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Article
Publication date: 1 June 2000

Peter Schwartz

Business reputations have become more exposed as companies and the media have globalized. At the same time, the importance of reputation is growing. It takes a long time to build…

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Abstract

Business reputations have become more exposed as companies and the media have globalized. At the same time, the importance of reputation is growing. It takes a long time to build a reputation, but it can be destroyed in a single event, as shown in the case examples of Royal Dutch Shell, Unocal, Texaco, Nike, and others. Reputation must now be viewed as one of the key results of the business, not just an incidental by‐product. This article describes the ways in which business leaders can be alert to a potential crisis and form an acceptable response in order to maintain a company’s reputation.

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Strategy & Leadership, vol. 28 no. 3
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 1 April 1994

Norman E. Duncan and Pierre Wack

Scenarios that offer peeks at the future are intriguing, but critics complain that often they aren't much help in sorting out current decisions. The authors offer an alternative…

687

Abstract

Scenarios that offer peeks at the future are intriguing, but critics complain that often they aren't much help in sorting out current decisions. The authors offer an alternative process that starts with a rough sketch of the main elements of several likely macroeconomic futures and then involves managers in the development of scenarios that focus on decision making. The intent is to clarify the options for operating decisions. In this case, a Latin American oil producer decides whether to buy a small and somewhat inefficient U. S. refinery.

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Planning Review, vol. 22 no. 4
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 May 1995

B. Joseph Pine

In his keynote presentation “An Age of Instability?” Peter Schwartz, president of the Global Business Network and world‐renowned scenario planner, began by asking the audience how…

88

Abstract

In his keynote presentation “An Age of Instability?” Peter Schwartz, president of the Global Business Network and world‐renowned scenario planner, began by asking the audience how many thought their children's lives would be better than their own. A scant 10 percent raised their hands—a very different picture than would have been the case in past decades. This overwhelming pessimism is grounded in one of two disparate scenarios Schwartz outlined as likely for the year 2000. The hopeful and pessimistic signals driving these two scenarios are shown in Exhibit 1.

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Planning Review, vol. 23 no. 5
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 25 September 2009

Susan B. Malcolm and Nell Tabor Hartley

Drucker's views about ethics are supported by the philosophical foundations of Aristotle and Confucius with regard to the responsibilities and interdependencies that exist between…

7568

Abstract

Purpose

Drucker's views about ethics are supported by the philosophical foundations of Aristotle and Confucius with regard to the responsibilities and interdependencies that exist between individuals, organizations, and societies. The purpose of this paper is to demonstrate Peter F. Drucker's work in the field of ethics as being applicable to the twenty‐first century and beyond.

Design/methodology/approach

The approach used to research the topic was qualitative and constructive in nature. Primary resources relied on published scholarly work from Peter F. Drucker and Aristotle, in connection with work from other scholarly sources.

Findings

The research demonstrates the continued viability of Peter F. Drucker's work in the field of ethics, as being applicable to the twenty‐first century and beyond.

Practical implications

The paper offers substantive underpinnings for the current study of ethics in the business disciplines, while at the same time suggesting that “plus ça change, plus c'est la même chose” (The more things change, the more they stay the same).

Originality/value

As a contribution to honor the life and works of Peter F. Drucker, the paper is original in that Drucker's work in the field of ethics is highlighted. The paper is supported by ancient philosophical underpinnings that offer a foundation for Drucker's work and allow his lessons to continue for generations to come.

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Journal of Management History, vol. 15 no. 4
Type: Research Article
ISSN: 1751-1348

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Book part
Publication date: 29 April 2020

Andreas Schühly, Frank Becker and Florian Klein

Abstract

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Real Time Strategy: When Strategic Foresight Meets Artificial Intelligence
Type: Book
ISBN: 978-1-78756-812-9

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Article
Publication date: 6 April 2012

Madeline Toubiana and Gad Yair

The purpose of this paper is to illuminate Peter Drucker's management theory by exploring German theological concerns which constituted his unique approach in management theory.

810

Abstract

Purpose

The purpose of this paper is to illuminate Peter Drucker's management theory by exploring German theological concerns which constituted his unique approach in management theory.

Design/methodology/approach

To uncover the secularized German theological roots in Drucker's work, the paper juxtaposes his writings from his 60‐year‐long career with prior cultural interpretations of German scholarship.

