Search results

1 – 3 of 3
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 June 1997

Peter Jemmeson

Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction to the Internet it defines Internet driven competitive…

7000

Abstract

Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction to the Internet it defines Internet driven competitive advantage. Discusses the most commonly used Internet tools with relation to practical examples of their possible use as tools to gain a competitive advantage. Concludes that with the correct approach there is potential for successful use of the Internet by business.

Details

Industrial Management & Data Systems, vol. 97 no. 4
Type: Research Article
ISSN: 0263-5577

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 1969

It must be difficult for many to contemplate the numerous changes in progress and projected without wondering why it all has to happen now. Of course, there have always been with…

88

Abstract

It must be difficult for many to contemplate the numerous changes in progress and projected without wondering why it all has to happen now. Of course, there have always been with us those who would change everything, even those who would spoil; all seemingly unable to leave anything alone; unwillingly to let us be for what we are. Then there are those who dislike change of any kind in their familiar environment and strangely, children are the most conservative of us all, and others who do not object to change when it is necessary, but only when it is change merely for the sake of change. The changeover to the metric system, or to use one of the grating terms of the new technological language, metrication, must be accepted as a natural sequence to decimal currency and advances in industry. A revolution in weights and measures, it will indeed present very great problems throughout the country and at all levels, which will dwarf those presented by the switch to decimal coinage, for at worst, these may be just confusing to the general public and a price‐raiser in small‐value commodities, despite assurances to the contrary.

Details

British Food Journal, vol. 71 no. 3
Type: Research Article
ISSN: 0007-070X

Access Restricted. View access options
Article
Publication date: 1 July 2003

Jeong Yong Ahn, Seok Ki Kim and Kyung Soo Han

In the past few years, information technology has stimulated several innovations in the business and marketing fields, and advances in the technology are changing the research…

13540

Abstract

In the past few years, information technology has stimulated several innovations in the business and marketing fields, and advances in the technology are changing the research surrounding those fields. Recently, focusing topics in the management and marketing field are electronic customer relationship management (CRM) and the practical use of marketing data and information technology. The goal of this article is not to provide an all‐inclusive tutorial on CRM but rather to provide fundamental concepts behind CRM and some aspects of the system development process. This article provides a comprehensive review of CRM and marketing data sources, and consider some design concepts for creating an effective CRM system from the viewpoint of practical use of the data sources.

Details

Industrial Management & Data Systems, vol. 103 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

1 – 3 of 3
Per page
102050