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Article
Publication date: 1 March 1999

Peter Meech

The promotion of television programmes and television channels is becoming increasingly important in the UK as it is elsewhere. This study focuses on those forms which appear…

1821

Abstract

The promotion of television programmes and television channels is becoming increasingly important in the UK as it is elsewhere. This study focuses on those forms which appear on‐air between programmes on British television and which have come to be known collectively as “clutter”. The forms which this clutter takes and their marketing communications functions are discussed, with analyses provided of specific examples. A number of issues arising from the growing practice of on‐air promotions are identified and suggestions made for possible future research in the field.

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Corporate Communications: An International Journal, vol. 4 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 31 December 2001

Peter Meech

In recent years UK television broadcasting organisations have increasingly come to realise the importance of building relationships with their various stakeholders. In particular…

538

Abstract

In recent years UK television broadcasting organisations have increasingly come to realise the importance of building relationships with their various stakeholders. In particular, substantial resources have been invested in a variety of activities to brand these stations, both on‐ and off‐air. As part of a continuing programme of research into the on‐air aspects of television’s self‐promotion, this paper considers what is probably the most salient of these activities: on‐air corporate trails or promos. These are to be distinguished from other, related forms which are seen on television sets, notably station idents and trails for individual programmes or series. By contrast corporate trails, like corporate advertising, attempt to foster a broader positive image of the organisation concerned among viewers, advertisers, shareholders (where appropriate), legislators, independent producers, the rest of the media, in‐house staff and other groups. The case of the BBC is especially interesting on two counts: now more than ever it has to struggle to justify itself as a public service broadcaster funded by a licence fee, and it has been responsible for producing some of the most creatively adventurous campaigns.

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Journal of Communication Management, vol. 6 no. 2
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 October 2001

Peter Meech

495

Abstract

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International Marketing Review, vol. 18 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 5 October 2015

Barbara Brownie

The purpose of this paper is to propose that, within the practice of motion branding, transforming type has been largely neglected by existing theorists and its importance to…

451

Abstract

Purpose

The purpose of this paper is to propose that, within the practice of motion branding, transforming type has been largely neglected by existing theorists and its importance to wider marketing trends overlooked. It will be observed that previous texts on transitional letterforms have tended to focus on changes in global arrangement and in doing so have neglected to recognise the significance of changes that occur at a local level, within individual letterforms.

Design/methodology/approach

Taking an interdisciplinary approach, with examples including idents and bumpers from Channel 4, Sky, FOX, Five and MTV. New methods of understanding these artefacts will be introduced, with emphasis on how they affect the relationship between broadcaster’s identities and the medium of television. Modes of definition and understanding that have previously been applied to holographic poetry will be applied to the field of on-screen artefacts.

Findings

The paper will discuss how branding has adapted to incorporate the features of the medium of television, and propose new methods of classification for the associated processes of metamorphosis, construction, parallax and revelation.

Originality/value

Motion branding, in the form of television idents, is frequently described as containing “motion typography”, but this and related terminology is vague or misleading – and reduces all forms of kineticism to simple motion. On-screen branding often operates more complex temporal behaviours. Lack of sufficient vocabulary to describe such transformations has forced practitioners to describe their work in terms of previously existing work, thereby limiting the perceived scope of their ideas and the possibility of innovation. This paper resolves the lack of existing vocabulary by providing new definitions of four categories of fluid transformation that appear in contemporary television idents.

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Arts and the Market, vol. 5 no. 2
Type: Research Article
ISSN: 2056-4945

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Article
Publication date: 20 February 2025

Ramona Zharfpeykan and Yuanzhen Bai

This study aims to examine whether board gender diversity is significantly and positively associated with corporate environmental, social and governance (ESG) performance, as well…

4

Abstract

Purpose

This study aims to examine whether board gender diversity is significantly and positively associated with corporate environmental, social and governance (ESG) performance, as well as the link between board gender diversity and each of the three ESG pillars.

Design/methodology/approach

Aligning with stakeholder and critical mass theories, this study uses ordinary least squares regression and fixed-effects models on the sample comprising New Zealand listed firms from 2016 to 2022.

Findings

The findings reveal that board gender diversity positively and significantly is associated with firms’ overall ESG performance. In addition, female board representation positively and significantly associates with the governance pillar but, not with the other two. The findings highlight that a higher proportion of female board representation enhances a firm’s overall ESG performance by improving its corporate governance initiative.

Originality/value

Besides adding to the literature on board gender diversity’s association with New Zealand listed firms’ ESG performance, the findings provide insights for companies, policymakers and stakeholders.

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Pacific Accounting Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0114-0582

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Article
Publication date: 1 June 2000

198

Abstract

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International Journal of Sports Marketing and Sponsorship, vol. 2 no. 2
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 February 1965

A LEICESTER firm of shoe manufacturers recently cut down its basic patterns from between 30 and 40 to six. The effect was to increase production by 2,400 pairs a week and reduce…

54

Abstract

A LEICESTER firm of shoe manufacturers recently cut down its basic patterns from between 30 and 40 to six. The effect was to increase production by 2,400 pairs a week and reduce work in progress and the stock of material in hand by a third. There has also been an increase in the earnings of operatives and a saving of a week in the time between planning and despatching orders.

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Work Study, vol. 14 no. 2
Type: Research Article
ISSN: 0043-8022

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Article
Publication date: 1 March 1992

Louis M. Imbeau

Based on a formalization of the 1981 constitutional negotiation in Canada, this article analyses the impact of procedural constraints on collective decisions. Four procedural…

111

Abstract

Based on a formalization of the 1981 constitutional negotiation in Canada, this article analyses the impact of procedural constraints on collective decisions. Four procedural constraints are considered: voting procedures, voting rules, decision rules, and the order of presentation of options to the vote. Sincere voting (voting according to a voter's preference scale), complete information, and free communication are assumed in the first part of the analysis. The assumption of sincere voting is relaxed in the second part where strategic voting is considered The analysis shows that (1) a collective decision is determined by some interaction of voters' preferences, procedural constraints, and voting strategies, and (2) procedural constraints can be ordered in terms of their relative impact on the collective decision (in decreasing order: decision rules, voting rules, order of presentation, voting procedures). In the conclusion, a general model of the determination of collective decisions is presented.

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International Journal of Conflict Management, vol. 3 no. 3
Type: Research Article
ISSN: 1044-4068

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Article
Publication date: 1 June 1981

At the commencement of this decade, leaving behind the “striking seventies”, we christened it the “anxious eighties”, for there was a profound disquiet and uncertainty among most…

169

Abstract

At the commencement of this decade, leaving behind the “striking seventies”, we christened it the “anxious eighties”, for there was a profound disquiet and uncertainty among most of the population, a fear that things were going to get worse, but they could have hardly expected the catastrophic events of the year 1981. The criteria of quality of life are its richness, grace, elegance; by the promise it contains; inspiration and purpose, hope, determination (to survive, to make certain that the evildoer is not permitted to succeed), love of one's country — pro patria, of other days.

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British Food Journal, vol. 83 no. 6
Type: Research Article
ISSN: 0007-070X

Available. Content available
Article
Publication date: 1 August 1998

1034

Abstract

Details

Industrial Lubrication and Tribology, vol. 50 no. 4
Type: Research Article
ISSN: 0036-8792

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