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Article
Publication date: 1 January 1993

Per V. Jenster and Lars V. Jenster

“The Business of Wine” represents a unique overview of the modern wine industry and the commercial, political and fiscal pressures under which it operates.

143

Abstract

“The Business of Wine” represents a unique overview of the modern wine industry and the commercial, political and fiscal pressures under which it operates.

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International Journal of Wine Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 January 1993

Per V. Jenster and Lars Jenster

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on the…

1709

Abstract

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on the business aspect of the wine industry and how various segments of the market are addressed by different sectors of activities. Readers of this article may want to think about how the industry is going to evolve over the next decade and how the major players are going to defend their position. It also highlights how the power in the industry has moved from the producers to the retailers and when the brandholders are key players.

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International Journal of Wine Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 March 1995

Mrs Genevieve N. Bond‐Mendel and Antonis C. Simintiras

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It…

313

Abstract

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.

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International Journal of Wine Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 July 2006

Per V. Jenster

1254

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European Journal of Marketing, vol. 40 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 July 2006

Per V. Jenster

2024

Abstract

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European Journal of Marketing, vol. 40 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 July 2006

Per V. Jenster

1041

Abstract

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European Journal of Marketing, vol. 40 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1996

David E. Smith and Hans S. Solgaard

Consumer researchers are interested in the degree to which global convergence is occurring along with various consumer behaviour dimensions and to what extent the consumption…

371

Abstract

Consumer researchers are interested in the degree to which global convergence is occurring along with various consumer behaviour dimensions and to what extent the consumption patterns in different parts of the world are becoming similar. With increasing internationalisation and cultural cross‐fertilisation, the industrialised societies of the world are converging in many ways. Shifts in alcoholic beverage consumption patterns in Europe over the past 50 years may represent a case in point. As traditional cultural boundaries become blurred, consumer preferences for wine appears to be driven less by long‐standing local and regional traditions, and more by growing acceptance of a wider choice. The disparity of wine consumption among the 12 countries studied has also decreased. Other powerful forces are likely to accelerate the pace of convergence in the future.

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International Journal of Wine Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 April 1992

Per V. Jenster and David Hover

This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job: Find the set of opportunities that constitute a…

100

Abstract

This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job: Find the set of opportunities that constitute a strategic resource.

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Planning Review, vol. 20 no. 4
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 May 1991

Thomas Cummings, Per Jenster and Francis Bidault

When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

42

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When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

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Planning Review, vol. 19 no. 5
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 7 August 2007

Michael K. Rich

414

Abstract

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Journal of Business & Industrial Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0885-8624

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