Search results

There are two conflicting views about electromagnetic phenomena. The first is based on the action between stationary and moving particles of electric charge and the second on energy distributions in electric and magnetic fields. The difference between these approaches is seen most clearly in the roles assigned to the potentials. According to the particle view the potentials convey the force from one particle to another, whereas in the field approach the potentials are system parameters related to the field energy. The article compares the two views and concludes that the particle view faces impossible difficulties because it ascribes local significance to quantities which are unobservable and conflicts with the quantum‐mechanical understanding of charge as a statistical distribution.

This paper aims to celebrate the 100th anniversary of Einstein's works, published in 1905.

The paper presents a brief appraisal of Einstein's work.

The paper reminds the reader of the 1905 discoveries, such as photoelectric phenomena, special theory of relativity and Brown's motions.

The paper deals with the problem of how Einstein's concept contradicts or follows the Faraday concept of electromagnetic fields.

The articles in this Special Issue of the IJSSP, entitled ‘Sociology of Emotions’, were, with two exceptions, presented at the 90th Annual Meeting of the American Sociological Association held in Washington, D.C., U.S.A., from August 19–23, 1995. These outstanding papers do much to develop the theoretical grounding of two closely related fields of inquiry ‐ the social psychology of emotions and the sociology of emotions. No social relations are carried out in the absence of either thought or emotion. It immediately follows that the sociology of emotions is not so much a nascent, exotic sub‐discipline of sociology as it is a level of analysis that must be carried out if meaning is to be found in any social system, in any social process, or in any social relationship of the everyday world.

This article discusses information sources and critical interpretations of Mary Shelley's life and her most important work, Frankenstein: Or, the Modern Prometheus. In addition to publishing history and information about revisions, translations, inclusion in collections, and references to possible sources of the story, it will evaluate some biographical material about Mary Shelley and her family, and their influence on her. Finally, various critical approaches, the growth of interest in both the writer and her work, and possible reasons for it will be noted.

IT is curious to note how many more books are written for boys than for girls. Considering the growing number of women writers, it might be expected that girls' books would predominate. It may be that women writers are canny enough to write with their eye on the boy reader knowing that while a totally feminine story will not attract boys, girls often read their brothers' books. Most of the children's classics appeal to both sexes—Peter Pan, Pinocchio, A Christmas Carol, Hans Brinker, The Wind in the Willows, and The Bastable Children, for example. Even the classics of adventure such as Treasure Island, and Robinson Crusoe, have their female devotees and therefore stand a greater chance of survival than books like Little Women, the Katy series, and Rebecca of Sunnybrook Farm. With the development of the “family story” popularised by E. Nesbit, there seems to have been a decline in the school story—at least among boys. Either they prefer natural tales of boys and girls together at home, or on holiday, or realistic adventures. A. S. Tring keeps a foot in all three camps, so to speak, with his tale of out‐of‐school activities, adventures and feuds between two day schools. His story entitled The Old Gang (O.U.P., 7/6) is told by the hero himself, in a racy style, and is amusingly illustrated by John Camp. Of the realistic adventure type is The Missing Legatee, by Wilfrid Robertson (O.U.P., 7/6), and it has its setting in the wilds of the Zambesi where the author himself has made expeditions, exploring and big game hunting. It satisfies the boy's demand for plenty of action and at the same time conforms to a good stylistic standard. Another tale of a search undertaken at great risk is David Gammon's Against the Golden Gods (Lutterworth, 5/‐) in which a seventeen year old boy goes out among the head hunters of Papua to rescue his captive father. Fog in the Channel, by Percy Woodcock (Nelson, 7/6) relates stirring adventures by sea, beginning with a collision in the fog when two schoolboys board a mysterious vessel supposed to be on secret service.

In many countries there is emerging concern regarding alliances between the pharmaceutical industry and health non‐profit organizations (NPOs), and the increase of co‐sponsored marketing activities such as disease awareness advertising. The current study aims to explore Australian women's perceptions of disease awareness advertising with differing sponsors, to determine whether their attitudes towards the sponsor and their reported behavioural intentions differ as a function of the perceived sponsor or co‐sponsor.

Older women (aged 50+) were approached by mall‐intercept method in a metropolitan area in New South Wales, Australia. Consenting participants were randomly assigned an advertisement with an NPO sponsor, pharmaceutical company sponsor, or a combination of the two (co‐sponsored). Each participant viewed advertisements for two health conditions (fibromyalgia and osteopenia) with the same sponsor manipulation, and completed a one‐page questionnaire after reading each advertisement.

Participants had significantly more positive attitudes towards the NPO‐sponsored advertisement than the pharmaceutical company‐sponsored advertisement or the co‐sponsored advertisement. Participants with more positive attitudes towards the sponsor were significantly more likely to report an intention to take action, such as to look for more information or to talk to their doctor.

The results suggest that an NPO‐sponsored advertisement promoting awareness about a disease or health condition is more effective without the co‐sponsorship of a pharmaceutical company.

This is the only identified research into attitudes towards sponsors of disease awareness advertising that considers pharmaceutical companies and health NPOs and is important, given the increasing trend of disease advertising and cause‐related marketing in Australia and internationally.

This research evaluates the impact of sales promotional tools, namely coupon, price discount, free sample, bonus pack, and in‐store display, on product trial and repurchase behaviour of consumers. In addition, the moderation role of fear of losing face (or embarrassment) on the relationship between the sales promotional tools and product trial was examined. The sample points for the research were supermarkets in Kota Kinabalu, Malaysia. A total of 420 randomly selected customers were surveyed using structured questionnaire, out of which, 312 usable responses were received. The results of data analysis show that price discounts, free samples, bonus packs, and in‐store display are associated with product trial. Coupon does not have any significant effect on product trial. Trial determines repurchase behaviour and also mediates in the relationship between sales promotions and repurchase. Fear of losing face significantly moderates the relationship between in‐store display and product trial. Details of the findings and their implications are discussed.

The enormous danger of enemy influence in regard to the control and management of the food supply of the country and the great evils attributable to this cause justify us in reproducing the following able article by MR. RONALD MCNEILL, M.P., from the Evening Standard of October 26th:—

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.