Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction to the Internet it defines Internet driven competitive…
Abstract
Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction to the Internet it defines Internet driven competitive advantage. Discusses the most commonly used Internet tools with relation to practical examples of their possible use as tools to gain a competitive advantage. Concludes that with the correct approach there is potential for successful use of the Internet by business.
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It must be difficult for many to contemplate the numerous changes in progress and projected without wondering why it all has to happen now. Of course, there have always been with…
Abstract
It must be difficult for many to contemplate the numerous changes in progress and projected without wondering why it all has to happen now. Of course, there have always been with us those who would change everything, even those who would spoil; all seemingly unable to leave anything alone; unwillingly to let us be for what we are. Then there are those who dislike change of any kind in their familiar environment and strangely, children are the most conservative of us all, and others who do not object to change when it is necessary, but only when it is change merely for the sake of change. The changeover to the metric system, or to use one of the grating terms of the new technological language, metrication, must be accepted as a natural sequence to decimal currency and advances in industry. A revolution in weights and measures, it will indeed present very great problems throughout the country and at all levels, which will dwarf those presented by the switch to decimal coinage, for at worst, these may be just confusing to the general public and a price‐raiser in small‐value commodities, despite assurances to the contrary.
Jeong Yong Ahn, Seok Ki Kim and Kyung Soo Han
In the past few years, information technology has stimulated several innovations in the business and marketing fields, and advances in the technology are changing the research…
Abstract
In the past few years, information technology has stimulated several innovations in the business and marketing fields, and advances in the technology are changing the research surrounding those fields. Recently, focusing topics in the management and marketing field are electronic customer relationship management (CRM) and the practical use of marketing data and information technology. The goal of this article is not to provide an all‐inclusive tutorial on CRM but rather to provide fundamental concepts behind CRM and some aspects of the system development process. This article provides a comprehensive review of CRM and marketing data sources, and consider some design concepts for creating an effective CRM system from the viewpoint of practical use of the data sources.