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Article
Publication date: 1 February 2004

Peter Clarys, Peter Deriemaeker, Marcel Hebbelinck, David Bosmans and Bjorn Bertier

This study was designed to assess the physical fitness and health status in 36 life‐long vegetarians. Besides a general questionnaire a dietary diary was completed and several…

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Abstract

This study was designed to assess the physical fitness and health status in 36 life‐long vegetarians. Besides a general questionnaire a dietary diary was completed and several blood parameters were determined. Physical fitness profile was estimated by testing handgrip strength, leg explosive strength, dynamic abdominal muscle endurance and cardiorespiratory endurance capacity. Body mass and length were measured for the determination of the BMI. The general questionnaire revealed that most of the subjects had healthy lifestyles. Nutritional intakes were not optimal with excess of some nutrients, but equally with some intakes not reaching the recommended daily allowances. Blood profile was normal for all evaluated parameters. Physical performance capacity was rather weak for strength‐oriented tasks while a normal cardiorespiratory endurance capacity was measured. Our results indicate that a vegetarian diet is not automatically a healthy diet. Proper food choices need to be made to assure the completeness and to avoid excesses or deficiencies in the diet.

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Nutrition & Food Science, vol. 34 no. 1
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 19 June 2007

P. Deriemaeker, J. Taeymans, D. Aerenhouts, M. Hebbelinck and P. Clarys

It is the aim of the present paper to describe the nutritional intake, the physical performance capacity and certain anthropometric variables of a group of schoolchildren (n=297…

624

Abstract

Purpose

It is the aim of the present paper to describe the nutritional intake, the physical performance capacity and certain anthropometric variables of a group of schoolchildren (n=297) aged seven to 12 years. The findings on this population may be used to give advice in specific marketing situations.

Design/methodology/approach

The subjects were asked to complete a three‐day food diary. During a school visit body weight, stature and skinfold thicknesses were measured. Physical fitness was assessed using items of the Eurofit test battery. Data analysis was carried out as a function of sex and age groups.

Findings

The study finds that 77 per cent of all subjects had a caloric intake below the recommended daily allowance (RDA), while 23 per cent had an intake above the RDA. Macronutrient analysis showed for all groups a low carbohydrate intake, a high fat intake, whilst protein intake was just near the upper limit of the RDA. Flexibility, explosive leg strength, abdominal dynamic muscular endurance and cardiovascular endurance were significantly lower when comparing these data with data of the 1990s. Significant correlations were found between the BMI values and the sum of skinfolds.

Research limitations/implications

The relations between behavioural characteristics of this age group and adaptations of dysfunctional behaviour, as well as consequences for later life, need to be further established.

Practical implications

Combining the promotion of healthy nutritional and physical activity habits is an appropriate and ethical way to improve the health and fitness status of young consumers. Products may only be linked with health if there is sufficient evidence that the normal use will lead to the pretended health advantages. The interaction with behavioural changes may result in a marketing advantage if the health implications are properly stated.

Originality/value

The paper demonstrated that, at a very young age, nutritional and physical activity habits in the self‐selected population were rather poor.

Details

Young Consumers, vol. 8 no. 2
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 5 September 2008

Jenna Drenten, Cara Okleshen Peters and Jane Boyd Thomas

The purpose of this study is to examine the consumer socialization of preschool age children in a peer‐to‐peer context as they participate in dramatic play in a grocery store…

2421

Abstract

Purpose

The purpose of this study is to examine the consumer socialization of preschool age children in a peer‐to‐peer context as they participate in dramatic play in a grocery store setting.

Design/methodology/approach

This research employs a case study approach as outlined by Yin. A preschool located within a major metropolitan area in the Southeastern USA was selected for investigation. Located within each of the three classrooms was a grocery store learning center. This learning center provided children the opportunity to engage in dramatic play while enacting grocery shopping scripts. A total of 55 children between the ages of three‐ and six‐years old were observed over a six‐week period. Observations were recorded via field notes and transcribed into an electronic data file. Emergent themes were compared with theoretical propositions, fleshing out an overall interpretation and description of the case context.

Findings

Findings indicate that even very young children (ages three to six years) are able to successfully adopt and utilize adult shopping scripts within the grocery store shopping context. The children followed a common sequence of behaviors that mimicked adult shopping patterns. Furthermore, the children demonstrated peer‐to‐peer consumer socialization strategies, directing each other on how to perform appropriate shopping scripts.

Originality/value

This study differs from previous research in that the data reveal that preschool age children do in fact exhibit peer‐to‐peer influence while enacting shopping scripts. Although research has examined children as consumers, no researchers have used dramatic play to study young children in a grocery store setting. The rich content obtained from observing children in dramatic play in a grocery store learning center is unique to the marketing literature and provides a better understanding of the consumer socialization of young children.

Details

International Journal of Retail & Distribution Management, vol. 36 no. 10
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 20 July 2010

Dirk Aerenhouts, Marcel Hebbelinck, Stephanie De Vriese and Peter Clarys

The purpose of this paper is to describe health‐related factors and behaviors associated with soy consumption and to present a better identification of a soy consumer's profile at…

898

Abstract

Purpose

The purpose of this paper is to describe health‐related factors and behaviors associated with soy consumption and to present a better identification of a soy consumer's profile at meso‐level.

Design/methodology/approach

A total of 104 women and 49 men, 22‐77 years old and employed at the Vrije Universiteit Brussel, participated in the study. A physical activity questionnaire and a food frequency questionnaire were administered. Body height, weight, waist and hip circumferences, body fat percentage (2‐pole BIA), blood glucose and total blood cholesterol were measured in a fasting state.

Findings

Compared with the general population, the sample showed healthier eating habits (breakfast frequency, fruit and vegetable consumption) and lower prevalence of smoking. Women regularly consuming soy had lower waist circumference, body fat percentage and total cholesterol levels than infrequent soy consumers. Men consuming soy foods regularly participated significantly more in high‐intensity physical activities and consumed less meat, poultry and fish.

Research limitations/implications

Owing to recruitment in a university setting, a healthy volunteer effect and socio‐economic bias may exist. Therefore, generalization of the results is not possible and interpretation of the results must be performed with the utmost caution.

Practical implications

It can be concluded that, especially in men, soy consumption fits in a healthy lifestyle.

Originality/value

Regular soy‐consuming women differed from infrequent soy‐consuming women on anthropometrics and cholesterol, while regular consuming men differed behaviorally from infrequent soy‐consuming men. Overall, regular soy consumers were generally more health‐conscious and had better health outcomes.

Details

Nutrition & Food Science, vol. 40 no. 4
Type: Research Article
ISSN: 0034-6659

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