes the need for expression in e‐mail and the development of a personalised e‐mail system. A survey is carried out to comprehend the derived meanings from visuals; as a result the prototype is formed.

This paper presents a prototype which utilises the idea of reading pictures as sentences and the semiotic and linguistic meaning derived from those sentences. The system aims to interpret the sender's thoughts and convey their emotion and personality through a combination of graphical components, image, and expressive typography. In contrast with the new developing successful language that is rapidly spreading in the use of mobile devices, this personalized e‐mail introduces a visual language that people will acquire in using their e‐mails. Initial findings are presented from exercises of visual literacy, where the viewer has to play a series of matching games with words and images in order to derive each user's meanings and interpretations.

This interactive piece is attempting to transform the static nature of e‐mail into a more dynamic form that can offer new ways to interpret verbal information visually. The device will instill the user's message with more authentic personalities and expressions.

Cognitive semiotics is something designers explore over time with intuition and experience. Introducing and equipping young designers in college, with regard to semiotics would speed up this essential and unavoidable mental process.

This research will accelerate the coming of emotion to computer systems. Graphic design should be viewed from a structuralism perspective as a language system, to extend the understanding of language from a spoken and written system of signs to a manner of visual signals. Designers play a part in reinventing and redefining signs and symbols.