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Article
Publication date: 1 April 2000

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629910290210. When citing the…

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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629910290210. When citing the article, please cite: Ralf Schellhase, Petra Hardock, Martin Ohlwein, (1999), “Customer satisfaction in business-to-business marketing: the case of retail organizations and their suppliers”, Journal of Business & Industrial Marketing, Vol. 14 Iss: 5/6, pp. 416 - 432.

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Journal of Business & Industrial Marketing, vol. 15 no. 2/3
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 December 1999

Ralf Schellhase, Petra Hardock and Martin Ohlwein

Develops an orientation system for measuring customer satisfaction. Reveals dimensions of satisfaction experienced by retailers, taking account of the relevant literature…

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Develops an orientation system for measuring customer satisfaction. Reveals dimensions of satisfaction experienced by retailers, taking account of the relevant literature, empirical studies on the satisfaction of retail organizations with their suppliers and the results of discussion with experts. Confirms that these are verified according to empirical criteria and quantified in respect of their contribution to delivering satisfaction to retailers. Identifies approaches on which to base activities, allowing suppliers of branded articles to give their customers greater customer satisfaction.

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Journal of Business & Industrial Marketing, vol. 14 no. 5/6
Type: Research Article
ISSN: 0885-8624

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