Fredrik Lövingsson, Stefano Dell’Orto and Peter Baladi
Ericsson Business Consulting has placed much effort in trying to find better ways to measure and manage the company’s intangible assets. Illuminates how the company has worked…
Abstract
Ericsson Business Consulting has placed much effort in trying to find better ways to measure and manage the company’s intangible assets. Illuminates how the company has worked with three modern management concepts: balanced scorecard, knowledge management, and intellectual capital. For Ericsson Business Consulting, the three concepts are closely related and represent different stages in a development process that can be described by five logical steps: categorisation of the intangible assets; transforming strategy into actions; management and communication of the intangible assets; capturing the dynamics of the intangible assets; and looking into future developments. For each development step, the article will describe a number of key learning points based on the company’s experiences.
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Douglas Bryson, Glyn Atwal and Peter Hultén
The aim of this paper is to conceptualise the influences of extreme negative emotional response towards luxury brands as expressed in brand hate.
Abstract
Purpose
The aim of this paper is to conceptualise the influences of extreme negative emotional response towards luxury brands as expressed in brand hate.
Design/methodology/approach
The paper uses examples obtained from a critical incidents approach to interviews with a small sample of German and British luxury consumers. Informants were asked to identify extremely positive and then extremely negative incidents which affected their perceptions of luxury brands. This critical incidents approach allowed for a clearer focus on the negative incidents and allowed identification of common themes that may be related to extreme negative affect.
Findings
The evaluation of negative incidents which the informants named suggest that country of origin, consumer dissatisfaction with service, and negative stereotypes of luxury brand users are potential antecedents of brand hate within the luxury sector. Some types of advertising might heighten the latter effect. Consumers' perceptions of corporate social performance did not seem to be a strong source of brand hate, yet the respondents stressed the significance of luxury brands to act responsibly. Thus, it is important for luxury brands to avoid potential dissonance in the way consumers perceive them.
Research limitations/implications
This primarily conceptual paper uses examples from Germany and the UK. Therefore, it is recommended to continue with studies in other countries, including emerging economies, to identify potential cross‐cultural differences. Furthermore, it would be interesting to ascertain which factors are the most significant in evoking extreme negative brand affect.
Practical implications
The core reputation of the luxury brand is a common theme which is identified as a driving force of brand hate. Brand practitioners therefore need to consider how to build a strong positive reputation in order to withstand the immediate and long‐term consequences of brand hate.
Originality/value
The need to investigate antecedents of extreme negative affect as manifested in brand hate reflects a gap in extant literature on luxury brand management. Therefore, the authors contend that their conceptualization of antecedents of affect will have important theoretical and practical implications within the field of luxury brand management.
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Tomas Hellström, Peter Kemlin and Ulf Malmquist
The present paper is a cross‐sectional case study of knowledge management (KM) initiatives at Ericsson. The general aim of the study was to investigate how a large Swedish telecom…
Abstract
The present paper is a cross‐sectional case study of knowledge management (KM) initiatives at Ericsson. The general aim of the study was to investigate how a large Swedish telecom corporation developed and integrated KM tools with existing organizational structure, needs and tasks, and to pinpoint opportunities and pitfalls in this regard. In order to do this the authors mapped and categorized the KM initiatives developed in the company. The method used was a series of semi‐structured interviews which focused on, among other things, getting respondents to identify the organizational needs that arise as a result of context and task. The results are presented in a two‐by‐two matrix categorizing KM initiatives as to content and mode of implementation. The paper concludes with a number of hypotheses and propositions that may be used for further investigation into how firms may go about optimally organizing their knowledge management strategies.
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Although there are over 55,000 social enterprises operating in Egypt, the social entrepreneurship field is still failing to create the desired social change. This paper aims to…
Abstract
Purpose
Although there are over 55,000 social enterprises operating in Egypt, the social entrepreneurship field is still failing to create the desired social change. This paper aims to explore the challenges faced by the field with a special focus on government related challenges as well as offer a set of recommendations to the Egyptian government to enhance the field.
