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Article
Publication date: 11 October 2018

Herbjørn Nysveen, Ove Oklevik and Per Egil Pedersen

This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and…

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Abstract

Purpose

This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction.

Design/methodology/approach

To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway. Of the invited respondents, 283 completed the questionnaire.

Findings

The study shows positive influences of perceived brand innovativeness and green image on the experience dimensions. The influences of the brand experience dimensions on brand satisfaction are mixed. The results indicate that the brand experience dimensions partially mediate the influences of perceived brand innovativeness and green image on brand satisfaction. The study also shows a positive influence of perceived brand innovativeness on perceived green image.

Practical implications

The paper highlights the importance of carefully managing brands’ innovativeness and green image to improve brand experiences and satisfaction with the hotel.

Originality/value

Few studies exist on hotel brand experience, and therefore, future studies should identify antecedents and consequences of hotel brand experience (King, 2017; Khan and Rahman, 2017). This paper examines the role of hotel brand experiences with an explicit focus on the antecedents of such experiences.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 9
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 6 November 2020

Kristin Bentsen and Per Egil Pedersen

The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to…

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Abstract

Purpose

The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as the development of local food networks.

Design/methodology/approach

A systematic review of the literature on the adoption and diffusion of local food systems was conducted.

Findings

A total of three main challenges within the literature on the adoption and diffusion of local food are identified: the lack of a clear definition of what constitutes local food, divergent market assumptions and divergent consumer assumptions. In addition, this study points to the need for new perspectives on consumer adoption and diffusion of local food practices.

Originality/value

This paper provides an overview of current local food research streams and contributes to the literature on consumer adoption and diffusion of local food consumption.

Details

British Food Journal, vol. 123 no. 3
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 5 September 2023

Siv Elisabeth Rosendahl Skard, Herbjørn Nysveen and Per Egil Pedersen

Ambient-assisted living (AAL) is one solution to the challenges of healthcare systems in an aging population. Using the “ecosystem adoption of practices over time” (EAPT) as a…

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Abstract

Purpose

Ambient-assisted living (AAL) is one solution to the challenges of healthcare systems in an aging population. Using the “ecosystem adoption of practices over time” (EAPT) as a theoretical lens, this study explores and describes three elements of AAL adoption: (1) the AAL practices in which the technology is embedded (i.e. object of adoption), (2) the older adult's adoption ecosystem (i.e. subject of adoption) and (3) the change of adoption practices over time (i.e. temporality of adoption).

Design/methodology/approach

Qualitative interviews with three actor groups in the ecosystem: clients, relatives and home nurses.

Findings

The study identifies six categories of AAL practices. Clients, relatives and nurses interact and integrate their resources in carrying out these practices. Some of the practices have developed, or are expected to develop, over time.

Originality/value

The study applies a novel theoretical perspective on how AAL technology is embedded in practices performed by different actors in the adoption ecosystem. This broadens the conceptualization of what is being adopted compared to traditional adoption research.

Details

Information Technology & People, vol. 38 no. 1
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 21 August 2007

Leif B. Methlie and Per E. Pedersen

This paper aims to explore the link between business model decisions and customer value creation for mobile services.

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Abstract

Purpose

This paper aims to explore the link between business model decisions and customer value creation for mobile services.

Design/methodology/approach

An empirical survey was conducted of 54 service provider professionals across six mobile services.

Findings

The paper reveals that there is a categorization of mobile services according to extrinsic and intrinsic effects on end‐user values. Mobile specificity is found to be the most influential business model option. The research model was found to be adequate for empirical studies.

Research limitations/implications

This is an explorative study.

Practical implications

The findings of this study can be used by service providers of mobile services to choose options that improve the customer value of a service.

Originality/value

This paper is a new economic study of the link between a business model and performance based on end‐user values. It is of value for service providers and researchers.

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Article
Publication date: 3 April 2009

Helge Thorbjørnsen, Per E. Pedersen and Herbjørn Nysveen

This paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services.

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Abstract

Purpose

This paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services.

