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“Kidfluencer” is a relatively new term and refers to where young people actively exert influence on lifestyle and consumer behaviour through the use of social media. This study focused on capturing the complexities of this phenomenon, and issues of concern for policymakers that subsequently occur.

The study used semi-structured interviews to capture the retrospective experiences of ten young people as “kidfluencers” on the social media platforms, Facebook, Instagram, TikTok and YouTube.

The findings identified several issues associated with being a kidfluencer, such as affecting individuals’ work-life balance, their education, how safe they felt online and physically, how they maintained friendships, pressure to increase their profile and their mental health well-being. Overall, the study suggests that kidfluencing has specific negative effects on kidfluencers and their childhood experiences, which should be of concern to policy makers.

All participants were above the age of eighteen. Therefore, their contributions reflect upon their past, rather than speaking about their recent experiences, which can lead to retrospective bias. The sample size is small, reflecting the difficulties in accessing this sensitive area for study.

The study provides support for the decision taken in France to introduce legislation that protects kidfluencers, which may suggest a need for legislation in other countries.

The study is relevant in the context of the new law adopted by the French National Assembly in 2020 to provide a legal framework for the activities of child influencers on a range of online platforms. To date, France is the only country where such laws have been enacted. So far, there has been no specific evaluation of this law, and very little research on welfare issues experienced by kidfluencers themselves, making this study timely.

Draws on a range of research into the problems of accommodating technical change in complex organizations to highlight the issue of cultural inter‐operability. Global economic integration is growing rapidly, facilitated in part by information and communication technologies. As an increasing proportion of organizations spans national and regional cultures significant cultural differences become intra‐organizational differences. Greater economic interaction implies a need for appropriate standards for technology and procedures, however; a number of significant new players in the world system are operating in a technical context and to sets of standards, official and de facto, which have been shaped by a predominantly Western model of business information technology. To gain the potential benefits of emerging technologies, the conflict between the needs of developers and users must be dealt with and the technical focus of information technology must be broadened to encompass cultural concerns at both organizational and social levels. Presents some case study material to indicate the key role of the balance between cultural and institutional constraints and technical capability within organizations.

The National Housing Federation's initiative, In Business for Neighbourhoods, urges all housing associations to ensure that they focus on users, to diversify funding and manage costs, while working in partnerships with others to serve the whole population of a community or neighbourhood. General‐needs housing providers can't be ‘in business for neighbourhoods’ without meeting the needs of frail older people, care leavers, people recently released from prison or women fleeing domestic violence. Providers of supported housing hold in their hands many of the tools to enable this engagement.Supported housing is the only part of the housing association sector with a clear and untainted focus on users, the only part with a rigorous focus on costs and efficiency and the only part developed through partnership, owing everything to partnership. In their report, In Business to Support People ‐ the Future of Supported Housing, Julia Unwin and Peter Molyneux argue that supported housing agencies must be allowed to find ways to grow as organisations and to cope with a highly unstable market if they are to respond effectively to the challenges posed by increasing demand for citizenship and choice.