Design/methodology/approach
The research was carried out in two phases; reviewing the literature around the topic through a secondary research followed by an empirical research interviewing four social enterprises, the ministry of social solidarity and experts in the field of social entrepreneurship.
Findings
The paper arrived to several challenges and they were organized into three main themes: challenges related to policy-making and other legal aspects; challenges related to institutional and operational support; and challenges related to social, educational and cultural awareness of the field and its ecosystem. The paper also came up with a set of nine recommendations directed to the Egyptian Government.
Originality/value
The originality and value of this research is that it offers first hand viewpoints of the challenges facing the field of social entrepreneurship in Egypt as well as offer practical recommendations to the Egyptian Government to overcome them.
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Abood Khaled Alamoudi, Rotimi Boluwatife Abidoye and Terence Y.M. Lam
The smart sustainable cities (SSC) concept has a wide acknowledgement amongst governments and societies that deal with emerging technology and help in developing better urban…
Abstract
Purpose
The smart sustainable cities (SSC) concept has a wide acknowledgement amongst governments and societies that deal with emerging technology and help in developing better urban communities. However, the fact that citizens' participation (CP) is not adherent to the current policies and governance often boosts their aspirations of decision-making to become smart cities. This paper aims to identify SSC variables and, more importantly, rank, categorise and discuss the factors towards implementing SSC by engaging, empowering and enabling citizens to participate in the urban development of SSC.
Design/methodology/approach
A comprehensive literature review identified 38 factors in the CP process. Those factors were used to design an online questionnaire administered to the respondents. A total of 164 valid responses were collected. A two-stage statistical analysis was adopted. First, the Relative Importance Index (RII) was used to rank and prioritise the importance of the factors that affect the current policies and agenda. Second, factor analysis was utilised to categorise and group those factors.
Findings
This study founds four significant factors that help in implanting SSC: “knowledge of smart sustainable cities”, “awareness of smart sustainable cities”, “willingness of the citizens to participate” and “opinion on the current agenda of the government's role”.
Research limitations/implications
This study has a few limitations which can be considered in future studies. First, the response rate of the participant is relatively low (163), so sampling a larger segment will support the broader perception of the citizens.
Practical implications
The outcome of this paper underlines the need for the successful implementation of smart cities by adopting CP in the process of impacting policies and governance. Particularly, it identifies factors that help cities and policymakers in engaging CP in developing new policies and revising existing policies for promoting SSC.
Originality/value
There is a need to investigate the most critical factors that influence CP for implementing SSC. These factors have not been adequately examined in extant literature.
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Frank Alpert, Mark Brown, Elizabeth Ferrier, Claudia Fernanda Gonzalez-Arcos and Rico Piehler
This study aims to investigate marketing managers’ views on the existence and nature of the academic–practitioner gap in the branding domain.
Abstract
Purpose
This study aims to investigate marketing managers’ views on the existence and nature of the academic–practitioner gap in the branding domain.
Design/methodology/approach
Using a purposive sampling method, the researchers conduct semi-structured qualitative interviews with 20 experienced marketing managers from a wide range of industries and organisations, whose roles are focussed on the planning, implementation and management of broad marketing and branding strategies.
Findings
Branding practitioners have little or no contact with academics and their theories-in-use with regard to brand management suggest they do not consider academic research relevant to their work.
Research limitations/implications
The process of describing and explaining the gap provides valuable insights into bridging the gap; it provides actionable branding strategies that include raising awareness, building relationships, improving the benefits offer and communicating more effectively.
Practical implications
This research has practical implications for branding academics. The interviewed practitioners confirm the gap, viewing it as academics’ (not practitioners’) problem and responsibility. They characterise it as a branding problem that academics can overcome using branding strategies, to establish themselves as credible sources of branding expertise for practitioners. Key areas for increasing collaboration stem from practitioners’ desire for independent, credible, ethical and timely third-party advice on branding issues; relevant, timely and shorter professional branding education across their organisations; and closer connections with universities to identify new branding talent and ideas.
Originality/value
To the best of the authors’ knowledge, this paper is the first to empirically examine and recommend solutions to the academic-practitioner gap in the branding domain by studying marketing professionals with branding responsibilities, using in-depth interviews.