Design/methodology/approach

Two separate studies were conducted to test the validity and applicability of the categorization scheme. First, industry experts categorized a set of pre‐selected mobile services based on the services' dominant source of value. Second, a large‐scale end‐user study of the same services was conducted for testing cross‐service differences between the proposed service categories in terms of what drives perceived customer value. It is argued that services can be categorized on the basis of whether their dominant source of value stems from intrinsic, user network, or complement network attributes.

Findings

The study results largely support the proposed categorization scheme. The two studies suggest that categorizing networked services as driven by either intrinsic, user network, or complement network attributes is fruitful and helps pinpoint fundamentally different drivers of perceived customer value. The drivers investigated in the end‐user study explain 60 percent of the variance in customer value.

Research limitations/implications

The current categorization scheme will have stronger and clearer implications when the full array of antecedents and consequences of intrinsic, user network, and complement network attributes have been investigated.

Practical implications

The categorization scheme may provide managers with important guidelines regarding the kinds of business models and marketing means that will work best for the three different categories of networked services.

Originality/value

The paper contributes with a conceptual framework for understanding and categorizing both extrinsic and intrinsic drivers of service value. It extends and integrates previous work on network effects and adoption research and also offers empirical insight into an under‐researched topic.

Details

European Journal of Marketing, vol. 43 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 August 2005

Herbjørn Nysveen, Per E. Pedersen and Helge Thorbjørnsen

In this article the authors aim to investigate the moderating effects of gender in explaining intention to use mobile chat services.

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Abstract

Purpose

In this article the authors aim to investigate the moderating effects of gender in explaining intention to use mobile chat services.

Design/methodology/approach

An extended adoption model based on the technology acceptance model and theory of reasoned action is applied for pin‐pointing the antecedents of intention to use mobile chat services and for revealing cross‐gender differences. The hypotheses are tested on data from a survey of 684 users of mobile chat services.

Findings

The study results suggest that social norms and intrinsic motives such as enjoyment are important determinants of intention to use among female users, whereas extrinsic motives such as usefulness and – somewhat surprisingly – expressiveness are key drivers among men.

Research limitations/implications

The findings put renewed focus on non‐utilitarian motives and illuminate the role of gender in technology adoption.

Practical implications

The cross‐gender differences observed give several guidelines for mobile service developers and marketers in how to accommodate female versus male users.

Originality/value

The paper provides important and new insights both into mobile services adoption and into gender as an important segmentation variable in marketing.

Details

Journal of Consumer Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 July 2001

Per E. Pedersen and Herbjørn Nysveen

Agent technology has been applied to design new services simplifying product and merchant brokering in several customer industries. The term “shopbots” is now generally used to…

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Abstract

Agent technology has been applied to design new services simplifying product and merchant brokering in several customer industries. The term “shopbots” is now generally used to characterize these services. Proposes that shopbots will make customers more rational and less loyal and that loyalty will be adversely affected. Proposes that different forms of loyalty are affected by shopbot access and that the effect of shopbots on loyalty may differ among customer groups. These propositions were tested in an experimental study of customers choosing a financial service provider. The findings suggest that cognitive loyalty is the loyalty form most affected by shopbot access and that the loyalty effects of shopbots depend upon customers’ past switching behavior. However, no effects of shopbots on stronger forms of loyalty were found. Even though this research is exploratory, it suggests that financial service providers may not fear the effects of shopbots on the behavior of their affective and conative loyal customers. It also suggests that to avoid the threat of shopbots, strong forms of loyalty should be developed in long‐term relationships between providers and customers.

Details

International Journal of Bank Marketing, vol. 19 no. 4
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 30 November 2023

Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, John W. Cadogan and Michael Christofi

This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.

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Abstract

Purpose

This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.

Design/methodology/approach

The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept.

Findings

To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE.

Research limitations/implications

The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field.

Practical implications

The study offers useful insights for practitioners, broadening marketers’ actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands.

Originality/value

To the best of the authors’ knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry.

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Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

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Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

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Book part
Publication date: 14 October 2009

Rune Elvik, Alena Høye, Truls Vaa and Michael Sørensen

Abstract

Details

The Handbook of Road Safety Measures
Type: Book
ISBN: 978-1-84855-250-0

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