Findings

The analysis shows that German secularized theological concerns surrounding the fall of modernity influenced Drucker's oeuvre, leading him to advocate “the meaningful organization” as a pragmatic solution to the ills of modern society. While Drucker's ideas evolved over the years, the paper shows that his agenda to promote meaningful organizations in an otherwise totalitarian‐prone, alienated, rationalized and meaningless era remained consistent. This interpretation suggests that Drucker believed that management had moral duties in a Nietzschean godless world. The paper shows that these themes continued structuring Drucker's corpus in three domains: the information revolution, corporate social responsibility, and the role of organizations in the third sector.

Research limitations/implications

The paper reveals that Drucker was driven by deep cultural codes that proscribed many of his observations and suggested remedies. Hence, it calls for similar unearthing of the historical roots of management theory and practice.

Originality/value

In this paper a novel interpretation of Drucker's work is introduced. Extending work highlighting Drucker's spiritual roots, the paper demonstrates that the German secularized theological conception of the downfall of modernity was a constant lens through which Drucker saw the world, and that this historical backdrop was the motivating spur in his attempt to save it from another catastrophe. Given the entrenchment of Drucker's ideas in today's management practices and theories, it is imperative to understand these German moral and theological predispositions.

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Journal of Management History, vol. 18 no. 2
Type: Research Article
ISSN: 1751-1348

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Available. Content available
Article
Publication date: 27 June 2008

735

Abstract

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Journal of Management History, vol. 14 no. 3
Type: Research Article
ISSN: 1751-1348

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Article
Publication date: 4 January 2013

Derrick Chong

The purpose of this paper is to consider the continuing relevance to management education of the writings of Peter Drucker (1909‐2005) from the 1940s and 1950s, with particular…

1961

Abstract

Purpose

The purpose of this paper is to consider the continuing relevance to management education of the writings of Peter Drucker (1909‐2005) from the 1940s and 1950s, with particular reference to The Practice of Management (1954).

Design/methodology/approach

Drucker's contribution to management writing from the 1940s and 1950s is examined via a liberal humanist perspective, which is to suggest that he attempted to develop an educated imagination in his readers.

Findings

Drucker contributes to current discussions on the role of business in society and the nature of capitalism. His insistence on the business corporation being a social institution and management as a social system with multiple stakeholders.

Research limitations/implications

The paper is limited to examining Drucker's writings. Future research can include why Drucker has won acclaim outside of the USA (with the rise of Drucker Societies) and why he is absent from many undergraduate and postgraduate reading lists in management education.

Practical implications

The current crisis of capitalism would benefit from Drucker's perspective of the US model of capitalism from the middle of the twentieth century.

Originality/value

Though well‐known as a management thinker, Drucker is also marginalized by many academics, and hence is outside the reading lists of many business and management students. This paper seeks to reclaim territory for Drucker as part of current discussions on the future of capitalism and the role of the business corporation.

Details

Journal of Management History, vol. 19 no. 1
Type: Research Article
ISSN: 1751-1348

Keywords

Available. Content available
Article
Publication date: 1 April 2003

Stan Abraham

186

Abstract

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Strategy & Leadership, vol. 31 no. 2
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 16 January 2007

Mark Schwartz

The purpose of this paper is to examine the current gap between the subjects of business ethics and pre‐1960 management theory.

25713

Abstract

Purpose

The purpose of this paper is to examine the current gap between the subjects of business ethics and pre‐1960 management theory.

Design/methodology/approach

In an attempt to achieve the objective of the paper, the business ethics content of three leading management theorists during the first half of the 1900s is examined: Frederick Taylor; Chester Barnard; and Peter Drucker.

Findings

The paper concludes that there are significant business ethics content as well as ethical implications in the writings of each of the three management theorists.

Research limitations/implications

The analysis focused on only three, albeit significant, management theorists. A more complete discussion would have included other important management theorists as well.

Practical implications

The analysis suggests that management theory should not be taught without discussing both the business ethics implications and the business ethics content inherent in the theory. In addition, failure on the part of business ethics academics to understand early management theory, the ethical ramifications of such theory, and the business ethics issues explicitly discussed by leading management theorists, may lead to teaching and research in a subject without a proper theoretical foundation.

Originality/value

The paper attempts to address a gap in management literature by demonstrating some of the linkages between business ethics and business management thought, and thereby be of value to management theorists as well as business ethicists in their teaching and research efforts.

Details

Journal of Management History, vol. 13 no. 1
Type: Research Article
ISSN: 1751-1348

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